B2B Website Integration Services

An API allows different software systems to communicate with each other and share data. Your website can use APIs to pull information from your CRM, send order details to your accounts system or update inventory levels across multiple sales channels.

Most business software includes APIs, but connecting them to WordPress requires custom development. Standard plugins work fine for popular systems like HubSpot or Mailchimp, but they don’t exist for industry-specific software or handle complex data requirements that larger or regulated businesses often have.

We develop these connections by writing PHP code that runs on your WordPress site, managing authentication, data formatting and error handling so the systems can exchange information reliably. Custom integrations handle your exact data structures and business rules rather than trying to adapt generic solutions. This means fewer synchronisation errors, better performance and connections that continue working when your business systems receive updates.

CRM integration connects your website directly to your customer management system so enquiries, downloads and form submissions create lead records automatically. Instead of manually copying contact details between systems, the data flows straight into your CRM with context about how each person found you.

We integrate WordPress sites with CRM platforms including HubSpot, Salesforce and Zoho. This involves configuring your contact forms to send data to the right CRM fields, setting up lead scoring based on website behaviour and creating automated follow-up sequences that trigger when people take specific actions on your site. We also set up proper error handling so you know if the connection stops working and no leads get lost.

The integration also works in reverse. Your CRM can send data back to your website to personalise content for returning visitors or display account-specific information for existing customers who log in.

Payment gateway integration connects your website to payment processors like Stripe, PayPal and Worldpay so customers can complete purchases securely. The integration handles card processing, fraud detection and automated receipt generation while ensuring all transactions meet PCI compliance standards.

We install and configure payment gateway plugins, including credit and debit cards, digital wallets like Apple Pay and buy-now-pay-later options. Multi-currency support lets you sell to international customers with prices displayed in their local currency.

For WooCommerce sites, we integrate payment gateways with your product catalogue and inventory management. Stock levels update automatically when purchases complete, customers can save payment methods for future orders and you get detailed transaction reporting that connects to your accounting software.

Most website visitors leave without making contact, even when they’re interested in your services. Live chat changes this by letting people ask questions while they’re actively browsing your site rather than filling out contact forms and waiting for responses.

We set up chat systems using platforms like Zendesk, Olark and LiveChat. Your team gets instant notifications when someone starts a conversation and chatbots handle enquiries outside office hours, answering common questions and collecting contact details from people who want to speak with your team.

The integration connects to your CRM so chat conversations become part of each prospect’s record. Your sales team can see exactly what questions someone asked and how you responded before they pick up the phone for a follow-up call.

Phone calls are often your most valuable leads, but they’re traditionally impossible to track back to specific marketing efforts. You know someone called after finding you online, but which Google ad, blog post or social media campaign actually generated that enquiry?

Call tracking solves this by assigning unique phone numbers to different marketing channels so you know exactly how they found your business. We implement call tracking using platforms like CallRail and Avanser, configuring call forwarding so all enquiries reach your main business line.

We also set up recording and analytics, so you can see which keywords generated phone enquiries, how much you spent to acquire each caller and whether phone leads convert better than online form submissions. This information helps you allocate marketing budget more effectively.

Website speed affects search rankings, user experience and conversion rates more than most businesses realise. Google’s Core Web Vitals now directly influence where your site appears in search results, while slow loading times cause visitors to leave before they see your content.

We set up performance monitoring tools like Google PageSpeed Insights and GTmetrix to track loading speeds, identify bottlenecks and alert you when performance drops. Many speed issues come from oversized images, too many plugins or poorly configured hosting rather than fundamental design problems.

Content delivery networks like Cloudflare speed up your site for visitors around the world by serving content from servers closer to their location. We configure these systems alongside caching solutions that store frequently accessed content, reducing server load and improving response times for repeat visitors.

The technical optimisation work involves compressing images without quality loss, minifying CSS and JavaScript files, implementing lazy loading so images only load when people scroll to them and removing unused code that slows down page rendering. We also optimise database queries and configure server-level caching where possible.

Most websites have Google Analytics installed, but the default setup only captures basic traffic data. You can see how many people visited your site and which pages they viewed, but you can’t tell which service pages actually generate leads, how people navigate from your homepage to your contact form or what content keeps visitors engaged longest.

We configure Google Analytics 4 and Google Tag Manager to track the interactions that matter to your business model. This involves setting up custom events for form submissions, resource downloads, video views and specific page combinations that indicate buying intent. We also configure goal funnels so you can see exactly where potential customers drop off in your conversion process.

We integrate Google Analytics with your CRM so you can see which traffic sources generate the highest-value leads and connect it to your call tracking system to measure offline conversions and link it to your email marketing platform to track the complete customer journey from first visit to final purchase.