AI SEO Insights
How to Optimise for ChatGPT, Gemini and Copilot
Your potential clients aren’t just googling anymore. Proper
Claude Fable 5 and Claude Mythos 5: What UK Marketers Need to Know
Anthropic's Claude Fable 5 brings Mythos-class capabilities to general use. Here's what UK marketing directors need to understand about answer engines.
NHS England Deploys Microsoft 365 Copilot to 505,000 Staff
NHS England rolls out Microsoft 365 Copilot to over half a million clinicians and support staff, saving 43 minutes per day on...
Why Most UK B2B Brands Shouldn’t Take Google’s New AI Opt-Out
The CMA gave UK websites power to block Google AI summaries. For most B2B brands, using it would be self-harm. Here's why.
What Google’s New AI Search Reporting Cannot Yet Measure
Google has begun testing a Search Generative AI Performance report in Google Search Console, currently limited to a subset of UK website...
Google May 2026 Core Update: Rollout Complete
Google has confirmed that the May 2026 core update completed its rollout on 2 June 2026, according to the Google Search Status...
What AI SEO covers
AI SEO focuses on optimising content and websites for artificial intelligence-powered search engines and platforms. Our articles cover Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO) and strategies for platforms like Microsoft Copilot, Gemini and ChatGPT.
Latest AI search developments
Stay informed about AI crawler policies, structured data for machine learning and how major tech companies are changing content discovery. Our analysis helps businesses understand the shift from traditional SEO to AI-focused optimisation.
Practical AI optimisation strategies
Learn how to structure content for AI platforms, implement machine-readable data formats and adapt your SEO strategy for generative search engines. Each article provides actionable guidance for businesses preparing for the AI-driven future of search.
Expert AI SEO insights
Content written by our SEO specialists who track emerging AI technologies and their impact on search visibility. Articles combine technical expertise with real-world implementation advice for B2B businesses and public sector organisations.
