SEO Insights
Search engine optimisation for UK businesses. Algorithm updates, technical SEO, on-page optimisation, internal linking, schema and the growing overlap between traditional search and AI search visibility. Written by SEOs who work in Search Console every day.
What is Domain Authority?
Most marketing teams get completely tangled up with Domain Authority. They check it religiously but couldn’t explain what it measures if their...
By Paul Clapp | 27th August 2026
AI Mode Queries Are Three Times Longer: Why Pages Must Lead With The Answer
AI Mode users ask full questions, not fragments. UK SEO must adapt to conversational queries by leading with the answer to win...
By Alice Farley | 25th August 2026
SEO Support: What Ongoing Search Optimisation Looks Like in Practice
There is a common misconception that SEO is something you do once, tick off a list and move on. In reality, search...
By Paul Clapp | 24th August 2026
Website Optimisation Consultant: What They Do and When You Need One
Every business with an online presence reaches a point where the website stops pulling its weight. Traffic plateaus, conversions stall and pages...
By Paul Clapp | 20th August 2026
YMYL and SEO: Why Google Holds Some Pages to a Higher Standard
Publishing anything about health, finance, legal advice or safety? You’re dealing with YMYL content and Google watches this stuff like a hawk....
By Paul Clapp | 17th August 2026
How to Calculate SEO ROI: Proving the Value of Organic Search
Investing in organic search is one of the most effective ways to build long-term visibility online, but proving its value can feel...
By Paul Clapp | 10th August 2026
Paul Clapp | 23/07/2026
Paul Clapp | 25/06/2026
Paul Clapp | 19/06/2026
Paul Clapp | 20/05/2026
Paul Clapp | 11/05/2026
Paul Clapp | 07/05/2026
Paul Clapp | 28/04/2026
Paul Clapp | 20/03/2026
Paul Clapp | 11/03/2026
Paul Clapp | 27/02/2026
Paul Clapp | 26/11/2025
Paul Clapp | 22/09/2025
What SEO covers
SEO content includes technical optimisation, YMYL guidelines, keyword research and search engine algorithm updates. Our articles cover on-page SEO strategies, link building techniques, content optimisation and the latest developments affecting search rankings and visibility.
Technical and on-page SEO guidance
Stay informed about technical SEO best practices, page speed optimisation and structured data implementation. Our analysis helps businesses understand algorithm changes and implement SEO improvements that enhance search visibility and user experience.
YMYL and E-E-A-T strategies
Learn about Your Money Your Life content guidelines, Experience Expertise Authoritativeness Trustworthiness principles and content quality standards. Each article provides practical advice for businesses in tech, healthcare and other sectors requiring high content standards.
Expert SEO insights
Content written by our SEO specialists who work daily with technical optimisation, content strategy and search performance analysis. Articles combine algorithmic understanding with practical implementation experience from B2B, healthcare and public sector SEO projects.
