Priority Pixels runs ChatGPT Ads programmes for B2B organisations through eight AI workflows our team has designed, built and tested. The output is a measured test of a new advertising channel, reported plainly against a success measure agreed before a pound is spent. No pricing forecasts we cannot evidence, no modelled conversions presented as observed, and full transparency on the reporting dashboard.
Beyond Search Engines
ChatGPT Ads is OpenAI's advertising product. Sponsored placements appear below a relevant answer inside a ChatGPT conversation, matched to the theme the person is discussing rather than to a keyword they typed. It reaches people at the moment they are comparing options or asking what a service costs.
AI Infrastructure
Priority Pixels has delivered paid media from the UK to clients nationally and internationally since 2016. Our PPC specialists have engineered that experience into a system of AI workflows that apply the same expertise, in the same order, to every account we manage.
Commercial Outcomes
We track leads, conversions and revenue, not impressions. Every ChatGPT Ads test runs against a success measure agreed at the start, with OpenAI's conversion pixel and Conversions API in place before the first ad is submitted.
Advertising Inside ChatGPT Conversations
ChatGPT Ads shows a single format: a labelled sponsored card below a relevant answer, carrying your name, a short title, a short description, one image and a link to your website. Ads are shown to people using ChatGPT on the free and Go plans. Paid Plus, Pro, Business, Enterprise and Education plans never see them.
- Country and device targeting
- Context descriptions per ad group
- Customer list uploads for larger advertisers
- OpenAI conversion pixel and Conversions API
- Crawler allow-list for OpenAI bots
- Ad card creative to platform limits
- Landing pages tested against OpenAI crawlers
- Daily checks and monthly performance audits
There are no keywords, no demographic targeting, no lookalike modelling and no retargeting of website visitors at present.
Our ChatGPT Ads Services
Priority Pixels delivers a full ChatGPT Ads service for B2B organisations. Every service below is delivered through a structured AI workflow and reviewed by our PPC team before anything goes live in your account.
Eligibility and Policy Review
A check of your category and your proposed advertising against OpenAI's live ad policies before any work begins, with the policy version recorded. If the platform is not open to you yet, we tell you and we tell you when that changes.
Tracking Foundation
Installation of OpenAI's conversion pixel and Conversions API on your website, with a single primary lead event, event deduplication and a privacy check against your own notice. Tracking goes in before the campaign exists.
Campaign Build
A three phase build plan covering strategy and structure, creative and landing pages, then tracking, compliance and launch. A tracker records every setting, every context description and every ad, so the account can be audited and handed back at any time.
Context Hint Strategy
The platform's targeting is a written description of the conversations your ad belongs in. We write those descriptions from your real search term data and the questions your buyers ask, one per ad group, and change them one at a time so the effect of each change can be read.
Daily Management
A daily check of delivery, pacing, review status, the conversion flow, creative concentration and landing page health, with anything urgent escalated the same day. Problems get caught on day three, not day thirty.
Monthly Performance Audit
A monthly audit judging the account against its own baseline and the agreed success measure, producing an action plan and a plain English report section that shows spend in pounds and dollars and never presents modelled conversions as observed.
Meet the team
Every ChatGPT Ads engagement is delivered by a named specialist. The same people that meet you at the introductory call are the ones on the account.
Emily King
SEO & PPC Lead
Emily heads our ChatGPT Ads programme: the eligibility call, the context descriptions that do the targeting and the monthly judgement on whether the test is working. She also covers the ad copy and landing page brief.
Monica Johnson
Senior Designer
Monica designs the ChatGPT ad creative and the landing page layouts the click arrives on, working to the platform's character limits and image ratios.
Owen Lewis
Senior Web Developer
Owen installs the conversion pixel and Conversions API, opens the website to OpenAI's crawlers and proves what the platform is producing on your own analytics and CRM.
Jess Pearce
Digital Marketing Administrator
Jess coordinates approvals, the read period dates and the monthly reports that show the spend in both pounds and dollars.
Sectors We Work With
Priority Pixels runs ChatGPT Ads for organisations whose buyers research before they buy and whose categories the platform is open to in the UK. OpenAI restricts healthcare, dental, insurance, financial and legal advertising to the United States at present, so those sectors are not eligible for ChatGPT Ads through Priority Pixels in the UK yet.
B2B
ChatGPT Ads for B2B businesses including SaaS providers, managed service providers, manufacturers, professional services firms and corporate training providers, written around the questions a buyer asks before shortlisting a supplier.
Technology, IT & SaaS
ChatGPT Ads for technology, IT and SaaS companies whose buyers compare tools and providers in conversation before they book a demo.
Healthcare
OpenAI restricts healthcare advertising to the United States at present, so ChatGPT Ads is not available to UK healthcare providers. Priority Pixels covers healthcare marketing through Google Ads, Microsoft Ads and SEO, and will open the ChatGPT service to the sector when OpenAI's policy changes.
Shipping & Maritime
ChatGPT Ads for shipping, port and marine businesses whose specialist buyers research suppliers and regulations in conversation before they get to a website.
Construction
ChatGPT Ads for construction, building services and specialist suppliers, aimed at the commercial decision makers who scope projects before they tender.
Professional Services
ChatGPT Ads for consultancies, accountancies and advisory firms, positioned around the problems a prospective client is trying to solve. Legal and financial advisers are currently restricted by OpenAI to the United States.
Our ChatGPT Ads Process
Our ChatGPT Ads service follows a six step process. Each step is powered by a dedicated AI workflow built and maintained by our team. The same process applies to every client we work with.
Discovery and Assessment
A qualifying call to understand your business, then a technical call to scope the test. The written assessment follows: policy, readiness, targeting source, reach, budget, read period and success measure. If the answer is not yet, we say so.
Onboarding and Tracking Foundation
You create the advertiser account under your own business details and add us as a member, so the account is always yours. We install the conversion pixel and Conversions API, check them against your privacy notice and prove a test conversion before anything else happens.
Campaign Build
Our build workflow produces the three phase plan and the tracker: structure and context descriptions, creative and landing pages, then compliance and launch. Every setting is recorded so the account can be audited and handed back at any time.
Daily Management During the Read Period
Every day for the length of the test, your account is checked against a structured list covering delivery, pacing, review status, conversion flow, creative and landing page health. Problems get caught on day three, not day thirty.
Monthly Performance Audit and Reporting
Every month we audit the account against its own baseline and the agreed success measure, produce an action plan for your approval and write the plain English report section. The reporting dashboard provides daily transparency between reports.
Quarterly Review and Month Three Decision
At the end of the read period we tell you whether the platform is working for you and recommend continue, scale or stop, with the numbers. If it continues, the quarterly cycle applies as it does on every platform we manage.
ChatGPT Ads FAQs
Is ChatGPT Ads available in the UK?
Yes. Ads have been shown to UK users on the free and Go plans since June 2026 and UK businesses can advertise through OpenAI’s self serve Ads Manager, which OpenAI still describes as a beta. Availability, formats and policies are changing month by month, so we check OpenAI’s own pages before every build and every monthly audit.
How are the ads targeted if there are no keywords?
Each ad group carries a plain language description of the situations the ad is relevant to. OpenAI matches the ad to conversations on that theme. We write those descriptions from your real search term data and the questions your buyers ask, and change them one at a time so we can read the effect. Country and device targeting sit on top. There is no demographic targeting, no lookalike modelling and no retargeting of website visitors at present.
What budget do we need?
Enough to run a proper three month test rather than a token one. The right figure depends on your category and your buyers and it is set in the written assessment, in pounds, with the dollar budget and exchange rate recorded. Spend is paid directly to OpenAI.
How do you measure ChatGPT Ads performance?
With OpenAI’s conversion pixel and Conversions API installed on your website before launch, a single primary lead event and a cross check against your own analytics and CRM. Conversions appear a day or two after they happen and OpenAI’s totals can include modelled figures, so our reports show observed and modelled separately and always show what your website recorded.
How does your AI powered approach to ChatGPT Ads actually work?
Every stage of our ChatGPT Ads service is powered by structured AI workflows built from our PPC specialists’ expertise. The workflows read from a platform reference we maintain and check against OpenAI’s pages every month. Each workflow produces a structured deliverable. Our team reviews the output, makes the changes in the ad platform and reports back to you. The AI does not run your campaigns. It scales expert thinking across every account we manage. The same methodology runs across our Google Ads, Microsoft Ads, LinkedIn Ads and Meta Ads services and our AI SEO service.
Can you take over an existing ChatGPT Ads account?
Yes. We start with the same written assessment and audit the account against our platform reference. We either continue it with our workflows applied or rebuild it if the tracking or structure cannot be trusted. Get in touch through the contact form and we will book the discovery call in.
Our Technology Partners
Our PPC News
Cross-platform paid media strategy across Google, Meta, LinkedIn and Microsoft. Budget allocation, attribution, conversion tracking, and the strategic thinking that sits above any single platform. For teams treating paid media as one integrated function, not a series of siloed accounts.
How Much Does Google PPC Cost?
Every business gets a different answer when they ask “How much does Google PPC cost?” Your industry matters, your competition matters and your audience definitely matters. What you’ll end up paying comes down to which keywords you’re after, how competitive your sector is and whether your campaigns are actually set up properly. Pay-per-click means exactly […]
Nathan Yendle | 03/09/2026
Nathan Yendle | 28/08/2026
Nathan Yendle | 25/08/2026
Nathan Yendle | 21/08/2026
Nathan Yendle | 18/08/2026
