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Google Display Ads | Professional Display Advertising Services

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Our Google Display Ads Management Service

Creative Design

Our team creates eye-catching ad designs that reflect your brand's identity and grab attention. From stunning banners to engaging videos and interactive ads, we ensure your message stands out. We focus on visuals that not only look great but also drive clicks and conversions, making sure every ad is tailored to your audience.

Audience Targeting

We ensure your ads reach the right people by setting up detailed targeting based on demographics, interests, and behaviours. Our expertise in re-marketing helps re-engage past visitors, maximising your ad’s effectiveness. We tailor each campaign to connect with your ideal audience, driving better results and higher engagement.

Ad Placement

We strategically place your ads across high-traffic websites, videos, and apps to maximise visibility and relevance. By carefully selecting placements, we ensure your ads appear where your target audience is most active, enhancing engagement and boosting campaign performance.

Ad Creation and Copywriting

Our skilled team crafts compelling ad copy that drives clicks and conversions. We create visually appealing ads and test different creatives to find what resonates best with your audience. Each ad is designed to communicate your message effectively and boost engagement.

Performance Tracking and Reporting

We use advanced analytics tools to monitor your ad campaigns, tracking key metrics like impressions, clicks, and conversions. Our transparent reporting provides regular updates on performance, allowing you to see the results and make informed decisions to optimise your campaigns.

Optimisation

We continuously refine your ad campaigns for optimal performance. Through A/B testing and data analysis, we adjust targeting, placements, and creatives to improve results. Our proactive approach ensures your ads deliver maximum return on investment, adapting to trends and audience behaviour.

You're in Safe Hands - We're a Google Partner

Google Partner

It goes without saying that Google is one of the world’s most powerful and well-known digital platforms. Google it, ask Google and what does Google say has become synonymous in our day-to-day conversations, with many taking to the site in search of answers to life’s most persistent questions and conundrums.

Priority Pixels has been an official Google Partner since 2018 and boasts the expertise to drive the right kind of traffic to your website and maximise your return-on-investment (ROI) through Google’s innovative paid advertising platform called Google Ads.

Google Ads has become an increasingly important platform in recent years for large and small businesses alike. The platform can increase your lead generation and digital conversions as well as boost your brand awareness and visibility.

With Priority Pixels, you can rest assured your marketing spend is in the hands of a team of Google-certified analysts. As an official Google Partner, we are certified in all aspects of the Google Ads platform.

What are the Benefits of Using Google Display Ads?

  • Broad Reach

    Google Display Ads offer businesses an unparalleled opportunity to reach a vast audience across the internet. With access to millions of websites, videos, and apps within the Google Display Network, your ads can appear in front of potential customers wherever they are online. This extensive reach ensures that your brand is visible to a diverse and wide-ranging audience, increasing the likelihood of capturing the attention of potential customers.

    The broad reach of Google Display Ads allows businesses to target specific audiences based on various factors such as demographics, interests, and browsing behaviour. This means you can effectively tailor your campaigns to reach those who are most likely to be interested in your products or services. Whether your goal is to boost brand awareness, drive traffic to your website, or increase conversions, the expansive network of Google Display Ads provides the platform to achieve it.

    Additionally, the flexibility of ad formats – from static banners to rich media and video ads – ensures that your message can be delivered in the most engaging way possible. This broad exposure not only helps in establishing brand recognition but also supports remarketing efforts, allowing you to re-engage users who have previously visited your site.

  • Targeted Advertising

    One of the most powerful features of Google Display Ads is their ability to deliver highly targeted advertising. Unlike traditional advertising methods, Google Display Ads allow you to hone in on specific audiences based on detailed criteria, ensuring your message reaches the right people at the right time.

    With Google Display Ads, you can target potential customers using a variety of parameters, including demographics (such as age, gender, and location), interests, and online behaviors. This means you can create tailored ad campaigns that resonate with specific groups, increasing the likelihood of engagement and conversions. For example, if you’re selling fitness equipment, you can target ads to people who frequently visit health and wellness websites or who have shown interest in fitness-related content.

    In addition to these targeting options, Google Display Ads also support remarketing. This powerful tool allows you to re-engage users who have previously interacted with your website or app but haven’t yet converted. By showing these users tailored ads as they browse other sites, you can remind them of your products or services and encourage them to return and complete a purchase.

    The precision of targeted advertising doesn’t just stop at who sees your ads; it also extends to where and when they see them. You can choose specific websites, topics, and even times of day to display your ads, ensuring maximum relevance and impact.

  • Cost-Effective

    Google Display Ads offer a cost-effective solution for businesses looking to maximise their advertising budget. With flexible pricing models such as pay-per-click (PPC) and pay-per-impression (CPM), you have control over how you spend your advertising dollars. This flexibility ensures that you only pay when your ads achieve specific actions, making every penny count.

    One of the key benefits of Google Display Ads is the ability to set your own budget. Whether you’re a small business with a limited marketing budget or a larger company looking to optimise your ad spend, you can tailor your campaigns to fit your financial constraints. You can set daily or campaign-wide budgets, ensuring that you never overspend while still reaching your marketing goals.

    Additionally, Google Display Ads provide robust tools for tracking and measuring performance. This transparency allows you to see exactly how your ads are performing and where your money is going. By analysing this data, you can make informed decisions about which ads are delivering the best return on investment (ROI) and adjust your strategies accordingly. This continuous optimisation helps you get the most out of your advertising budget.

    Another cost-effective feature of Google Display Ads is the ability to fine-tune your targeting. By reaching only the most relevant audiences, you reduce wasted ad spend on uninterested viewers. This precise targeting means you can achieve higher engagement rates and better conversion rates without having to increase your budget.

    Furthermore, Google Display Ads support various ad formats, including text, image, and video, allowing you to choose the most effective medium for your message without additional costs. The versatility of these formats means you can create engaging and compelling ads that drive results without breaking the bank.

  • Brand Awareness

    Google Display Ads are a powerful tool for building brand awareness. With access to millions of websites, apps, and videos within the Google Display Network, your ads can reach a broad and diverse audience. This extensive reach ensures that your brand is seen by potential customers across various online platforms, helping you to establish and strengthen your brand presence.

    Brand awareness is crucial for any business looking to grow. By consistently displaying your ads to a wide audience, you create multiple touchpoints with potential customers. This repetition helps to embed your brand in their minds, making it more likely that they will think of your business when they need your products or services.

    Google Display Ads offer various ad formats, including banners, videos, and rich media, allowing you to showcase your brand in creative and engaging ways. These visually appealing ads capture attention and communicate your brand message effectively, making a lasting impression on viewers.

    Additionally, the targeting capabilities of Google Display Ads mean you can ensure your brand is seen by the right people. You can target specific demographics, interests, and behaviours, ensuring your ads reach those most likely to be interested in your offerings. This precision helps to enhance the effectiveness of your brand awareness campaigns, reaching an audience that is more likely to engage with your brand.

  • Visual Appeal

    The visual appeal of Google Display Ads is a key factor in capturing attention and driving engagement. With a variety of ad formats, including banners, videos, and rich media, Google Display Ads offer numerous ways to present your brand in a visually compelling manner.

    Eye-catching designs are crucial in the digital landscape, where users are bombarded with content. Google Display Ads allow you to create visually stunning ads that stand out from the crowd. High-quality images, vibrant colours, and engaging animations can draw users’ attention, making them more likely to notice and interact with your ads.

    Videos are particularly powerful for creating a strong visual impact. They can convey your brand message more dynamically and emotionally, helping to establish a deeper connection with your audience. Interactive rich media ads further enhance user engagement by allowing users to interact with your content directly.

    Consistency in visual design is also essential for brand recognition. Google Display Ads enable you to maintain a cohesive look across all your ads, reinforcing your brand identity. By using consistent colours, fonts, and imagery, you ensure that your ads are immediately recognisable as part of your brand.

    Moreover, Google Display Ads provide the flexibility to experiment with different visuals to see what resonates best with your audience. A/B testing allows you to compare different designs and optimise for the best performance, ensuring your ads are always visually appealing and effective.

  • Re-marketing

    Re-marketing with Google Display Ads is a powerful strategy to re-engage visitors who have previously interacted with your website or app but didn’t complete a desired action, such as making a purchase or filling out a form. This technique keeps your brand top-of-mind and encourages potential customers to return and convert.

    Re-marketing works by placing a small piece of code, called a pixel, on your website. This pixel tracks visitors and allows you to serve tailored ads to them as they browse other sites within the Google Display Network. By showing these users relevant ads based on their previous interactions with your site, you can remind them of your products or services and nudge them towards completing their purchase.

    One of the main advantages of re-marketing is its ability to deliver highly personalised ads. You can create different ads for various segments of your audience, targeting users based on the specific pages they visited or actions they took. For example, you can show one ad to users who abandoned their shopping cart and a different ad to those who viewed a particular product category. This level of personalisation significantly increases the likelihood of conversion.

    Re-marketing also helps improve the efficiency of your advertising budget. Since you’re targeting users who have already expressed interest in your brand, the chances of engagement are higher, resulting in a better return on investment. Additionally, re-marketing campaigns often have lower cost-per-click rates compared to standard display campaigns, making them a cost-effective way to boost conversions.

    Furthermore, re-marketing can enhance brand recall and loyalty. By consistently displaying your ads to previous visitors, you reinforce your brand presence and keep your products or services fresh in their minds. This repeated exposure can lead to higher brand trust and long-term customer loyalty.

  • Competitive Edge

    Google Display Ads can give you that crucial edge in the digital world. In a market where standing out is everything, these ads help you shine.

    First off, Google Display Ads have an incredible reach. Your ads can show up on millions of websites, apps, and videos, putting your brand in front of a huge audience. This means more people get to see what you offer, giving you a better shot at grabbing market share. You can place your ads strategically, ensuring you’re seen where your competitors might not be.

    The best part? You can target your ads super precisely. Whether it’s by age, interests, or online behaviour, you can make sure your message gets to the right people. This kind of targeted advertising increases the chances that people will engage with your ads and become customers. By knowing your audience and delivering what they want, you can stay ahead of your competition.

    Creativity also plays a big role. Google Display Ads let you use banners, videos, and interactive formats to create ads that are not only eye-catching but also memorable. A great ad can make your brand stand out and stick in people’s minds long after they’ve seen it.

    Don’t forget about re-marketing. This feature allows you to re-engage visitors who have already shown interest in your site. By reminding them about your products or services, you encourage them to come back and complete their purchase, keeping you ahead of competitors who might lose these potential customers.

    Plus, with Google Display Ads, you get detailed analytics to track how your campaigns are performing. This means you can tweak and optimise your ads in real-time, ensuring you’re always getting the best results and staying ahead of the game.

FAQs

What are Google Display Ads?

Google Display Ads are visual advertisements that appear across the Google Display Network, which includes millions of websites, apps, and videos. They help businesses reach a wide audience through targeted placements.

How do Google Display Ads work?

Google Display Ads work by displaying your visual ads to users as they browse the web. You can target these ads based on demographics, interests, and behaviours to reach the most relevant audience.

Why should I use Google Display Ads for my business?

Google Display Ads can increase your brand’s visibility, drive traffic to your website, and help you reach a wider audience. They offer precise targeting options and can be a cost-effective way to achieve your marketing goals.

What types of ads can I create with Google Display Ads?

You can create various types of ads, including static banners, responsive ads, interactive rich media, and video ads. Each type offers unique ways to engage your audience.

How can Google Display Ads help with re-marketing?

Re-marketing with Google Display Ads allows you to target users who have previously visited your website. By showing them tailored ads as they browse other sites, you can remind them of your offerings and encourage them to return and convert.

What is the cost structure for Google Display Ads?

Google Display Ads operate on a pay-per-click (PPC) or pay-per-impression (CPM) model. You set your budget and bids, and you only pay when someone clicks on your ad or when your ad is shown a thousand times, depending on the model you choose.

How do you measure the performance of Google Display Ads?

We use advanced analytics tools to track key metrics such as impressions, clicks, and conversions. This data helps us understand how well your ads are performing and make necessary adjustments to improve results.

Can I target specific audiences with Google Display Ads?

Yes, Google Display Ads offer detailed targeting options. You can target audiences based on demographics, interests, behaviours, and even specific websites they visit, ensuring your ads reach the most relevant users.

How do you optimise Google Display Ads campaigns?

We continuously monitor and analyse campaign performance, using A/B testing and data-driven strategies to refine targeting, ad creatives, and placements. This ensures your ads deliver the best possible results.

How can I get started with Google Display Ads through Priority Pixels?

Getting started is easy! Contact us today, and our team of experts will work with you to develop a customised Google Display Ads strategy tailored to your business needs and goals. We’ll handle everything from planning and design to optimisation and reporting.

Reviews

Priority Pixels £££ Priority Pixels Crafting unforgettable websites, effective SEO, PPC strategies and engaging social media: Your digital success story starts here.
Unit 9, 1st Floor, Olympus Business Park, Kingsteignton Rd, Newton Abbot, Devon
Phone: 01626 245061
Review by Ian Tomlinson Quote

Priority Pixels have been managing my advertising for the past 18 months. They have been brilliant, easy to work with and really listen to my goals. Highly recommended.

Tomlinson Solutions, Devon

5/ 5stars
Google Review
Priority Pixels £££ Priority Pixels Crafting unforgettable websites, effective SEO, PPC strategies and engaging social media: Your digital success story starts here.
Unit 9, 1st Floor, Olympus Business Park, Kingsteignton Rd, Newton Abbot, Devon
Phone: 01626 245061
Review by Joseph Hammond Quote

I tasked Priority Pixels to set up and manage my Google Ads campaign which has been working wonders for my business since they set it up about 4 months ago. The team are always very obliging and are quick to respond to my emails. I continue to recommend Priority Pixels to fellow business owners and look forward to a long working relationship with them.

Hammond Creative, Sussex

5/ 5stars
Trustpilot Review
Priority Pixels £££ Priority Pixels Crafting unforgettable websites, effective SEO, PPC strategies and engaging social media: Your digital success story starts here.
Unit 9, 1st Floor, Olympus Business Park, Kingsteignton Rd, Newton Abbot, Devon
Phone: 01626 245061
Review by Beccy Price Quote

Priority Pixels have been an excellent asset in helping us with our website and Google AdWords. They are highly communicative, they provide us with excellent advice, and are always on hand when we need them.

Ventro Group, Plymouth

5/ 5stars
Google Review

Case Studies

Paid Media Case Studies

Bespoke web design, SEO and PPC management for London based Estate Agency

Serving the vibrant and diverse communities across North and East London, Castles is a successful, privately owned independent estate agency. Established in 1981, the team at Castles boasts over four decades of experience in professional estate agency services.

With a number of offices across London, Priority Pixels were initially brought in to help improve each of the offices local web presence. This was achieved with a mix of local SEO and ppc management which focused on a small radius around each of the offices. Creative, SEO friendly copy was written to help enhance the sites office and area guide pages, resulting in improved positions in the SERPs.

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Cross-channel PPC campaigns for globally renowned children's play centre franchise

Since 2020, Priority Pixels have supported Gymboree Play & Music with ongoing digital marketing support including SEO, paid search and social media. Paid Google and Facebook advertising campaigns run for a number of the Gymboree Play & Music franchises, with an emphasis on increasing enquiries.

So far, our work with Gymboree Play & Music has culminated in a higher ranking on search engines and a highly successful PPC campaign with a 25% increase in conversions. We continue to collaborate with Gymboree Play & Music with ongoing SEO and PPC support. We also have several new exciting projects planned for the upcoming year.

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New and improved PPC strategy for leading dental centre

As part of a 360° digital strategy Priority Pixels helped Revitalise Dental Centre create a number of pay-per-click campaigns to help raise brand awareness and drive business to their website.

Facebook Ads were used to run targeted campaigns as well as remarketing ads to target customers that had already visited the Revitalise Dental Centre website. Understanding how important video ads are in the digital age, our moving image team created multiple short videos showing the Revitalise team interacting with patients and showcasing their state of the art treatment centre. With video ads running on YouTube and LinkedIn, and display ads on Google and Facebook, Revitalise now have a PPC strategy that’s built for success.

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Google Ad campaigns for assisted bathing specialist

Part of the Gainsborough Healthcare Group, Access Walk-in Baths specialise in providing accessible bathrooms and specialist baths for people with restricted mobility. As a company providing a specialist service, their PPC advertising needed to target their demographic so as not to waste their budget on unnecessary clicks.

Google Ads were created for the Search Network to target people looking for assisted bathing solutions in residential properties across the UK. This was coupled with a Display Ads campaign targeting people who have searched for similar products or companies. By linking these campaigns to Google Analytics and Google Tag Manager we are able to track conversions and provide details on their ROI.

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Bespoke web design, SEO and PPC management for London based Estate Agency Cross-channel PPC campaigns for globally renowned children's play centre franchise New and improved PPC strategy for leading dental centre Google Ad campaigns for assisted bathing specialist
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