New IBIA website goes live

The new IBIA website is now live. IBIA, the International Bunker Industry Association, describes itself as the voice of the global marine fuel value chain. The new website went live in November after a full redesign and rebuild by our UK team.

The project started with our partnership announcement in March. Since then the team has worked with IBIA on the structure of the website, the design of every page and the systems that sit behind it.

What the new website includes

The new website brings IBIA’s IMO work, events, training and member content together in one place. IBIA has held NGO consultative status with the International Maritime Organization (IMO) since 2005. Some of its content is open to the whole industry and some is kept for members, so the website had to serve both audiences without getting in the way of either.

• A searchable IMO library of technical documents, with a glossary, links to key resources and an IMO blog
• IBIA events and supported industry events, with filters for date, year, region and sponsor
• An Industry Calendar giving a monthly view of IBIA events, supported events, industry events and IMO meetings, colour coded by type
• A training calendar with its own filters
• An archive of World Bunkering magazine
• Content locking, so member material stays behind a login
• A member dashboard for profiles, membership status and renewal reminders

The website connects to Glue Up, the CRM IBIA uses to run its membership. Members sign in once with single sign on, member records stay in step between the two systems and event registration runs through Glue Up. The Industry Calendar pulls entries from Glue Up and Eventora alongside events added in WordPress.

How the website was built

The website runs on our own WordPress theme, built entirely from native WordPress blocks. Everything from the homepage banner to the event cards and publication features is a custom block, so the IBIA team can edit pages in the standard WordPress editor without breaking the design.

Every page was built to meet WCAG 2.2 AA. Redirects from the old URLs were mapped before launch so search visibility and existing links carried across. Priority Pixels now hosts and maintains the new website.

Thanks to the IBIA team for their time and input throughout the project. The full story is in our IBIA case study, alongside our other work in the shipping and maritime sector.