Public Sector Marketing Agency

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In short

Priority Pixels is a B2B digital marketing agency working with central government, local authorities and statutory organisations. WCAG 2.2 AA accessible web design, plain-English content and procurement-ready process across UK public sector engagements.

Public sector marketing

Public sector organisations face unique digital requirements around accessibility legislation, procurement compliance and content governance. Priority Pixels works with NHS Trusts, councils and education providers who need an agency that understands public accountability and the scrutiny that comes with spending public money.

Extended marketing team

Our developers, designers and content specialists work alongside your internal communications team to deliver what in-house resource cannot cover. Whether you need an accessible website rebuild, recruitment campaign support or digital strategy that meets governance requirements, you get specialist expertise without procurement complexity.

Our public sector clients

Priority Pixels works with NHS Trusts, education providers and public sector organisations across the UK. East London NHS Foundation Trust, Petroc College and Health Connections Mendip are just a few of the clients we support, alongside wider work for NHS Trusts.

Our public sector marketing services

Websites, WordPress, search and paid media for central government, local authorities and statutory organisations, delivered by one team.

Web design that puts people first

Accessible designs that meet WCAG standards and work across all devices and assistive technologies. Every design is tested for usability before launch.

WordPress sites built for compliance

Custom-coded WordPress builds, ad-hoc or monthly support, security patches, plugin updates and hosting from the same team.

Organic SEO and AI search for service visibility

Residents search Google, Bing and AI platforms such as Copilot and ChatGPT. Clear service pages help them find answers faster and cut routine calls to contact centres.

Paid media for targeted public engagement

Google, Microsoft and LinkedIn campaigns promote consultations and new services. Reporting shows budget holders what each campaign delivered.

Our public sector marketing case studies

Explore how we have helped public sector organisations enhance their digital presence, from NHS trusts and further education colleges to quality improvement programmes.

Our public sector marketing team

The team behind our public sector work. Accessibility, plain-English content and procurement-ready process are central to how we work across central government, local authorities and statutory organisations.

Monica Johnson

Senior Designer

Monica leads accessibility across our public sector and healthcare accounts. WCAG 2.2 AA design reviews and the design work that meets the Public Sector Bodies Accessibility Regulations 2018.
Owen Lewis

Senior Web Developer

Owen handles the technical side of public sector builds. Accessibility code, performance and the technical work that holds up to procurement and audit scrutiny.
Lisa Moody

Website & SEO Support

Lisa handles the on-page SEO work across our public sector accounts. Content audits, metadata, schema tweaks and the site checks that keep compliance-led pages accessible and ranking.
Emily King

SEO & PPC Lead

Emily heads the SEO programme across our public sector accounts. She writes the monthly plan, sets the priorities and reviews the reporting so nothing important slips through.
Rory Stewart

SEO and Content Lead

Rory leads SEO and content across our public sector accounts. Keyword research, content planning and the page improvements that turn search visibility into enquiries.
Jess Pearce

Digital Marketing Administrator

Jess keeps public sector projects on track. She manages the schedule between design, development and accounts and coordinates reviews.

Meeting accessibility standards and procurement requirements

Public sector organisations operate within frameworks that demand compliance, transparency and value for money. From WCAG accessibility standards to procurement regulations and data protection requirements, the constraints are real and the scrutiny is constant. Every WordPress site, SEO campaign and paid media activity delivered for public sector clients is built with these obligations in mind.

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WCAG compliance and accessibility testing

All WordPress sites are developed to meet WCAG 2.2 AA standards as a baseline. This includes semantic HTML, keyboard navigation, screen reader compatibility, colour contrast ratios and form accessibility. Sites are tested with automated tools and manual audits before launch. Ongoing accessibility monitoring identifies issues introduced through content updates, and training ensures internal teams maintain standards without relying on external support for routine publishing.

Framework agreements and procurement compliance

Priority Pixels works through established procurement frameworks and supports organisations navigating tender processes. Documentation is structured to meet public sector requirements, pricing is transparent and contract terms align with standard public sector frameworks. For organisations with existing framework agreements, the team adapts to your procurement processes without creating administrative burden for internal teams.

Data protection and security standards

WordPress hosting includes regular security updates, automated backups and monitoring that meets public sector expectations. SSL certificates, secure form handling and data protection measures are standard. For organisations handling sensitive information, hosting can be configured to meet specific security requirements. All data processing aligns with GDPR and public sector data protection obligations.

Performance reporting and value for money

Monthly reporting connects activity to outcomes, showing how organic SEO, AI search and paid media support service delivery targets. Reports include public engagement metrics, search visibility trends and campaign performance data. For leadership teams answering to elected members or board scrutiny, reporting demonstrates the commercial impact of digital investment and provides the evidence needed to justify ongoing budgets.

Our public sector marketing FAQs

What public sector organisations ask us about procurement, WCAG compliance, training and value for money.

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Can you work within our procurement framework?

Yes. Priority Pixels works through established procurement frameworks and supports organisations navigating tender processes. Documentation is structured to meet public sector requirements and contract terms align with standard frameworks.

How do you ensure WCAG compliance?

All WordPress sites are developed to meet WCAG 2.2 AA standards through semantic HTML, keyboard navigation, screen reader compatibility and colour contrast compliance. Sites are tested with automated tools and manual audits before launch, with ongoing accessibility monitoring after deployment.

What makes AI search relevant for public sector organisations?

People are using AI platforms like Copilot, Gemini, ChatGPT and Perplexity to find information about council services, NHS guidance and government programmes. AI search ensures your content appears in these AI-generated answers, improving service discovery and reducing contact centre demand for routine queries.

Do you provide training for internal teams?

Yes. WordPress training covers content publishing, accessibility best practices and maintaining WCAG compliance. Training ensures internal teams can manage routine updates without external support whilst maintaining standards expected of public sector digital services.

How do you demonstrate value for money?

Monthly reporting connects digital activity to service delivery outcomes, showing improvements in search visibility, public engagement and lead generation. Reports provide the evidence leadership teams need to justify budgets and demonstrate commercial impact to elected members or board scrutiny.

Can you integrate with our existing systems?

WordPress sites can integrate with back office systems, CRM platforms, booking systems and other tools public sector organisations rely on. Integrations are built to support operational efficiency and reduce manual data handling whilst maintaining security and data protection standards.

Our Technology Partners

Our public sector news

Digital marketing for local authorities, NHS organisations, education providers, housing associations and other publicly funded bodies. Accessibility compliance, procurement realities and the specific communication challenges of citizen-facing organisations.