Strengthening NHS Services with Tailored Marketing Solutions

Priority Pixels has worked with NHS organisations since 2016. We design and build accessible websites for trusts, primary care networks and NHS services. We have also run social media for NHS recruitment. This page brings five of those projects together.

Our work with the NHS

Websites

Most of our NHS work is web design and development on WordPress. Each site is built around the people who use it, from staff looking up training to patients searching for local support.

Accessibility

NHS websites have to work for everyone. We build every website to WCAG 2.2 AA as a minimum, which supports each organisation’s duties under the Public Sector Bodies Accessibility Regulations 2018.

Social media

We create Facebook and Instagram content for Phoenix Health PCN. For Devon Alliance we managed the social media accounts with a monthly content plan and performance reviews.

Five NHS projects

Each project below has its own section, with the services we provided, what we built and a link to the live website where there is one.

Quality Improvement: East London NHS Foundation TrustUI design, WordPress development, accessibility, hosting and supportRead about the project

Health Connections MendipWordPress development, directory framework and ongoing supportRead about the project

Somerset Dementia Wellbeing ServiceBranding, print design and WordPress developmentRead about the project

Phoenix Health PCNWordPress development, illustration and social mediaRead about the project

Devon AllianceSocial media management and community managementRead about the project

Quality Improvement: East London NHS Foundation Trust

East London NHS Foundation Trust’s Quality Improvement team helps staff, service users and carers improve the care the Trust provides. Its website held a large amount of content in a structure so complex that visitors struggled to find what they needed.

Our UI design team studied how people used the old site and where they got stuck. We rebuilt the structure around the jobs visitors come to do, so How to Improve follows the stages of a QI project in order.

Our WordPress team then built the site from the ground up on a bespoke theme. It is fully responsive and meets WCAG 2.2 AA. A custom dashboard lets the QI team update text, images and resources without a developer.

We trained the admin team to manage the site with confidence. We also host, maintain and support it as an ongoing service, so the people who built the website are the people who look after it.

Visit website Read the full case study

The Quality Improvement home page on a desktop screen

Health Connections Mendip

Health Connections Mendip is a social prescribing and community development service in the Somerset district of Mendip. Its directory brings community organisations, support groups and health resources together in one place.

Priority Pixels has supported the service since 2016. We have rolled the directory out to other areas, including Wellbeing South Somerset, Arc Bucks PCN and Phoenix Health PCN.

Our latest rebuild moved the directory into a new accessible WordPress framework. It can run on its own domain or as a subdomain of an existing site, as a new website or as an extension of one.

For primary care networks there is an option for secure integration with EMIS patient record systems. We continue to provide the technical and design support that keeps the directory accurate and easy to use.

Visit website Read about the directory framework

The Health Connections Mendip website on a desktop and phone

Somerset Dementia Wellbeing Service

The Somerset Dementia Wellbeing Service supports people affected by dementia and their families. It chose Priority Pixels through a competitive tender to create its brand and build its website from the ground up.

Our design team created the visual identity: the logo, the typography and a warm colour palette that feels supportive and approachable. We carried the brand through print and digital materials, including flyers and pop up banners, so the service looks the same wherever people meet it.

We designed and built the WordPress website around the service’s purpose. Clear navigation and fast pages help people reach dementia resources quickly, whether they are living with dementia or caring for someone who is.

An interactive map built with the Google Maps API shows the services nearest to each visitor, so families can see what support is available close to home.

Visit website Read the full case study

The Somerset Dementia Wellbeing Service website on a desktop screen

Phoenix Health PCN

Phoenix Health Primary Care Network brings together GP practices, mental health services, social care, pharmacies, hospitals and voluntary organisations. Its three practices are Cross Keys Surgery, Unity Health and Haddenham Medical Centre.

We built its website on the Health Connections Mendip framework. The directory and resource centre make local healthcare and support easy for patients to find.

Our graphic design team drew a bespoke illustration of local landmarks for the website, which gives it a familiar and welcoming feel for the people it serves.

We also create the PCN’s content for Facebook and Instagram. The posts promote the online directory and share health tips, service updates and patient stories.

Visit website

The Phoenix Health PCN home page illustration on a desktop screen

Devon Alliance

Devon Alliance recruits healthcare professionals from around the world for NHS trusts in Devon, advertising registered nurse vacancies to people thinking about moving to work in the NHS.

Its social media had been run in house, without the time or specialist knowledge to grow it. Devon Alliance asked Priority Pixels for guidance, management and fresh ideas.

We took over the accounts with a content plan, creating and scheduling the posts every month. We reviewed performance with the team in monthly meetings and used what we learnt to refine the plan.

Community management was part of the service. We replied to the people engaging with the accounts, building relationships with nurses weighing up a move and growing the following.

Web and search for healthcare

Priority Pixels is a technical agency for B2B web and search. We build and look after websites for NHS trusts and private healthcare providers and run SEO and paid media for healthcare organisations. Marketing in a regulated sector comes with its own rules, so accessibility, data handling and accuracy are part of the work from the start. If you have a healthcare project in mind, get in touch to talk it through.