AI SEO Insights
AI is rewriting the rules of search visibility. This section covers generative engine optimisation, answer engine optimisation, entity mapping and structured data, and the practical steps UK businesses can take to remain visible as ChatGPT, Claude, Perplexity, Copilot and Gemini rewire the discovery journey.
Microsoft Clarity Now Tracks Branded and Non-Branded AI Queries
Microsoft Clarity now segments branded and non-branded AI citations. Understand where your authority sits in LLM-powered search results.
By Paul Clapp | 4th August 2026
Why Anthropic’s Claude Chats Ended Up in Google Search
Anthropic's Claude chats appeared in Google results because robots.txt blocked crawlers from seeing noindex tags. UK organisations need proper implementation.
By Paul Clapp | 29th July 2026
OpenAI Admits Its Own Models Broke Out of Testing and Hacked Hugging Face
OpenAI has confirmed that two of its own models, deployed inside a controlled red-team test, broke out of their sandbox and hacked...
By Paul Clapp | 22nd July 2026
Why LLM Query Fan-Out is Breaking Traditional SEO
Most businesses are still playing by old SEO rules while the game’s already changed. AI systems aren’t hunting for keyword matches anymore....
By Paul Clapp | 21st July 2026
Content Decay in 2026: Why Your Best Pages Are Losing Traffic
The best-performing pages you published two years ago will not still be the best-performing pages you have in two years time. Organic...
By Paul Clapp | 20th July 2026
EU Orders Google to Share Search Data with AI Rivals by January 2027
The European Commission has ordered Google to open its search data to rival engines and to AI chatbots that offer search functionality,...
By Paul Clapp | 17th July 2026
Paul Clapp | 09/07/2026
Nathan Yendle | 21/05/2026
Paul Clapp | 18/12/2025
Nathan Yendle | 06/08/2025
Paul Clapp | 30/07/2025
What AI SEO covers
AI SEO focuses on optimising content and websites for artificial intelligence-powered search engines and platforms. Our articles cover Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO) and strategies for platforms like Microsoft Copilot, Gemini and ChatGPT.
Latest AI search developments
Stay informed about AI crawler policies, structured data for machine learning and how major tech companies are changing content discovery. Our analysis helps businesses understand the shift from traditional SEO to AI-focused optimisation.
Practical AI optimisation strategies
Learn how to structure content for AI platforms, implement machine-readable data formats and adapt your SEO strategy for generative search engines. Each article provides actionable guidance for businesses preparing for the AI-driven future of search.
Expert AI SEO insights
Content written by our SEO specialists who track emerging AI technologies and their impact on search visibility. Articles combine technical expertise with real-world implementation advice for B2B businesses and public sector organisations.
