Accessible Marketing Charter

Priority Pixels is a signatory of the Accessible Marketing Charter, a set of ten promises from the Accessible Marketing Institute to make marketing work for disabled people. We signed the charter in November 2026 and our logo is listed on the institute’s public signatories wall.

Signing does not mean every promise has been met. It means we have committed to work towards all ten and to show our progress publicly. The promises are:

• We design for disabled people from the brief, not as an afterthought.
• We aim to meet WCAG 2.2 AA as a minimum on everything we build.
• We write in plain, clear language.
• We add captions, transcripts and alt text to every video and image.
• We never rely on colour, sound or motion alone.
• We keep disabled people in mind when designing and producing our work.
• We make our own hiring and workplace accessible and neuroinclusive.
• We train the whole team in accessibility every year.
• We do not sell overlays as a fix and we publish an accessibility statement.
• We report our progress publicly each year.

Much of this is already part of how we build websites. Every website Priority Pixels builds meets WCAG 2.2 AA as a minimum and our accessibility work never relies on overlay widgets, which cannot fix barriers in the code. The charter takes the same standard into our own marketing, from the Insights posts and newsletters we publish to the images and social posts that go with them.

The charter sits alongside our Cyber Essentials certification, our Good Business Charter accreditation and our accessibility statement. Together they set out the standards we hold ourselves to in the way we run the business and the work we deliver for clients.

View the signatories wall About the institute