Client Overview
Since 1977, Westcountry Group has been transforming educational, commercial and office spaces across the South of England. As a trusted family-run business, they have earned a reputation as one of the nation’s top refurbishment contractors, offering everything from innovative designs to complete interior overhauls. Beyond refurbishments, they specialise in creating custom, space-saving canteen furniture for schools and supplying high-quality paper products to businesses and educational institutions.
Priority Pixels has been working with Westcountry Group since 2021, providing various graphic design and website support services. We were delighted when asked to develop a brand-new WordPress website that would consolidate their three websites under a single unified brand.
Visit Website
We have been working with Priority Pixels since 2023 and have been impressed with their knowledge and professional approach. They have helped us build our current website, which involved bringing three sites into one, and took on our hosting and SEO program to ensure we were enhancing and maximising our presence online. We have monthly SEO meetings to discuss and review progress and their expertise in this area has help us advance up the rankings and allowed me focus on other priorities. I would recommend them to any business looking for someone to manage their digital marketing activity.
Andrew Hill
Marketing Manager at Westcountry Group
Search Engine Optimisation
0%
increase in organic impressions compared with the same period last year.
0%
increase in organic search clicks compared with the same period last year.
0%
improvement in average search position, rising from page four to page two.
A well-built website is only as valuable as the audience it attracts. That’s where ongoing SEO continues to make a real difference for Westcountry Group. Following the successful site launch, our strategy has shifted from establishing foundations to building long-term search authority across the education and commercial fit-out sectors. That means refining content, strengthening internal linking and targeting higher-intent keywords that bring in the right visitors.
The first quarter of 2026 tells a clear story. Organic search impressions rose by 129% year on year, meaning Westcountry Group’s pages are appearing in more than twice as many relevant searches as they were twelve months ago. Average search position improved from 37th to 15th, moving the site from deep in the results to the top of page two. Organic clicks increased by 17% and traffic levels from a strong first year have not only been sustained but are continuing to grow. The work we put in at launch is compounding, and Westcountry Group’s visibility in its core markets is stronger than it has ever been.
WordPress Web Development
Westcountry Group approached Priority Pixels with a fragmented digital presence spread across three different websites. Each site served a specific part of the business, from interior refurbishments and school fit-outs to commercial supplies, but the separation was holding them back. Our brief was clear: create one cohesive platform that clearly communicates their full service offering and drives engagement across all customer segments. We rebuilt the site from the ground up using WordPress, designing a fully bespoke solution that brought every aspect of the business under one roof without compromising clarity or usability.
The result is a streamlined, user-focused website that not only reflects the quality of Westcountry Group’s work but also supports their commercial goals. Intuitive navigation, thoughtful information architecture and clear calls to action guide users through a journey that naturally encourages enquiries, upsells, and cross-sells. Whether a visitor is interested in a full office refurbishment, canteen furniture, or wholesale paper products, they can now find what they need quickly and confidently. Built on a robust, scalable framework, the new website also allows Westcountry Group to manage their content with ease and adapt over time as the business evolves.
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