Paid Search Ads
With our paid search ads service, your brand will be prominently displayed on search engine results pages (SERPs) when users search for relevant keywords related to your products or services. We leverage the power of platforms like Google Ads to create compelling ads capture the attention of potential customers.
Our paid display ads service focuses on visually engaging and eye-catching banner ads placed strategically across various websites and platforms. These display ads use appealing graphics and relevant messaging to create brand awareness, retarget past visitors, and expand your reach to potential customers.
With paid shopping ads, we optimise your product listings to appear prominently on e-commerce platforms like Google Shopping. By showcasing your products with attractive visuals, prices, and reviews, we enhance their visibility to potential customers actively searching for products like yours.
We are a Google Partner
What does this mean? It means that Priority Pixels are a Google Partner Agency and as a registered and approved business we have early access to market-leading industry insights, emerging digital trends and exclusive beta-stage use of new paid search tools and innovations.
Below you will find more detailed information on the variety of services we offer including PPC strategies, audits and cost management, Google Ads and Keyword Research, Conversion Tracking and Social Media marketing campaigns.
What platforms do we work with?
Google has created a powerful digital advertising solution called Google Ads, empowering businesses to connect with a wide audience through tailored advertising. Using a pay-per-click (PPC) model, advertisers make an offer on specific keywords linked to their business. When a user inputs a search query with those keywords, Google shows the advertiser’s ad in the search results. The advertiser is only charged when the user clicks on the ad. Therefore, Google Ads is an affordable marketing tool.
Facebook Ads is an influential digital advertising tool offered by Meta, giving businesses and individuals the power to display advertisements across Facebook platforms. It is connected to Instagram, Messenger, and Meta Audience Network. Facebook Ads helps advertisers connect with their intended audience, improving website traffic, and boosting brand recognition. Using personalised and focused ad campaigns, businesses can reach their target audience effectively.
LinkedIn Ads is a powerful online advertising tool provided by LinkedIn, an expert networking platform. These ads empower businesses and individuals to show their products, services, and content, to reach a targeted audience. Advertisers can achieve their marketing aims by boosting brand recognition and generating leads.
As a dynamic digital advertising option, YouTube Ads gives businesses and content creators the chance to display their products and services directly on YouTube. As one of the world’s largest video-sharing platforms, YouTube offers a sizeable audience, making it an appealing advertising medium for engaging potential customers. Businesses and individuals can target their audience and achieve their marketing goals.
Twitter Ads is a valuable online advertising solution created by Twitter. These advertisements provide businesses and individuals with the opportunity to focus their content, products, or services on a specifically selected audience. With a range of targeting options, advertisers can achieve their marketing goals – whether that’s boosting their brand, channelling website traffic, or improving engagement.
Instagram Ads is a dynamic form of digital advertising available through Instagram, the photo and video-sharing social media platform. These advertisements give businesses and content creators the ability to show their content, products, or services to an engaged and visually orientated audience on Instagram. With a range of targeting choices, Instagram Ads is a tool for advertisers, allowing them to reach their marketing goals. This could be increasing brand recognition, boosting website traffic, or generating leads.
Why do you need a PPC Management Agency?
Planning, Management and Evolution
Advertising and marketing online can be extremely overwhelming, especially without any prior knowledge. That is why our team of experts are here to help. We carefully plan every step of your marketing campaign with thorough research and assessment. We treat every campaign the same regardless of size and budget. We keep you informed and involved at all stages to help you make educated decisions about your campaign. Our team is more than happy to give you an in-depth idea of how we manage your digital strategy. We will help you gain an understanding of how algorithms work, audience targeting and attribution models.
Feedback and Reporting
We believe transparency of your campaign is important. At Priority Pixels we offer a monthly report which will allow you to see how well your Cost-Per-Action campaign is performing. We will help you gain an understanding of what metrics are affecting your campaign, their relation to each other and how we can make your campaign more effective by altering these metrics. Keeping you up to date and informed about your online strategy is extremely beneficial for everyone involved. By doing so it allows us to offer the best service and advice possible. This is why our clients trust us and continue to use our service year after year.
PPC Management Agency Services
It’s easy to get lost with Pay-Per-Click (PPC) advertising, that’s why the team at Priority Pixels created a 360° marketing strategy that delivers results. Without the correct knowledge you could fall into the trap of aimlessly throwing money at a PPC campaign that does nothing for your business.
Driving relevant traffic to your digital spaces is our aim. With a detailed and well researched PPC campaign this is completely possible. When done correctly a PPC campaign can improve your search ranking and only target an audience relevant to your business.
We want to see your business succeed. Let us know your budget and your goals and our expert PPC team will compile a comprehensive plan to ensure a return on your investment.
As Individual As You
Every business is different. Because of this you will need a marketing plan created specifically to your needs and your budget. We have helped multiple businesses with an intelligent and responsive campaign tailored to their specific industry. At Priority Pixels we regard you as a partner who is trusting us with your business investments. We will work closely with you to create the best combination of digital sales tools to meet your goals.
Ads That Work
The team at Priority Pixels have helped businesses create effective ads that help drive traffic to their website and digital spaces. With years of experience our creative team are able to write clever ad copy that appeals to a specific audience. Our ads aim to create awareness of your products or services creating lead generation for your business. As customers behaviour and engagements change so will your ads. We continually evaluate and update your ads to ensure they always remain effective.
Keywords – Research & Monitoring
Part of the development of your PPC strategy and our in-depth planning is to gain an understanding of your goals and business plans. Taking time to do this helps in the long run to deliver better results for your business. At Priority Pixels we have dedicated keyword specialists who work within your budget to secure the best results. We analysis similar businesses as part of our plan. This helps us find ways for you to win market share and enhance your profile. Every aspect of our digital strategy is completely flexible and easily adjustable to meet your needs and your customer base.
Advertising on Social Media
Social media creates a huge opportunity to increase your visibility and target a specific audience. Advertising on social media allows us to target different customer bases and demographics across various digital platforms. With so many different social platforms to advertise on, we understand it can be overwhelming. To ensure you reach the right people we will help you work out where your ads and your budget will work best. Whether that’s Facebook, YouTube, Twitter, Instagram, Pinterest or a combination of multiple platforms.
Paid Advertising Audits
Without continual evaluation of your PPC campaign it might not perform as effectively as you would like. To ensure everything works successfully we regularly assess the success rate of any marketing scheme we undertake for you. We will always recommend any improvements that can be made to continue enhancing your presence. This means even if you have a current PPC strategy created elsewhere which needs improving, we can help.
Paid Advertising Cost Management
We want to ensure that you get the best value for money. It’s a priority of ours to make sure you achieve amazing results and receive an excellent return on your PPC investment. We will plan and control your budget from the very beginning, as we do with every campaign we oversee. As part of our research we determine which keywords will be the most effective and logical for your brand. If you only want to target people in a certain area we won’t waste your budget advertising elsewhere. As part of our commitment to you we will continue to monitor how effective your ads are and report any changes that we feel are necessary.
It’s important for our ongoing monitoring of your ads to be able to determine what happens after someone interacts with your ad. Regardless if they purchased a product, signed up to your newsletter or called your business we can use this information to determine how well your ad is performing. Our team of experts use the latest tools to track conversions to see which keywords and ads are driving the most traffic. This information can be reported to you as part of our monthly report.
Experts in Paid Search Advertising
As a PPC Management Agency, our in-house creative team and digital strategy specialists make managing your paid ad campaign easy. They are highly experienced in developing and executing innovative schemes that maximise your budget and deliver quality results.
When you chose Priority Pixels you’ll get:
We understand how complex online advertising can be and without the correct know-how it’s easy to get overwhelmed. This is why we work closely with you during the whole process to ensure you understand what you are spending your money on. We want you to be involved as much as you like and welcome your input.
Attention to Detail
Our marketing team have the knowledge for delivering a successful campaign and pay close attention to every aspect of the process. In-depth research, careful planning and a full focus on your goals are the commitments we make to help you achieve success. Our commitment doesn’t stop there. We continually monitor and update your campaign to ensure it remains relevant and fresh.
A Team of PPC Specialists
Priority Pixels have helped a range of businesses achieve their goals with successful advertising campaigns. We have a team of PPC specialists on hand and you will be allocated a specific account manager for your campaign. Your account manager will be your main point of contact who will keep you updated and provide all the information you need to make informed decisions.
Regular Reports and Monitoring
This is your investment. We believe it’s important you have access to as much of the campaign information you like. We always offer monthly reports but if you would like information available 24/7 we can make this possible. By assigning you a dedicated account manager we are extremely flexible with reporting and providing feedback to you.
What is paid advertising and how does it work?
As the name suggests, paid advertising is a digital marketing tool used to drive traffic to a website. In simple terms, advertisers, usually on behalf of a business or organisation, will bid in digital auctions to show their ads on a specific channel, platform, website or network.
Paid advertising is also known as PPC, which is short for pay-per-click. As a PPC Management Agency we provide a range of PPC management services to help your overall marketing efforts.
Which platforms do you support for paid advertising campaigns?
As a PPC Management Agency our paid advertising services cover a wide range of platforms, including Google Ads, Bing Ads, Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads and other display networks. We tailor the strategy to the platform that aligns best with your business goals and target audience.
Can you help optimise my existing paid advertising campaigns?
Yes, absolutely! As a PPC Management Agency our team of experts can conduct a thorough audit of your current campaigns to identify areas of improvement. We’ll optimise ad copy, targeting settings, bidding strategies and landing pages to enhance the performance of your paid advertising efforts.
Can paid advertising help increase my website's traffic?
Yes, paid advertising can drive targeted traffic to your website, potentially improving your search engine rankings indirectly. Additionally, it can supplement your SEO efforts by ensuring your brand appears prominently on search engine result pages (SERPs) while your organic rankings improve.
Why should I invest in paid advertising for my business?
Paid advertising offers several benefits, such as immediate visibility, precise audience targeting, and measurable results. It can quickly drive traffic to your website, increase brand awareness, generate leads, and boost sales, making it an essential tool for businesses aiming to achieve their marketing objectives efficiently.
How do you determine the budget for my paid advertising campaign?
The budget for your paid advertising campaign is determined based on your business objectives, competition, and the targeted audience size. Our team works closely with you to set a budget that ensures a strong ROI and aligns with your overall marketing goals. As a PPC Management Agency we provide a range of PPC management services to help maximise your budget.
What metrics do you track to measure the success of campaigns?
A a PPC Management Agency we track various metrics to assess the success of your paid advertising campaigns, including click-through rates (CTR), conversion rates, cost per click (CPC), return on ad spend (ROAS), and overall return on investment (ROI). These data points help us fine-tune your campaigns for optimal results.
How do I get started with your paid advertising services for my business?
To get started, simply contact us through our website or give us a call. As a PPC Management Agency we will schedule a consultation to understand your business goals, target audience, and budget. From there, we’ll develop a tailored paid advertising strategy that drives results for your business.
Paid Advertising Case Studies
Serving the vibrant and diverse communities across North and East London, Castles is a successful, privately owned independent estate agency. Established in 1981, the team at Castles boasts over four decades of experience in professional estate agency services.
With a number of offices across London, Priority Pixels were initially brought in to help improve each of the offices local web presence. This was achieved with a mix of local SEO and ppc management which focused on a small radius around each of the offices. Creative, SEO friendly copy was written to help enhance the sites office and area guide pages, resulting in improved positions in the SERPs.
Since 2020, Priority Pixels have supported Gymboree Play & Music with ongoing digital marketing support including SEO, paid search and social media. Paid Google and Facebook advertising campaigns run for a number of the Gymboree Play & Music franchises, with an emphasis on increasing enquiries.
So far, our work with Gymboree Play & Music has culminated in a higher ranking on search engines and a highly successful PPC campaign with a 25% increase in conversions. We continue to collaborate with Gymboree Play & Music with ongoing SEO and PPC support. We also have several new exciting projects planned for the upcoming year.
As part of a 360° digital strategy Priority Pixels helped Revitalise Dental Centre create a number of pay-per-click campaigns to help raise brand awareness and drive business to their website.
Facebook Ads were used to run targeted campaigns as well as remarketing ads to target customers that had already visited the Revitalise Dental Centre website. Understanding how important video ads are in the digital age, our moving image team created multiple short videos showing the Revitalise team interacting with patients and showcasing their state of the art treatment centre. With video ads running on YouTube and LinkedIn, and display ads on Google and Facebook, Revitalise now have a PPC strategy that’s built for success.
Part of the Gainsborough Healthcare Group, Access Walk-in Baths specialise in providing accessible bathrooms and specialist baths for people with restricted mobility. As a company providing a specialist service, their PPC advertising needed to target their demographic so as not to waste their budget on unnecessary clicks.
Google Ads were created for the Search Network to target people looking for assisted bathing solutions in residential properties across the UK. This was coupled with a Display Ads campaign targeting people who have searched for similar products or companies. By linking these campaigns to Google Analytics and Google Tag Manager we are able to track conversions and provide details on their ROI.
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