Client Overview
Acronyms has become one of the leading IT support companies in the South West, driven by a strong entrepreneurial spirit and a commitment to teamwork. Their approach centres on delivering cost-effective, jargon-free IT solutions, with a team of experienced technicians, engineers and specialists who provide tailored IT support for businesses of all sizes.
Since 2021, Priority Pixels has partnered closely with Acronyms’ in-house marketing team to develop a results-focused SEO strategy that goes beyond basic optimisation. Following an in-depth analysis of their digital presence, we created and implemented a targeted strategy to increase organic traffic and enhance lead generation.
Visit Website
We’ve partnered with Priority Pixels since 2021 and have been thoroughly impressed with both the quality of their work and their professional approach to it. Starting from a small SEO project, we’ve now built our relationship to a position whereby they plan, manage and deliver our entire organic and paid search strategies. This has cumulated in a brand-new website, which launched in early 2025.
Priority Pixels are easy to work with and frequently provide sound best practice advice that creates real value for our business. They have swiftly become one of our most important suppliers, that I’d strongly recommend to any business looking for digital marketing services.
Frazer Lloyd-Davies
Marketing Manager at Acronyms
Web Design, Development & Support
UI Design
When designing the Acronyms website, the primary focus was on modernising their online presence to reinforce their position as a forward-thinking IT support company. We made a conscious effort to play with whitespaces, using negative space to create a clean, uncluttered look and feel. Paired with other UI elements, such as clear calls to action and strategically placed testimonials and case studies, this deliberate design choice directs the user’s attention to the most important content, resulting in a site that is both visually appealing and engaging.
A key feature of Acronyms’ website is the consistent structure used across many of the pages. This ensures a cohesive and intuitive experience for users, with familiar layouts simplifying navigation, reducing cognitive load and streamlining user journeys. We also implemented booking forms on every page, reinforcing the website’s role as an effective tool for client engagement and lead generation.
WordPress Development
The Acronyms website was built on WordPress using a bespoke theme developed specifically for their needs. By avoiding generic page builders, we ensured the site delivers optimal performance, security and functionality. We also implemented custom WordPress admin functions to simplify backend tasks, giving the Acronyms team full control over their website.
Support
Going forward, Priority Pixels provides extensive website support and performance optimisation tasks to ensure that the site remains fully functional, secure and optimised for an exceptional user experience.
Search Engine Optimisation
0%
increase in site wide page views when compared with the same period last year.
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increase in event count when compared with the same period last year.
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increase in sessions on key landing pages when compared with the same period last year.
As part of our ongoing SEO strategy for Acronyms, we produce keyword-rich blog posts and supporting copy that consistently drive online visibility. Each piece of content is optimised with targeted search terms directly relevant to IT support, ensuring each piece of content aligns with potential clients’ search intent and makes it easier for them to find and engage with Acronyms online.
Each month, we provide Acronyms with detailed reports and meet with their team to discuss the impact of our strategy, reviewing key SEO performance metrics, such as keyword rankings, site traffic, lead generation and domain authority. This regular feedback loop allows us to demonstrate tangible results and make any necessary adjustments to our strategy based on Acronyms’ evolving goals or industry shifts.
Our SEO work has already yielded significant results, with notable improvements in Acronyms’ search engine rankings, increased website traffic, a growing volume of quality leads and an enhanced domain authority score. These achievements underline the effectiveness of our targeted approach and our commitment to Acronyms’ long-term digital success.
Following the recent launch of their new website, we look forward to seeing how it enhances our ongoing SEO efforts and can’t wait to track the results over the coming months.
Performance Optimisation
Our SEO team at Priority Pixels knows that speed matters. A fast-loading website keeps visitors engaged, improves search rankings and makes navigating the site effortless. That’s why we’re excited to reveal the impressive PageSpeed Insights results for Acronyms’ newly built website.
Acronyms’ site has achieved near-perfect scores:
- 99 – Performance
- 99 – Accessibility
- 96 – Best Practices
- 100 – SEO
This outstanding performance is the result of meticulous web development, optimised code and best-in-class hosting. From streamlined assets to efficient loading times, every aspect of the site has been fine-tuned to deliver a seamless experience for visitors.
Paid Media
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impressions on Microsoft Ads since October 2025
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clicks from organisations searching for IT support
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sustained click through rate on the search campaign
Our Approach
Priority Pixels began managing paid media for Acronyms at the end of 2024, taking over Google Ads campaigns that were bringing in traffic but not leads. B2B IT managed services is one of the hardest markets there is for lead generation, so the paid media programme has been built in deliberate phases, each one earning the next.
Fixing the Foundations on Google
The first phase was a full audit and restructure of the existing Google Ads account. Refined targeting, geotargeted campaigns around the Plymouth, Bristol and Cornwall offices and disciplined negative keyword management took the account’s click through rate from 0.29% to 8%. Within four months the restructured campaigns had produced 42% of all the conversions the account had recorded since it first ran in 2013.
Switching to the Right Platform
The bigger insight came from the audience. IT decision makers disproportionately work inside the corporate Microsoft ecosystem, where Edge and Bing are the default search experience, so Priority Pixels moved Acronyms’ paid search from Google Ads to Microsoft Ads. For B2B IT services the platform typically brings better qualified visitors at a lower cost per click, putting a lean budget where the buyers actually are.
Landing Pages Built for the Campaigns
Rather than sending paid traffic to general website pages, two dedicated landing pages were designed and built for the campaigns and launched in October 2025: one for Cyber Essentials certification and one for IT Managed Services. Each ad group points at its own page, so the search a buyer makes, the ad they click and the page they land on all speak the same language.
Managed for a Lean Budget
The account runs a tightly structured search campaign with an ad group per service line, reviewed continuously. Search terms are checked regularly and the negative keyword list maintained so a deliberately lean budget stays concentrated on organisations genuinely looking for IT support and certification.
Results
Scale on Microsoft
Since launching on Microsoft Ads in October 2025 the campaigns have served more than 100,000 impressions and delivered over 5,000 clicks from organisations searching for IT support and Cyber Essentials certification. Monthly clicks have more than doubled since launch as the account has matured.
Sustained Relevance
The search campaign holds a click through rate around 5% month after month, a strong signal in a competitive B2B category that the ads are reaching the right organisations with the right message.
Converting in a Hard Market
Lead generation for B2B IT services is genuinely difficult, on any channel. The combination of the platform switch and the dedicated landing pages produced the account’s first tracked conversions in 2026. That base is now being built on: a focused conversion path, a maturing account and a budget spent where the buyers are.
Paid media is one part of a wider relationship. With SEO running alongside, Acronyms continues to benefit from Priority Pixels’ integrated approach across organic search and paid media, built around the realities of its market.
Photography
As part of the website design, we helped direct a photoshoot at Acronyms’ Plymouth headquarters, capturing authentic, high-quality images of their team and workspace. Their old website relied heavily on stock photos, which didn’t fully represent their company culture. To create a more genuine experience for visitors, we recommended using real imagery that connects them with the people behind the business.
Rather than staged or overly formal shots, we opted for a natural, candid approach. This was an intentional choice to align with Acronyms’ ethos: delivering honest, approachable IT advice and support. By capturing the team in their everyday working environment, the website now feels more personal and true to Acronyms’ brand.
We're a Tech, IT and SaaS Marketing Agency
Priority Pixels is a tech marketing agency, providing a full range of B2B marketing services, including web design, SEO, AI search optimisation and paid media. With experience working alongside IT support providers, SaaS platforms and technology consultancies, we understand the specific requirements of marketing technical products and services. If you have a project that requires specialist support, get in touch to discuss how we can help.
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