Paid Search Ads
Paid search advertising is a powerful way for businesses to reach a highly targeted audience and drive traffic to their websites or landing pages. When managed effectively, it can yield a positive return on investment and play a significant role in an overall digital marketing strategy.
Display ads, also known as banner ads, are a type of online advertising that uses visual elements, such as images, graphics, and videos, to convey a promotional message. These ads are typically displayed on websites within the Google Display Network (GDN), social media platforms, and other online ad networks.
Shopping ads are typically displayed on search engine results pages (e.g., Google) and various other online shopping platforms. Shopping ads are distinct from traditional text ads in that they feature detailed product information, including images, prices, and product names, making it easier for users to evaluate and compare products before clicking on an ad.
We are a Google Partner
At Priority Pixels, our Google Partner status reflects our unwavering commitment to excellence in PPC marketing. We’re experts in Google Ads, having met rigorous standards and consistently delivered high-quality results. This recognition grants us access to cutting-edge tools, priority support from Google, and the ability to adhere to best practices.
We stay ahead of industry trends through continuous learning and education. As a result, our clients benefit from maximised ROI, with data-driven strategies and efficient ad management. Choosing Priority Pixels means partnering with certified experts who can drive outstanding results for your business through PPC marketing.
What platforms do we work with?
Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It is one of the most widely used and influential advertising platforms on the internet, allowing businesses to create and display various types of ads across Google's vast network, which includes search engines, websites, mobile apps, and more. Google Ads operates on a pay-per-click (PPC) model, where advertisers pay when users interact with their ads, such as clicking on them.
Facebook Ads, also known as Facebook Advertising or Facebook Paid Social, are a form of online advertising provided by the social media platform Facebook. They allow businesses and advertisers to create and display various types of ads on the Facebook platform and its associated platforms, including Instagram and Messenger. Facebook Ads enable precise targeting of specific user demographics, interests, and behaviors, making them highly effective for reaching and engaging a targeted audience.
LinkedIn Ads are a type of online advertising platform provided by LinkedIn, the professional networking platform. These ads allow businesses and advertisers to create and display various types of ads to a highly targeted professional audience. LinkedIn Ads are particularly effective for businesses and professionals looking to reach other professionals, decision-makers, and businesses in a B2B (business-to-business) context.
YouTube Ads are a form of online advertising provided by YouTube, the popular video-sharing platform owned by Google. These ads allow businesses and advertisers to promote their products, services, or content to YouTube's vast user base. YouTube Ads come in various formats and can be displayed on YouTube itself, as well as on other websites and mobile apps within the Google Display Network.
Twitter Ads are a type of online advertising service provided by Twitter, the popular social media platform. These ads allow businesses and advertisers to promote their content, products, or services to Twitter's user base through various ad formats and targeting options. Twitter Ads enable advertisers to reach a wide range of audiences and engage with users in real-time.
Instagram Ads are a type of online advertising service provided by Instagram, the popular photo and video-sharing social media platform owned by Facebook. These ads enable businesses and advertisers to promote their products, services, or content to Instagram's extensive and engaged user base. Instagram Ads come in various formats and offer targeting options that allow advertisers to reach specific audiences.
Why do you need a PPC agency in the UK?
In today’s digital age, online advertising has become essential for a successful marketing strategy. Pay-Per-Click (PPC) advertising, in particular, is a potent tool for driving targeted traffic to your website and generating leads or sales. While platforms like Google Ads and Facebook Ads offer self-service options, there are compelling reasons why you might want to consider the services of a PPC agency.
Firstly, PPC agencies bring expertise and experience to the table. Their professionals specialise in paid advertising and stay up-to-date with industry trends, algorithm changes and best practices to optimise your campaigns. Secondly, they save you valuable time by handling tasks such as keyword research, ad creation, tracking setup, and ongoing monitoring. This allows your in-house team to concentrate on other critical aspects of your business.
Cost efficiency is another advantage. PPC experts are skilled at maximising your advertising budget, minimising wasted ad spend, and optimising placements for the best return on investment. Additionally, PPC agencies have access to advanced tools and technology that can boost campaign performance. They excel at data analysis and can make data-driven decisions to enhance your ad performance.
What is remarketing?
There are several compelling reasons for your UK-based business to consider implementing a remarketing strategy. Firstly, it can significantly enhance your conversion rates by bringing back potential customers who have previously shown interest, thereby increasing the likelihood of them completing a desired action. This can lead to a marked improvement in your return on investment (ROI), as you’re targeting an audience with a higher potential for conversion. Moreover, remarketing contributes to bolstering brand awareness as it keeps your brand and offerings at the forefront of users’ minds. Even if users don’t immediately convert, they may recall your business when they’re ready to make a purchase, thereby fostering long-term brand recognition.
Additionally, remarketing allows for highly personalised ad campaigns. You can segment your audience based on their behaviours and preferences, tailoring messages and offers that are more likely to resonate with each group. This personalisation not only increases the effectiveness of your ads but also enhances the user experience. For e-commerce businesses, remarketing is particularly effective in recovering abandoned shopping baskets by enticing users who added items but didn’t complete the purchase. Beyond that, embracing remarketing can provide your business with a competitive advantage. As many of your competitors are likely employing this strategy to re-engage potential customers, not utilising it could leave your business at a disadvantage in the online marketplace. Additionally, remarketing campaigns are often cost-effective, with lower costs per click (CPC) compared to other advertising methods, maximising the value of your advertising budget. Lastly, remarketing offers comprehensive tracking and reporting capabilities, enabling you to measure the effectiveness of your ads and make data-driven optimisations over time. In conclusion, remarketing is a potent digital advertising strategy that can help your UK-based business re-engage potential customers, boost conversions, optimise ROI, and strengthen brand recognition. By targeting users who have already demonstrated an interest in your products or services, remarketing offers a cost-effective means of maximising the impact of your online advertising endeavours and delivering tangible results.
Experts in Paid Search Advertising
As a leading PPC Agency based in the South West, our dedicated in-house creative team and digital strategy experts are here to simplify the management of your paid advertising campaign. With their wealth of experience, they excel in devising and executing innovative strategies that make the most of your budget while delivering top-notch results.
When you opt for Priority Pixels, you’ll receive:
A Collaborative Partnership
We recognise that navigating the intricacies of online advertising can be overwhelming. That’s why we emphasise collaboration with you throughout the entire process. We want to ensure that you have a clear understanding of how your budget is being utilised. Your involvement is not only welcomed but encouraged.
Meticulous Attention to Detail
Our marketing team is well-versed in orchestrating successful campaigns, and they leave no stone unturned. From thorough research to meticulous planning, we maintain an unwavering focus on achieving your goals. Our commitment doesn’t end there—we continually monitor and update your campaign to keep it fresh and relevant.
A Team of PPC Experts
Priority Pixels has a track record of assisting numerous businesses in the South West and its surroundings in attaining their objectives through effective advertising campaigns. Our team comprises dedicated PPC specialists who are ready to serve you. You’ll be paired with a specific account manager who will be your primary point of contact, ensuring that you stay informed and empowered to make informed decisions.
Regular Reports and Monitoring
We understand that your investment is significant. That’s why we believe in providing you with access to as much campaign information as you desire. While we always offer monthly reports, we’re flexible enough to make information available 24/7 if that suits your preferences. With a dedicated account manager by your side, you can count on comprehensive reporting and feedback tailored to your needs.
What is PPC advertising?
PPC (Pay-Per-Click) advertising is a digital marketing strategy where advertisers pay a fee each time a user clicks on their online ad. These ads can appear on search engines like Google or Bing, on social media platforms like Facebook or Twitter, and on websites within display networks. PPC provides businesses with a way to drive targeted traffic to their websites and can be a highly effective method for generating leads, sales, or other desired actions.
Where do PPC ads typically appear?
PPC ads can appear in various digital spaces, including search engine results pages (SERPs), where they are often displayed above or below organic search results. They can also be found on social media platforms, within mobile apps, and on websites that are part of the Google Display Network or other advertising networks. These ads come in different formats, such as text ads, image ads, video ads, and interactive ads, depending on the platform and the campaign goals.
How do I choose keywords for my PPC campaign?
Keyword selection is a critical component of a successful PPC campaign. To choose keywords, start with thorough keyword research. Identify relevant keywords that potential customers might use when searching for products or services similar to yours. Tools like Google Keyword Planner, SEMrush, or Ahrefs can help you discover relevant keywords and assess their search volume, competition, and potential for driving traffic to your website.
How is the cost-per-click (CPC) determined?
The CPC is determined through a real-time auction system, typically used by search engines like Google Ads. Advertisers bid on keywords they want their ads to appear for. The CPC can vary based on factors like the bid amount, ad quality, ad relevance to the search query, and the competitiveness of the keyword. The advertiser with the highest Ad Rank (bid multiplied by Quality Score) wins the auction and pays their bid amount when a user clicks on their ad.
How do I set a budget for my PPC campaign?
Setting a budget for your PPC campaign depends on several factors, including your advertising goals, the competitiveness of your industry, and the funds available. Start by determining a daily or monthly budget that aligns with your objectives and financial constraints. Be prepared to monitor your campaign’s performance and adjust your budget as needed to optimise your advertising spend and achieve your goals.
What is ad retargeting in PPC advertising?
Ad retargeting, also known as remarketing, is a technique used in PPC advertising to re-engage users who have previously visited your website but did not complete a desired action, such as making a purchase or filling out a contact form. Remarketing involves displaying targeted ads to these users as they browse other websites or use social media platforms, keeping your brand in front of potential customers and increasing the chances of conversion by reminding them of their initial interest.
How can I track the success of my PPC campaign?
You can track the success of your PPC campaign through various metrics and key performance indicators (KPIs). Some of the key metrics include click-through rate (CTR), conversion rate, return on investment (ROI), Cost-Per-Click (CPC), and Cost-Per-Acquisition (CPA). Tracking tools like Google Analytics, conversion tracking pixels, and the reporting features within PPC advertising platforms provide valuable data to measure the effectiveness of your campaigns. Regular monitoring and analysis of these metrics help you make data-driven optimisations to improve campaign performance.
Are negative keywords important in PPC campaigns?
Yes, negative keywords are vital in PPC campaigns. They are keywords that you specify as irrelevant to your ads. When you use negative keywords, your ads won’t show when users search for those terms. This helps prevent your ads from appearing for irrelevant search queries, saves you money by avoiding clicks that won’t convert, and ensures your ads are displayed to a more relevant audience.
Priority Pixels have worked on our SEO for some time now, and we've been very impressed with their efforts. They've helped our SEO improve across the board, and have done so in a professional, simple to understand and effective manner. They're fairly priced, easy to work with and we'd therefore strongly recommend working with them.
Paid Advertising Case Studies
Serving the vibrant and diverse communities across North and East London, Castles is a successful, privately owned independent estate agency. Established in 1981, the team at Castles boasts over four decades of experience in professional estate agency services.
With a number of offices across London, Priority Pixels were initially brought in to help improve each of the offices local web presence. This was achieved with a mix of local SEO and ppc management which focused on a small radius around each of the offices. Creative, SEO friendly copy was written to help enhance the sites office and area guide pages, resulting in improved positions in the SERPs.
Since 2020, Priority Pixels have supported Gymboree Play & Music with ongoing digital marketing support including SEO, paid search and social media. Paid Google and Facebook advertising campaigns run for a number of the Gymboree Play & Music franchises, with an emphasis on increasing enquiries.
So far, our work with Gymboree Play & Music has culminated in a higher ranking on search engines and a highly successful PPC campaign with a 25% increase in conversions. We continue to collaborate with Gymboree Play & Music with ongoing SEO and PPC support. We also have several new exciting projects planned for the upcoming year.
As part of a 360° digital strategy Priority Pixels helped Revitalise Dental Centre create a number of pay-per-click campaigns to help raise brand awareness and drive business to their website.
Facebook Ads were used to run targeted campaigns as well as remarketing ads to target customers that had already visited the Revitalise Dental Centre website. Understanding how important video ads are in the digital age, our moving image team created multiple short videos showing the Revitalise team interacting with patients and showcasing their state of the art treatment centre. With video ads running on YouTube and LinkedIn, and display ads on Google and Facebook, Revitalise now have a PPC strategy that’s built for success.
Part of the Gainsborough Healthcare Group, Access Walk-in Baths specialise in providing accessible bathrooms and specialist baths for people with restricted mobility. As a company providing a specialist service, their PPC advertising needed to target their demographic so as not to waste their budget on unnecessary clicks.
Google Ads were created for the Search Network to target people looking for assisted bathing solutions in residential properties across the UK. This was coupled with a Display Ads campaign targeting people who have searched for similar products or companies. By linking these campaigns to Google Analytics and Google Tag Manager we are able to track conversions and provide details on their ROI.
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