Trusted by teams at

  • NHS
  • V.Group
  • Littlefish
  • Transaid
  • Acronyms
  • Gymboree
  • LCT International
  • Helios Kliniken
  • Westcountry Group
  • Cornerstone
  • Devon County Council
  • FORCE Cancer Charity

Research driven

Good UX starts with understanding who is using the site and what they need from it. We run user research, analyse behavioural data and map customer journeys before any design work begins. That evidence base shapes every layout, navigation choice and content decision, so the finished site reflects how people actually think and act rather than internal assumptions.


Conversion focused

A site that looks good but fails to convert is a missed opportunity. Our UX process targets the points where visitors drop off, whether that is a confusing service page, a lengthy enquiry form or unclear calls to action. We prototype, test and refine until the path from landing page to lead or sale is as short and clear as possible.


Built to last

Every UX recommendation we make is implemented in custom WordPress builds, not page-builder templates. That gives your team full control over content updates without breaking the design system. We also factor in accessibility standards and SEO structure from day one, so the site performs well for search engines and all users.


Our UX design services

UX design decides how easily visitors find what they need and get in touch. The services below take a website from research and structure through to testing, conversion work and a design system that keeps it consistent.

  • User research and strategy that informs every design decision

    Competitor analysis, user personas and customer journey mapping show how your audience behaves and makes decisions. That research informs every design decision that follows.

  • Information architecture designed around how users think

    We organise content and navigation around how your visitors think, guiding them towards an enquiry while supporting SEO and keeping content easy to manage.

  • Wireframing and prototyping before any code gets written

    Wireframes and interactive prototypes show how the website will work before development starts, so usability issues are found and fixed early when changes cost less.

  • Usability testing that identifies real barriers to conversion

    Structured testing sessions with real users show where people struggle, so design decisions rest on actual behaviour rather than assumptions.

  • Conversion optimisation turning visitors into enquiries

    We design calls to action, forms and user journeys to remove barriers to conversion, so your website produces more leads and enquiries.

  • Design systems that keep interfaces consistent at scale

    Style guides, component libraries and usage guidelines keep every page consistent as your website grows and make future content quicker to add.

Our UX design process

Website UX design requires systematic methodology that balances user needs with business objectives and technical constraints. Our process begins with thorough research into your target audience behaviour, competitive landscape and business goals to establish design requirements that drive measurable results. This foundation ensures all design decisions support both user satisfaction and business performance.

01

Research and discovery

Our research phase examines your target audience behaviour, business objectives and competitive positioning to establish UX design requirements. We conduct user interviews, analyse existing website performance data and review industry best practices to understand opportunities for improving user experience and conversion performance.

The discovery process includes technical assessment of your current website structure, content organisation and user journey effectiveness. We identify specific pain points that impact user satisfaction and business outcomes while documenting opportunities for strategic improvement through better UX design implementation.

Research findings establish the strategic foundation for all subsequent design decisions. We create detailed user personas, journey maps and requirement specifications that guide the design process while ensuring alignment with business objectives and technical constraints throughout the project timeline.

02

Strategy development and planning

Strategy development creates comprehensive UX design frameworks that address user needs while supporting business growth objectives. We develop information architecture plans, user flow specifications and interaction design strategies that improve website performance across all key metrics including engagement, conversion and user satisfaction.

Our planning process includes creating detailed project timelines, resource requirements and success metrics for UX design implementation. We establish clear deliverables and milestone reviews that ensure project progress aligns with business objectives while maintaining quality standards throughout the design development process.

Strategic planning includes integration with your broader digital marketing objectives to ensure UX design improvements support SEO, content marketing and paid media performance. We create unified approaches that maximise the business impact of design investments while maintaining consistency across all customer touchpoints.

03

Information architecture and user flows

Information architecture development organises website content and navigation structures to create intuitive user experiences that guide visitors toward business objectives. We create site maps, content hierarchies and navigation systems that reflect user mental models while supporting search engine optimisation and content management requirements.

User flow design maps optimal pathways through your website that address different user needs and business objectives. We identify key conversion points and design user journeys that reduce friction while providing value at each interaction stage to improve overall website performance.

Architecture planning includes technical considerations for WordPress implementation to ensure designs are feasible within your content management requirements. We balance user experience optimisation with practical implementation needs to deliver solutions that perform well for both users and website administrators.

04

Wireframing and prototype development

Wireframing creates detailed structural layouts that demonstrate website functionality and content organisation before visual design begins. Our wireframes specify user interface elements, content placement and interaction behaviour to ensure all stakeholders understand proposed solutions before development investment.

Prototype development creates interactive demonstrations of website functionality that allow testing and refinement of user experiences. We build clickable prototypes that simulate real user interactions to identify potential usability issues and optimisation opportunities early in the design process.

Prototyping includes responsive design testing to ensure user experiences work effectively across all devices and screen sizes. We validate design solutions through structured testing processes that inform final design decisions and reduce development risks while ensuring optimal performance.

05

Visual design and interface development

Visual design creates engaging interfaces that reflect your brand identity while supporting optimal user experiences and conversion performance. We develop colour schemes, typography systems and visual hierarchies that guide user attention toward key content and conversion opportunities throughout the website.

Interface design includes creating comprehensive design systems with reusable components that maintain consistency across all website pages. We establish visual standards and interaction patterns that support efficient content management while ensuring quality user experiences as your website grows.

Design development includes accessibility considerations to ensure websites work effectively for users with different abilities and technical requirements. We implement design solutions that meet WCAG guidelines while maintaining visual appeal and functionality across different user scenarios and assistive technologies.

06

Usability testing and validation

Usability testing evaluates design effectiveness through structured user research that identifies opportunities for improving website performance. We conduct testing sessions with representative users to gather actionable feedback on website functionality, content clarity and conversion pathway effectiveness.

Testing validation includes performance measurement across key metrics including task completion rates, user satisfaction scores and conversion performance. We analyse testing results to identify specific improvements that will have the greatest impact on business objectives while addressing user needs effectively.

Validation processes include comparative testing of design alternatives to ensure optimal solutions are implemented. We use data-driven decision making to select design elements that demonstrate superior performance while maintaining consistency with overall user experience strategy and brand requirements.

UX design services FAQs

The questions we hear most about UX design, from user testing to improving an existing WordPress website.

What is the difference between UX design and web design?

UX design focuses on user research, behaviour analysis and creating optimal user experiences based on data and testing. Web design typically emphasises visual aesthetics and layout. Priority Pixels integrates both approaches to deliver websites that look professional while performing effectively for users and business objectives.

How does UX design improve website conversion rates?

UX design improves conversions by removing friction from user journeys, optimising form designs and strategically positioning calls-to-action based on user behaviour research. Our process includes conversion rate analysis and testing to ensure design changes drive measurable improvements in lead generation and customer acquisition performance.

Do you conduct user testing as part of UX design services?

Yes, user testing is integral to our UX design process. We conduct usability testing sessions with your target audience to validate design decisions and identify improvement opportunities. Testing results inform design refinements to ensure websites meet real user needs rather than assumptions about user behaviour.

How long does a UX design project typically take?

UX design timelines vary based on website complexity and research requirements, typically ranging from 4-12 weeks for comprehensive projects. Discovery and research phases usually require 2-4 weeks, followed by design development and testing. We provide detailed project timelines during initial consultation.

Can you improve UX on our existing WordPress website?

Yes, we specialise in UX optimisation for existing WordPress websites through comprehensive audits and strategic improvements. Our process includes analysing current user behaviour, identifying friction points and implementing design changes that improve performance while maintaining your existing content and functionality.

How does UX design integrate with SEO and digital marketing?

UX design improvements often enhance SEO performance by reducing bounce rates, increasing engagement and improving user satisfaction signals that search engines value. We coordinate UX design with your broader digital marketing strategy to ensure website improvements support all marketing channels effectively.

Our Technology Partners

20+ Years Developing WordPress Websites
WooCommerce
W3C
Green Web Foundation logo
Nimbus Hosting
DigitalOcean
Figma
Adobe
WPMU DEV
Diginius
Semrush
Google Partners

Tell us about your project

Phone

Prefer to talk it through? Call us on +44 1626 245 061 and speak to the team.

Email

Know what you need and have a brief? Email it over to hello@prioritypixels.co.uk.

Enquiry form

Not sure where to start? Our enquiry form guides you through a few short questions.