Access Walk-in Baths

Access Walk-in Baths

Part of the Gainsborough Healthcare Group, Access Walk-in Baths have been designing and making life enhancing bathing solutions for over 30 years. Pioneering the walk-in bath concept, they’ve gained unmatched expertise and knowledge in their field.

Access Walk-in Baths continue to innovate with world-leading safety and aesthetics in accessible domestic baths. Reflecting the company’s strong position in the marketplace, they needed a new website that not only matched their recent re-brand, but would give customers and site visitors the detailed information they needed.

Background

As manufacturers of specialist baths, Access Walk-in Baths market their range of products through a network of retailers and installers across the country. With a new website, it was their opportunity to showcase their range of products in full, as well as making it easy for customers to get in touch directly with their dealer network.

The Brief

With a recently completed re-brand, we worked closely with the Access Walk-in Baths marketing team to deliver the following:

• Website Redesign
  A full website redesign using the newly created branding
• Dealer Locator
  An interactive search function for customers to find retailers and installers in their local area
• Trade Login Area
  A secure login area for trade dealers and installers to access useful marketing materials

The Process

Our WordPress web designers were able to create a brand new site layout, giving visitors an easy and clear user experience throughout. With large imagery on each page across the site, we made the best use of professional photography to show every product, while each individual product page also shows a slideshow of full close-up detail images.

Making it easy for their customers to contact them is also important for Access Walk-in Baths, so we made it a priority across the site. With clear calls to action and contact details on every page, we also added a full contact form with extra information options.

But contacting Access Walk-in Baths themselves is only part of the process. By adding a fully integrated Dealer Locator search function, customers can now find Access Walk-in Baths retailers and installers and their showrooms anywhere within a 100 mile radius of their location, using their address or postcode.

Access Walk-in Baths also wanted to include a dedicated, secure login area for people in the trade. Aimed primarily at plumbing, construction and electrical tradespeople, as well as new and existing Access Walk-in Baths retailers, the login provides further technical information as well as product marketing material.

Find out more

Priority Pixels are a creative design and digital marketing agency. For more information on how the Priority Pixels team can help with your WordPress web design and development, get in touch today. Email: hello@prioritypixels.co.uk, or call us on 01626 245061.