SEO Insights
Search engine optimisation for UK businesses. Algorithm updates, technical SEO, on-page optimisation, internal linking, schema and the growing overlap between traditional search and AI search visibility. Written by SEOs who work in Search Console every day.
Why do an SEO Audit? The Business Case for Professional Analysis
What looks like a perfectly fine website to you might be invisible to Google. Business owners see their polished site loading properly,...
By Paul Clapp | 6th August 2026
Content Decay: How to Identify and Fix Declining Blog Performance
A blog post that ranked on the first page of Google for two years and brought in steady traffic every month can...
By Paul Clapp | 3rd August 2026
SEO Backlink Analysis: Understanding Your Link Profile
Why do some websites dominate search results while others with similar content struggle for visibility? Professional SEO services know it often comes...
By Paul Clapp | 31st July 2026
Personalisation for CRO: When It Works and When It Is Marketing Theatre
Personalisation gets marketed as the future of CRO. Every visitor sees the perfect experience for them, conversion rates climb, everyone wins. In...
By Paul Clapp | 28th July 2026
A Guide to Conversion Rate Optimisation for UK Businesses
Conversion rate optimisation is the discipline of increasing the percentage of visitors who complete the action a page is designed for. On...
By Paul Clapp | 27th July 2026
How Page Speed Affects Conversion Rates: What UK Businesses Should Prioritise
Page speed is one of the few CRO levers that consistently produces measurable conversion lift on sites where it is currently slow....
By Paul Clapp | 25th July 2026
Paul Clapp | 23/07/2026
Paul Clapp | 25/06/2026
Paul Clapp | 19/06/2026
Paul Clapp | 20/05/2026
Paul Clapp | 11/05/2026
Paul Clapp | 07/05/2026
Paul Clapp | 28/04/2026
Paul Clapp | 20/03/2026
Paul Clapp | 11/03/2026
Paul Clapp | 27/02/2026
Paul Clapp | 26/11/2025
Paul Clapp | 25/11/2025
Paul Clapp | 22/09/2025
What SEO covers
SEO content includes technical optimisation, YMYL guidelines, keyword research and search engine algorithm updates. Our articles cover on-page SEO strategies, link building techniques, content optimisation and the latest developments affecting search rankings and visibility.
Technical and on-page SEO guidance
Stay informed about technical SEO best practices, page speed optimisation and structured data implementation. Our analysis helps businesses understand algorithm changes and implement SEO improvements that enhance search visibility and user experience.
YMYL and E-E-A-T strategies
Learn about Your Money Your Life content guidelines, Experience Expertise Authoritativeness Trustworthiness principles and content quality standards. Each article provides practical advice for businesses in tech, healthcare and other sectors requiring high content standards.
Expert SEO insights
Content written by our SEO specialists who work daily with technical optimisation, content strategy and search performance analysis. Articles combine algorithmic understanding with practical implementation experience from B2B, healthcare and public sector SEO projects.
