Google Shopping Ads Management | Boost Your Sales Today

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Our Google Shopping Ads Management Service

Product Feed Optimisation

We begin by making sure your product feed is perfect. This involves providing accurate titles, detailed descriptions, high-quality images, and correct prices. Everything is aligned to attract the right customers. A well-optimised product feed is essential for the success of your ads. We take the time to ensure every detail is spot on, so your products can stand out and perform well in the competitive market. By focusing on these crucial elements, we help maximise the effectiveness of your Google Shopping Ads and drive more traffic to your site. Our meticulous approach sets the foundation for your advertising success.

Google Ads Campaign Setup

Setting up your Google Shopping Ads campaign involves more than flipping a switch. We meticulously plan and configure your campaign to reach the most relevant audience. This process includes setting suitable budgets, organising your product groups, and defining an effective bidding strategy. Our goal is to maximise your return on investment by ensuring your ads are targeted and efficient. By focusing on these critical elements, we create a strong foundation for your campaign, helping your products reach the right customers and driving more traffic and sales to your site. Our detailed approach ensures your campaign performs at its best.

Google Ads Bid Management

Effective bid management is essential for maximising your ad spend. We constantly monitor and adjust your bids to ensure you secure the best positions at the optimal price. Our aim is to achieve the highest visibility for your products while avoiding overspending. By carefully managing bids, we help your ads reach the right audience more efficiently, driving traffic and increasing sales. This ongoing attention to bid strategy ensures your Google Shopping Ads perform at their peak, giving you the best return on your investment and helping your business grow. Our focused approach guarantees your ads are always competitive.

Performance Monitoring

Once your campaign is live, we remain actively engaged. We closely monitor its performance, analysing key metrics to determine what’s effective and what needs improvement. This continuous monitoring enables us to make informed adjustments, ensuring your campaign stays on track. By keeping a vigilant eye on the data, we can adapt to changes and optimise your ads for better results. Our proactive approach ensures your Google Shopping Ads consistently perform at their best, driving traffic and increasing sales. We don’t just set it and forget it; we’re dedicated to your campaign’s ongoing success.

Regular Reporting

We value transparency, so we provide regular, detailed reports on your campaign’s performance. These reports offer insights into traffic, conversions, and spending, giving you a clear view of your return on investment. Our goal is to ensure you understand the value we bring to your business. By keeping you informed with comprehensive data, you can see how your campaigns are performing and how our efforts contribute to your success. This open communication helps build trust and ensures that you are always aware of the impact of your Google Shopping Ads on your business growth.

Continuous Optimisation

We continuously optimise your campaigns, making adjustments to align with new trends, consumer behaviour, and business objectives. This ongoing refinement ensures your Google Shopping Ads consistently perform at their peak. By staying proactive and adaptable, we help your ads remain effective and relevant, driving traffic and increasing sales. Our commitment to continuous improvement means your campaigns are always in tune with the latest market changes and your specific goals, guaranteeing the best possible results for your business.

You're in Safe Hands - We're a Google Partner

Google Partner

It goes without saying that Google is one of the world’s most powerful and well-known digital platforms. Google it, ask Google and what does Google say has become synonymous in our day-to-day conversations, with many taking to the site in search of answers to life’s most persistent questions and conundrums.

Priority Pixels has been an official Google Partner since 2018 and boasts the expertise to drive the right kind of traffic to your website and maximise your return-on-investment (ROI) through Google’s innovative paid advertising platform called Google Ads.

Google Ads has become an increasingly important platform in recent years for large and small businesses alike. The platform can increase your lead generation and digital conversions as well as boost your brand awareness and visibility.

Google PartnerWith Priority Pixels, you can rest assured your marketing spend is in the hands of a team of Google-certified analysts. As an official Google Partner, we are certified in all aspects of the Google Ads platform.

What are the Benefits of Using Google Shopping Ads?

  • Increased Visibility

    Google Shopping Ads are an excellent tool for increasing the visibility of your products. These ads appear directly in search results, featuring images, prices, and detailed product descriptions, which makes them highly appealing to potential customers. When users search for products similar to yours, your items are prominently displayed at the top of the search results, often with eye-catching visuals that immediately grab attention.

    This increased visibility is crucial for small to medium-sized businesses looking to compete in the digital marketplace. Unlike traditional text-based ads, Google Shopping Ads provide a visual representation of your products, allowing customers to see exactly what they are getting before they even click on the ad. This transparency helps build trust and encourages more clicks from users who are already interested in your product.

    The detailed product information included in these ads, such as images, prices, and descriptions, also helps to qualify the traffic coming to your site. Customers clicking on these ads have already seen the product and its price, so they are more likely to be serious buyers. This means higher conversion rates compared to other types of ads.

    Moreover, Google Shopping Ads can be finely tuned to target specific customer segments. By using detailed targeting options, you can ensure that your ads are shown to the most relevant audience. This not only increases the efficiency of your ad spend but also ensures that your products are seen by those most likely to purchase them.

    Another advantage is the competitive edge these ads provide. In a crowded marketplace, having your products displayed prominently can make all the difference. Google Shopping Ads help your business stand out, giving you a better chance to capture the attention of potential customers before they even see your competitors.

  • Targeted Traffic

    Google Shopping Ads are designed to target specific search queries, which means they reach users who are actively looking for products like yours. When someone searches for a particular item, Google Shopping Ads display relevant products based on those search terms. This targeted approach ensures that your ads are shown to potential customers who have a clear intent to buy.

    By focusing on specific keywords and phrases that are directly related to your products, Google Shopping Ads filter out irrelevant traffic and zero in on users who are more likely to convert. For instance, if you sell running shoes, your ads will appear for users searching for terms like “buy running shoes,” “best running shoes,” or “running shoes for men/women.” This precision in targeting helps attract a higher quality of traffic—users who are already interested in what you offer and are further along in the buying process.

    Furthermore, this targeted traffic tends to have a higher engagement rate. Since the users have actively searched for products similar to yours, they are more likely to click on your ad, explore your offerings, and make a purchase. This not only boosts your website’s traffic but also improves your conversion rates, as the visitors are already predisposed to buying.

    Additionally, Google Shopping Ads allow you to segment your audience based on various factors such as location, device, and demographics. This segmentation enables you to refine your targeting even further, ensuring that your ads reach the most relevant audience segments. For example, you can target users in specific geographic areas where you have a strong presence or adjust bids for mobile users who are more likely to make on-the-go purchases.

  • Higher Conversion Rates

    One of the key advantages of Google Shopping Ads is that they allow users to see detailed product information, including images, prices, and descriptions, before they even click on the ad. This upfront visibility is a significant factor in driving higher conversion rates once users visit your site.

    When a potential customer searches for a product, Google Shopping Ads prominently display relevant products with all the essential details. Users can immediately see what the product looks like, how much it costs, and any key features or specifications. This transparency helps set clear expectations and builds trust even before they click on the ad.

    The visual appeal of product images plays a crucial role in capturing the interest of potential buyers. High-quality images give users a clear idea of the product’s appearance and quality, which is often a deciding factor in their purchasing decision. Seeing the product in a visual format helps bridge the gap between online and in-store shopping experiences, making users feel more confident about their choice.

    Moreover, displaying the price upfront allows users to quickly determine whether the product fits within their budget. This eliminates any uncertainty or hesitation about the cost, making them more likely to proceed to your website with the intent to purchase. By providing the price beforehand, you attract more qualified traffic—users who are genuinely interested and willing to buy at that price point.

    Detailed descriptions included in the ads also contribute to higher conversion rates. These descriptions can highlight the product’s unique features, benefits, and specifications, answering potential questions users might have and reducing the need for extensive research. When users have all the necessary information at a glance, they are more likely to click on the ad with a positive purchase intent.

  • Better ROI

    Google Shopping Ads operate on a pay-per-click (PPC) model, meaning you only incur costs when someone actively clicks on your ad. This performance-based pricing structure ensures that your advertising budget is used efficiently, targeting users who have already demonstrated interest in your products.

    The PPC model is particularly advantageous for small to medium-sized businesses because it eliminates the risk of spending money on ineffective advertising. You’re not charged for simply displaying your ad; instead, costs are only incurred when a potential customer engages by clicking through to your site. This ensures that every penny of your budget goes towards attracting genuinely interested users, rather than just generating impressions.

    When a user clicks on your Google Shopping Ad, it signifies a level of interest and intent. They’ve seen the product image, price, and description, and have made a conscious decision to learn more or potentially make a purchase. This pre-qualification process means that the traffic you receive from these clicks is of higher quality, with a greater likelihood of conversion compared to other advertising models.

    Additionally, the PPC model allows for better control over your advertising spend. You can set daily or monthly budgets to ensure you never exceed your desired expenditure. This flexibility allows you to scale your campaigns up or down based on performance and business needs, ensuring that your investment is always aligned with your marketing goals.

    Furthermore, PPC campaigns offer detailed analytics and insights, enabling you to track which ads and keywords are performing best. This data-driven approach allows you to optimise your campaigns continuously, focusing your budget on the most effective strategies. By monitoring metrics such as click-through rates (CTR), conversion rates, and cost per click (CPC), you can make informed decisions to enhance your ad performance and maximise your return on investment (ROI).

  • Competitive Edge

    By ensuring your products appear prominently in search results, these ads increase your chances of capturing the attention of potential customers at a critical point in their purchasing journey.

    When users search for products, Google Shopping Ads place your offerings right at the top of the search results, often accompanied by high-quality images, prices, and detailed descriptions. This prime placement is incredibly valuable, as it puts your products in front of users who are actively looking to make a purchase. The visual appeal and immediate information provided by these ads draw users’ attention more effectively than traditional text-based ads.

    Prominent placement in search results means your products are more likely to be seen before those of your competitors. This visibility is crucial because the higher your products appear in search results, the greater the likelihood that potential customers will click on your ads and explore your offerings. In many cases, users tend to click on the first few results they see, making top placement a key factor in driving traffic to your site.

    By consistently appearing at the top of search results, your business can establish a strong presence in the market. This visibility not only attracts new customers but also reinforces your brand’s authority and reliability in the eyes of consumers. When potential buyers repeatedly see your products in prominent positions, they are more likely to perceive your brand as a leading option in your industry.

    Moreover, Google Shopping Ads allow you to highlight specific features, promotions, and competitive pricing, giving you an additional advantage. You can tailor your ads to showcase what sets your products apart, whether it’s superior quality, unique features, or attractive discounts. This strategic presentation helps you capture the interest of potential customers who are comparing options and looking for the best value.

  • Enhanced Product Information

    Google Shopping Ads offer the advantage of displaying detailed product information directly in the search results, including customer reviews and ratings. This feature plays a crucial role in building trust and influencing purchasing decisions, especially for small to medium-sized businesses looking to establish credibility and attract more customers.

    When potential customers see your products in Google Shopping Ads, they don’t just see an image and price. They also see detailed descriptions that highlight the key features and benefits of the product. This comprehensive information helps shoppers understand what they are getting, addressing common questions and concerns right from the start. Detailed descriptions can include specifications, materials, dimensions, and other relevant details that can influence a buyer’s decision.

    In addition to product descriptions, Google Shopping Ads can display customer reviews and ratings. This social proof is incredibly powerful. Positive reviews and high ratings from other customers serve as endorsements for your product, reassuring potential buyers about the quality and reliability of their purchase. Seeing that others have had a good experience with your product can significantly increase a shopper’s confidence and willingness to buy.

    Reviews and ratings also help to build trust by providing an unbiased perspective on your products. Potential customers value the opinions of other buyers who have already used the product, as it gives them insight into the product’s performance and satisfaction level. This transparency helps mitigate the risk associated with online purchases, making shoppers more comfortable and likely to proceed with their purchase.

    Moreover, displaying reviews and ratings directly in the ad can influence purchasing decisions by highlighting the popularity and approval of your products. High ratings and numerous positive reviews can set your products apart from competitors, making them more attractive to potential customers. This social validation not only boosts the credibility of your products but also enhances your brand’s reputation as a trustworthy seller.

  • Scalability

    One of the significant advantages of Google Shopping Ads is their scalability, which allows them to grow alongside your business. As your business expands, so do your advertising needs, and Google Shopping Ads are designed to accommodate this growth seamlessly, whether you’re adding more products or increasing your advertising budget.

    When your product range expands, Google Shopping Ads can easily handle the increased volume. You can add new products to your campaigns without hassle, ensuring that all your offerings are visible to potential customers. The flexibility of the Google Merchant Center enables you to update your product feed regularly, reflecting changes in your inventory, prices, and promotions. This ensures that your ads always display the most current and comprehensive information, keeping your advertising efforts aligned with your business operations.

    As your budget increases, Google Shopping Ads can efficiently scale your advertising efforts. You can allocate more funds to your campaigns, enhancing your bid strategies and increasing the visibility of your products. Higher budgets can lead to more impressions, clicks, and ultimately, more conversions. By adjusting your spending, you can maintain a competitive edge in the marketplace, reaching a broader audience and driving more traffic to your site.

    Additionally, Google Shopping Ads provide detailed analytics and reporting tools that help you track the performance of your campaigns as they scale. This data-driven approach allows you to make informed decisions about where to allocate your increased budget for maximum impact. You can identify high-performing products and invest more in promoting them, while also recognising areas that may need optimisation.

    The scalability of Google Shopping Ads also extends to targeting capabilities. As your business grows, you may expand into new markets or target different customer segments. Google Shopping Ads allow you to adjust your targeting parameters to reach these new audiences effectively. Whether it’s expanding geographically, focusing on different demographics, or adjusting to seasonal trends, you have the flexibility to tailor your campaigns to match your evolving business goals.

  • Local and Global Reach

    Google Shopping Ads empower businesses to reach customers both locally and globally, significantly expanding your market presence and increasing sales opportunities. This dual capability ensures that whether you aim to dominate the local market or venture into international territories, your products are visible to the right audience.

    For businesses focusing on local markets, Google Shopping Ads offer precise targeting options that allow you to reach customers in specific geographic areas. This is particularly beneficial for small to medium-sized businesses aiming to strengthen their local presence. By targeting users based on their location, you can tailor your ads to meet local demands and preferences, enhancing relevance and appeal.

    For instance, a local retailer can use Google Shopping Ads to promote products to nearby customers who are more likely to visit their physical store or prefer buying from local businesses. These ads can highlight store-specific promotions, in-store availability, and local events, making them highly attractive to local shoppers. Moreover, integrating local inventory ads can show potential customers which products are available at nearby stores, driving foot traffic and increasing local sales.

    On the global front, Google Shopping Ads enable you to transcend borders and tap into international markets. By expanding your reach globally, you can introduce your products to a broader audience, opening up new revenue streams and growth opportunities. This is particularly advantageous for e-commerce businesses that can ship products internationally.

    Setting up Google Shopping Ads for international markets involves localising your product feed, including translating product descriptions, adjusting prices to local currencies, and complying with local regulations. Google provides tools and resources to facilitate this process, ensuring that your ads are relevant and effective in each target market.

    Expanding globally also involves understanding and leveraging international shopping behaviours and trends. Google Shopping Ads allow you to adjust your campaigns based on regional insights, tailoring your approach to meet the specific needs and preferences of global customers. This adaptability ensures that your products resonate with international audiences, increasing the likelihood of conversions.

    By reaching both local and global customers, Google Shopping Ads significantly enhance your sales opportunities. Locally targeted ads drive more relevant traffic to your site or physical store, increasing the chances of immediate purchases. Meanwhile, global campaigns expose your products to a vast international audience, creating new opportunities for growth and expansion.


What is a Google Shopping Campaign?

A Google Shopping Campaign is a type of advertising campaign that allows businesses to promote their products directly in Google search results. These campaigns utilise a product feed file to display product images, prices, and descriptions, helping to attract potential customers and drive conversions.

Explain a Smart Shopping Campaign vs a Standard Shopping Campaign?

A Smart Shopping Campaign combines standard Google Shopping campaigns with display ads to maximise conversion value. It uses machine learning to automate ad placement and bidding, making it easier to manage and optimise for performance.

What is a Shopping Feed and why is it important?

A Shopping Feed is a file that contains all your product information, such as titles, descriptions, prices, and images. This data feed is essential for Google Shopping campaigns as it provides the necessary information for your product listings to appear in Google search results.

How do I set up a Google Merchant Center account?

Setting up a Google Merchant Center account involves creating an account on the Google Merchant Center website, uploading your product feed file, and verifying your website. This account is crucial for managing your product data and ensuring your shopping ads appear on Google.

Can I target specific audiences with Google Shopping Ads?

Yes, you can target specific audiences using various parameters such as location, device, demographics, and even previous user behaviour. This ensures your ads reach the most relevant potential customers.

How do I optimise my product feed for Shopping Ads?

Optimising your product feed involves providing accurate and detailed product information, including high-quality images, precise titles, descriptions, correct prices, and detailed product attributes. Priority Pixels specialises in creating and maintaining optimised product feeds to enhance ad performance.

How is the cost determined for Google Shopping Ads?

Google Shopping Ads operate on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. The cost per click (CPC) can vary based on factors like product category, competition, and your bidding strategy.

How can I measure the success of my Google Shopping Campaigns?

Performance can be measured using Google Ads and Google Merchant Center tools. Key metrics include impressions, clicks, click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Regular reporting and analysis help track and improve ad performance.

Can I use Google Shopping Ads with WooCommerce?

Yes, Google Shopping Ads can be integrated with WooCommerce. By connecting your WooCommerce store to the Google Merchant Center, you can automatically sync your product feed and create Shopping campaigns to promote your products on Google.

How often should I update my shopping ad product feed?

Your product feed should be updated regularly to ensure all information is current and accurate. This includes updating prices, availability, and any new products. Regular updates help maintain the relevance and performance of your shopping ads.

How do promotions work in Google Shopping Campaign?

Promotions in Google Shopping Ads allow you to highlight special offers or discounts directly in your ads. This can attract more clicks and conversions by making your products stand out in the search results.

What are the best practices for managing Google Shopping Ads?

Best practices for managing Google Shopping Campaigns include regularly updating your product feed, optimising your bids and budgets, using negative keywords to exclude irrelevant traffic, and continuously monitoring performance to make data-driven adjustments.

Case Studies

Paid Media Case Studies

Bespoke web design, SEO and PPC management for London based Estate Agency

Serving the vibrant and diverse communities across North and East London, Castles is a successful, privately owned independent estate agency. Established in 1981, the team at Castles boasts over four decades of experience in professional estate agency services.

With a number of offices across London, Priority Pixels were initially brought in to help improve each of the offices local web presence. This was achieved with a mix of local SEO and ppc management which focused on a small radius around each of the offices. Creative, SEO friendly copy was written to help enhance the sites office and area guide pages, resulting in improved positions in the SERPs.

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Cross-channel PPC campaigns for globally renowned children's play centre franchise

Since 2020, Priority Pixels have supported Gymboree Play & Music with ongoing digital marketing support including SEO, paid search and social media. Paid Google and Facebook advertising campaigns run for a number of the Gymboree Play & Music franchises, with an emphasis on increasing enquiries.

So far, our work with Gymboree Play & Music has culminated in a higher ranking on search engines and a highly successful PPC campaign with a 25% increase in conversions. We continue to collaborate with Gymboree Play & Music with ongoing SEO and PPC support. We also have several new exciting projects planned for the upcoming year.

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New and improved PPC strategy for leading dental centre

As part of a 360° digital strategy Priority Pixels helped Revitalise Dental Centre create a number of pay-per-click campaigns to help raise brand awareness and drive business to their website.

Facebook Ads were used to run targeted campaigns as well as remarketing ads to target customers that had already visited the Revitalise Dental Centre website. Understanding how important video ads are in the digital age, our moving image team created multiple short videos showing the Revitalise team interacting with patients and showcasing their state of the art treatment centre. With video ads running on YouTube and LinkedIn, and display ads on Google and Facebook, Revitalise now have a PPC strategy that’s built for success.

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Google Ad campaigns for assisted bathing specialist

Part of the Gainsborough Healthcare Group, Access Walk-in Baths specialise in providing accessible bathrooms and specialist baths for people with restricted mobility. As a company providing a specialist service, their PPC advertising needed to target their demographic so as not to waste their budget on unnecessary clicks.

Google Ads were created for the Search Network to target people looking for assisted bathing solutions in residential properties across the UK. This was coupled with a Display Ads campaign targeting people who have searched for similar products or companies. By linking these campaigns to Google Analytics and Google Tag Manager we are able to track conversions and provide details on their ROI.

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Bespoke web design, SEO and PPC management for London based Estate Agency Cross-channel PPC campaigns for globally renowned children's play centre franchise New and improved PPC strategy for leading dental centre Google Ad campaigns for assisted bathing specialist
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