Benefits of using a web design agency
If you’re thinking about taking your business online with a fresh new website, it’s important to grasp what web design truly involves. Creating a professional website goes beyond just selecting a template from a website builder and tweaking the text. It’s about aligning the website with your existing branding. This encompasses everything from choosing fonts, images, graphics, color palettes, to carefully planning the layout. Our web design service starts from scratch, establishing a solid foundation and crafting a responsive website on top of it.
That’s why, before we embark on building any website, we make it a point to deeply comprehend your business and its current branding. We strive to meet our clients face-to-face, so we can understand their objectives, requirements, and target audience better. Of course, if an in-person meeting isn’t feasible, we’re more than willing to communicate through other means.
Every website we create has a clear objective: to fashion an easy-to-navigate website that exceeds our clients’ expectations. This not only helps our clients strengthen their brand and business but also bolsters their online reputation. Additionally, it provides their audience with an engaging, informative online platform.
Scope & Project Management
Understanding the scope of work required to complete a project is a point of pride for us. We prioritize designing and developing websites in a timely manner and within the specified budget. This is pivotal for your business to achieve its marketing goals. You will be assigned a dedicated Project Manager who will guide you from start to finish, ensuring you’re informed every step of the way.
Research & User Experience (UX)
The research phase of any web design project involves us gathering comprehensive information about your business and its operating market. It also entails studying your customers, as well as the overall goals and expectations of the project. Our aim is to truly comprehend the challenges so we can devise effective and innovative solutions.
Creativity & User Interface (UI)
The website solutions we create are not only creative but also highly functional and engaging. They are designed to drive traffic and captivate your target audience with compelling content. Simplicity and clarity are key to crafting an outstanding website. A sleek design combined with a seamless user experience is the recipe for achieving your marketing objectives.
Being at the forefront of cutting-edge technologies and online trends enables us to integrate solutions tailored to your business and its goals. Interactive elements and social networking tools are essential for ensuring the success of your website. Consequently, the websites we build deliver an exceptional online presence and demonstrate tangible commercial results.
Content Management Solutions
Many of our clients in Exeter require the flexibility to edit their new website as needed, whether it’s updating their e-commerce store or adding fresh blog posts. We use WordPress as a content management system for every website we build, providing an accessible solution for our clients to manage their websites moving forward.
Hosting & Maintenance
Without a secure and dependable hosting and maintenance system in place, your website could face challenges. That’s why we exclusively utilize our dedicated hosting environment for all the websites we construct, boasting an impressive 99.9% uptime rate and daily backups. You can rest assured that your website will remain as secure as possible throughout the year, thanks to our monthly security updates.
Expert Project Management
Embarking on a website design project is akin to making a significant investment. It’s a comprehensive endeavor that spans various facets, and we’re committed to ensuring that no stone is left unturned right from the outset. Our approach is one of close collaboration with you, our valued client, to craft a project brief that encompasses all your requirements and aspirations.
Once this project brief is meticulously outlined, we move on to the next vital step: crafting a well-structured project management plan. This plan serves as our guiding compass throughout the project, charting a course that includes objectives, milestones, and deadlines. At our headquarters nestled in Exeter, we’re ideally situated to engage with you in person, fostering a strong and transparent working relationship. Our goal is to make our web design service an exceptionally collaborative journey.
In certain cases, particularly for larger businesses, it might be imperative to engage with your business’s stakeholders. This broader engagement allows us to gain a panoramic understanding of the project’s overarching objectives. By doing so, we ensure that our web design efforts align seamlessly with your business’s strategic goals, delivering a website that not only looks great but also functions effectively to meet your larger-scale aspirations.
User Interface Design
User interface (UI) design plays a crucial role in the web design process, but it’s more than just making your website look good. UI design dives deep into the technical aspects that power your website, ensuring it functions seamlessly to enhance the user experience and elevate your brand’s visibility right here in Exeter.
When your website isn’t performing at its best, and users can’t easily find what they’re looking for, encounter slow loading times, or navigate through a clunky interface, they’re likely to abandon ship and seek alternatives. Regrettably, they might not return.
A well-crafted UI design is your ticket to achieving your web-related goals by consistently meeting your customers’ desires and requirements, not just once but time and time again. It constructs a clear and engaging path through your website, enabling customers to swiftly access the information they seek, make purchases, bookings, or simply browse. This intuitive experience boosts conversions and enhances user engagement, ultimately resulting in delighted customers who keep returning. Our web design service is geared towards creating a dynamic and responsive website that not only looks fantastic but also performs impeccably, delivering on both the visual and functional fronts.
Speed Performance Optimisation
In today’s fast-paced digital landscape, where technology is ever-evolving, and public expectations are high, we place an utmost priority on website performance. We’re committed to staying ahead of the curve by continuously adapting to the latest technological advancements and updates. Our primary goal is to ensure that our web design service not only meets but exceeds your expectations, as well as those of the visitors to your brand-new website.
Having a visually stunning website is fantastic, but its aesthetic appeal is meaningless if it doesn’t deliver top-notch performance. Our team possesses the expertise not only to create visually striking websites but also to optimize their functionality to the highest standards. We’re constantly engaged in the meticulous analysis, testing, and fine-tuning of all our websites, ensuring they not only look great but also perform flawlessly.
Website performance is assessed by both human visitors and search engines. Google, for instance, considers website speed as one of the numerous factors when determining a website’s ranking on a Search Engine Results Page (SERP). Performance is evaluated based on how swiftly everything loads, moves, and displays.
Our aim is to provide your website visitors with the best possible experience, encouraging them to return and share your site. To achieve this, we’re dedicated to achieving the fastest possible response and load times. The Priority Pixels team regularly reviews and refines the content displayed on web pages to optimize performance.
We employ a variety of proven methods to ensure your website achieves peak performance. Many of these optimizations are implemented during the website’s development, including code optimization, execution order, server configuration, and specialized content delivery networks. Additionally, we utilize industry-leading tools and applications, such as:
- Pingdom: We utilize Pingdom as a comprehensive performance monitoring tool to assess how well your website is functioning. It provides in-depth analyses, including real-user monitoring, page speed testing, server response times, and downtime tracking, immediately flagging any factors that could slow down your site.
- Hummingbird: Since all our websites are built using WordPress, we leverage trusted and reliable plugins. Hummingbird is one such plugin that focuses on performance and optimization. It works to enhance your website’s loading times, potentially increasing traffic and boosting your visibility on SERPs.
- Smush Pro: To improve overall website performance, optimizing image sizes is crucial. Smush Pro, available as a WordPress plugin, efficiently scans and compresses all images on your website, providing a significant speed boost while freeing up time for other important tasks.
- YSlow: YSlow, an open-source browser extension, assesses web pages and rates their speed. It offers valuable feedback and suggestions for optimizing page load times, sharing best practices for enhancing performance.
By combining our expertise with these powerful tools and techniques, we ensure that your website not only looks outstanding but also delivers exceptional performance that keeps your visitors engaged and returning for more.
Content Management Solutions
Having a professionally crafted website is fantastic, but what about those times when you need to update its content? Well, that’s where a content management system (CMS) comes into play, and it’s a real game-changer.
At Priority Pixels, all our websites are meticulously built using WordPress, which allows us to seamlessly integrate a customized CMS directly into your website. The beauty of our CMS solution is that it doesn’t demand a high level of technical know-how or web expertise.
Many of our clients have websites that require ongoing updates, whether it’s adding new products to their e-commerce store or keeping their blog fresh. With our CMS in place, you have the power to effortlessly add or modify content without waiting for us to do it for you. No need to worry about accidentally breaking your website either. A tailor-made CMS designed specifically for your business means you can boost internal collaboration among team members and reduce long-term costs.
We understand that running your business is already time-consuming. That’s why we ensure that all the content management systems we implement are user-friendly and easy to manage. Even if you or a team member aren’t the most tech-savvy, we’re here to provide guidance on how they work and answer any questions you might have. It’s worth noting that WordPress is one of the most trusted open-source web platforms online, with over 40% of live websites using it. Our web design service is all about creating a responsive website that you can confidently manage on your own terms.
When it comes to crafting a website, we rely on a set of open-source tools collectively known as LAMP. This acronym derives from the four foundational components that make up this technology stack: Linux, Apache, MySQL, and PHP. While the specific pieces of open software may vary among web developers, the ultimate objective remains constant: to construct dynamic websites and web applications.
- Linux: Like any construction project, a solid foundation is crucial. Linux serves as the bedrock of every LAMP stack. This free and open-source operating system provides the groundwork upon which all other stack components operate.
- Apache: Officially known as Apache HTTP Server, Apache is an open-source software system designed for web servers. Its role is to serve websites to the internet. Apache effectively translates what users type into their web browsers and directs them to the appropriate website.
- MySQL: Every digital realm, much like a physical space, needs a place to store and retrieve information. MySQL fulfills this role seamlessly. It serves as the repository for database information that scripts access when constructing websites. As open-source software, MySQL enjoys widespread popularity among developers worldwide, thanks to its reliability.
- PHP: The final layer in the LAMP stack is PHP, a scripting language integral to web development. PHP, which stands for “Hypertext Preprocessor,” is a server-side programming language widely used in web development. It includes HTML, which is the coding language that structures your website.
In essence, the LAMP stack is a versatile toolkit that empowers developers to create dynamic web experiences. It combines the strength of Linux as the foundation, Apache as the server, MySQL as the data repository, and PHP as the scripting language to bring websites and web applications to life.
I'm looking for the best web design Exeter has to offer, can you help?
Yes we can certainly help. We have clients all over the country but if you are looking to work with local web designers we can arrange a meeting at our Devon office or visit you at your premises. We are happy to work by email, phone or face to face, whatever works best for you.
How long does it take to design a website for my Exeter business?
The timeline can vary depending on the complexity and specific requirements of your project. Generally, our team works efficiently to deliver a high-quality website within a timeframe that aligns with your goals and expectations.
How much does a website cost for my business?
The cost of a website is determined by many factors. Websites range in style and size. You may only need a simple one page website, or you may need a complex e-commerce website with several thousand products. The amount of designing you need can also impact on costs. It is always best to create a wish list or a brief so that we can give you accurate costs.
What is website hosting and why do I need it?
Website hosting allows individuals and businesses to display their websites on the Internet. Websites are made up of various files containing the code and databases needed to display the website correctly on a users browser. These files are stored on computers called servers. Servers are kept on 24 hours a day, 365 days a year to ensure your website always remains online. We offer a quality web hosting service, which will keep your website, not only live, but as safe and secure as possible.
Do you design responsive websites for Exeter businesses?
Yes, we specialise in creating mobile-responsive websites that ensure optimal performance and user experience on smartphones, tablets and other devices, catering to the mobile-savvy population in Exeter.
What CMS do you build your websites on?
What sets Priority Pixels apart from other web design agencies?
Priority Pixels stands out thanks to our local expertise, a team of skilled designers and a commitment to delivering tailored web solutions for Exeter businesses. We prioritise understanding your unique needs and goals.
How can a professionally designed website benefit my Exeter business?
A professionally designed website can benefit your Exeter business by enhancing its online presence, improving user experience, increasing brand recognition, and ultimately boosting customer conversions and revenue.
I don’t like my current web designer, can I switch to Priority Pixels?
If you aren’t happy with the quality of service you are receiving from your current web design agency, then we are more than happy to help out. We have a number of clients that move from other web design agencies to us, because they feel they aren’t getting the service they deserve. We can even help transfer your domains and hosting to us. Customer service is very important to us here at Priority Pixels, so if you are thinking of moving your website elsewhere please have a chat with us first to see how we can help.
Do you provide SEO?
Yes, we offer comprehensive SEO services as part of our web design and digital marketing solutions. Search Engine Optimisation (SEO) is a critical component of a successful online presence and we understand its importance for your business in Exeter.
Priority Pixels recently redesigned our website and did a fantastic job. We are extremely happy with the end results and have had nothing but positive comments since the website has launched. Paul and the team were a pleasure to work with throughout the process and continue to support us now where needed. I would highly recommend.
Aspect Windows, Exeter
Paul and the team really understand what we need from our website - they work with us; make valid comments and suggestions and do not push us to do anything we are not ready for. They have basically guided us through change and helped us realise what potential there is for our website.
The recent SEO audit we commissioned them to do was superb and has really helped us focus on how we can do better - and what we can realistically achieve ourselves and what we need them to help us with.
No pressure, no pushing - just good collaborative working.
Force Cancer, Exeter
Everything you could ask for...and more! I have worked with Priority Pixels on a few projects now and I have to say the level of professionalism shown is above and beyond the level I have received from other providers. I will continue to use Priority Pixels for all future ventures.
Gainsborough Healthcare Group
Web Design Case Studies
For more than 80 years, Darnells have been one of the leading accountancy and financial advisory firms in the South West. With a proven track record in providing the very best accountancy services in their community, the team of chartered accountants, tax advisors, financial experts and probate administrators at Darnells have garnered themselves a well-earned reputation for dynamic, forward-thinking financial solutions that go above and beyond.
Initially looking for a new website it quickly became apparent Darnells needed help refreshing their brand, which hadn’t been updated in several years. Priority Pixels graphic designers and copywriters worked closely with Darnells to create a set of brand guidelines to help guide the project, ensuring the website and future marketing activity remains aligned.
Serving the vibrant and diverse communities across North and East London, Castles is a successful, privately owned independent estate agency. Established in 1981, the team at Castles boasts over four decades of experience in professional estate agency services.
With a number of offices across London, Priority Pixels were initially brought in to help improve each of the offices local web presence. This was achieved with a mix of local SEO and targeted paid search campaigns which focused on a small radius around each of the offices. Creative, SEO friendly copy was written to help enhance the sites office and area guide pages, resulting in improved positions in the SERPs.
Gymboree Play & Music first came to Priority Pixels seeking help with their website. The brand currently encompasses multiple franchises in over 30 different countries, with branches in the USA, Canada, China and the United Kingdom among others.
Visually, Gymboree Play & Music’s web presence needed a significant refresh. The web development team at Priority Pixels were asked to build a modern, aesthetically appealing website that was search engine optimised, utilised white space and simplified the user journey. The previous website was cluttered and difficult to navigate, not to mention visually outdated. Although the site was both responsive and optimised for mobile, it was also text-heavy with very little imagery.
Group website redesign, copy, photography and video for leading global provider of marine support services
V.Group is the leading independent provider of global maritime support services with a force of over 44,000 active sea workers. Covering catering, crew, technical services, and ship and crew management, all on board and offshore colleagues have support from an onshore team over 3,000 across 31 countries.
With over 20 brands to their name, the group website had become bloated and difficult to navigate. V.Group needed a new website to showcase the increasing number of maritime support services they offer, as well as the brands that manage them.
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