Access Walk-in Baths
Part of the Gainsborough Healthcare Group, Access Walk-in Baths have been designing and making life enhancing bathing solutions for over 30 years. Pioneering the walk-in bath concept, they’ve gained unmatched expertise and knowledge in their field.
Access Walk-in Baths continue to innovate with world-leading safety and aesthetics in accessible domestic baths. Reflecting the company’s strong position in the marketplace, they needed a new website that not only matched their recent rebrand, but would give customers and site visitors the detailed information they needed.
Background
As manufacturers of specialist baths, Access Walk-in Baths market their range of products through a network of retailers and installers across the country. With a new website, it was their opportunity to showcase their range of products in full, as well as making it easy for customers to get in touch directly with their dealer network.
The Brief
With a recently completed rebrand, we worked closely with the Access Walk-in Baths marketing team to deliver the following:
- Website Redesign
A full website redesign using the newly created branding - Dealer Locator
An interactive search function for customers to find retailers and installers in their local area - Trade Login Area
A secure login area for trade dealers and installers to access useful marketing materials
The Process
Built using WordPress, our web design team were able to create a brand new site layout, giving visitors an easy and clear user experience throughout. With large imagery on each page across the site, we made the best use of professional photography to show every product, while each individual product page also shows a slideshow of full close-up detail images.
Making it easy for their customers to contact them is also important for Access, so we made it a priority across the site. With clear calls to action and contact details on every page, we also added a full contact form with extra information options.
But contacting Access themselves is only part of the process. By adding a fully integrated Dealer Locator search function, customers can now find Access retailers and installers and their showrooms anywhere within a 100 mile radius of their location, using their address or postcode.
Access also wanted to include a dedicated, secure login area for people in the trade. Aimed primarily at plumbing, construction and electrical tradespeople, as well as new and existing Access retailers, the login provides further technical information as well as product marketing material.
Find out more
For more information on how the Priority Pixels team can help with your website design and build, and bespoke functions, get in touch today. Email: hello@prioritypixels.co.uk, or call us on 0800 319 6198.
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