Marketing support for supplier of illuminated safety products

Client Overview

FHOSS is a British-based company that protects lives by producing a range of high-performance illuminated safety products for industries where visibility is critical, such as construction, quarrying and logistics. Their next-generation Personal Protection Equipment (PPE) and vehicle-mounted safety systems act as early warning solutions for workers, reducing accidents and creating safer working environments. Despite having an innovative product range, FHOSS faced challenges with their website, which lacked detailed product information and wasn’t performing well in search engine results. They approached Priority Pixels to improve their website’s visibility, user experience and overall SEO performance.

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SEO

Our SEO team began by conducting a comprehensive audit of the FHOSS website to identify gaps affecting search engine performance. We discovered that product information was mainly confined to downloadable PDFs, making it difficult for search engines to crawl and index the content effectively. To address this, we restructured the website, transforming product pages into fully optimised landing pages with keyword-rich content, meta descriptions and schema markup to improve search visibility.

We also implemented a strategic content plan, creating dedicated pages for key FHOSS products, including the FHOSSHalo Exclusion System, Illuminated Safety Walkways and the FHOSS Cycle Lane. These pages were designed not only to rank for industry-specific search terms but also to provide potential customers with clear, concise product information without the need for downloads. Regular SEO monitoring and technical updates ensured that FHOSS continued to climb the search rankings, driving more organic traffic and generating quality leads.

FHOSS Search Results

Web Development & Support

Our WordPress development team overhauled the FHOSS website to improve functionality, speed and user experience. This included building custom templates for product pages, ensuring they were easy to navigate and visually engaging. We also streamlined the site structure, enhancing internal linking and navigation to guide users toward key information and calls to action. To further improve accessibility, we ensured the website was fully responsive across all devices, providing a seamless browsing experience for users whether on desktop, tablet or mobile.

To support FHOSS’s sales strategy, we integrated a WooCommerce shop into the website, allowing them to showcase and sell their products directly to customers. This e-commerce functionality was customised to suit the unique requirements of their product range, including detailed product descriptions, high-quality images and an intuitive checkout process. We also developed flexible landing page templates for marketing campaigns, enabling the FHOSS team to promote products and services effectively while maintaining brand consistency across the site.

We're a Marketing Agency for the Construction Industry

Priority Pixels are a marketing agency for the construction industry, offering a full suite of services, including web design, SEO and paid media, all tailored to support your unique goals. With extensive experience working alongside leading construction companies, we understand the complexities of the construction sector. If you have any projects where you could use expert guidance, we're here to help. Don't hesitate to reach out; we'd love to be part of your journey!