Serious Outdoor Skills

Serious Outdoor Skills specialise in survival bushcraft and wilderness skills courses. With sites in both the South West of England and Scotland’s Cairngorm National Park, Serious Outdoor Skills have designed a wide range of courses catering for all skill levels.

Background

Serious Outdoor Skills was founded in 2012 by Jack Hendry. Jack’s aim was to share his passion and knowledge of the outdoors by providing fun and informative courses to people of all ages and abilities.

With courses ranging from foraging to advanced survival and bushcraft, Serious Outdoor Skills needed a website to display their wide range of courses and allow customers to book online.

The Brief

To create a website that was easy for customers to use, allowing them to browse the range of courses on offer and book online with ease. Priority Pixels helped with the following:

  • Website design and development
    A fully responsive e-commerce website for smartphones, tablets and desktops with easy navigation and clear call to actions.
  • E-commerce functionality
    WooCommerce for safe and secure purchasing of courses and products through the website using the PayPal payment gateway.
  • SSL certificate
    An SSL certificate was installed for added security and to help build customer trust.
  • Logo Design
    Design a new logo for use on the website, clothing and vehicles.

The Process

Serious Outdoor Skills was built using the WordPress content management system. WooCommerce was used to add the e-commerce functionality including product pages, categories, stock control, checkout pages, order processing and integrated payment gateways.

There are no limits to WooCommerce capabilities with a huge number of plugins available to add extra functionality. As Serious Outdoor Skills sell courses, many of these needed to be booked months in advance, so a deposit system was put in place to help customers secure their place on the course. Automated emails were set up so that payment balance reminders could be sent prior to the courses starting.

We understand how important it is to reassure visitors that a website is safe to use. When Serious Outdoors Skills went live an SSL certificate was installed. SSL certificates encrypt the data being sent on your website which is of utmost importance when dealing with sensitive customer data such as name and address and credit card details.

Serious outdoor skills now have a full functioning e-commerce website that is safe and secure for their customers and fully content managed for them.

Find out more

For help with the development of your own e-commerce website, get in touch with Priority Pixels today! Please email hello@prioritypixels.co.uk, or call us on 01626 245061.

Visit Website
Serious Outdoor Skills Serious Outdoor Skills Serious Outdoor Skills

What we do

As an award-winning digital marketing agency, we like to be the partner that sits alongside your business. Whether we are assisting you with a new website, improving your search engine ranking, creating engaging content or managing a paid advertising channel, we will work with you to drive your business forward online.

Our team will work closely with your brand to build innovative digital experiences for your target audience. It is our mission to create digital campaigns that are not only creative and market leading, but most importantly, deliver commercial success.


View all services
NHS
National Trust
V.Group
Epwin Group
Gainsborough Healthcare Group
Nexant
Forest of Dean Stone Firms
Castles Estate Agents
Shine for Women
Lewis College
Force Cancer Charity
Send

Want to work together?

If you have any questions at all or want to get in touch about working together, please do feel free to contact us.

Let's Chat