About Serious Outdoor Skills


Serious Outdoor Skills specialise in survival bushcraft and wilderness skills courses. With sites in both the South West of England and Scotland’s Cairngorm National Park, Serious Outdoor Skills have designed a wide range of courses catering for all skill levels. Founded in 2012 by Jack Hendry. Jack’s aim was to share his passion and knowledge of the outdoors by providing fun and informative courses to people of all ages and abilities.

With courses ranging from foraging to advanced survival and bushcraft, Serious Outdoor Skills needed a website to display their wide range of courses and allow customers to book online.

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What we did

To create a website that was easy for customers to use, allowing them to browse the range of courses on offer and book online with ease. Priority Pixels helped with the following:

  • Website design and development
    A fully responsive e-commerce website for smartphones, tablets and desktops with easy navigation and clear call to actions.
  • E-commerce functionality
    WooCommerce for safe and secure purchasing of courses and products through the website using the PayPal payment gateway.
  • SSL certificate
    An SSL certificate was installed for added security and to help build customer trust.
  • Logo Design
    Design a new logo for use on the website, clothing and vehicles.

Serious Outdoor Skills was built using the WordPress content management system. WooCommerce was used to add the e-commerce functionality including product pages, categories, stock control, checkout pages, order processing and integrated payment gateways.

There are no limits to WooCommerce capabilities with a huge number of plugins available to add extra functionality. As Serious Outdoor Skills sell courses, many of these needed to be booked months in advance, so a deposit system was put in place to help customers secure their place on the course. Automated emails were set up so that payment balance reminders could be sent prior to the courses starting.

We understand how important it is to reassure visitors that a website is safe to use. When Serious Outdoors Skills went live an SSL certificate was installed. SSL certificates encrypt the data being sent on your website which is of utmost importance when dealing with sensitive customer data such as name and address and credit card details.

Serious outdoor skills now have a full functioning e-commerce website that is safe and secure for their customers and fully content managed for them.

Technologies used

HTML5 logo CSS3 logo jQuery logo MySQL logo PHP logo WordPress logo
Serious Outdoor Skills

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