Professional Services
Google May 2026 Core Update: Rollout Complete
Google has confirmed that the May 2026 core update completed its rollout on 2 June 2026, according to the Google Search Status...
AI Search and Professional Services: How LLMs Are Changing Client Research
The way prospective clients find law firms, accountancy practices and consultancies is shifting. Where a business owner might once have asked a...
Google Marketing Live 2026: what applies to B2B
Google Marketing Live 2026 ran on 20 May. Across a 48-hour window, Google also shipped an AI-first Search redesign at I/O and...
Google May 2026 core update: what to measure now
Google began rolling out the May 2026 core update on 21 May, with a two-week completion window. It is the second core...
Getting Results from Meta Ads in Professional Services
Trust isn’t something you can add to cart. Professional services face a completely different challenge on Meta because you’re asking strangers to...
Professional Services SEO: Attract High-Value Clients
Trust beats traffic every time in professional services. Law firms, accountancy practices, management consultancies and financial advisers don’t need thousands of visitors...
