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Technical SEO

Our Technical SEO services offer a strategic and data-driven approach to optimise website architecture, improve performance, and enhance indexing and crawling, ultimately boosting search engine visibility and driving organic traffic.

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Keyword Research

Our Keyword Research services leverage advanced tools and industry insights to identify high-value keywords, uncover search trends and develop a targeted keyword strategy that maximises organic visibility, drives qualified traffic and improves overall search engine rankings.

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Link Building Services

Priority Pixels excels in delivering strategic link building solutions. These services not only boost your website's authority but also attract targeted traffic and enhance your search engine rankings.

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Local SEO

Local SEO is focused on optimising a business's online presence to increase visibility in local search results. It is crucial for businesses with physical locations or service areas to attract nearby customers.

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E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is a concept that originated from Google's search quality guidelines and plays a crucial role in determining the quality and credibility of web pages.

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SEO Audit

We offer comprehensive SEO audit services to analyse your website's performance, identify optimisation opportunities, and provide actionable recommendations for improved search engine visibility.

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  • Why do you need an SEO Agency?

    At Priority Pixels, we understand that in the digital age, having a robust online presence is the key to business growth. Our SEO agency is dedicated to ensuring your website stands out in the highly competitive online landscape, and here’s why our services are indispensable:

    Expertise and Experience

    Our team of SEO experts boasts years of experience and an in-depth understanding of search engine algorithms. We’ve honed our skills in navigating the ever-changing SEO landscape, keeping pace with the latest industry trends and algorithm updates. With our expertise, we can optimise your website effectively, ensuring it ranks higher and attracts a steady stream of organic traffic. Our experience is your assurance that your online presence is in capable hands.

    Time and Resource Efficiency

    We recognise that your time and resources are precious. Effective SEO demands significant investments in both. By partnering with Priority Pixels, you can focus on your core business activities, leaving the intricacies of SEO to us. Our team efficiently handles tasks like keyword research, content creation, link building, and performance monitoring. This not only eases the burden on your internal teams but also allows you to leverage our expertise for quicker, more effective results.

    Access to Cutting-Edge Tools

    Our SEO arsenal includes a comprehensive suite of industry-leading tools and technologies. These resources empower us to conduct in-depth research, competitor analysis, and performance tracking. The data and insights we gather inform our strategies, ensuring they are data-driven and effective. With access to these cutting-edge tools, we can develop and execute strategies that maximise your website’s visibility, drive higher search engine rankings, and attract increased organic traffic.

    Customised Strategies

    At Priority Pixels, we know that cookie-cutter approaches rarely deliver outstanding results. Every business is unique, with its specific goals, target audiences, and industry dynamics. We take the time to understand your business comprehensively. We delve into your objectives, ideal customer personas, and competitive landscape. Armed with this knowledge, we craft SEO strategies tailored precisely to your needs. Our customised approaches ensure that the tactics we deploy align perfectly with your business goals, whether it’s boosting e-commerce sales, generating leads, or enhancing brand visibility.

  • Link Building Services

    At Priority Pixels, we understand that in the realm of SEO, a strong and diverse link profile is the key to achieving higher search engine rankings and greater online authority. Our link building services are meticulously crafted to bolster your website’s presence, and here’s why they are indispensable:

    Strategic Approach

    Link building isn’t just about quantity; it’s about quality and relevance. We take a strategic approach to identify the most authoritative and relevant websites within your niche. Our team conducts thorough research to pinpoint websites and platforms that can provide valuable backlinks. These strategic partnerships are the cornerstone of our link building campaigns, ensuring that your website gains links that matter and positively impact your search rankings.

    Expertise and Outreach

    Our seasoned link building experts are skilled in the art of outreach. We establish meaningful connections with webmasters, bloggers, and influencers to secure high-quality backlinks. Our personalised outreach tactics foster trust and collaboration within your industry, enabling us to secure authoritative links that elevate your website’s credibility. With our expertise, we ensure that your link building efforts align with the latest best practices and ethical guidelines.

    Diverse Link Sources

    Diversity in link sources is essential for a robust link profile. Our link building campaigns encompass a wide range of sources, including guest posts, industry directories, influencer collaborations, and more. By diversifying your link profile, we mitigate the risk of over-reliance on a single source, enhancing the longevity and effectiveness of your SEO efforts.

    Measurable Impact

    We understand the importance of measurable results. Our link building campaigns are closely monitored, and you receive transparent reports on the progress of your link profile. You can track metrics like the number of acquired backlinks, domain authority improvements, and the impact on search engine rankings. This data-driven approach ensures that your investment in link building delivers tangible and measurable results.

    Customised Strategies

    Every business is unique, and our link building strategies reflect this diversity. We work closely with you to understand your business goals, target audience, and competitive landscape. This information guides the customisation of our link building campaigns to align perfectly with your objectives. Whether you’re aiming to boost local visibility, expand into new markets, or establish industry authority, our tailored strategies are designed to meet your specific needs.

    Our Link Building Services

  • SEO Audits

    At Priority Pixels, we take a distinctive approach to SEO audits, understanding the need for depth and precision in our analysis. Unlike automated or free SEO audit services, we refrain from quick-fix solutions that often provide misleading or contextually inappropriate advice. We recognise that each website and digital presence is unique, and therefore, a one-size-fits-all approach won’t suffice.

    Our SEO audits are meticulously conducted by experienced members of our team who systematically examine every facet of your website and its technical footprint. The resulting report is a comprehensive document, thoughtfully divided into five key areas:

    On-Site SEO

    Our audit begins with a thorough assessment of on-site SEO factors. This includes an examination of meta titles and descriptions, identification of 404 errors, detection of broken internal and external links, evaluation of XML sitemaps, and scrutiny of schema and structured data, among numerous other aspects. We leave no stone unturned to ensure that your on-site SEO is optimised for success.

    Off-Site SEO

    The off-site SEO section of our audit focuses on your website’s backlink profile, scrutiny of social media channels, and tracking of brand mentions. We also meticulously review all Google integrations to verify their proper setup and configuration. Our goal is to enhance the off-site elements that contribute to your website’s overall search engine performance.

    User Experience

    A seamless and user-friendly experience is paramount for website success. In this section, we delve into crucial elements such as mobile responsiveness, page speed, and an in-depth analysis of user and customer interactions on your website. Our recommendations aim to optimise the user experience and keep visitors engaged.

    Content Analysis

    Compelling content is the backbone of any website. We meticulously scrutinise your content for keywords, identify duplicate copy, and assess image and video optimisation. Our recommendations are geared towards enhancing your content strategy, ensuring that your website delivers valuable information to your audience.

    Competitor Analysis

    Understanding your digital marketplace is crucial. Our competitor analysis provides valuable insights into other businesses in your industry. This information empowers you to make informed decisions about your SEO strategy and content creation. By staying ahead of the competition, you can secure a competitive edge in your digital space.

    In summary, Priority Pixels’ approach to SEO audits is marked by depth, precision, and a commitment to tailored recommendations. We ensure that your website’s SEO is optimised for success by leaving no aspect unexamined. Our comprehensive reports empower you with the insights and strategies needed to enhance your online presence and outperform competitors. With Priority Pixels, your journey to SEO excellence begins with a thorough and insightful audit.

    Our SEO Audits

  • Technical SEO Exeter

    Technical SEO is the foundation of a successful online presence. At Priority Pixels, we understand its paramount importance in ensuring your website performs optimally. Here’s why our technical SEO services are indispensable:

    Page Speed Optimisation

    In the fast-paced digital world, page speed matters. Slow-loading pages can drive visitors away and negatively impact your search rankings. Our technical SEO audit includes a comprehensive assessment of your website’s loading times and recommendations to improve page speed.

    Mobile Responsiveness

    With the proliferation of mobile devices, having a mobile-responsive website is imperative. Our technical SEO analysis encompasses mobile-friendliness, ensuring that your website offers an exceptional user experience on all devices, including smartphones and tablets.

    Structured Data and Schema Markup

    Structured data and schema markup enhance how search engines interpret your content. We implement structured data to highlight vital information on your website, such as reviews, events, and products. This can lead to rich snippets in search results and heightened visibility.

    Resolution of Technical Errors

    Technical errors, such as 404 pages, broken links, and duplicate content, can hinder your website’s performance. We identify and rectify these issues to enhance user experience and search engine rankings.

    HTTPS Implementation

    Security is of paramount importance in today’s online landscape. We ensure that your website is served over HTTPS, providing a secure browsing experience for visitors and garnering trust from both users and search engines.

    XML Sitemaps and Robots.txt

    We create and maintain XML sitemaps that guide search engines through your website’s content. Simultaneously, we configure and optimise the robots.txt file to dictate what search engines can and cannot index on your site.


    Addressing duplicate content is crucial for SEO success. Our technical SEO experts implement canonical tags to specify the preferred version of a page, preventing duplicate content issues and enhancing your site’s search engine rankings.


  • What is E-E-A-T and why is it important?

    At Priority Pixels, we understand that to conquer the digital realm, comprehending E-E-A-T is paramount. E-E-A-T, which now stands for Experience, Expertise, Authoritativeness and Trustworthiness, plays a pivotal role in how Google ranks webpages in the Search Engine Results Pages (SERPs). This concept is derived from Google’s Search Quality Rating Guidelines, aimed at defining the key elements of a high-quality website with strong ranking potential.

    Let’s delve deeper into what each facet of E-E-A-T signifies:


    The latest addition to E-E-A-T, the ‘E’ for Experience, was introduced in December 2022. It signifies that Google seeks content demonstrating practical experience related to the product, information, or service being offered. For instance, when a user searches for information about hiking in Scotland, the SERPs should highlight content from sources with hands-on experience in Scottish hiking. Similarly, for specific product searches, Google favours content created by individuals with direct experience of that particular product.


    Expertise revolves around the credibility of the content creator. Individuals lacking formal qualifications in a specific field but sharing insightful knowledge in detailed reviews or forums can still demonstrate expertise. However, when it comes to Your Money or Your Life (YMYL) topics, expertise usually requires formal validation, ensuring the content aligns with the purpose and reliability expected by users.


    Authoritativeness is the assertion that your website is an authority in its domain. Building backlinks from relevant, authoritative sites significantly contributes to this perception. For example, if your online fashion retail site garners mentions and links from fashion magazines, search engines will begin recognising your site as a recommended and trustworthy source.


    Trustworthiness speaks to the reliability of your site. A secure domain that safeguards users’ personal information and positive customer reviews contribute to this aspect. Conversely, an excess of negative reviews can signal poor quality, impacting your SERP rankings.

    How Google Utilises E-E-A-T

    E-E-A-T isn’t an algorithm but a concept informing Google’s search algorithm. Google employs human evaluators, known as search quality evaluators, to assess website quality based on the Quality Rater Guidelines. Their feedback aids in refining and improving the algorithm, impacting the ranking of all websites in Google’s search results.

    Why E-E-A-T Matters for Your Business

    Demonstrating E-E-A-T can significantly boost your SERP rankings. Search engines, like Google, recognise trusted, recommended, and legitimate websites. E-E-A-T helps safeguard users from encountering unreliable or harmful information. For instance, an unauthoritative website offering false health or financial advice shouldn’t rank at the top of SERPs. Google considers a website’s E-E-A-T to ensure users access only high-quality, user-centric content.

    More about E-E-A-T


What is SEO, and why is it important for my business?

SEO, or Search Engine Optimisation, is a crucial marketing strategy aimed at enhancing your website’s visibility in search engine results. For businesses in Exeter, SEO is particularly important because it helps connect your services or products with local customers actively searching for them online.

By optimising your site with local keywords, quality content, and effective SEO practices, you can rank higher in search results for Exeter and the surrounding areas. This higher ranking not only increases your website’s visibility but also drives more targeted traffic to your site. With SEO, you can enhance user experience, increase engagement, and ultimately boost conversions and revenue. In a competitive market like Exeter, where local and regional businesses vie for attention, effective SEO ensures you stand out and reach potential customers effectively.

How can Priority Pixels help improve the SEO of my website?

Priority Pixels is adept at boosting the SEO of your Exeter-based business’s website. Our team utilises local knowledge to optimise your site with relevant keywords, ensuring it ranks well for Exeter-centric searches. This local focus, combined with our expertise in crafting high-quality content and robust SEO strategies, enhances your site’s visibility and attracts more targeted traffic. By improving site architecture and user engagement, we help convert your local visitors into loyal customers, thus driving business growth in the Exeter area.

How long does it take to witness results from SEO efforts?

The time it takes to see results from SEO efforts can vary widely, but generally, you can expect to start seeing initial improvements within three to six months. However, the full impact of SEO strategies often becomes more apparent after six months to a year.

Several factors influence the timeline, including the competitiveness of your industry, the current state of your website, the quality and consistency of your SEO efforts, and any changes in search engine algorithms. For businesses in competitive markets, it might take longer to climb the search rankings, whereas a niche market or localised focus, like targeting Exeter, might see quicker results due to less competition.

It’s important to note that SEO is an ongoing process. Continual updates, consistent content creation, and regular adjustments based on analytics are crucial to maintain and improve rankings over time.

Is SEO applicable for businesses of all sizes?

Yes, SEO is applicable for businesses of all sizes. Whether you are a small local enterprise or a large multinational corporation, SEO can be customised to accommodate your distinct requirements and budget. In fact, for smaller businesses, local SEO strategies can be especially efficacious in drawing in nearby customers. SEO empowers businesses to compete on an equitable footing in the digital realm, provided they implement a comprehensive strategy that aligns with their objectives and target audience.

What is local SEO?

Local SEO is a strategy that focuses on optimising a website to be found in local search results. This approach is particularly beneficial for businesses that operate on a regional level or have a physical location, as it helps them attract more traffic from nearby customers.

Key aspects of local SEO include:

  1. Google My Business (GMB) Optimisation: Setting up and maintaining a Google My Business profile is essential. This allows your business to appear in local search results and on Google Maps, featuring important details such as your address, operating hours, and customer reviews.
  2. Local Keywords: Incorporating keywords that reflect your local area into your website’s content helps signal to search engines the relevance of your site to those geographical locations. For example, if you’re targeting customers in Exeter, you’d include phrases like “services in Exeter” or “Exeter-based business.”
  3. Local Link Building: Gaining links from local businesses, newspapers, and blogs can also boost your local SEO efforts. These links help establish the relevance and authority of your business within the local community.
  4. On-Page Optimisation: This involves ensuring that elements such as title tags, meta descriptions, and content include local keywords. It’s also important to ensure that your website has contact information, such as a local phone number and address, clearly displayed, which reinforces local relevancy.
  5. Online Reviews: Encouraging customers to leave reviews on your Google My Business profile and other relevant platforms can significantly impact your local search rankings. Positive reviews also build trust and credibility among potential customers.
  6. Mobile Optimisation: Since local search often occurs on mobile devices, particularly when users are on the go, it’s crucial that your website is mobile-friendly. A responsive design ensures a good user experience, which is a factor in Google’s ranking algorithms.

By focusing on these areas, you can improve your visibility in local search results, making it easier for people in your area to find and interact with your business. This targeted visibility is especially useful for drawing in foot traffic and capturing the attention of local customers who are ready to engage or make a purchase.

What sets Priority Pixels apart from other SEO agencies?

Priority Pixels distinguishes itself in the sphere of SEO agencies for numerous reasons. Primarily, we bring a data-driven, results-centric approach to each project. Our team of SEO specialists fuses technical prowess with creativity to contrive strategies that not only amplify rankings but also engender meaningful business growth. We offer complete transparency, delivering regular reports on campaign performance and advancement to our clients.

Furthermore, our commitment to staying at the vanguard of industry trends and algorithmic updates assures that our clients benefit from the latest SEO innovations. Whether you aspire to elevate your website’s visibility, captivate more organic traffic, or dominate your niche in search results, Priority Pixels is the partner upon whom you can rely for SEO excellence.

What are the key benefits of investing in SEO for my website?

Investing in Search Engine Optimisation (SEO) for your website can offer several key benefits that can significantly enhance your online presence and business performance. Here are some of the primary advantages:

  1. Increased Website Traffic: SEO helps to improve your website’s visibility on search engine results pages (SERPs). By optimising your site with relevant keywords, high-quality content, and other SEO strategies, you can attract more organic traffic, which is often highly targeted and likely to convert.
  2. Cost-Effectiveness: Compared to other forms of online marketing, such as pay-per-click (PPC) advertising, SEO is relatively cost-effective because it targets users who are actively searching for your products and services online. Once you have implemented SEO, the ongoing costs are generally lower than for paid advertising.
  3. Improved User Experience: SEO involves optimising the website’s structure and content, making it more navigable for users. This includes improving the loading speed, making the site mobile-friendly, and ensuring that the content is easy to read and engaging. A better user experience can lead to higher conversion rates and increased customer retention.
  4. Long-Term Results: While SEO takes time to yield results, the outcomes are usually long-lasting. Ranking improvements achieved through SEO are sustainable over the long term, as opposed to the temporary visibility gained through paid advertising.
  5. Builds Trust and Credibility: Websites that appear higher in search results are typically perceived as more trustworthy and credible. Effective SEO helps establish your brand’s authority through backlinks from reputable sites, optimised on-page elements like meta tags, and quality content.
  6. Competitive Advantage: By investing in SEO, you can potentially outrank your competitors in search engine results. This can give you a significant advantage, especially in competitive markets, by making your brand more visible and accessible to potential customers.
  7. Measurable Results: With tools like Google Analytics and other SEO metrics tools, you can track the effectiveness of your SEO efforts. You can monitor improvements in rankings, website traffic, and conversions, which can help you refine your marketing strategies.
  8. Market Insights: SEO also provides valuable insights into customer behaviour, such as the keywords they use to find your website, their geographical location, and the devices they use. These insights can inform broader business and marketing strategies.

Investing in SEO is crucial for any business aiming to enhance its online presence and increase its market reach. The benefits are substantial, impacting not just website traffic but also overall business growth and success.

Can I achieve SEO success without professional assistance?

Achieving SEO success without professional assistance can be challenging, particularly if you’re new to the field or if your website operates in a competitive sector. Here are some reasons why professional SEO assistance might be necessary:

  1. Complexity and Expertise: SEO is a complex field that encompasses a wide range of disciplines, including technical website optimisation, content creation, keyword research, and link building. Professionals bring a level of expertise and experience that can be crucial for navigating these complexities effectively.
  2. Time-Consuming Tasks: SEO requires ongoing effort and monitoring. This includes regularly updating content, optimising for new keywords, analysing performance data, and adjusting strategies accordingly. For many business owners or individuals, dedicating the required time to manage these tasks alongside other responsibilities can be impractical.
  3. Rapidly Changing Algorithms: Search engines frequently update their algorithms to improve user experience and penalise unethical SEO practices. Keeping up with these changes and understanding how they affect your website can be difficult without expert knowledge.
  4. Technical Challenges: Many aspects of SEO, such as improving site speed, ensuring mobile-friendliness, and implementing structured data, involve technical changes that may require specific skills.
  5. Risk of Penalties: Incorrect SEO practices can lead to penalties from search engines, which can severely affect your site’s visibility and traffic. Professionals are more likely to use ethical, compliant SEO strategies that minimise the risk of penalties.
  6. Competitive Advantage: In competitive industries, having professional SEO support can provide a significant advantage. Experts can deploy advanced strategies and tools that may be beyond the reach of amateurs, helping to ensure that your site remains competitive in search rankings.

While it’s possible to undertake some basic SEO tasks on your own, achieving lasting and impactful success often requires the insights and skills of SEO professionals.

Is SEO a one-time effort, or does it require ongoing maintenance?

SEO is an ongoing effort. While initial improvements can be made relatively quickly, maintaining and improving SEO rankings over the long term requires continuous attention. Search engines continually update their algorithms, and competition in the online space evolves. Ongoing SEO efforts, including content updates, technical enhancements, and link building, are essential to staying competitive and achieving lasting success.

Referral traffic means the number of people who enter your website via a backlink on a different website. This helps search engines work out how useful other people have found the information on your website. Backlinks found on pages with high traffic levels are more likely to increase your referral traffic

The more backlinks you have pointing to your website, the higher you will rank in search engine results pages.

How can I measure the effectiveness of my SEO campaign?

Measuring the effectiveness of your SEO campaign involves tracking key performance indicators (KPIs) such as organic traffic, keyword rankings, click-through rates (CTR), conversion rates, and return on investment (ROI). Additionally, tools like Google Analytics and Google Search Console provide valuable insights into your website’s performance and user behaviour. Regularly reviewing these metrics and setting clear objectives will help gauge the impact of your SEO efforts and guide future optimisation strategies.


Priority Pixels £££ Priority Pixels Crafting unforgettable websites, effective SEO, PPC strategies and engaging social media: Your digital success story starts here.
Unit 9, 1st Floor, Olympus Business Park, Kingsteignton Rd, Newton Abbot, Devon
Phone: 01626 245061
Review by Frazer Lloyd-Davies Quote

Priority Pixels have worked on our SEO for some time now, and we've been very impressed with their efforts. They've helped our SEO improve across the board, and have done so in a professional, simple to understand and effective manner. They're fairly priced, easy to work with and we'd therefore strongly recommend working with them.

Acronyms, Plymouth

5/ 5stars
Google Review
Priority Pixels £££ Priority Pixels Crafting unforgettable websites, effective SEO, PPC strategies and engaging social media: Your digital success story starts here.
Unit 9, 1st Floor, Olympus Business Park, Kingsteignton Rd, Newton Abbot, Devon
Phone: 01626 245061
Review by Sarah Daniels Quote

Paul and the team really understand what we need from our website - they work with us; make valid comments and suggestions and do not push us to do anything we are not ready for. They have basically guided us through change and helped us realise what potential there is for our website.

The recent SEO audit we commissioned them to do was superb and has really helped us focus on how we can do better - and what we can realistically achieve ourselves and what we need them to help us with.

No pressure, no pushing - just good collaborative working.

Force Cancer Charity, Exeter

5/ 5stars
Google Review
Priority Pixels £££ Priority Pixels Crafting unforgettable websites, effective SEO, PPC strategies and engaging social media: Your digital success story starts here.
Unit 9, 1st Floor, Olympus Business Park, Kingsteignton Rd, Newton Abbot, Devon
Phone: 01626 245061
Review by Louisa Lulek Quote

We have been working with Paul and Nathan over the last few years, they have helped us completely revamp our website and are now actively helping us ensure our presence online is where we want it to be. They are very knowledgeable in their field and have certainly made our lives easier. We have regular meetings to discuss what we want to focus on and their insight and advice has helped significantly. Would highly recommend these guys if you need a fantastically designed website and help with all of your digital marketing.

Darnells, Newton Abbot

5/ 5stars
Google Review

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