About Memory Matters & Moments Café

www.memorymatters.org.uk

Frustrated with the lack of quality dementia support in their local community, Laura Walker and Kate Smith did what any two caring, passionate nurses would do – they set up their own community interest company. More than a decade later, Memory Matters continues to support people affected by dementia, and empower them to live well. From dementia support groups to training fellow healthcare employees about cognitive stimulation therapy, Memory Matters has become a fixture in Plymouth. The company’s ethos focuses on fostering a safe, caring community for people affected by dementia in Devon.

Just seven years after Memory Matters was established, Laura and Kate took their work a step further – they opened Moments Café. To this day, Moments Cafe continues to offer a warm, safe environment for people from all manner of backgrounds to meet, eat and socialise. It’s a cafe with a social conscience, hosting local community groups as well as dementia support sessions, with all proceeds going back towards Memory Matters.

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What we did

When Memory Matters first came to Priority Pixels, they already had an existing website as well as a presence across multiple social media platforms. They needed assistance in managing those platforms and creating content that would promote their services and grow their online community.

Memory Matters essentially needed a digital leg-up or ‘boost’ to really get the attention they deserved. They asked for:

  • Social Media Management & Content Creation – Both Memory Matters and Moments Café already had a small following on social media. They needed an agency to take over the management of seven active social media accounts on Facebook, Instagram and Twitter, as well as the professional LinkedIn profile for Memory Matters. The chosen agency would create content and engage with their audience, foster a digital community and nurture growth online. Memory Matter wanted to show and actively encourage their audience to support the organisation itself as well, whether that be through Moments Café or donations.
  • Blog & Newsletter Copy – Memory Matters needed an agency to write blog posts each month that be keyword-rich and optimised for search engines. They also required assistance designing, writing and publishing a monthly newsletter detailing everything that had happened at Memory Matters and Moments Café. This included television appearances and new campaigns such as #VisibleValuedHeard. The newsletter would also serve as a flyer promoting upcoming events, fundraisers, support groups and training sessions.

Social Media Marketing & Content Creation

Priority Pixels took over the social media channels for both Memory Matters and Moments Café. Our copywriting team got to work on the wording for each social media post, then passed that wording onto our graphic designers who created visually appealing images and video. We strictly adhered to the client’s existing brand guidelines to create engaging social media content that promoted their services, such as support groups and training sessions.

We also began actively encouraging Memory Matter’s existing online community to support the organisation, whether that be donating accrued supermarket points through the Co-op membership scheme or buying a coffee at Moments Café. Both Memory Matters and Moments Café have continued to post their own content, so ensuring the content we create is consistent with what else is being published has been of the utmost importance.

SEO Copywriting

Our copywriting team has also been hard at work creating bespoke, keyword-rich content for the Memory Matters blog. Using thorough keyword research, we have been writing long form blog posts for the charity. Using simple yet effective phrases such as ‘What is Dementia?’ and ‘What is the difference between dementia and Alzheimer’s disease?’, the team at Priority Pixels have worked closely with Memory Matters to ensure we’re publishing relevant, factually-accurate copy that is interesting to read as well as optimised for search engine algorithms.

Lastly, the team at Priority Pixels has taken over the management of the Memory Matters newsletter. Using the client’s preferred newsletter platform SendInBlue, the copywriting team have worked closely with the client to create, publish and otherwise manage the newsletter which is usually sent out towards the end of each month. As with the social media and blog posts, the language used in the copy for Memory Matters is carefully selected and edited.

Our work with Memory Matters and the team at Moments Café is ongoing. Priority Pixels love working with the team at Memory Matters and look forward to strengthening our relationship even further in the coming months.

Social Media channels we manage

Facebook Instagram Twitter LinkedIn

Key Stats

183% increase in new followers
119% increase in Twitter engagements
2896 new profile views
50% Increase in engagement on Instagram
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