SEO Insights
Search engine optimisation for UK businesses. Algorithm updates, technical SEO, on-page optimisation, internal linking, schema and the growing overlap between traditional search and AI search visibility. Written by SEOs who work in Search Console every day.
EU Orders Google to Share Search Data with AI Rivals by January 2027
The European Commission has ordered Google to open its search data to rival engines and to AI chatbots that offer search functionality,...
By Paul Clapp | 17th July 2026
Building Topical Authority: How Topic Clusters Drive SEO Results
Search engines have always rewarded websites that demonstrate depth of knowledge on a subject. But in 2026, that principle has become one...
By Paul Clapp | 16th July 2026
SEO for Construction Companies: Winning Local and National Search Visibility
Most SEO advice aimed at the SEO and digital marketing for the construction sector reads like it was written for a sole...
By Paul Clapp | 15th July 2026
UK SEO: What Makes Optimising for a British Audience Different
If you run a business in the United Kingdom, your approach to search engine optimisation needs to reflect how British users actually...
By Paul Clapp | 13th July 2026
Public Sector SEO: Accessibility and User Experience
Commercial businesses don’t deal with what you’re up against. As specialists in the SEO and digital services for the public sector, we...
By Monica Johnson | 8th July 2026
How B2B Companies Can Dominate Search Results in Their Niche
Ranking on the first page of Google for broad commercial terms is difficult enough in consumer markets. In B2B, where the search...
By Paul Clapp | 6th July 2026
Paul Clapp | 19/06/2026
Paul Clapp | 20/05/2026
Cara Vallance | 11/05/2026
Paul Clapp | 07/05/2026
Cara Vallance | 28/04/2026
Paul Clapp | 20/03/2026
Paul Clapp | 11/03/2026
Paul Clapp | 26/11/2025
Paul Clapp | 25/11/2025
Cara Vallance | 10/11/2025
Paul Clapp | 22/09/2025
What SEO covers
SEO content includes technical optimisation, YMYL guidelines, keyword research and search engine algorithm updates. Our articles cover on-page SEO strategies, link building techniques, content optimisation and the latest developments affecting search rankings and visibility.
Technical and on-page SEO guidance
Stay informed about technical SEO best practices, page speed optimisation and structured data implementation. Our analysis helps businesses understand algorithm changes and implement SEO improvements that enhance search visibility and user experience.
YMYL and E-E-A-T strategies
Learn about Your Money Your Life content guidelines, Experience Expertise Authoritativeness Trustworthiness principles and content quality standards. Each article provides practical advice for businesses in tech, healthcare and other sectors requiring high content standards.
Expert SEO insights
Content written by our SEO specialists who work daily with technical optimisation, content strategy and search performance analysis. Articles combine algorithmic understanding with practical implementation experience from B2B, healthcare and public sector SEO projects.
