SEO Insights
Search engine optimisation for UK businesses. Algorithm updates, technical SEO, on-page optimisation, internal linking, schema and the growing overlap between traditional search and AI search visibility. Written by SEOs who work in Search Console every day.
Improving Conversion Rates on B2B Websites: What Actually Works
B2B websites face a particular challenge that their B2C counterparts rarely have to worry about. The people visiting your site are not...
By Paul Clapp | 18th September 2026
First-Party Data Strategies for a Cookieless World
The way marketers collect and use audience data is changing at a pace that has caught many organisations off guard. Browser-level restrictions...
By Paul Clapp | 11th September 2026
Website Migration SEO Checklist: How to Move Without Losing Rankings
Website migrations can cause serious damage if you mess them up. One day you’re ranking nicely for your key terms, the next...
By Paul Clapp | 9th September 2026
Google Ads Launches Local Customer Optimisation for UK Retailers
Google Ads introduces Local Customer Optimisation in Performance Max and simplified Store Sales measurement for UK retailers driving in-store purchases.
By Paul Clapp | 9th September 2026
Google Confirms Ranking Recovery Takes Months After SEO Fixes
Google confirms ranking recovery requires months after fixing SEO issues. UK marketing teams need realistic timelines for technical remediation and spam…
By Paul Clapp | 4th September 2026
ChatGPT Is Now Officially Designated as a Search Engine
EU designates ChatGPT as a search engine under the Digital Services Act, creating new compliance requirements for AI-generated answers.
By Paul Clapp | 1st September 2026
Paul Clapp | 27/08/2026
Paul Clapp | 23/07/2026
Paul Clapp | 25/06/2026
Paul Clapp | 19/06/2026
Paul Clapp | 20/05/2026
Paul Clapp | 11/05/2026
Paul Clapp | 07/05/2026
Paul Clapp | 28/04/2026
Paul Clapp | 20/03/2026
Paul Clapp | 11/03/2026
Paul Clapp | 27/02/2026
Paul Clapp | 26/11/2025
Paul Clapp | 22/09/2025
What SEO covers
SEO content includes technical optimisation, YMYL guidelines, keyword research and search engine algorithm updates. Our articles cover on-page SEO strategies, link building techniques, content optimisation and the latest developments affecting search rankings and visibility.
Technical and on-page SEO guidance
Stay informed about technical SEO best practices, page speed optimisation and structured data implementation. Our analysis helps businesses understand algorithm changes and implement SEO improvements that enhance search visibility and user experience.
YMYL and E-E-A-T strategies
Learn about Your Money Your Life content guidelines, Experience Expertise Authoritativeness Trustworthiness principles and content quality standards. Each article provides practical advice for businesses in tech, healthcare and other sectors requiring high content standards.
Expert SEO insights
Content written by our SEO specialists who work daily with technical optimisation, content strategy and search performance analysis. Articles combine algorithmic understanding with practical implementation experience from B2B, healthcare and public sector SEO projects.
