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Web Design & Development

How are our websites built?

In order to build every website, Priority Pixels uses a set of open-source software called a LAMP stack. An acronym, LAMP typically consists of four software components: a Linux operating system, an Apache HTTP server, a MySQL database system and PHP programming language. All these elements sit in layers and support each other.​

All Priority Pixels websites are custom-made, designed in Figma by our in-house graphic designers and developed using custom HTML5, CSS3 and PHP by our in-house web developers. We do not use themes, page builders or third-party code. If you are seeking quotes from other agencies, we recommend you check what you are getting as a website built with a page builder such as Elementor or WP Bakery is not custom and is very likely to cause you issues in the future.​

To help keep costs as competitive as possible we do not build custom-made content management systems (CMS). A bespoke CMS would take a considerable time to create and increase the project costs. Unlike an open-source CMS, a bespoke system would tie you the client, to us the agency because we would own that system. An open-source CMS gives you the freedom to move to another agency should you wish to.​

Our open-source CMS of choice is WordPress. The reason we use WordPress is because it is the most widely used and extensively developed CMS available in the world today. WordPress enhances search engine optimisation efforts and comes with a CMS that enables clients to update their content with ease.​

We use the Advanced Custom Fields plugin to improve admin functionality even further, paying particular attention to usability and ensuring that your website is as easy to manage as possible.

  • Why do you need a web design agency?

    What does the term web design really mean? Essentially, it’s an umbrella term that covers a lot more than simply building a website. Every aspect of every site we create is carefully researched and developed and based on meticulous planning. This crucial research phase gives us a deep understanding of not only your business and brand and the purpose for the site but also the needs and wants of your customers.

    Knowing how your audience behaves online, what they buy and when they shop helps us to devise designs and content that will capture their attention and convert their custom. This means that the sites we create provide digital spaces that are enjoyable to use, convenient to update and easy to find and navigate.

    Understanding your Project

    Knowing exactly what each project will require is something we pride ourselves on. We offer our clients clarity from the start and build our sites to a set timescale in a cost effective and efficient way. You will have a dedicated project manager working with you from start to finish, keeping you in the loop and advising you all the way.

    Research & Planning

    In the research phase of any web design project we gather all the information we need regarding your business and the market in which it operates. We also research your customers and make sure the goals and expectations for the project are clear. By clearly understanding the problems you face we can come up with effective solutions.

    Creative Design & User Interface

    The sites we build are creative, bespoke and engaging. They are designed to attract digital traffic and inform and entertain your target audience. Clarity and simplicity are the keys to a really great website. Clean design concepts combined with clever user experiences are the best ways to deliver your marketing goals.

    Development & Innovation

    At Priority Pixels we work at the forefront of emerging technologies and online trends, and are able to integrate new ideas to fit your business goals. Relevant content, interactive elements and social networking tools are key to ensuring your website’s success. The sites we create deliver outstanding online presence and proven commercial results because of the techniques we use.

    Content Management Solutions

    We understand that the flexibility and control to edit your own site is a crucial part of a new website build. All of our websites are built using Content Management Systems. This allows you to manage your content with ease and puts you in control, saving you time and money.

    Hosting & Maintenance

    Websites simply don’t work without a secure hosting and maintenance system in place. Your website will need to be hosted and maintained to ensure its online visibility and security. Our hosting environment boasts 99.9% uptime plus daily backups and our monthly security updates ensure your website is as secure as possible 24 hours a day, 365 days a year.

  • Project Management

    Undertaking any web design project can be a lengthy process covering lots of different areas. To make sure all bases are covered from the start, working closely with you, we’ll create an in-depth project brief covering all your requirements. Then we’ll put a project management plan in place for everything from goals and deadlines, to the areas of work covered and costs involved.

    We can also kickstart a discovery phase if the project needs it. This is where we talk with your business’ stakeholders to understand the requirements at a deeper level. If necessary, we might need to complete some smaller tasks to help identify if further work in one or more areas is required.

    When all the project areas have been defined, we’ll provide you with a detailed proposal with our recommendations together with a timeline of schedules, deadlines, and costs. It’s really a document that explains both our and your project expectations so everyone can clearly understand the ultimate goals.

  • User Interface Design

    User Interface design is an essential part of any digital build process.

    Rather than looking at how the site looks and feels, the best UI focuses on the underlying technology that really makes your website work well; maximising the user experience.

    Pages loading slowly or not at all? A tired, clunky site with links that go nowhere? If your website isn’t working to the best of its ability and customers can’t find what they need the chances are they’ll ditch you, move on and never come back.

    Well constructed UI design will help you achieve your digital goals by successfully fulfilling your customer’s wants and needs – not just once, but time and again.

    At Priority Pixels we can create a site for you that is intuitive, boosts conversions and amplifies your consumer engagement. We do this by creating a clear and engaging pathway through your site that helps users find information, browse, buy or book online quickly and efficiently. In the end this all adds up to happy customers who are more likely to return and also to recommend you.

  • Performance is Everything

    When it comes to web design, site performance is based – and judged – on how quickly everything loads, moves and displays. The more streamlined your site overall, the better it performs. At Priority Pixels, optimum performance is something we incorporate into every website we design and continue to evaluate and improve over time.

    Every project is different; as is every client, budget and set of goals. There are occasions when we can update your online presence and dramatically improve performance without the need for a full rebuild.

    We will be led by your needs and available time and resources. Each project will start with in-depth discussions and analysis that look at a range of suitable options and solutions. Our team can provide any service from full rebrands and websites built from scratch to refreshing existing sites and everything in between.

    Winning conversions is the key to your online success. Our skilled web designers devise and deliver visually stunning and engaging sites and our conversion experts analyse, test and fine tune them to make sure they work as well as they look.

    To get every site performing perfectly, our team continually review and refine your content and assets. By doing this we can ensure response and load times are always at their highest and every site visitor gets the fastest, most positive experience possible. Giving them a high level of satisfaction means they are more likely to return and also to recommend you.

    How do we deliver optimum performance?

    Code optimisation, order of execution, server configuration and specialised content delivery networks are just a few of the strategies we employ to keep you ahead of the competition.

    There are also a number of specialist tools and apps we use including:

    Google Pagespeed

    A helpful device from the Google toolbox, Pagespeed is a dedicated site performance checker. It’s simple but offers a good starting point to flag up any existing issues. By testing the page URL, Pagespeed will highlight potential CSS or Javascript issues as well as images that need optimising.

    Pingdom

    One of the better performance monitoring tools, Pingdom gives deep data on how your site is performing out in the real world. Delivering real-user monitoring, page speed testing, server response times, and downtime, Pingdom immediately highlights anything that could be slowing you down.

    Hummingbird

    A trusted WordPress development plug-in, Hummingbird is a pro performance and optimisation tool to keep your site running as fast and efficiently as possible. With this in place, you’ll see an increase in page loading times, potentially higher search rankings and happier site visitors.

    Smush Pro

    Large images are one of the biggest culprits for slow sites. Smush Pro, another pro-level WordPress plug-in, scans every image across your entire site, then optimises and resizes them in super quick time. The results will save you space and give your site a huge performance boost.

    YSlow

    YSlow is an open-source extension that sits inside common web browsers to analyse web pages and provide a rating on their speed. It provides suggestions and feedback on where time and performance savings can be made to improve page load times.

  • Content Management Solutions

    A Content Management System (CMS) allows you to add images, text and other assets to your website yourself without needing any advanced technical skills or web expertise. It offers businesses and individuals a flexible and cost effective solution to updating their sites regularly which in turn will aid performance and SEO.

    When we build websites we use WordPress, consistently the World’s most popular open-source web platform. WordPress offers the ability to add a custom CMS solution into the fabric of your site for ease of use and complete control.

    By including a CMS in your website you will be able to regularly upload a wide variety of content including blogs and news items, images, descriptive text and product or service listings. You will be able to do this from any connected device without needing to wait for anyone else to do it for you. A custom CMS gives you an efficient and rapidly responsive site that you have control over.

    The Priority Pixels team have vast experience in creating content management systems that are intuitive, easy to use and simple to manage. We can provide any training you or your team require and we are always on hand to help with any queries.

    With over 35% of live websites using WordPress, around 68 million and growing, you’ll be in excellent company.

  • LAMP Stack

    To build each website so that it looks exceptional and performs perfectly, the Priority Pixels development team uses a set of open-source software called a LAMP stack.

    LAMP is an acronym and typically consists of four essential software components: a Linux operating system, an Apache HTTP server, a MySQL database system, and PHP programming language. All of these elements sit in layers and support each other.

    Linux

    The first layer in every LAMP stack, Linux is a free and open-source operating system that creates the foundation for the stack model with everything else running on top of it.

    Apache

    The second layer in the stack is Apache which is an open-source software system for web servers. Sitting on top of the Linux OS, Apache translates what’s typed into a web browser and directs it to the website.

    MySQL

    The third layer is MySQL which holds database information looked at by scripts when building websites. MySQL is used by most database-driven platforms.

    PHP

    The fourth and final layer of the LAMP stack is PHP. A server-side programming language widely used in web development that contains HTML which is how your site is coded.

FAQs

What sets your web design and development services apart from others?

At Priority Pixels, our team of skilled designers and developers work collaboratively to create unique and customised websites tailored to your business needs. We focus on responsive design, intuitive navigation and optimal performance to deliver an exceptional user experience that sets your website apart from the competition.

I don’t like my current web design agency, can I switch to you?

If you aren’t happy with the quality of the web design services you are receiving from your current web design agency, then we are more than happy to help out. We have a number of clients that move from other web design agencies to us, because they feel they aren’t getting the service they deserve. We can even help transfer your domains and hosting to us. Customer service is very important to us here at Priority Pixels, so if you are thinking of moving your website elsewhere please have a chat with us first to see how we can help.

How much does a website cost?

The cost of a website is determined by many factors. Websites range in style and size. You may only need a simple one page website, or you may need a complex e-commerce website with several thousand products. The amount of designing you need can also impact on costs. It is always best to create a wish list or a brief so that we can give you accurate costs.

What is website hosting?

Website hosting allows individuals and businesses to display their websites on the Internet. Websites are made up of various files containing the code and databases needed to display the website correctly on a users browser. These files are stored on computers called servers. Servers are kept on 24 hours a day, 365 days a year to ensure your website always remains online. We offer a quality web hosting service, which will keep your website, not only live, but as safe and secure as possible.

Do you offer responsive web design? Why is it important?

Yes, we specialise in responsive web design, ensuring that your website adapts seamlessly to various devices, including desktops, tablets, and smartphones. With the increasing use of mobile devices, responsive design is essential to deliver an optimal user experience, improve SEO rankings, and attract more visitors.

My website has been hacked, can you help?

Definitely! Our web designers have a huge amount of technical knowledge. We don’t just build websites, we understand how they are put together from the database to the front end. If your website has been hacked please get in touch, we can conduct an audit and either deal with the hacked content there and then or at the very least best advise you on the next steps.

Will my website be optimised for search engines (SEO)?

Yes, we incorporate SEO best practices into the web development process. This includes optimised page titles, meta descriptions, alt tags for images, and clean code structure, all of which contribute to better search engine rankings and increased organic traffic.

Do you provide maintenance and support after the website is launched?

Yes, we offer ongoing support and maintenance packages to ensure your website remains up-to-date, secure, and functioning optimally. Our team is available to address any issues, perform updates, and provide technical assistance whenever needed.

Can I request changes or revisions during the web design process?

Of course! We encourage open communication throughout the web design and development process. Your feedback is essential in creating a website that aligns with your vision and business objectives. We’ll work closely with you to accommodate any changes or revisions as required.

If I ask for a quote, what happens next?

We will usually arrange a phone call or if your are based locally, a meeting to get things started. From this initial discussion we can find out more about your business, your audience and your marketing goals. We will put forward our recommendations from information gathered and if you’re happy with what we’ve said, we can put together a project proposal and move forward from there.

Our Work

Web Design Case Studies

Brand refresh, web design and copy for leading accountancy firm

For more than 80 years, Darnells have been one of the leading accountancy and financial advisory firms in the South West. With a proven track record in providing the very best accountancy services in their community, the team of chartered accountants, tax advisors, financial experts and probate administrators at Darnells have garnered themselves a well-earned reputation for dynamic, forward-thinking financial solutions that go above and beyond.

Initially looking for a new website it quickly became apparent Darnells needed help refreshing their brand, which hadn’t been updated in several years. Priority Pixels graphic designers and copywriters worked closely with Darnells to create a set of brand guidelines to help guide the project, ensuring the website and future marketing activity remains aligned.

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Bespoke web design and digital marketing for London based Estate Agency

Serving the vibrant and diverse communities across North and East London, Castles is a successful, privately owned independent estate agency. Established in 1981, the team at Castles boasts over four decades of experience in professional estate agency services.

With a number of offices across London, Priority Pixels were initially brought in to help improve each of the offices local web presence. This was achieved with a mix of local SEO and targeted paid search campaigns which focused on a small radius around each of the offices. Creative, SEO friendly copy was written to help enhance the sites office and area guide pages, resulting in improved positions in the SERPs.

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Full website redesign for globally renowned children's play centre franchise

Gymboree Play & Music first came to Priority Pixels seeking help with their website. The brand currently encompasses multiple franchises in over 30 different countries, with branches in the USA, Canada, China and the United Kingdom among others.

Visually, Gymboree Play & Music’s web presence needed a significant refresh. The web development team at Priority Pixels were asked to build a modern, aesthetically appealing website that was search engine optimised, utilised white space and simplified the user journey. The previous website was cluttered and difficult to navigate, not to mention visually outdated. Although the site was both responsive and optimised for mobile, it was also text-heavy with very little imagery.

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Group website redesign, copy, photography and video for leading global provider of marine support services

V.Group is the leading independent provider of global maritime support services with a force of over 44,000 active sea workers. Covering catering, crew, technical services, and ship and crew management, all on board and offshore colleagues have support from an onshore team over 3,000 across 31 countries.

With over 20 brands to their name, the group website had become bloated and difficult to navigate. V.Group needed a new website to showcase the increasing number of maritime support services they offer, as well as the brands that manage them.

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Brand refresh, web design and copy for leading accountancy firm Bespoke web design and digital marketing for London based Estate Agency Full website redesign for globally renowned children's play centre franchise Group website redesign, copy, photography and video for leading global provider of marine support services

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