Paid Search Ads
With our paid search ads service, your brand will be prominently displayed on search engine results pages (SERPs) when users search for relevant keywords related to your products or services. We leverage the power of platforms like Google Ads to create compelling ads capture the attention of potential customers.
Our paid display ads service focuses on visually engaging and eye-catching banner ads placed strategically across various websites and platforms. These display ads use appealing graphics and relevant messaging to create brand awareness, retarget past visitors, and expand your reach to potential customers.
With paid shopping ads, we optimise your product listings to appear prominently on e-commerce platforms like Google Shopping. By showcasing your products with attractive visuals, prices, and reviews, we enhance their visibility to potential customers actively searching for products like yours.
We are a Google Partner
As a Google Partner, Priority Pixels distinguishes itself as a digital marketing agency devoted to achieving excellence. This accolade highlights the rigorous training, expertise, and access to cutting-edge Google Ads tools that our team possesses. We bring the advantage of early access to beta features, a proven track record of delivering tangible results, and unwavering support coupled with invaluable strategic insights provided by Google.
Our partnership status serves as a powerful testament to our commitment to delivering exceptional outcomes for your business. When you select Priority Pixels, you’re not just choosing a service provider; you’re choosing a team of seasoned experts equipped with the knowledge, experience, and resources to elevate your online presence and drive remarkable ROI.
What platforms do we work with?
Google Ads is a powerful online advertising platform on Google, previously called Google AdWords. It gives businesses the tools they need to connect with a wide audience through targeted ads. Advertisers make offers on keywords related to their business, and when a user types in those keywords in a search, the ad will appear. Advertisers are only charged when the user clicks on their ad, making Google Ads a cost-effective solution.
Facebook Ads is an authoritative online advertising platform, developed by Meta. As a powerful tool, it aids businesses and individuals to develop appealing advertisements on their Facebook platforms – including Messenger, Instagram, and Audience Network. Whether it’s driving traffic to their site, boosting brand identity, or reaching marketing goals, Facebook Ads helps businesses to thrive through tailored ad campaigns.
Online advertising is greatly improved using LinkedIn Ads, from the professional networking platform. Individuals and businesses show their products, services, or content to a tailored audience. With a range of formats and specific targeting options to help businesses boost their brand identity and generate leads, LinkedIn Ads is a great choice for online advertising.
YouTube Ads supports individuals, businesses, and content creators in promoting their products or services on the YouTube platform. As a leading video-sharing platform, YouTube provides a wide audience for businesses to reach potential clients. With a variety of formats, YouTube advertisements meet the varying marketing objectives of each business by focusing on a target audience.
Twitter Ads is an effective tool to help businesses succeed using online advertising. These advertisements provide individuals and businesses with the opportunity to show their content, products, or services to a targeted audience on Twitter. With a range of formats and targeting options, Twitter advertisements support businesses to reach their marketing goals – whether that’s enhancing brand awareness or driving website traffic.
Instagram Ads is your digital toolbox for effective online advertising, designed by Instagram. These advertisements mean individuals and businesses can show their content, products, or services to a visually engaged audience. With a range of precision targeting options, Instagram Ads will support businesses to reach their desired audience, improve brand awareness, and drive online traffic to their site.
Why do you need a PPC agency in London?
Navigating the digital marketing landscape can be pretty overwhelming, especially if you’re not exactly a tech wizard. But hey, no need to stress because our awesome team at Priority Pixels has got your back, every step of the way.
We totally get it – dipping your toes into online marketing can be like jumping into the deep end of a pool. That’s why we’re here to help. We treat every marketing campaign like it’s a piece of treasure, no matter how big or small. From brainstorming to execution, we’ll make sure you’re part of the journey, so you know exactly what’s happening with your digital strategy.
Our team of experts won’t just throw jargon at you; we’ll break down the fancy stuff like algorithms and audience targeting into plain English. We’ll give you the inside scoop, so you’re in the driver’s seat, making informed decisions about your campaign.
And here’s the best part – we believe in being totally upfront and honest. We’ll give you monthly reports that spill the beans on how your campaign’s doing. You’ll see all the important stuff that affects your campaign’s success and how they all connect.
We’re all about transparency, and we’re here to empower you with knowledge. So, why do our clients in London trust us? Because we don’t just manage campaigns; we’re your partners in crime, working together to get you awesome results.
Remarketing ads, also known as retargeting ads, are a type of online advertising strategy that targets users who have previously visited your website or interacted with your mobile app but did not take a desired action, such as making a purchase or filling out a form.
Here’s how remarketing ads work:
- User Interaction: A visitor comes to your website or interacts with your app. This interaction triggers a cookie or tracking pixel that anonymously follows the user’s online behavior.
- Segmentation: Based on the user’s behavior, you can segment them into specific audiences. For example, you might create an audience of users who abandoned their shopping carts or those who viewed a particular product page.
- Ad Display: Your remarketing ads are created and designed to target these segmented audiences. These ads are displayed to the users as they browse other websites or use social media platforms. The goal is to remind them of your brand, products, or services and encourage them to return to your site.
- Re-engagement: When users see these targeted ads, they are more likely to click on them and return to your site. Ideally, this can result in them completing the desired action, such as making a purchase, signing up for a newsletter, or contacting your business.
Remarketing ads are effective because they focus on an audience that has already shown interest in your brand or offerings. They serve as gentle reminders and keep your business top of mind, increasing the chances of converting those users into customers. Remarketing can be employed on various advertising platforms, including Google Ads, Facebook Ads, and other display ad networks.
Experts in Paid Search Advertising
Your business should consider using Pay-Per-Click (PPC) advertising for several compelling reasons:
- Immediate Visibility: PPC allows your ads to appear prominently on search engine results pages and other online platforms almost instantly after launching a campaign. This immediate visibility can help drive immediate traffic to your website.
- Precise Targeting: PPC platforms offer a wide range of targeting options, including keywords, demographics, interests, location, and more. This precision ensures that your ads are shown to a highly relevant audience, increasing the likelihood of conversion.
- Control over Budget: You have complete control over your PPC budget. You can set daily or monthly spending limits to ensure you stay within your budget constraints, making it a cost-effective advertising method.
- Measurable Results: PPC provides detailed analytics and reporting, allowing you to track the performance of your campaigns in real-time. You can see which keywords and ads are driving results, enabling data-driven optimizations.
- Flexibility and Scalability: PPC campaigns can be easily adjusted, scaled, or paused to accommodate changing business goals or market conditions. This flexibility ensures that your advertising strategies remain aligned with your objectives.
- Brand Exposure: Even if users don’t click on your ads, they still see your brand name and message prominently displayed in search results and on various websites. This exposure can enhance brand recognition and trust.
- Remarketing Opportunities: PPC allows you to implement remarketing campaigns, re-engaging users who have previously visited your website but didn’t convert. Remarketing can significantly increase conversion rates.
- Competitive Advantage: In competitive industries, PPC can help your business stand out in search engine results and gain a competitive edge. You can bid on relevant keywords and outperform competitors in the online advertising space.
- Quick Testing and Optimization: PPC offers opportunities for A/B testing of ad copy, landing pages, and targeting criteria. You can make real-time adjustments to improve campaign performance.
- Multiple Ad Formats: PPC platforms support various ad formats, including text ads, display ads, video ads, and shopping ads. This versatility allows you to choose the format that best suits your marketing goals.
- Local and Mobile Reach: PPC can effectively target local audiences and mobile users, making it suitable for businesses with physical locations or those looking to reach users on mobile devices.
- Highly Cost-Effective: Since you only pay when someone clicks on your ad, PPC can be a cost-effective advertising method, especially when managed efficiently.
In summary, PPC advertising offers a range of benefits, including immediate visibility, precise targeting, control over budget, measurable results, and flexibility. When executed effectively, PPC can be a valuable tool for driving traffic, increasing conversions, and achieving various business objectives.
What is PPC advertising?
PPC advertising, or Pay-Per-Click advertising, is a digital marketing model where advertisers pay a fee each time a user clicks on their online ads. It’s a method of buying website visits rather than relying solely on organic traffic. These ads can appear on search engines like Google, social media platforms, and other websites within ad networks.
How does PPC work?
PPC works by advertisers bidding on specific keywords or phrases relevant to their products or services. When users conduct online searches using those keywords, the ads of advertisers who bid on those terms are displayed. Advertisers only pay when someone clicks on their ad, and the amount paid for each click is determined through an auction process.
What platforms can I use for PPC advertising?
While Google Ads is the most widely used platform for PPC advertising, there are several others to consider. Facebook Ads allows you to target users on the social media giant’s platform, while Bing Ads targets the Bing search engine. LinkedIn Ads are ideal for B2B targeting, and platforms like Twitter and Instagram also offer PPC advertising options. Your choice of platform depends on your target audience and marketing goals.
Why should my business use PPC advertising?
PPC offers numerous benefits, including immediate visibility in search results, precise audience targeting, control over budget and spending, the ability to measure results accurately, and flexibility to adjust campaigns in real-time. It’s a cost-effective way to reach your target audience and achieve specific marketing objectives.
How do I determine my PPC budget?
Your PPC budget should align with your business goals and consider factors like industry competition and the value of a conversion. We work closely with you to set a budget that meets your objectives while ensuring efficient spending. You have the flexibility to adjust your budget as needed to optimise your campaigns.
What is remarketing, and how can it benefit my business?
Remarketing, also known as retargeting, is a strategy that targets users who have previously visited your website but did not complete a desired action. Remarketing ads help increase brand recognition and encourage past visitors to return, ultimately boosting conversions and ROI.
Can PPC help my local business?
Absolutely. PPC campaigns can be highly localised, targeting users in specific geographic areas. This is especially beneficial for local businesses looking to reach potential customers in their vicinity and increase foot traffic to physical locations.
How do I measure the success of my PPC campaigns?
Success in PPC is measured through key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost-per-acquisition (CPA). Regularly monitoring these metrics and analyzing campaign data allows for ongoing optimization and improved results.
Do I need to sign a long-term contract for PPC services?
No, we offer flexible contract options tailored to your specific needs. Whether you require a short-term campaign or a long-term partnership, our goal is to provide the services that align with your objectives.
How can PPC ads be optimised for better results?
PPC campaigns can be optimised through comprehensive keyword research to identify high-performing keywords, refining ad copy for relevance and quality, improving landing pages for better user experience, adjusting bids based on performance, conducting A/B testing to refine ad elements, and continually analysing data to make data-driven optimisations. These efforts can lead to improved ROI and campaign success.
Priority Pixels were fantastic to work with, incredibly personable and a pleasure to commission for the design of our site. I would thoroughly recommend them to any other small business in need of a new site and will be continuing to use them in the future.
Deans Property Preservation, London
Everything you could ask for...and more! I have worked with Priority Pixels on a few projects now and I have to say the level of professionalism shown is above and beyond the level I have received from other providers. I will continue to use Priority Pixels for all future ventures.
Gainsborough Healthcare Group
Paid Advertising Case Studies
Serving the vibrant and diverse communities across North and East London, Castles is a successful, privately owned independent estate agency. Established in 1981, the team at Castles boasts over four decades of experience in professional estate agency services.
With a number of offices across London, Priority Pixels were initially brought in to help improve each of the offices local web presence. This was achieved with a mix of local SEO and ppc management which focused on a small radius around each of the offices. Creative, SEO friendly copy was written to help enhance the sites office and area guide pages, resulting in improved positions in the SERPs.
Since 2020, Priority Pixels have supported Gymboree Play & Music with ongoing digital marketing support including SEO, paid search and social media. Paid Google and Facebook advertising campaigns run for a number of the Gymboree Play & Music franchises, with an emphasis on increasing enquiries.
So far, our work with Gymboree Play & Music has culminated in a higher ranking on search engines and a highly successful PPC campaign with a 25% increase in conversions. We continue to collaborate with Gymboree Play & Music with ongoing SEO and PPC support. We also have several new exciting projects planned for the upcoming year.
As part of a 360° digital strategy Priority Pixels helped Revitalise Dental Centre create a number of pay-per-click campaigns to help raise brand awareness and drive business to their website.
Facebook Ads were used to run targeted campaigns as well as remarketing ads to target customers that had already visited the Revitalise Dental Centre website. Understanding how important video ads are in the digital age, our moving image team created multiple short videos showing the Revitalise team interacting with patients and showcasing their state of the art treatment centre. With video ads running on YouTube and LinkedIn, and display ads on Google and Facebook, Revitalise now have a PPC strategy that’s built for success.
Part of the Gainsborough Healthcare Group, Access Walk-in Baths specialise in providing accessible bathrooms and specialist baths for people with restricted mobility. As a company providing a specialist service, their PPC advertising needed to target their demographic so as not to waste their budget on unnecessary clicks.
Google Ads were created for the Search Network to target people looking for assisted bathing solutions in residential properties across the UK. This was coupled with a Display Ads campaign targeting people who have searched for similar products or companies. By linking these campaigns to Google Analytics and Google Tag Manager we are able to track conversions and provide details on their ROI.
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