SEO Agency London | SEO Services London

SEO, or Search Engine Optimisation, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. For businesses in London, SEO is crucial because it helps you stand out in a highly competitive market, ensuring that potential customers find you when searching for relevant products or services.

Technical SEO is an important part of your overall SEO process. It involves making sure that your website is fully optimised to allow search engine bots to crawl your website. If your website is not crawled and scanned, then it will not be indexed properly. The name ‘Technical SEO’ refers to the technical parts of your website, such as the code that makes up your website. The main objective of technical SEO is to optimise these building blocks in order to increase the usability and responsiveness of your website.

Technical SEO focuses on making sure that your website is mobile friendly and responsive across a range of different devices. Google has announced its plans to make all indexing of websites mobile-first from September 2020. Making sure that your website responds and displays in the best format on desktop, tablet and on mobile devices is improving your technical SEO.

Other aspects of technical SEO include improving site speed. Creating a secure website for your customers by installing an SSL. Creating an XML sitemap to help search engines understand your website when it’s being crawled. Adding structured data mark-up code to help search engines understand the context behind the content on your webpages. Making sure that your website is registered with Google Search Console and Bing Webmaster Tools to allow you to manually submit your webpages for indexing.

An SEO agency will be able to help you make sure your website is technically strong.

On page SEO is also known as on-site SEO. It refers to the process of optimising the content that is on your web pages. By making sure that the content on your website is fully optimised for not only your customers but also search engines will help to increase your ranking in search results pages and drive more organic traffic to your website. On page SEO helps search engines to understand the context behind your content and how relevant it is to search queries.

On page SEO involves looking at aspects of your website such as the number of times your keywords are mentioned on each page, and whether your content is broken up with headings. The ease at which your content can be read can impact your on-page SEO score. Breaking up long pieces of text with sub-headings makes it easier for customers to absorb the information they are reading. Having your keyword or phrase scattered throughout the text, it confirms to search engines what the web page is about.

Other factors to look at when improving your on page SEO is the use of external links. Linking to other pages on the same topic is another way of letting search engines know what your pages are about. It also helps to show that the information on your website is reputable and of good quality. Meta titles and descriptions are shown in SERPs and are what searchers see first. Including your keywords in both your meta title and description can help to increase your click-through rate.

There are some factors of on page SEO that overlap with technical SEO. Making sure your images are sized properly, you can keep them high quality whilst increasing the loading speed of your web pages.

There is no definitive answer to this question. Costs for SEO work vary depending on what SEO work your website needs. Not every website needs the same SEO work, so the price strictly depends on how well optimised your website is currently. A brand-new website will most likely need more SEO work than an older one. Each SEO agency will quote a different price. Whilst some SEO agencies offer set SEO packages with fixed monthly costs, this does not work for everyone. You may not need all the services that you will be paying for. We recommend undertaking an SEO audit of your website before having any SEO work carried out. Not only will this allow you to see all the SEO work that needs undertaking, but it will also allow you to set a budget and define a monthly cost.

Local SEO helps to promote your business to customers that are local to where you are based. If you offer a service that is based in a specific geographical area, you need to optimise your business for local searches. In order to appear in local search results, search engines gather information about your business from various locations. Any local content you have created, your social profiles, and citations can all help improve your local SEO.

The easiest way to improve your local SEO is by creating and optimising your Google My Business account. A Google My Business account lets you set your location and, if optimised properly, will help to increase your visibility and engagement levels. By creating a Google My Business account, you can encourage your customers to leave reviews. This helps Google see that you are a legitimate business.

Another way of improving your local SEO is by creating a location page or section on your website. This should include your address, and a google map pinning your location embedded into it. Local SEO also involves making sure that your name, address and phone number is somewhere in the HTML text of your website. This means that when your website is crawled, the Google bots can collect this information for search results. However, you need to make sure that your contact information is the same and consistent across all your platforms.

Duplicate content is exactly what it sounds like. It is two or more pieces of content that are either completely identical or very similar. Think of it as plagiarising someone else’s work. Whilst having similar content to other websites in the same industry is unavoidable, you need to make it unique to your business.

There are two types of duplicate content. Internal duplicate content refers to when one domain name has the same content across different internal URLs. External duplicate content is when the search engines find the exact same content on different domains.

Whilst Google has stated that there is no SEO penalty for duplicate content, it does confuse search engines. When confronted with identical content on different domains, search engines are forced to choose which version should rank higher. So even if you are the original creator of the content and you have fully optimised it, you may not rank above the duplicate content. Search engines rarely show the multiple versions of the same content in search results, so if you have duplicate content on your website, or your content has been duplicated elsewhere, it will impact your visibility and your engagement rates.

An SEO agency will be able to find any duplicate content on your site and suggest ways of re-creating it so that it no longer counts as duplicate.

The time it takes to see results from SEO can vary widely, but typically, London businesses might start seeing improvements in organic rankings and website traffic within 3 to 6 months. The exact timing depends on factors like the competitiveness of your industry and the effectiveness of your SEO strategy.

Keywords are words or phrases that, when typed into a search engine, you want your website to be shown as a result for. Keyword research simply means finding out what keywords you are already being found for, and any high traffic terms related to your business.

Undertaking keyword research allows you to see exactly what your target audience is searching for, how many times words and phrases related to your business are searched for and what information those searchers are looking for. This is possibly one of the best things you can to do help your SEO. It allows you to see how your target audience behaves online and how popular phrases related to your business are.

There are different tools that you can use to help find out which keywords are relevant to your business. Whilst you may have a few keywords already in mind, you can find others that are related to those phrases. These keywords will then form the basis of the content that is being put onto your website. Whether its service or product pages or using them to create blog content. Using your keyword research to create content will help to improve your SEO score and increase your impressions and engagements.

An SEO agency will be able to find the search terms you are most commonly found for and suggest other phrases to create content around.

Backlinks are when someone links to your website via a different webpage or online platform. Backlinks help improve your off-page SEO ranking in three main areas. By being used as a sign of validity to search engines. They allow search engines to discover new content when they revisit and re-scan websites. They increase your referral traffic.

If you can get other websites that rank highly for relevant keywords to link to your website, this is a vote of confidence to search engines that your content is reliable and valuable. Search engine bots re-crawl and scan webpages to make sure that they are presenting the most up to date information to searchers. When scanning web pages that have links to other pages, it helps them find new content that may also be relevant and informative.

Referral traffic means the number of people who enter your website via a backlink on a different website. This helps search engines work out how useful other people have found the information on your website. Backlinks found on pages with high traffic levels are more likely to increase your referral traffic

The more backlinks you have pointing to your website, the higher you will rank in search engine results pages.

Yes, landing pages can be highly beneficial for SEO in London, particularly when they are optimised effectively. Landing pages are designed to target specific segments of traffic, often linked to marketing campaigns, promotional offers, or specific geographic locations such as London. Here’s why they are advantageous:

1. Targeted Content: Landing pages allow you to create content specifically tailored to the interests or needs of your audience in London. For example, if you’re promoting a service or product unique to Londoners, a well-optimised landing page can directly address this market, improving relevance and engagement.
2. Keyword Focus: With a landing page, you can concentrate on specific keywords that are relevant to your London audience. This focused approach makes it easier to rank for these terms in search engines, as the page will be highly relevant and targeted.
3. Improved User Experience: Landing pages are designed to provide exactly the information or services the visitor is looking for, which can significantly enhance user experience. This is particularly important as search engines like Google increasingly prioritise user experience as a ranking factor.
4. Increased Conversion Rates: By providing a direct and relevant message matched to the user’s needs, landing pages often enjoy higher conversion rates than general web pages. This effectiveness is noticed by search engines and can contribute to better organic search rankings.
5. Link Building: Effective landing pages that offer valuable information or unique resources tend to attract backlinks naturally. These backlinks are crucial for SEO, as they enhance the authority and credibility of your website.
6. Reduced Bounce Rates: Because landing pages provide focused information, they can lower bounce rates. Search engines use bounce rate as an indicator of content relevance and quality. A lower bounce rate due to a well-optimised landing page can help improve your site’s overall SEO performance.

To maximise the SEO benefits of landing pages in London, ensure each page has unique content, focuses on a specific keyword or set of keywords, and offers clear, actionable information. Additionally, make sure your landing pages are fast-loading and mobile-friendly to align with Google’s user experience requirements. This strategy will not only help in ranking but also in converting London-based traffic into leads or customers.