In order to deliver the perfect solution – one that meets your specific goals – we need to really understand your website and business, as well as your SEO and social requirements. We do this by undertaking an extensive audit to really get our teeth into your situation.
Technical SEO is a big part of what we do. Before you invest in any marketing activities it’s important to ensure that your website is technically geared toward SEO best practice. Let us help you do that.
From devising and creating captivating, shareable content and intelligent digital PR to engaging relevant bloggers and influencers. There are many ways that we can activate strategies that deliver premium SEO performance. As an SEO agency, Priority Pixels have a team of in-house marketing specialists who plan, source and execute great content across all platforms.
Fine tuning your site’s SEO means that you will achieve better rankings, more organic search results and will reach genuine customers looking for your products and services. As a full service digital agency we can help you create a marketing strategy that includes paid search options, but we’ll always perfect your essential organic SEO first.
Making sure your website has useful and valuable content on its pages is the key to its success. And with Google adding more importance to quality and user-friendly content, your Search Engine Optimisation (SEO) needs to be on point.
For your organic searches to soar, your website needs to meet the requirements of the biggest, most dynamic search engines out there. It should be well designed and built without any user restrictions and have the values and integrities Google, Yahoo, and Bing want to associate themselves with.
Bundle all these together and they create the vital components needed to increase your rankings in the search engine results pages (SERPs). In doing so you’ll avoid any algorithm penalties that might devalue your site and see it slip down the SERPs.
With a full SEO audit from Priority Pixels, we can identify any issues that might be affecting your rise to the top of the SERPs. Digging deep inside your website, we can see what’s going on by crawling and indexing every image and every piece of content. We can then resolve any problems and make sure your site meets Google’s Webmaster Guidelines.
Our experience and knowledge in SEO have allowed us to work with key brands and businesses working on some big and complex sites. And we can do the same for you. We can optimise site structures from the ground up using analytics and recommendations to prove and deliver increased results for you.
As we said, our SEO audits dig deep, looking at all the hidden and technical info on your site. Once the full audit is complete, we’ll give you the results and the crawl data in an easy to understand report. Our SEO support service can then help your own web team make the changes required, or our own in-house developers can get started right away. Here’s what our SEO audit will cover:
If you would like to find out more about our SEO audits please view our SEO audit page below.
As one of the most important parts of SEO ranking, backlinks on your site have a big role to play. Credible backlinks will have a positive impact on your ranking. But bad or weak backlinks will be negative and won’t do anything for you except drag you down the SERPs.
When rankings are pivotal to your success, understanding the pros and cons of your site backlinks is crucial. If your backlink game is strong, your place in organic search results stands a good chance of being high. If it’s weak or downright bad for any reason, it will put a dampener on your site’s performance and its rankings.
That’s why our backlink analysis will check their strengths and possible weaknesses. Armed with the data we need, we can help you by:
Noticed a drop in your SEO visibility, keyword performance, or organic site visits? This could be a penalty as a result of a big search engine algorithm change.
Ever had a ‘manual action’ message in your Google Search Console? This is Google’s way of telling you there are ‘unnatural’ backlinks on your site.
Are these linking metrics looking healthy on your profile?
Our in-depth backlink analysis will prove vital to your organic search campaign. And it will be crucial in helping you move forward with the right link earning and content marketing strategy.
As part of our service, we relish the chance to help you by getting to understand your competition. By completing a competitor backlink audit, we can discover what strategies they’re using. That helps us spot areas that have yet to be taken advantage of. We can then build them into your campaign straight away, including any quick and easy additions. Here’s how we do it:
High-quality online content is an essential element to having a high-ranking website. If your content is useful and relevant to your audience, it’s usually the best and most authentic way to increase your organic search results. Together with using simple on-page SEO techniques, such as Header tags, your content will make your site more visible in the SERPs.
Having a content audit with Priority Pixels will be a key player in your SEO. It gives us the chance to check your site’s content, structure, and on-page markup and make sure they’re all working in tandem with your marketing strategy.
We’ll also look at your content length, type, and tone of voice while optimising your images and video so they take up as little space as possible. We’ll even help you identify new or different types of content you could be making use of for the widest reach.
Content audits are an important stage in any SEO project. Not only do they help connect with your target customer more effectively, but they help present you as an authority, giving you the edge over your competitors.
“Companies who engage in blogging receive 97% more backlinks to their site.”
Content optimisation is all about making sure your content reaches as many people as possible in any search results. It gives you the best chance of showing up in direct search results as well as related searches. High traffic and high rankings depend on how well optimised your content is. If it’s done right, you’ll start to gain more organic search traffic.
A big part of SEO is having an understanding about the key words and phrases people might use when they search for things online. It’s not about picking one specific keyword and using it as many times as you can on each page you publish. It’s more about making sure related words are in there as well, so question-based searches pick up your content too.
By using online tools such as SearchMetrics, we can pinpoint ways to directly improve your content. This will give us inside information about what keywords your competitors are using. It also gives us insight into which alternative words or phrases you could use to give your content a boost. With this vital info, you’ll improve your search performance, driving both traffic and conversions your way.
As well as keywords, we can also optimise your other digital content too. Google search results now display business information and reviews. By using schema markup and microdata, we can add this information to your website for you. This will help search engines find your content, driving more click-throughs and conversions.
Checking the crawl speed of your website is critical. It's an important step in making sure search engines can crawl your entire site quickly and easily. This will make looking for relevant info on search queries faster so they don't use up their crawl budget. Perfect if your site has many pages.
Our first step is to crawl your entire website - like the search engines do - to get an accurate picture of what's going on. We can then analyse the data using various webmaster tools to understand exactly how the search engines see your site. And what errors they might find.
Interactive elements and dynamic user content is a great addition to any site. But while it enhances the user experience, it causes problems for search engines trying to find information. We can make sure the correct indexing protocols are set up using up to date web standards to prevent this.
Your customers will look at your site on a range of different devices, including smartphones and tablets. To help your rankings, search engines use specific bots to crawl the mobile web. We can ensure site optimisation to protect your organic search ranking when search algorithms favour mobile-friendly sites.
A well-defined internal link structure is another crucial pathway for search engine crawlers. And it's a doubly beneficial process. While it helps them find relevant search content on your site, it also defines your site's hierarchy. An essential part of organising the flow of link authority across websites.
An often overlooked process, we look at your entire server configuration and web hosting platform to make sure there aren't any errors. If there are, it can cause duplication of your site which isn't great for your SEO. We'll also look into your backlink profiles and your servers geolocation.
Ensuring your website’s individual elements contain structured data makes it easier for search engines to know what to look for. Using collaborative data vocabularies such as Schema helps developers incorporate the latest techniques whatever encoding they use. And that can help activate enhanced listings in SERPs.
Whatever business you're in, you need to be an expert in your field. While expertise isn't seen as important for more trivial sites featuring humour or gossip, it's crucial for medical, financial, or legal websites. But having expertise means you have the ability to create valuable and insightful main content (MC) for your website and your users.
When you're creating content for your site - as an expert - you need to show you're an authority on your subject. You can do this by using your own expertise or the expertise of the creator of the MC, or your website itself. Having any necessary credentials or qualifications will help, but extras like reviews and testimonials from clients or customers are gold.
Everything about your website should make your visitors trust you and your business. Again, this can come from reviews or testimonials, but it should also shine through in your site content. Trust is even more important if you have an e-commerce site and you rely on online payments. Adding an SSL certificate to your site should be a priority as it's one of Google top ranking factors.
SEO stands for Search Engine Optimisation. SEO is an online marketing strategy that aims to improve the visibility of your website in search engine results pages, (SERPs). The higher you can get your website to rank, the more organic traffic will be driven to your website. The more traffic on your site results in more sales and leads for your business.
Technical SEO is an important part of your overall SEO process. It involves making sure that your website is fully optimised to allow search engine bots to crawl your website. If your website is not crawled and scanned, then it will not be indexed properly. The name ‘Technical SEO’ refers to the technical parts of your website, such as the code that makes up your website. The main objective of technical SEO is to optimise these building blocks in order to increase the usability and responsiveness of your website.
Technical SEO focuses on making sure that your website is mobile friendly and responsive across a range of different devices. Google has announced its plans to make all indexing of websites mobile-first from September 2020. Making sure that your website responds and displays in the best format on desktop, tablet and on mobile devices is improving your technical SEO.
Other aspects of technical SEO include improving site speed. Creating a secure website for your customers by installing an SSL. Creating an XML sitemap to help search engines understand your website when it’s being crawled. Adding structured data mark-up code to help search engines understand the context behind the content on your webpages. Making sure that your website is registered with Google Search Console and Bing Webmaster Tools to allow you to manually submit your webpages for indexing.
An SEO agency will be able to help you make sure your website is technically strong.
On page SEO is also known as on-site SEO. It refers to the process of optimising the content that is on your web pages. By making sure that the content on your website is fully optimised for not only your customers but also search engines will help to increase your ranking in search results pages and drive more organic traffic to your website. On page SEO helps search engines to understand the context behind your content and how relevant it is to search queries.
On page SEO involves looking at aspects of your website such as the number of times your keywords are mentioned on each page, and whether your content is broken up with headings. The ease at which your content can be read can impact your on-page SEO score. Breaking up long pieces of text with sub-headings makes it easier for customers to absorb the information they are reading. Having your keyword or phrase scattered throughout the text, it confirms to search engines what the web page is about.
Other factors to look at when improving your on page SEO is the use of external links. Linking to other pages on the same topic is another way of letting search engines know what your pages are about. It also helps to show that the information on your website is reputable and of good quality. Meta titles and descriptions are shown in SERPs and are what searchers see first. Including your keywords in both your meta title and description can help to increase your click-through rate.
There are some factors of on page SEO that overlap with technical SEO. Making sure your images are sized properly, you can keep them high quality whilst increasing the loading speed of your web pages.
There is no definitive answer to this question. Costs for SEO work vary depending on what SEO work your website needs. Not every website needs the same SEO work, so the price strictly depends on how well optimised your website is currently. A brand-new website will most likely need more SEO work than an older one. Each SEO agency will quote a different price. Whilst some SEO agencies offer set SEO packages with fixed monthly costs, this does not work for everyone. You may not need all the services that you will be paying for. We recommend undertaking an SEO audit of your website before having any SEO work carried out. Not only will this allow you to see all the SEO work that needs undertaking, but it will also allow you to set a budget and define a monthly cost.
Local SEO helps to promote your business to customers that are local to where you are based. If you offer a service that is based in a specific geographical area, you need to optimise your business for local searches. In order to appear in local search results, search engines gather information about your business from various locations. Any local content you have created, your social profiles, and citations can all help improve your local SEO.
The easiest way to improve your local SEO is by creating and optimising your Google My Business account. A Google My Business account lets you set your location and, if optimised properly, will help to increase your visibility and engagement levels. By creating a Google My Business account, you can encourage your customers to leave reviews. This helps Google see that you are a legitimate business.
Another way of improving your local SEO is by creating a location page or section on your website. This should include your address, and a google map pinning your location embedded into it. Local SEO also involves making sure that your name, address and phone number is somewhere in the HTML text of your website. This means that when your website is crawled, the Google bots can collect this information for search results. However, you need to make sure that your contact information is the same and consistent across all your platforms.
Duplicate content is exactly what it sounds like. It is two or more pieces of content that are either completely identical or very similar. Think of it as plagiarising someone else’s work. Whilst having similar content to other websites in the same industry is unavoidable, you need to make it unique to your business.
There are two types of duplicate content. Internal duplicate content refers to when one domain name has the same content across different internal URLs. External duplicate content is when the search engines find the exact same content on different domains.
Whilst Google has stated that there is no SEO penalty for duplicate content, it does confuse search engines. When confronted with identical content on different domains, search engines are forced to choose which version should rank higher. So even if you are the original creator of the content and you have fully optimised it, you may not rank above the duplicate content. Search engines rarely show the multiple versions of the same content in search results, so if you have duplicate content on your website, or your content has been duplicated elsewhere, it will impact your visibility and your engagement rates.
An SEO agency will be able to find any duplicate content on your site and suggest ways of re-creating it so that it no longer counts as duplicate.
Getting your website to rank at the top of page 1 on Google does not happen overnight. There are many variables that go into effective SEO work. Some are on-going and long-term, such as creating relevant content. Others, whilst they can be completed relatively quickly such as re-sizing images to increase page speed, can still take a while until you see the effects. The short answer to this question is “it depends.” Each website is unique, so the SEO work they all need is unique. It can also depend on how much of a budget you have to complete the SEO work.
Some SEO ranking factors cannot be physically changed, such as domain age and domain authority. Search engines tend to favour websites that have existed for longer than newer websites. This is because they are considered to be more reputable and provide reliable information to search queries.
For brand new websites, it could take up to six months for your website to start ranking and increasing engagements. But that only happens with on-going SEO work from a dedicated SEO agency. You cannot fully optimise your website all in one go and then expect it to rank in a short space of time. Getting your website to rank highly, can take months, even years.
Keywords are words or phrases that, when typed into a search engine, you want your website to be shown as a result for. Keyword research simply means finding out what keywords you are already being found for, and any high traffic terms related to your business.
Undertaking keyword research allows you to see exactly what your target audience is searching for, how many times words and phrases related to your business are searched for and what information those searchers are looking for. This is possibly one of the best things you can to do help your SEO. It allows you to see how your target audience behaves online and how popular phrases related to your business are.
There are different tools that you can use to help find out which keywords are relevant to your business. Whilst you may have a few keywords already in mind, you can find others that are related to those phrases. These keywords will then form the basis of the content that is being put onto your website. Whether its service or product pages or using them to create blog content. Using your keyword research to create content will help to improve your SEO score and increase your impressions and engagements.
An SEO agency will be able to find the search terms you are most commonly found for and suggest other phrases to create content around.
Backlinks are when someone links to your website via a different webpage or online platform. Backlinks help improve your off-page SEO ranking in three main areas. By being used as a sign of validity to search engines. They allow search engines to discover new content when they revisit and re-scan websites. They increase your referral traffic.
If you can get other websites that rank highly for relevant keywords to link to your website, this is a vote of confidence to search engines that your content is reliable and valuable. Search engine bots re-crawl and scan webpages to make sure that they are presenting the most up to date information to searchers. When scanning web pages that have links to other pages, it helps them find new content that may also be relevant and informative.
Referral traffic means the number of people who enter your website via a backlink on a different website. This helps search engines work out how useful other people have found the information on your website. Backlinks found on pages with high traffic levels are more likely to increase your referral traffic
The more backlinks you have pointing to your website, the higher you will rank in search engine results pages.
Landing pages are used to target specific keywords or phrases. Creating landing pages that contain content rich with a keyword relating to your business will help to increase your search engine results page ranking. They are designed to take people who click on them directly to a page with the information they are searching for. If your landing pages are fully optimised, and your keywords are mentioned enough, then they are a good way of getting web pages to organically rank higher.
The more landing pages you have that are fully optimised with relevant keywords, the more organic traffic will be driven to your site from search engine results pages. Each landing page should have a different keyword/phrase. This opens your website to more avenues and search terms.
One ranking factor for websites is the number of positive engagements and visitors. If your website starts to get more people visiting because you have created more landing pages, search engines will see your site as containing relevant and knowledgeable information and will rank your website higher.
An SEO agency is a team of highly skilled SEO experts that help other businesses increase their ranking in search engine results pages. They will work with you and advise you on the best ways to increase your ranking and fully optimise your website. The team members that make up an SEO agency will be skilled in different areas of search engine optimisation. This will allow them to create an in-depth and thorough strategy to make sure your website is fully optimised. An SEO agency will take the proper steps to help grow your business and keep you informed of how the changes have improved your site. Aspects of SEO that an SEO agency should do include:
An SEO agency will work on all aspects of both on page and off page SEO for your website and help to increase your search engine ranking in an organic way.
Working with an SEO agency, you will have access to a team of people, each with different skill sets, that will help to fully optimise your website. SEO encompasses different aspects of digital marketing. You may need a copywriter to help improve the content on your site. A web developer will be able to ensure the structure of your website is strong and seamless.
Some key things that you should expect from a legitimate SEO agency is a full SEO audit of your current website. This will help your chosen SEO agency to better understand how well your website is already optimised and highlight different areas that can be improved upon.
An SEO agency should undertake thorough research into not just your site, but your competitors as well. By undertaking competitor analysis, an SEO agency will be able to devise a strong strategy that will help you start to rank higher than your competitors.
Knowing what to ask an SEO agency is an important step in choosing who to work with. Some important questions that you should ask are:
When it comes to browsing online, most people have a short attention span. In a recent survey, only 50% of internet users said they would spend longer than 15 seconds waiting for a site to load, with many stating that it may discourage them from visiting the site again in the future.
Maintaining your site speed is not only important for developing visitor loyalty, but it is also important for maintaining great SEO. Search engines want to deliver the best results – fast. Slow loading speeds can result in a low time on site and high bounce rates (when users click on your site without visiting any other pages), which causes search engines to rank your site lower in results pages.
Your site speed is just as important to your SEO strategy as doing keyword research and maintaining a relevant blog. Ensuring that your website hosting creates the optimum conditions for your site speed is crucial to your success, and will improve your overall SEO efforts.
Castles are a successful, privately owned independent estate agent. They have eight offices across North London, East London and Essex.
Even with a strong web presence Castles were were not being found on the the first page of Google for some of their office locations. With strong competition from some big names in the industry such as Foxtons and Winkworths certain offices were struggling to make it anywhere past page three.
Priority Pixels assisted by completing a thorough web site audit which highlighted a number of SEO issues. These issues were systematically dealt with over a period of months and several of the offices now appear towards the top of page one on all the major search engines.
Living with schizophrenia was launched in 2013 in the UK to provide a platform for those living with schizophrenia in the wider sense: sufferers, carers and relatives. Priority Pixels designed and developed the website you see today and have helped maintain it from day one.
Content is posted to the site on a regular basis as information sheets, usually over 2,000 words in length. This regularly posted content has seen the site’s traffic grow from nothing when the site was launched five years ago, to over 50,000 visits a month. With no additional SEO being completed on the site since 2013, these figures show just how important content is.
Located in West Sussex, Hammond Creative are fully certified and CAA approved commercial drone operators, specialising in the drone photography and drone cinematography.
With a Google Ads campaign that wasn’t getting the impressions or results they were after, Hammond Creative tasked Priority Pixels with setting up and managing a new and improved account. Since taking over Hammond Creative has seen a sharp spike to website traffic and a month by month increase on impressions and conversions.
As a successful holding company, The Harbron Group is made up of two separate businesses in Harbron Home Improvements and Harbron Recruit.
After using several different agencies to manage their pay-per-click advertising campaigns across Google AdWords and Bing Ads, they weren’t seeing the success they were looking for. After bringing the campaigns back in-house and managing themselves, they were looking for a digital marketing agency who could evaluate and execute a pay-per-click advertising strategy that would work.
By taking on the management of both Google AdWords and Bing Ads accounts, we were brought in to help increase click through rate, increase conversions and reduce the cost per conversion.
Part of the Gainsborough Healthcare Group, Access Walk-in Baths have been designing and making life enhancing bathing solutions for over 30 years. Pioneering the walk-in bath concept, they’ve gained unmatched expertise and knowledge in their field.
Along with a new website to match their market leading standards, Access Walk-in Baths needed to promote their website with managed SEO and PPC.
Priority Pixels provided a detailed road map outlining actionable work for the next 12 months including fixing all onsite issues, ensuring the website runs at optimum performance and a range of content and offsite SEO tasks.
We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.