Access Walk-in Baths

Part of the Gainsborough Healthcare Group, Access Walk-in Baths have been designing and making life enhancing bathing solutions for over 30 years. Pioneering the walk-in bath concept, they’ve gained unmatched expertise and knowledge in their field.

Access Walk-in Baths continue to innovate with world-leading safety and aesthetics in accessible domestic baths. Reflecting the company’s strong position in the marketplace, they needed a new website that not only matched their recent rebrand, but would give customers and site visitors the detailed information they needed.


As manufacturers of specialist baths, Access Walk-in Baths market their range of products through a network of retailers and installers across the country. With a new website, it was their opportunity to showcase their range of products in full, as well as making it easy for customers to get in touch directly with their dealer network.

The Brief

With a recently completed rebrand, we worked closely with the Access Walk-in Baths marketing team to deliver the following:

  • Website Redesign
    A full website redesign using the newly created branding
  • Dealer Locator
    An interactive search function for customers to find retailers and installers in their local area
  • Trade Login Area
    A secure login area for trade dealers and installers to access useful marketing materials

The Process

Built using WordPress, our web design team were able to create a brand new site layout, giving visitors an easy and clear user experience throughout. With large imagery on each page across the site, we made the best use of professional photography to show every product, while each individual product page also shows a slideshow of full close-up detail images.

Making it easy for their customers to contact them is also important for Access, so we made it a priority across the site. With clear calls to action and contact details on every page, we also added a full contact form with extra information options.

But contacting Access themselves is only part of the process. By adding a fully integrated Dealer Locator search function, customers can now find Access retailers and installers and their showrooms anywhere within a 100 mile radius of their location, using their address or postcode.

Access also wanted to include a dedicated, secure login area for people in the trade. Aimed primarily at plumbing, construction and electrical tradespeople, as well as new and existing Access retailers, the login provides further technical information as well as product marketing material.

Find out more

For more information on how the Priority Pixels team can help with your website design and build, and bespoke functions, get in touch today. Email:, or call us on 01626 245061.

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What we do

As an award-winning digital marketing agency, we like to be the partner that sits alongside your business. Whether we are assisting you with a new website, improving your search engine ranking, creating engaging content or managing a paid advertising channel, we will work with you to drive your business forward online.

Our team will work closely with your brand to build innovative digital experiences for your target audience. It is our mission to create digital campaigns that are not only creative and market leading, but most importantly, deliver commercial success.

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