B2B
Tech, IT & SaaS
Healthcare
Shipping & maritime
Public sector
Construction
Professional services
Non profit
Priority Pixels signs the accessible marketing charter
Priority Pixels has signed the Accessible Marketing Charter from the Accessible Marketing Institute, a set of ten promises to make marketing work for disabled people. Our logo is now on the institute’s public signatories wall with the other companies, charities and councils that have signed.
The promises cover the whole process of producing marketing, from the brief to what gets published. Signatories commit to design for disabled people from the start, meet WCAG 2.2 AA as a minimum, write in plain language and add captions, transcripts and alt text to video and images. They also commit to accessible hiring, annual accessibility training for the whole team, a published accessibility statement and a public report on their progress each year.
Much of this is already how we build websites. Every website Priority Pixels builds meets WCAG 2.2 AA as a minimum and our accessibility work never relies on overlay widgets, which cannot fix barriers in the code. Signing the charter holds our own marketing to the same standard, from the Insights posts and newsletters we publish to the images and social posts that go with them.
Our Accessible Marketing Charter page lists all ten promises. Our accessibility statement covers this website.
Co-Founder at Priority Pixels
Nathan co-founded Priority Pixels in 2016 and leads paid media and the SEO content strategy. He sets the paid media strategy for our B2B and public sector clients across Google Ads, Microsoft Ads and paid social. He also looks after the commercial side of how the agency works with them.
