Paid Search Ads
With our paid search ads service, your brand will be prominently displayed on search engine results pages (SERPs) when users search for relevant keywords related to your products or services. We leverage the power of platforms like Google Ads to create compelling ads capture the attention of potential customers.
Our paid display ads service focuses on visually engaging and eye-catching banner ads placed strategically across various websites and platforms. These display ads use appealing graphics and relevant messaging to create brand awareness, retarget past visitors, and expand your reach to potential customers.
With paid shopping ads, we optimise your product listings to appear prominently on e-commerce platforms like Google Shopping. By showcasing your products with attractive visuals, prices, and reviews, we enhance their visibility to potential customers actively searching for products like yours.
We are a Google Partner
Being a Google Partner means we have direct access to the latest industry insights, beta features, and best practices, which we leverage to craft and execute PPC strategies that go beyond just clicks. We are continually updated on the ever-evolving world of online advertising, ensuring that our clients receive the most cutting-edge solutions. Moreover, this partnership status reflects our commitment to transparency, ethical practices, and results-driven campaigns that help businesses in Torquay and beyond thrive in the digital age.
What platforms do we work with?
Google Ads, formerly known as Google AdWords, is a fantastic digital advertising platform reaching a world-wide audience. Individuals and businesses connect with their target audience using personalised ads. Advertisers bid on keywords associated with their venture, and when users enter these in the search engine, the advert displays. The advertiser is only charged when the ad is clicked on. This makes Google Ads a viable commercial option for businesses.
Facebook Ads is a mighty online advertising platform for individuals and businesses aiming to reach their target audience. By creating tailored adverts, you can reach your desired audience across all the Facebook platforms – including Messenger, Instagram, and Audience Network. The benefits of these bespoke adverts are enhancing brand awareness, elevating website traffic, and generating leads, allowing businesses to reach their marketing goals.
LinkedIn Ads has the power to support businesses and individuals in connecting with their target audience and boosting brand awareness. By crafting unique advertisements focused on a specific audience, you can showcase your content, products, or services and drive more traffic to your website. LinkedIn Ads is the platform to professionally network, helping you succeed.
As a powerful video-sharing platform, YouTube reaches millions of people daily. Individuals and businesses can display their content, products, and services in video format. These advertisements are crafted to reach a target audience, helping businesses boost their brand identity, generate leads, and reach their marketing potential.
With Twitter Ads, individuals and businesses can reach their target audience by creating tailored adverts on the Twitter platform. These advertisements support businesses and individuals to display their services, products, or content and boost brand identity. This is essential so businesses can thrive. With successful online advertising, Twitter Ads can drive traffic to your website and help generate leads.
As an individual or business, if you are looking to reach your target audience visually, Instagram Ads will help. As a visual format, with laser-focused targeting options, these adverts can be crafted for your required audience. This enhances brand awareness, generates leads, and drives more traffic to your website. As a result, this helps your business thrive, as the audience you require will see what you offer.
Why do you need a PPC agency in Torquay?
As Priority Pixels, we understand why your business needs the expertise of a dedicated PPC agency. With our seasoned team of PPC specialists, we bring a wealth of experience and knowledge to the table, making us your trusted partner in the world of Pay-Per-Click advertising. Our agency is built on the foundation of delivering exceptional results, and here’s why your business can benefit from our services:
First and foremost, our expertise in platforms like Google Ads and Bing Ads allows us to craft and manage highly effective campaigns that align with your business goals. We take care of the intricate details, from comprehensive keyword research to compelling ad copywriting, and precise bid management. By leveraging our expertise, you can rest assured that your campaigns are in capable hands.
Time efficiency is another invaluable asset we bring to your business. Managing PPC campaigns can be time-consuming, and that’s where we step in. By entrusting us with the day-to-day management, you can reclaim precious hours to focus on your core business operations. Our commitment to efficient campaign handling allows you to stay productive while we optimize your advertising efforts.
Moreover, our agency is dedicated to maximizing your ROI by ensuring your advertising budget is utilized wisely. We constantly monitor and fine-tune your campaigns, providing you with transparent reporting and insights into performance. As the digital advertising landscape evolves, we adapt to industry changes, tailor strategies to your unique business objectives, and scale efforts to match your growth. At Priority Pixels, we’re not just an agency; we’re your partner in achieving online advertising success.
At Priority Pixels, our remarketing ad services are crafted to efficiently re-establish connections with potential customers who have previously engaged with your website or brand. We provide a comprehensive range of remarketing strategies to optimise your conversion opportunities.
Our dynamic remarketing approach tailors ads to highlight specific products or services that users have expressed interest in. Standard remarketing campaigns target users who have visited your website but did not take the desired actions. We also offer remarketing on various platforms, including social media, email, and video channels. These services ensure consistent exposure of your brand across devices, enhance ad creatives, and facilitate ongoing performance optimisation.
By entrusting us with your remarketing requirements, you can effectively re-engage with past visitors, nurture leads, and enhance conversions. Our goal is to keep your brand at the forefront of customers’ minds, ultimately driving increased sales and engagement for your business.
Why does my business need PPC?
Businesses should embrace PPC (Pay-Per-Click) advertising for its immediate impact and precise targeting. With PPC, your brand can appear at the top of search results within moments, reaching a highly specific audience based on location, demographics, and interests. You maintain full control over your budget, paying only when someone clicks, making it a cost-effective option. Furthermore, the measurable results and flexibility of PPC campaigns enable continuous optimisation, ensuring you get the most value from your advertising budget.
PPC offers a competitive edge, allowing smaller businesses to compete with larger players. It can be customised to achieve various goals, from driving traffic to generating leads or boosting sales. Adaptability is a key advantage, as campaigns can swiftly respond to market changes or seasonal trends. Even if users don’t click, your brand gains visibility and credibility, and local businesses can leverage geo-targeting for an enhanced local presence. Remarketing options keep your brand engaged with previous website visitors, reinforcing your message and encouraging conversions.
In essence, PPC is a dynamic and measurable advertising solution that empowers businesses to control their budget while reaching the right audience. Its adaptability, competitiveness, and precise targeting make it a strategic choice for those aiming to drive immediate results and achieve specific marketing objectives.
What exactly is PPC advertising?
PPC advertising operates on a bidding system where advertisers bid on specific keywords or phrases relevant to their business. When a user conducts a search that matches these chosen keywords, the advertiser’s ad may appear. What sets PPC apart is that advertisers are charged only when someone actively clicks on their ad. This approach offers a level of cost control and measurability that many find advantageous in their online marketing efforts.
How does the PPC advertising model function?
PPC campaigns operate through an auction-style system. Advertisers compete with bids for the keywords they want to target. When a user enters a search query, the search engine’s algorithm determines which ads are displayed based on factors such as bid amount, ad quality, and relevance. The winning ad appears in the search results, and the advertiser is charged a predetermined cost for each click on their ad.
Which online platforms support PPC advertising?
PPC advertising isn’t limited to search engines alone. While Google Ads and Bing Ads are primary choices for search advertising, businesses also have the option to advertise on social media platforms and display networks. Facebook Ads, for example, allows you to create visually engaging ads and target specific demographics and interests. Instagram Ads leverage the visual appeal of the platform to engage users. LinkedIn Ads are ideal for reaching a professional audience.
What should I consider when determining my PPC advertising budget?
Your PPC budget is a critical aspect of your advertising strategy. When determining your budget, you should first consider your business goals. Are you looking to drive more traffic to your website, generate leads, or boost sales? Next, assess your industry’s competitiveness. In highly competitive industries, you may need a more substantial budget to bid on competitive keywords effectively. Finally, consider your ROI expectations. Your budget should allow for profitable returns on your advertising investment.
What are the various types of PPC campaigns available?
PPC campaigns come in several forms, including:
- Search Advertising: Text-based ads that appear on search engine results pages (SERPs).
- Display Advertising: Visual ads shown on websites within a display network.
- Shopping Ads: Product listings with images and prices, commonly used by e-commerce businesses.
- Video Advertising: Ads that appear on video platforms like YouTube.
How can I evaluate the success of my PPC campaigns?
Evaluating the success of your PPC campaigns involves a close examination of key performance indicators (KPIs). Click-through rate (CTR) indicates the percentage of users who clicked on your ad after seeing it. Conversion rate reveals the portion of users who completed a desired action, such as making a purchase or submitting a contact form. Cost per click (CPC) quantifies the cost incurred for each click on your ad. Return on ad spend (ROAS) measures the revenue generated for every pound spent on advertising. Analysing these metrics provides valuable insights into your campaign’s performance, helping you refine your strategies for improved results.
What is the role of remarketing in PPC advertising?
Remarketing, a vital component of PPC advertising, focuses on re-engaging with users who have previously interacted with your website or brand. It operates on the principle that users who have shown prior interest in your products or services are more likely to convert. By displaying tailored ads to these past visitors, remarketing aims to keep your brand in their awareness, reinforcing your message and encouraging them to revisit your website. Whether it’s completing a purchase, filling out a form, or taking another desired action, remarketing helps drive conversions from a previously engaged audience.
Is it possible to target specific audiences with PPC advertising?
PPC advertising provides extensive targeting capabilities to reach your ideal audience. Geographic targeting allows you to display your ads to users in specific locations, whether it’s a local, regional, national, or international audience. Demographic targeting lets you select your audience based on factors like age, gender, income, and marital status. Interest-based targeting allows you to reach users with specific interests, hobbies, or online behaviour patterns. These advanced targeting options ensure that your ads are seen by the most relevant audience, increasing the likelihood of conversion and maximising the efficiency of your advertising spend.
We have been working with Paul and Nathan over the last few years, they have helped us completely revamp our website and are now actively helping us ensure our presence online is where we want it to be. They are very knowledgeable in their field and have certainly made our lives easier. We have regular meetings to discuss what we want to focus on and their insight and advice has helped significantly. Would highly recommend these guys if you need a fantastically designed website and help with all of your digital marketing.
Darnells, Newton Abbot
Priority Pixels recently redesigned our website and did a fantastic job. We are extremely happy with the end results and have had nothing but positive comments since the website has launched. Paul and the team were a pleasure to work with throughout the process and continue to support us now where needed. I would highly recommend.
Aspect Windows, Exeter
Paid Advertising Case Studies
Serving the vibrant and diverse communities across North and East London, Castles is a successful, privately owned independent estate agency. Established in 1981, the team at Castles boasts over four decades of experience in professional estate agency services.
With a number of offices across London, Priority Pixels were initially brought in to help improve each of the offices local web presence. This was achieved with a mix of local SEO and ppc management which focused on a small radius around each of the offices. Creative, SEO friendly copy was written to help enhance the sites office and area guide pages, resulting in improved positions in the SERPs.
Since 2020, Priority Pixels have supported Gymboree Play & Music with ongoing digital marketing support including SEO, paid search and social media. Paid Google and Facebook advertising campaigns run for a number of the Gymboree Play & Music franchises, with an emphasis on increasing enquiries.
So far, our work with Gymboree Play & Music has culminated in a higher ranking on search engines and a highly successful PPC campaign with a 25% increase in conversions. We continue to collaborate with Gymboree Play & Music with ongoing SEO and PPC support. We also have several new exciting projects planned for the upcoming year.
As part of a 360° digital strategy Priority Pixels helped Revitalise Dental Centre create a number of pay-per-click campaigns to help raise brand awareness and drive business to their website.
Facebook Ads were used to run targeted campaigns as well as remarketing ads to target customers that had already visited the Revitalise Dental Centre website. Understanding how important video ads are in the digital age, our moving image team created multiple short videos showing the Revitalise team interacting with patients and showcasing their state of the art treatment centre. With video ads running on YouTube and LinkedIn, and display ads on Google and Facebook, Revitalise now have a PPC strategy that’s built for success.
Part of the Gainsborough Healthcare Group, Access Walk-in Baths specialise in providing accessible bathrooms and specialist baths for people with restricted mobility. As a company providing a specialist service, their PPC advertising needed to target their demographic so as not to waste their budget on unnecessary clicks.
Google Ads were created for the Search Network to target people looking for assisted bathing solutions in residential properties across the UK. This was coupled with a Display Ads campaign targeting people who have searched for similar products or companies. By linking these campaigns to Google Analytics and Google Tag Manager we are able to track conversions and provide details on their ROI.
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