Advertising and marketing online can be extremely overwhelming, especially without any prior knowledge. That is why our team of experts are here to help. We carefully plan every step of your marketing campaign with thorough research and assessment. We treat every campaign the same regardless of size and budget. We keep you informed and involved at all stages to help you make educated decisions about your campaign. Our team is more than happy to give you an in-depth idea of how we manage your digital strategy. We will help you gain an understanding of how algorithms work, audience targeting and attribution models.
We believe transparency of your campaign is important. At Priority Pixels we offer a monthly report which will allow you to see how well your Cost-Per-Action campaign is performing. We will help you gain an understanding of what metrics are affecting your campaign, their relation to each other and how we can make your campaign more effective by altering these metrics. Keeping you up to date and informed about your online strategy is extremely beneficial for everyone involved. By doing so it allows us to offer the best service and advice possible. This is why our Exeter clients trust us and continue to use our service year after year.
What does this mean? It means that Priority Pixels are a Google Partner Agency and as a registered and approved business we have early access to market-leading industry insights, emerging digital trends and exclusive beta-stage use of new paid search tools and innovations. Below you will find more detailed information on the variety of services we offer including PPC strategies, audits and cost management, Google Ads and Keyword Research, Conversion Tracking and Social Media marketing campaigns.
Every business is different. Because of this you will need a marketing plan created specifically to your needs and your budget. We have helped multiple businesses in Exeter with an intelligent and responsive campaign tailored to their specific industry. At Priority Pixels we regard you as a partner who is trusting us with your business investments. We will work closely with you to create the best combination of digital sales tools to meet your goals.
The team at Priority Pixels have helped businesses in Exeter create effective ads that help drive traffic to their website and digital spaces. With years of experience our creative team are able to write clever ad copy that appeals to a specific audience. Our ads aim to create awareness of your products or services creating lead generation for your business. As customers behaviour and engagements change so will your ads. We continually evaluate and update your ads to ensure they always remain effective.
Part of the development of your PPC strategy and our in-depth planning is to gain an understanding of your goals and business plans. Taking time to do this helps in the long run to deliver better results for your business. At Priority Pixels we have dedicated keyword specialists who work within your budget to secure the best results. We analysis similar businesses in Exeter as part of our plan. This helps us find ways for you to win market share and enhance your profile. Every aspect of our digital strategy is completely flexible and easily adjustable to meet your needs and your customer base.
Social media creates a huge opportunity to increase your visibility and target a specific audience. Advertising on social media allows us to target different customer bases and demographics across various digital platforms. With so many different social platforms to advertise on, we understand it can be overwhelming. To ensure you reach the right people in Exeter we will help you work out where your ads and your budget will work best. Whether that’s Facebook, YouTube, Twitter, Instagram, Pinterest or a combination of multiple platforms.
Without continual evaluation of your PPC campaign it might not perform as effectively as you would like. To ensure everything works successfully we regularly assess the success rate of any marketing scheme we undertake for you. We will always recommend any improvements that can be made to continue enhancing your presence. This means even if you have a current PPC strategy created elsewhere which needs improving, we can help.
We want to ensure that you get the best value for money. It's a priority of ours to make sure you achieve amazing results and receive an excellent return on your PPC investment. We will plan and control your budget from the very beginning, as we do with every campaign we oversee. As part of our research we determine which keywords will be the most effective and logical for your brand. If you only want to target people in Exeter we won't waste your budget advertising elsewhere. As part of our commitment to you we will continue to monitor how effective your ads are and report any changes that we feel are necessary.
It’s important for our ongoing monitoring of your ads to be able to determine what happens after someone interacts with your ad. Regardless if they purchased a product, signed up to your newsletter or called your business we can use this information to determine how well your ad is performing. Our team of experts use the latest tools to track conversions to see which keywords and ads are driving the most traffic. This information can be reported to you as part of our monthly report.
Google Ads is the largest online advertising platform, provided by search engine Google. Originally Google Ads was split into two different platforms; AdWords and AdWords Express. Google Ads delivers 33% of global digital advertising revenue and accounts for 97% of Google’s earnings.
The way the platform works is quite complex. Essentially a company ‘bids’ on keywords and phrases related to their business to use in their adverts. The need of a bidding system is due to how competitive Google Ads is, everyone wants the highest searched words and phrases. Another key part of Google Ads is increasing your Ad Rank in a varied amount of ways. Combined, both of these aspects determine how likely your ad will appear in search results.
Extensive research of these terms by our in-house team allows us to make sure your ad lands in front of the right customer. If you have a bike shop in Exeter we will make sure your ads only reach people looking for related products, in and around the local area.
Using our monthly reporting approach we can assess how any campaign is performing and make recommendations for any optimisation that will bring you more customers at a lower price.
YouTube is the largest video sharing network in the world. Almost 5 billion videos are watched every day on the platform. This is a huge audience you could be reaching with advertising.
YouTube has changed a lot over the last few years and continues to develop and enhance its features. This has resulted in a number of ways to advertise on the platform and can get quite confusing without the correct knowhow. As the platform changes we always adjust and improve our service to take advantage of these developments.
Options for targeting on YouTube Ads are in depth and offer a lot of control. Targeting options include audience demographics, interest areas, affinity and behaviours, life events, in-market audiences, remarketing, placements, keywords and topics. The team at Priority Pixels have in-depth knowledge of using the YouTube Ads platform.
We aim to only focus your adverts on people who are likely to engage with them. This will result in you getting the most out of your marketing investment.
We can help you optimise your output, reaching viewers that meet your audience targets and delivering a greater return on your investment.
Although Twitters reach isn’t that big compared to Facebook or Google it is still a great place to advertise due to its unique features. Twitter Ads allows for extremely specific targeting compared to other platforms.
With Twitter Advertising we are able to help you to promote your account or a single tweet with highly flexible features including targeted keywords, tweet placement and account appearance. As with most advertising platforms you can target people using specific keywords however Twitter allows for even more customisation. With Twitter it’s possible to target hashtags, even hashtags that people have recently engaged with not just used.
Our digital advertising experts have lots of experience putting together successful Twitter campaigns in Exeter and the surrounding areas. As with all our campaigns we perform extensive research to determine which keywords and hashtags will reach the largest audience.
Twitter Ads is also one of the most cost effective platforms to advertise on. When you promote a tweet on Twitter you only pay when you meet your marketing objective. Meaning if you run a ‘Followers’ campaign you’ll only pay for those people who actually click and Follow your account.
Twitter is a platform we encourage all businesses in Exeter to use. Although its reach is not as large as other platforms, its precise targeting features makes it extremely beneficial. The Priority Pixels team put together Twitter campaigns every week for our Exeter clients.
Instagram has grown massively since Facebook acquired the service in 2012. With 1 billion monthly active users it’s extremely popular with younger people and is a great place to advertise.
Instagram has become the largest visual social platform for high quality images and videos. It would be hard to argue this. Not only does it have a huge audience it’s also an extremely engaged and active one. Due to the fact that Facebook own Instagram it provides us the ability to cross-platform between the two and advertise on both platforms seamlessly.
The team at Priority Pixels can help you explore the many ways that Instagram offers to reach your targeted audience. From still images that appear in the main feed to videos that appear in Instagram Stories. If you need to share more than just one image or want to get creative with your advertisements, Instagram’s Multi-Photo Carousel Ads is a great way to do this.
Instagram is an essential part of your marketing plan due to its high conversion rate. Upon seeing an advert on Instagram, 75% of that audience will go on take action which is huge. A massive 60% of consumers discover a new product or service via the platform.
At Priority Pixels we have a team of professionals who can make your Instagram adverts stand out with clever copy, beautiful imagery and the right marketing techniques.
We understand how complex online advertising can be and without the correct know-how it’s easy to get overwhelmed. This is why we work closely with you during the whole process to ensure you understand what you are spending your money on. We want you to be involved as much as you like and welcome your input.
Our marketing team have the knowledge for delivering a successful campaign and pay close attention to every aspect of the process. In-depth research, careful planning and a full focus on your goals are the commitments we make to help you achieve success. Our commitment doesn't stop there. We continually monitor and update your campaign to ensure it remains relevant and fresh.
Priority Pixels have helped a range of businesses in and around Exeter achieve their goals with successful advertising campaigns. We have a team of PPC specialists on hand and you will be allocated a specific account manager for your campaign. Your account manager will be your main point of contact who will keep you updated and provide all the information you need to make informed decisions.
This is your investment. We believe it's important you have access to as much of the campaign information you like. We always offer monthly reports but if you would like information available 24/7 we can make this possible. By assigning you a dedicated account manager we are extremely flexible with reporting and providing feedback to you.
As the name suggests, paid advertising is a digital marketing tool used to drive traffic to a website. In simple terms, advertisers, usually on behalf of a business or organisation, will bid in digital auctions to show their ads on a specific channel, platform, website or network.
Paid advertising is also known as PPC, which is short for pay-per-click.
On Google, paid advertising is displayed at the top of the page above the organic search results – known more commonly as SERPs (search engine result pages).
The cost of your paid advertising campaign on Facebook will come down to the unique specifications of your strategies as well the niche your product and/or service occupy. For an accurate quote, contact the paid search team at Priority Pixels. We’ve been creating bespoke paid advertising campaigns since 2016 – and we’re always happy to help.
Pay-per-click advertising, known more commonly as PPC, is a hyper-targeted type of internet marketing. With PPC, an advertiser pays a small fee every time someone clicks on their ad. It is essentially a way of large and small businesses alike purchasing visits to their site for the purpose of driving traffic.
A PPC campaign is a hyper-targeted strategy where a digital marketing agency implements a bespoke paid advertising strategy across one or multiple platforms. This is usually implemented on behalf of a business or organisation who are looking to drive more traffic to their site.
The cost of your pay-per-click campaign will come down to the unique specifications of your paid advertising strategy as well your unique niche. For a truly accurate quote, it is best to contact a professional PPC agency such as Priority Pixels. Our paid search team have been creating bespoke PPC campaigns since 2016 – and we’re always happy to help.
In simple terms, Facebook is a social media platform that offers a pay-per-click marketing model for businesses and organisations. If you implement PPC on Facebook, you will be charged on clicks, as well as ad impressions, video views and other important components.
A PPC agency is a digital marketing agency that specialises in pay-per-click advertising. A PPC agency can help businesses increase their revenue, generate more leads and drive traffic to their site by utilising PPC advertising models and strategies. This can be done through Google Ads as well as a multitude of social media channels such as Facebook and Instagram.
Search engine marketing, known more commonly as SEM, is a specific form of digital marketing that involves the promotion of websites on search engines. This is done by increasing the visibility of a site through paid advertising.
In search engine marketing, advertisers and marketers will pay for impressions and clicks for the purpose of reaching the correct target audience. Search engine marketing is also known as paid search and PPC (pay-per-click).
As part of a 360° digital strategy Priority Pixels helped Revitalise Dental Centre create a number of pay-per-click campaigns to help raise brand awareness and drive business to their website.
Facebook Ads were used to run targeted campaigns as well as remarketing ads to target customers that had already visited the Revitalise Dental Centre website. Understanding how important video ads are in the digital age, our moving image team created multiple short videos showing the Revitalise team interacting with patients and showcasing their state of the art treatment centre. With video ads running on YouTube and LinkedIn, and display ads on Google and Facebook, Revitalise now have a PPC strategy that’s built for success.
Part of the Gainsborough Healthcare Group, Access Walk-in Baths specialise in providing accessible bathrooms and specialist baths for people with restricted mobility. As a company providing a specialist service, their PPC advertising needed to target their demographic so as not to waste their budget on unnecessary clicks.
Google Ads were created for the Search Network to target people looking for assisted bathing solutions in residential properties across the UK. This was coupled with a Display Ads campaign targeting people who have searched for similar products or companies. By linking these campaigns to Google Analytics and Google Tag Manager we are able to track conversions and provide details on their ROI.
Plymouth based J. Clifton Boiler Repairs & Servicing have built a strong reputation in their local area by delivering a reliable service which is customer centric. With strong local competition J. Clifton reached out to Priority Pixels to create a PPC advertising strategy to target people in and around the Plymouth area.
Priority Pixels started by doing keyword research, looking for search terms to give J.Clifton the edge over their competition. As a plumber specialising in boiler repairs and servicing it was critical we targeted customers looking for boiler repairs and servicing as opposed to more general plumbing services. To increase visibility further a remarketing campaign was created to target previous visitors to the website.
After using several different agencies to manage their pay-per-click advertising campaigns across Google AdWords and Bing Ads, they weren’t seeing the success they were looking for. After bringing the campaigns back in-house and managing themselves, they were looking for a digital marketing agency who could evaluate and execute a pay-per-click advertising strategy that would work.
Skin by Melissa Coupe is a London based skin and laser clinic offering a variety of treatments for the face and body, to help with a wide range of aesthetic concerns and requirements.
With an underperforming Google Ads campaign already in place we were asked to review and improve it’s overall performance. Since taking on management of the account the average cost per click has decreased to 65 pence and the average cost per conversion has dropped to £40.