Client Overview
For over 80 years, Darnells has been a trusted name in accountancy and financial advisory services in the South West. With a team of chartered accountants, tax advisors, financial experts and probate administrators, they have built a strong reputation for delivering forward-thinking financial solutions. However, as their business evolved, it became clear that their online presence needed to reflect their expertise, authority and commitment to excellence.
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We have been working with Priority Pixels over the last few years, they have helped us completely revamp our website and are now actively helping us ensure our presence online is where we want it to be. They are very knowledgeable in their field and have certainly made our lives easier. We have regular meetings to discuss what we want to focus on and their insight and advice has helped significantly. Would highly recommend these guys if you need a fantastically designed website and help with all of your digital marketing.
Louisa Lulek
Partner at Darnells
Driving Growth Through SEO
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To complement the new website, we developed a robust SEO strategy aimed at increasing Darnells’ visibility in search results. Our approach included optimising on-page elements, implementing technical SEO best practices and refining content to target location-specific keywords. By creating valuable, search-friendly content, we positioned Darnells to attract more relevant traffic and improve their rankings for key financial and accountancy-related terms.
The impact was significant. Within 12 months, organic clicks increased by 440%, while the number of new users grew by 120%. Most importantly, the website saw a 70% rise in new enquiries, translating into tangible business growth. By combining technical expertise with strategic content and local SEO tactics, we helped Darnells strengthen their digital presence, ensuring they remain the go-to accountancy firm in the South West.
A Modern, Scalable Website for Darnells
When Darnells first approached Priority Pixels, their primary goal was to develop a new website. However, early discussions highlighted the need for a broader brand refresh. Our team worked closely with Darnells to update their brand guidelines, ensuring consistency across their digital presence and marketing materials. The result was a cohesive visual identity that aligned with their reputation as a leading accountancy firm in the South West.
Built on WordPress for flexibility and ease of management, the new website features a clean, intuitive layout with a well-structured page hierarchy. Service pages were designed to be clear and informative, with professionally written copy that positions Darnells as a trusted authority in their field. Mobile responsiveness and fast-loading performance were prioritised to ensure a seamless user experience, regardless of device or browsing preference.
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