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Healthcare Social Media Agency | Healthcare Marketing Experts

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What do our social media management services include?

Account Setup and Optimisation

Priority Pixels specialises in setting up and optimising your healthcare social media profiles to ensure they achieve maximum visibility and engagement. Our team carefully selects the most relevant platforms based on your target audience and healthcare goals, ensuring your digital presence effectively connects with patients and enhances your practice’s outreach.

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Content Creation and Curation

Our creative team of healthcare social media experts excels at developing engaging, visually appealing, and informative content tailored for the healthcare industry. We craft compelling copy, design captivating visuals, and produce videos that captivate your audience, driving meaningful interactions and fostering patient engagement.

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Monitoring and Engagement

Our team actively listens to and engages with conversations and mentions related to your healthcare organisation. We monitor hashtags, mentions, and comments across social media platforms to gain valuable insights into what patients and the community are saying about your services, ensuring we address their needs and concerns effectively.

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Community Management

We understand the importance of nurturing a strong and engaged social media community within the healthcare sector. Our community management services focus on building and managing vibrant communities on your social media platforms. We create and implement strategies tailored to platforms such as Facebook, Twitter, Instagram, and LinkedIn, ensuring your healthcare organisation maintains meaningful connections with patients and followers.

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Social Media Advertising

Harnessing the power of paid advertising on social media platforms, Priority Pixels can help your healthcare organisation reach your target audience with precision. Our team develops strategic ad campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and more, ensuring your services connect with those who need them most.

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Analytics and Reporting

Data-driven decision-making is at the core of our approach at Priority Pixels. We delve deeply into social media analytics, collecting and analysing key performance metrics to gain valuable insights into your audience's behaviour, patient engagement levels, and overall campaign performance within the healthcare sector.

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Why use Priority Pixels for your social media management?

  • Strategic Planning

    Our experts gain a deep understanding of your healthcare brand, ensuring that our strategy authentically represents your identity. By aligning with your core principles, we communicate a consistent message across all platforms, building trust and familiarity with your patients.

    We conduct comprehensive research to gain insights into your target audience, tailoring our approach to their demographics, interests, and online behaviour. This audience-focused strategy ensures your content resonates, driving higher patient engagement.

    Our social media strategy serves as a roadmap, outlining content themes, posting schedules, and engagement tactics. With clear direction, we optimise efforts for maximum impact and results.

    We focus on fostering genuine engagement and building a community around your healthcare brand. By encouraging discussions and responding to comments, we create an active and loyal following that becomes advocates for your organisation.

  • Engaging Content

    When it comes to social media, content is king, especially in the healthcare sector. At Priority Pixels, we leave no stone unturned in creating content that resonates deeply and emotionally with your audience. From attention-grabbing headlines to thought-provoking captions, every word is carefully chosen to make a lasting impact.

    But it’s not just about the words; visuals play a pivotal role in capturing your audience’s attention. Our talented designers create stunning visuals that complement your healthcare brand’s personality and messaging. From eye-catching graphics to mesmerising images, we ensure that every post is a visual treat for your audience.

    Consistency is key in social media, and we understand the importance of keeping your audience engaged and coming back for more. That’s why we meticulously plan and schedule high-quality posts, ensuring a steady stream of fresh and engaging content on your social media profiles.

    Our content strategy is not one-size-fits-all. We take the time to understand your healthcare brand, target audience, and unique selling points, enabling us to tailor our content to meet your specific objectives. Whether you want to educate, entertain, inspire, or inform, our content speaks directly to your audience’s needs and desires.

    We also keep a close eye on performance metrics to understand what content resonates best with your audience. By analysing data and user engagement, we continually refine our content strategy to ensure it evolves with your audience’s preferences and demands.

  • Community Engagement

    Prompt and attentive, we diligently respond to comments, messages, and inquiries from your patients and followers. By engaging with your audience in a timely manner, we show them that their opinions and interactions are valued, creating a positive user experience that fosters loyalty and trust in your healthcare brand.

    But it’s not just about responding quickly; we go beyond the surface to foster meaningful interactions. Our team takes the time to understand your audience, their preferences, and pain points. Armed with this insight, we craft personalised responses that resonate with your audience on a deeper level.

    By actively engaging with your community, we create a two-way conversation that transcends traditional marketing messages. This open dialogue allows your healthcare brand to connect with your audience on a human level, humanising your practice and building authentic relationships.

    Our commitment to cultivating a positive brand image extends beyond just responding to comments. We curate content and engagement strategies that align with your brand’s values, voice, and personality. This consistency in communication creates a strong and cohesive brand identity, leaving a lasting impression on your audience.

    Through our active community management, we nurture relationships with your audience, transforming them from mere followers into loyal brand advocates. These loyal followers become ambassadors for your healthcare brand, amplifying your reach and influence through word-of-mouth and user-generated content.

    Furthermore, we monitor social media conversations closely, keeping a keen eye on sentiment and feedback. By staying attuned to your audience’s thoughts and reactions, we can quickly address any issues or concerns, ensuring that your brand remains responsive and patient-focused.

  • Data-driven Insights

    Through meticulous monitoring and analysis of social media metrics, we gain a profound understanding of your healthcare audience’s preferences, behaviours, and engagement patterns. Our team of experts uses advanced analytics tools to extract meaningful data that goes beyond mere numbers.

    By understanding what resonates with your audience, we can make data-driven decisions that align with their interests and preferences. This strategic approach ensures that every piece of content we create, every post we publish, and every interaction we have is tailored to capture your audience’s attention and build lasting connections.

    Refinement is a crucial aspect of our services. Armed with the insights garnered from data analysis, we continuously refine our strategies to stay ahead of the curve. We adapt to ever-changing trends, platform algorithms, and user behaviours, ensuring that your healthcare social media presence remains relevant and impactful.

    Our data-driven approach empowers us to optimise your social media performance, driving measurable results for your healthcare practice. Whether it’s increasing engagement, driving website traffic, or generating patient leads, we focus on key performance indicators that align with your unique objectives.

    We also recognise that success in the digital landscape requires agility and adaptability. As your healthcare brand evolves, so do our strategies. We keep a keen eye on industry trends and emerging opportunities, allowing us to seize every chance to elevate your social media performance.

    The insights we gain from social media metrics also play a pivotal role in shaping your overall marketing strategy. By understanding what content resonates most with your audience, we can align our efforts with other marketing channels for a cohesive and consistent brand experience.

  • Campaign Optimisation

    With meticulous attention to detail, we fine-tune various elements of your healthcare social media campaigns to ensure they are optimised for success. Targeting is a critical aspect of our optimisation process. By analysing your audience demographics, behaviours, and interests, we ensure that your campaigns reach the right patients and stakeholders at the right time, maximising their effectiveness.

    Messaging plays a pivotal role in capturing your audience’s attention and driving desired actions. Our team of skilled copywriters crafts compelling and persuasive messaging that resonates with your audience, evokes emotions, and encourages patient engagement.

    The strategic placement of ads is also a key component of our optimisation efforts. We leverage data-driven insights to identify the most impactful ad placements, ensuring that your campaigns receive optimal visibility and reach.

    Our optimisation process is iterative, meaning that we continuously analyse performance data to identify areas for improvement. By monitoring key performance indicators, we gain valuable insights into the effectiveness of your campaigns and use this data to make informed decisions.

    The ultimate goal of our optimisation efforts is to maximise your return on investment (ROI). We understand that every marketing pound spent should yield tangible results for your healthcare practice. Our data-driven approach allows us to allocate your budget wisely, ensuring that your campaigns drive meaningful outcomes and contribute to your bottom line.

    As a result of our continuous optimisation, you can expect to see tangible and impactful results for your healthcare practice. Whether it’s increased website traffic, higher engagement rates, or a boost in patient conversions, our optimisation efforts are aimed at delivering measurable success.

What social media platforms do we work with?

Facebook
Facebook

Facebook

Since its launch in 2004, Facebook has revolutionised how healthcare providers and brands engage with their target audience. With its extensive user base, Facebook offers a powerful marketing platform that enables healthcare organisations to reach potential patients and build brand awareness. Through targeted advertising, healthcare providers can tailor their messages to specific demographics, interests, and behaviours, maximising their marketing impact and enhancing patient outreach.

Twitter
Twitter

Twitter

Twitter has become a powerful tool for healthcare providers and professionals to connect with their audiences. With its vast user base, Twitter offers an unparalleled opportunity to reach a global audience and build brand awareness. Healthcare providers can use Twitter to share updates on health news, engage with patients, provide support, and participate in industry conversations. The platform enables direct and immediate communication between healthcare providers and their followers, enhancing patient engagement and fostering trust and loyalty.

LinkedIn
LinkedIn

LinkedIn

For healthcare providers, LinkedIn offers a multitude of opportunities for brand exposure, recruitment, and professional networking. Company pages allow healthcare organisations to establish their online presence, share updates, and engage with followers. Additionally, LinkedIn's advertising platform provides targeted options to reach specific professional demographics and industries, ensuring that healthcare providers connect with the right audience.

Instagram
Instagram

Instagram

Instagram has become an essential marketing platform for healthcare providers of all sizes. With its vast user base and robust advertising capabilities, healthcare organisations can reach and engage with their target audience in a visually compelling way. From influencer collaborations to sponsored content, Instagram offers a range of opportunities for healthcare providers to enhance brand awareness, promote services, and foster meaningful connections with patients.

TikTok
TikTok

TikTok

TikTok's impact extends beyond individual creators and has become a powerful marketing platform for healthcare providers and organisations. With its immense user base and high engagement rates, TikTok offers healthcare providers a unique opportunity to reach and connect with a younger, digitally savvy audience. Healthcare brands can leverage TikTok's advertising options, influencer partnerships, and creative campaigns to amplify their message, promote health awareness, and build trust in an authentic and engaging way.

FAQs

How can social media benefit my healthcare organisation?

Social media offers numerous benefits for healthcare practices, enhancing patient engagement, improving brand visibility, and streamlining communication. By consistently sharing valuable content, you can attract new patients and keep your practice top-of-mind, thereby increasing visibility. Social media platforms allow for direct interaction with current and potential patients, enabling you to answer questions, provide updates, and share health tips, which fosters a sense of community and trust.

Additionally, social media is an excellent medium for sharing educational content. By posting informative articles, videos, and infographics about health topics, treatments, and preventive care, you can establish your practice as a trusted authority in the healthcare field. Social media also plays a critical role in managing your practice’s online reputation. Responding promptly to reviews and feedback demonstrates your commitment to patient care and can enhance your practice’s image.

Targeted advertising on social media can help you reach specific demographics based on age, location, interests, and health needs. This targeted approach can effectively attract new patients and promote your services. Sharing patient testimonials and success stories on social media builds credibility and trust, as positive experiences from other patients can influence potential patients to choose your practice.

Which social media platforms are most effective for healthcare marketing?

When it comes to healthcare marketing, certain social media platforms are particularly effective due to their user demographics and features. Facebook, with its broad user base, is ideal for reaching a diverse audience, including patients of various age groups. Its sophisticated advertising tools allow for precise targeting based on demographics, interests, and behaviours, while the platform supports various content types, such as posts, videos, and events, facilitating patient engagement and interaction.

Instagram’s emphasis on visuals makes it perfect for sharing images and videos related to your organisation, such as behind-the-scenes looks, patient testimonials, and health tips. Features like Stories and Reels enable real-time engagement and the sharing of short, impactful content, making it particularly effective for reaching younger patients and promoting health and wellness messages.

LinkedIn is excellent for connecting with other healthcare professionals, sharing industry insights, and building your professional reputation. It’s useful for B2B marketing, such as partnerships with other healthcare providers or vendors, and is great for sharing detailed articles, research, and professional achievements.

Twitter is ideal for sharing timely updates, health news, and quick tips. Leveraging healthcare-related hashtags can increase your visibility and reach a broader audience, while the platform allows for direct interaction with patients and the healthcare community through tweets and retweets.

YouTube is perfect for sharing in-depth videos such as patient education, procedural overviews, and health advice. Its searchability can improve your SEO and help new patients find your practice through Google searches, making it ideal for detailed explanations and visual demonstrations.

Pinterest users often seek out health tips, recipes, and fitness advice, making it a good platform for sharing visually appealing health and wellness content. The visual discovery feature can drive traffic to your website or blog, enhancing your practice’s online presence.

TikTok’s algorithm can help your content go viral, especially health tips, quick advice, and behind-the-scenes clips. It is great for reaching a younger audience with engaging and fun content, encouraging creative, short-form video content that makes healthcare information more accessible and engaging.

By leveraging these platforms effectively, healthcare practices can enhance their online presence, engage with current and potential patients, and build a trusted and authoritative brand in the healthcare industry.

What type of content works best for healthcare social media?

Effective content for healthcare social media should be informative, engaging, and tailored to the needs and interests of your audience. Educational content is crucial, including articles, infographics, and videos that provide valuable health information, tips for preventive care, and explanations of medical procedures. This positions your practice as a trusted source of health knowledge.

Patient testimonials and success stories are highly effective, as they highlight positive patient experiences and build trust, encouraging prospective patients to choose your organisation. Behind-the-scenes content offers a glimpse into your healthcare facility, showcasing the staff and care environment, which helps humanize your practice and foster a connection with your audience.

Health tips and wellness advice are always appreciated, providing practical and actionable information that can improve your audience’s health and well-being. Live Q&A sessions and webinars allow for real-time interaction, addressing patient questions and concerns directly, and establishing your expertise.

Sharing updates about new services, medical advancements, and community involvement keeps your audience informed and engaged. Visual content, such as high-quality images and videos, is essential for capturing attention and enhancing the appeal of your posts.

Lastly, content that promotes patient engagement, such as polls, surveys, and interactive posts, encourages your audience to participate and share their opinions, creating a more interactive and responsive social media presence.

Can Priority Pixels help with online reputation management?

Yes, Priority Pixels can help with online reputation management for your healthcare organisation. Our comprehensive services include monitoring reviews and comments, responding to patient feedback, and creating strategies to enhance your practice’s online image. By actively managing your online reputation, we ensure that your practice is portrayed positively across all social media platforms and review sites.

We understand the importance of addressing both positive and negative feedback promptly. Positive reviews are acknowledged and shared to build trust and credibility, while negative reviews are handled with care to resolve issues and demonstrate your commitment to patient satisfaction. Our team also creates and promotes positive content that highlights your practice’s strengths, successes, and patient testimonials.

Furthermore, we use advanced tools to track and analyze online conversations about your practice, allowing us to identify trends and address any emerging issues quickly. This proactive approach helps maintain a positive online presence, fostering patient trust and loyalty.

With Priority Pixels’ online reputation management services, you can focus on providing excellent healthcare while we ensure your practice’s reputation remains strong and positive in the digital landscape.

How can social media advertising benefit my healthcare organisation?

Social media advertising offers numerous benefits for healthcare organisations, helping to enhance visibility, engage with patients, and achieve specific marketing goals. Platforms like Facebook, Instagram, LinkedIn, and Twitter provide sophisticated targeting options, allowing you to reach specific demographics based on age, location, interests, and health concerns, ensuring your ads are seen by those most likely to benefit from your services. Paid advertising boosts your online presence, making it easier for potential patients to find your healthcare organisation, which is particularly useful for promoting new services, special offers, or community health events. These ads can drive engagement by encouraging users to like, comment, share, and click through to your website, fostering a sense of community and trust with your audience.

Compared to traditional advertising methods, social media advertising can be more cost-effective, offering a better return on investment. You can set budgets that suit your financial constraints and scale campaigns based on performance. Social media platforms provide detailed analytics and insights into ad performance, allowing you to track metrics such as click-through rates, conversions, and engagement, which helps measure the effectiveness of your campaigns and make data-driven adjustments. Additionally, advertisements can disseminate important health information, raise awareness about health issues, and educate patients on preventive care and treatment options, positioning your organisation as a trusted authority in healthcare.

Consistent advertising helps build and maintain brand awareness by regularly appearing in the feeds of your target audience, reinforcing your healthcare organisation’s presence and expertise. Effective social media ads can drive significant traffic to your website, increasing the chances of converting visitors into patients, and lead generation forms integrated into social media platforms can help capture potential patient information directly. Social media advertising allows for flexibility and scalability; campaigns can be adjusted in real-time based on performance metrics, and you can experiment with different ad formats, such as video ads, carousel ads, and sponsored posts, to see what resonates best with your audience.

Furthermore, targeted ads can promote local events, health fairs, or free screenings, strengthening your organisation’s relationship with the community and showcasing your commitment to public health. By leveraging these benefits, social media advertising can significantly enhance your healthcare organisation’s ability to reach and engage with patients, drive growth, and achieve your marketing objectives.

What is the process for starting with Priority Pixels?

Getting started with Priority Pixels for your healthcare social media needs is a streamlined and collaborative process. It begins with an initial consultation where we discuss your healthcare organisation’s goals, current social media presence, and specific needs to understand your objectives and the unique aspects of your practice. Based on this discussion, we conduct a thorough needs assessment, evaluating your current social media strategies and identifying areas for improvement. We then provide a detailed proposal outlining our recommended strategies, services, and pricing.

Once you approve the proposal, our team develops a customised social media strategy tailored to your healthcare organisation. This includes content themes, posting schedules, engagement tactics, and advertising plans designed to achieve your specific goals. During the onboarding phase, we set up or optimise your social media profiles for maximum visibility and engagement, aligning them with your brand identity and ensuring all information is accurate and up-to-date.

Our creative team then starts developing engaging and informative content that resonates with your target audience. We create a content calendar outlining what will be posted and when, ensuring a consistent and cohesive presence across all platforms. With the strategy and content in place, we implement your social media campaigns, managing all aspects of your social media presence, including posting content, monitoring engagement, responding to comments and messages, and running targeted advertising campaigns.

We continuously monitor the performance of your social media campaigns using advanced analytics tools, tracking key performance indicators (KPIs) such as engagement rates, follower growth, website traffic, and lead generation. This data helps us understand what’s working and where adjustments may be needed. Based on these insights, we continually refine and optimise your social media strategy to ensure your campaigns remain effective and aligned with your evolving goals.

We provide regular reports summarising the performance of your social media campaigns, including detailed analytics and insights to help you understand the impact of our efforts and the return on your investment. Our team remains in constant communication with you, providing ongoing support and addressing any questions or concerns you may have. By following this structured process, Priority Pixels ensures that your healthcare organisation’s social media presence is effectively managed, optimised, and aligned with your overall marketing goals.

Case Studies

Healthcare Marketing Case Studies

Supporting the NHS Health Connections directory websites

Health Connections Mendip is a health and wellbeing service at Frome Medical Practice, introduced in 2014. Through their Health Connections Mendip website, the practice has put together a detailed service directory, listing community care providers and volunteers from local health centres, charities and other groups in the area to help support anyone with health or mobility issues.

To support other NHS trusts and outside organisations with the launch of their own Health Connections directory website, we work closely with them looking after the design, build and launch of their website.

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Boosting social media engagement for vital NHS healthcare recruitment

Devon Alliance had their social media managed in-house but didn’t have the expertise and time to spend on growing their social following. They required guidance, management, and new ideas. Priority Pixels took over their social media management – Facebook, Instagram, Twitter, and LinkedIn. Due to the success of our social media management, we now run their TikTok account as part of our service. Our expert social media team started by reviewing their current social media channels, running competitor analysis, and marketing their goals and objectives.

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Web design and support for Exeter based cancer charity

FORCE are a charity based in Exeter at the Royal Devon & Exeter Hospital Wonford site. Offering support both emotional and physical support, Force Cancer are there to help both patients and their loved ones through difficult times.

FORCE asked Priority Pixels to rebuild their current website from scratch. Visually the site needed a refresh and a more modern, interactive user experience. The original website was built using a page builder and was jam-packed full of plugins and unnecessary code and scripts. As a result, the site was slow to load and wasn’t particularly user-friendly. It was imperative this be corrected with the new website.

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Responsive website redesign for leading assisted bathing specialist

As manufacturers of specialist baths, Access Walk-in Baths market their range of products through a network of retailers and installers across the country. With a new website, it was their opportunity to showcase their range of products in full, as well as making it easy for customers to get in touch directly with their dealer network.

Built using WordPress, our web design team were able to create a brand new site layout, giving visitors an easy and clear user experience throughout. With large imagery on each page across the site, we made the best use of professional photography to show every product, while each individual product page also shows a slideshow of full close-up detail images.

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Supporting the NHS Health Connections directory websites Boosting social media engagement for vital NHS healthcare recruitment Web design and support for Exeter based cancer charity Responsive website redesign for leading assisted bathing specialist
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