CONTENT AUDIT SERVICE | B2B WEBSITE CONTENT AUDITS

A Content Audit is the diagnostic. Content strategy is what you do with the diagnosis. The audit catalogues what you have, scores it, benchmarks it and produces an action plan. Strategy decisions, like content direction, format mix, editorial calendar and resource allocation, are then informed by the audit findings. Many clients run an audit before commissioning strategy work or as the first phase of a Creation retainer where the strategy gets built into the editorial calendar.

Standard audits for sites under 500 pages start from £3,600. Mid-market audits for sites between 500 and 2,000 pages start from £7,200. Enterprise audits for larger sites are scoped per engagement. The fee covers the full six-phase methodology, the three deliverables and the delivery walkthrough. Specific pricing depends on site size, the named competitor set and any regulated-sector content checks your engagement requires.

Audits typically run 2 to 6 weeks depending on site size. Sites under 200 pages run 2 to 3 weeks with every page scored individually. Sites between 200 and 2,000 pages run 3 to 5 weeks with stratified sampling rules agreed in scope. Sites over 2,000 pages run up to 6 weeks with the sampling approach agreed in the proposal.

For sites under 200 pages, every indexable page. For sites between 200 and 500 pages, every high and steady performer plus a 30 percent stratified sample of the rest. For sites between 500 and 2,000 pages, every commercially material page plus a stratified sample of 100 to 150 pages across the remaining content. For sites over 2,000 pages, the sampling rules are agreed with you in the proposal.

Every sampled page scored on accuracy (are facts current), depth (does the page address the topic with sufficient substance), readability (sentence length, paragraph length, scannability), brand voice alignment (consistency with your Identity and Positioning document), SEO mechanics (title, H1, heading hierarchy, internal links, schema), AI search readiness (definition paragraphs, factual summaries, FAQ blocks, entity clarity) and user behaviour signal (engagement rate and average engagement time from GA4). Pages classified into four quality bands: Strong, Adequate, Weak or Poor.

ChatGPT (current default model), Perplexity, Google Gemini, Microsoft Copilot and Google Search with AI Overviews triggered. For each test query in the agreed set (typically 20 to 40 queries), we capture whether your pages are cited, whether competitors are cited and which competitor source pages the engines drew from.

The named competitor set agreed in the engagement brief. Typically 3 to 5 direct competitors. For each, we analyse domain authority, backlink profile, top 50 organic landing pages, topic clusters represented in their top pages and the content formats they use to win citations and rankings.

GA4 access, Search Console access, an approved brief covering scope and named competitors, an approved Identity and Positioning document and an approved Content Rules document. Where Identity and Positioning or Content Rules documents do not exist, we produce them as part of the audit onboarding before the scoring work begins. Foundational document production sits inside the project fee for the first audit.

Yes. We run content audits across healthcare, professional services, shipping and maritime, construction and other B2B sectors where content compliance matters alongside content performance. For healthcare clients, the audit covers E-E-A-T scoring against medical guidance standards. For professional services, the audit covers partner authority signals and specialism coverage scoring.

You receive three deliverables and a walkthrough call. You decide what to do next. Three common paths: implement the action plan independently with your in-house team, engage a Content Creation retainer to deliver the new content the audit identifies or engage a Content Optimisation retainer to deliver the existing-content lift the audit identifies. Many clients combine creation and optimisation.