Situated in sunny St Agnes in Cornwall, Revitalise Dental Centre is an innovative, five-star dental treatment centre. The ethos is simple; Revitalise isn’t just another dental centre, it’s an experience. Operating from a bespoke eco-building designed and built with that ethos in mind, Revitalise offers a range of specialist procedures and treatments for clients across the UK and abroad. Founded in 2016 by experienced Dental Technician Martin Docking, Revitalise also boasts a team of industry-leading staff as well as an award-winning onsite dental lab.Visit Website
Since opening in April 2016, Revitalise had seen a tremendous increase in visitors to the clinic. Priority Pixels were asked to reimagine their website, and build a site that reflected the unique ethos of the clinic. Revitalise also asked our team to deliver a broader plan for their brand that went beyond their website which included the management of three social media channels, content creation and a PPC campaign.
Priority Pixels were asked to help with the following:
As always, Priority Pixels got to work. Although the new website was a crucial element, it needed to be part of a wider strategy that focused on the goals and ethos of the clinic. We compiled an in-depth research and analysis document to present to Revitalise that outlined a bespoke digital marketing strategy tailored to the needs of Martin and his team.
Revitalise already had a well-established brand offering a new, innovative blueprint for dental care that went above and beyond for their clients. This tone of voice needed to come through on the new website. Our web design team redesigned and restructured the site to improve navigability and create more flow on the site.
As we redesigned the site, it was important to showcase the selection of dental treatments offered by Revitalise without coming across as pushy. Our aim was to get new customers in the door so we designed multiple touch points throughout the site where users could contact the clinic, including a bespoke call to action (CTA) on each page.
To ensure consistency across the new site, Priority Pixels also project managed all the new content. This included copywriting, photography and videography.
Consistent blogging was a crucial part of Revitalise’s overall digital strategy. It was agreed the team at Priority Pixels would write monthly, keyword-rich articles for the clinic’s news section – but before that could happen, the site needed a major rewrite. Although the copywriting on the previous site had served Revitalise well, it was dated and did not communicate the tone of the clinic. Clarity and consistency were required as well as more detail on the services offered. The primary aim of the copy rewrite was to convey the ethos of the centre and staff, as well as inform and educate. We also enhanced the clinic’s Vision & Values content, refreshed their Mission Statement and their Value Proposition.
Next, it was important the eco-centre that houses Revitalise was put front and centre on the new website. Designed and built from bespoke plans devised by Martin, the eco-centre is an innovative, state-of-the-art building that evokes a sense of calm and intimacy the minute you walk through the door. For the new site as well as Revitalise’s social media channels, we required beautiful, high-quality photography that conveyed the overall vibe of the clinic as a relaxing retreat rather than just another dentist. Images of staff, customers and the environment itself assist in communicating the visions and values of the brand. We also acquired professional yet friendly headshots and a refreshed team photo. These images have multiple uses including PR material, social media and traditional press as well as the new site.
Videography was also an essential element of the new homepage. Our team worked with the staff at Revitalise to capture a series of authentic and relaxed sequences of the team and their customers, as well as atmospheric shots of the centre, treatment rooms and state-of-the-art laboratory. Video testimonials were also created as well as short video advertisements for our comprehensive marketing and information campaign. This approach gives new and returning customers the chance to absorb content as they see fit, with a choice of written copy or videography.
All the still and moving imagery was compiled into an extensive visual library for Revitalise to use across their marketing, PR and Social Media.
Priority Pixels agreed to take over the management of three established social media channels. This included Facebook, Instagram and LinkedIn. We created bespoke, relevant content and made sure to publish it regularly across each platform. The content is a combination of behind-the-scenes imagery and videography of the clinic itself and testimonies from Revitalise’s clients. We also decided early on to include content that was more focused on lifestyle, including the Toothy Tips campaign.
Revitalise’s bespoke social media strategy has been hugely successful. So far, the clinic has seen a 220% increase in traffic to their new site with an 80% increase in social media conversions and a 65% increase in post engagement.
As part of the digital marketing strategy for Revitalise, we devised an SEO roadmap that clearly set out the goals for the next twelve months. The aim of the SEO strategy was to enhance the site’s domain authority and drive traffic. Onsite SEO was completed as we rebuilt the new website, with offsite SEO such as content creation and link building an ongoing project.
Our Paid Advertising plan for Revitalise included Google and Facebook Ads as well as Facebook Remarketing. We also created LinkedIn and YouTube ads using a shortened version of the intro video featured on the website’s home page. This ad has been particularly successful, generating a larger number of leads than we predicted. The goal for these adverts was to drive fresh traffic to a new, more informative website. Once there, customers can find out more about the centre, the ethos and values of the team and the range of treatments available.