Paid Search Ads
With our paid search ads service, your brand will be prominently displayed on search engine results pages (SERPs) when users search for relevant keywords related to your products or services. We leverage the power of platforms like Google Ads to create compelling ads capture the attention of potential customers.
Our paid display ads service focuses on visually engaging and eye-catching banner ads placed strategically across various websites and platforms. These display ads use appealing graphics and relevant messaging to create brand awareness, retarget past visitors, and expand your reach to potential customers.
With paid shopping ads, we optimise your product listings to appear prominently on e-commerce platforms like Google Shopping. By showcasing your products with attractive visuals, prices, and reviews, we enhance their visibility to potential customers actively searching for products like yours.
We are a Google Partner
Why is this significant? Being a Google Partner Agency means Priority Pixels gets early insights into the latest digital trends, industry knowledge, and first-hand access to new PPC tools and innovations.
Below, discover more about our diverse services, from PPC tactics, audits, budget management, Google Ads, Keyword Analysis, Conversion Monitoring to Social Media marketing initiatives.
What platforms do we work with?
Google Ads, formerly known as Google AdWords, is a powerful digital advertising platform. As effective support for online advertising, businesses can reach a world-wide audience through focused targeted ads. Advertisers bid on keywords that connect to their business. When a user writes those keywords in the search engine, the ad is listed. Only if the ad is clicked on, is the advertiser charged, making it a commercially viable option for many businesses.
Meta has designed the digital online advertising platform, Facebook Ads. This impressive platform supports individuals and businesses in creating exciting advertisements across all their Facebook platforms – including Messenger, Instagram, and Audience Network. These advertisements are tailored to your target audience, so you can drive traffic to your site, generate leads, and unlock your unique marketing objectives.
LinkedIn Ads supports businesses with their online advertising, helping them reach their target audience. This allows individuals and businesses to display content, products, or services to a specific audience, meaning businesses boost brand awareness, generate leads, and unleash their marketing potential. With LinkedIn Ads, your business can find it’s required audience and succeed.
YouTube Ads has the power to create a spotlight on your content, products, or services. Whether you’re an individual or business aiming to use online advertising to help your business succeed, this platform means you can display what you’re about to your target audience. YouTube is the world’s leading video-sharing platform, with a huge global reach. The advertisements come in a range of formats, aligning with your marketing goals. As a business, you can tailor your ads to reach your required audience, boosting business success.
For your business to succeed using online advertising, Twitter Ads is a great solution. These advertisements provide individuals and businesses with the means to display their content, products, or services to a targeted audience. As a business, if you aim to enhance your brand identity or generate leads, Twitter Ads can help you achieve your marketing mission.
Instagram has created Instagram Ads, a powerful tool to boost your online presence through online advertising. With a variety of precision-targeting options, you can connect to your desired audience, boosting brand identity and driving traffic to your website. Whether you’re an individual or business wanting to show what you offer, Instagram Ads can help you succeed.
Why is a PPC agency essential in Exeter?
At Priority Pixels, we believe in the immense value that a PPC (Pay-Per-Click) agency can bring to businesses. Our agency comprises a team of seasoned professionals with a wealth of expertise in the intricacies of PPC campaign management. We specialise in navigating the multifaceted landscape of various advertising platforms, performing meticulous keyword research, crafting compelling ad copy, implementing strategic bidding strategies and continuously optimising campaigns for optimal results.
By choosing Priority Pixels as your PPC agency partner, you gain more than just a service provider – you gain a dedicated resource that frees up your valuable time and internal resources. With us, you can redirect your focus toward core business functions while we handle the complexities of PPC campaign management.
Our agency is adept at achieving cost efficiency in PPC advertising. We are committed to maximising the return on investment (ROI) for your campaigns, ensuring that every advertising dollar is utilised effectively. Our access to cutting-edge PPC management tools and technology further enhances our ability to provide in-depth campaign analysis, precise tracking and comprehensive reporting.
We understand that the PPC landscape is constantly evolving, with platforms like Google Ads and social media advertising frequently updating their algorithms and features. At Priority Pixels, we stay ahead of the curve, constantly monitoring industry trends and adapting our strategies to keep your campaigns effective and aligned with your business goals.
Our approach is driven by data. We base our decisions on real-time analytics, allowing us to fine-tune your campaigns through A/B testing, keyword adjustments, ad copy refinements and other improvements. With Priority Pixels, you can count on customised strategies that resonate with your target audience and address your specific business objectives.
As your PPC agency partner, we offer scalability. Whether you’re looking to expand into new markets, adjust your budget, or refine your targeting, we can adapt to your changing needs. Our unwavering focus is on delivering the highest possible ROI for your PPC investments.
In summary, Priority Pixels is not just an agency; we are your dedicated partner in PPC advertising. We bring expertise, efficiency and data-driven strategies to the table, ensuring that your PPC campaigns consistently yield outstanding results and contribute positively to your business growth.
PPC Agency Services
Navigating the world of Pay-Per-Click (PPC) advertising can be a complex endeavor, and that’s precisely why Priority Pixels has devised a comprehensive 360° marketing strategy designed to deliver concrete results. Without the right knowledge, PPC campaigns can easily become a wasteful exercise, draining resources without yielding meaningful benefits.
Driving Relevant Traffic to Your Digital Spaces
Our primary goal is to drive relevant traffic to your digital domains. This becomes entirely achievable through the implementation of a meticulously researched and executed PPC campaign. When executed correctly, PPC not only increases visibility but can also have a positive impact on your search engine ranking, all while targeting an audience that is inherently relevant to your business.
Your Success is Our Mission
At Priority Pixels, we are committed to your business’s success. By sharing your budget and objectives with us, our expert PPC team can craft a comprehensive plan, assuring a tangible return on your investment.
Tailored Marketing for Every Business
Every business is unique, and as such, a tailored marketing plan is imperative. Priority Pixels understands this diversity and firmly believes in creating customized marketing strategies that align precisely with your goals and budget. Having assisted numerous businesses in Exeter, we view each client as a valued partner, entrusting us with their business investments. This partnership is founded on close collaboration, enabling us to create the most effective combination of digital sales tools tailored to your unique objectives.
Creating Ads That Work
The team at Priority Pixels has a proven track record of crafting effective ads that drive traffic to your website and digital spaces. With years of experience, our creative team excels at crafting compelling ad copy designed to resonate with your specific target audience. Our ads aim to not only raise awareness of your products or services but also to generate valuable leads for your business. As customer behaviors and engagements evolve, so do your ads. We continually evaluate and update your campaigns to ensure their sustained effectiveness.
Keywords: Research & Monitoring
A crucial part of developing your PPC strategy involves gaining a comprehensive understanding of your goals and business plans. This upfront investment significantly contributes to delivering superior long-term results. At Priority Pixels, our dedicated keyword specialists work within your budget to secure optimal results. We analyze similar businesses in Exeter as part of our strategic planning, identifying opportunities to capture market share and enhance your brand profile. Our digital strategy is entirely flexible and easily adjustable to meet your evolving needs and cater to your customer base.
Harnessing the Potential of Social Media Advertising
Social media presents a vast opportunity to expand your visibility and target specific audiences. Advertising on social media enables us to reach diverse customer bases and demographics across various digital platforms. Given the multitude of social platforms available for advertising, we understand that navigating this landscape can be overwhelming. Our expertise ensures that you reach the right audience in Exeter, helping you determine the optimal platforms and budget allocation, whether it’s Facebook, YouTube, Twitter, Instagram, Pinterest, or a combination of these platforms.
Paid Advertising Audits
Regular audits are pivotal for the ongoing success of your PPC campaigns. Without continuous evaluation, your campaigns may not perform as effectively as desired. Our commitment to you encompasses routine assessments of the success rate of any marketing initiative we undertake. We consistently recommend improvements to enhance your online presence. This means that even if you have a current PPC strategy created elsewhere that requires enhancement, we can step in to assist.
Effective Paid Advertising Cost Management
Achieving the best value for your investment is paramount to us. Ensuring that you achieve exceptional results and receive a commendable return on your PPC investment is our top priority. We meticulously plan and control your budget from the outset, a practice we apply to every campaign we oversee. As part of our research, we identify the most effective and logical keywords for your brand. If your objective is to exclusively target people in Exeter, rest assured that we won’t squander your budget on advertising elsewhere. Our commitment extends to continuous monitoring to gauge the effectiveness of your ads, and we promptly report any changes we deem necessary.
Tracking Conversions for Informed Decision-Making
Effective ongoing monitoring of your ads necessitates the ability to determine the outcomes following interaction with your ad. Whether a user makes a purchase, subscribes to your newsletter, or contacts your business, this information is invaluable for assessing the performance of your ads. At Priority Pixels, our team of experts employs the latest tools to track conversions, identifying the keywords and ads driving the most traffic. You can expect this information to be included in our monthly reports, providing a transparent view of your campaign’s success. Priority Pixels is dedicated to ensuring that your PPC campaigns consistently exceed your expectations, delivering meaningful results that contribute significantly to your business growth.
Experts in Paid Search Advertising
At Priority Pixels, our proximity as a PPC Agency near Exeter is just the beginning of what sets us apart. With our in-house creative team and digital strategy specialists, we simplify the complexities of managing your paid advertising campaign, ensuring a seamless and effective process. Our seasoned experts are well-versed in crafting and executing innovative strategies that not only maximize your budget but also consistently deliver high-quality results.
Choosing Priority Pixels Means You Get:
A Genuine Partnership
We recognize that the world of online advertising can be daunting and intricate, especially without the right expertise. That’s why we prioritize close collaboration with you throughout the entire process. We want to ensure that you fully comprehend where your investment is going. Your level of involvement is entirely up to you, and we welcome your input at every step.
Meticulous Attention to Detail
Our marketing team is equipped with the knowledge and dedication needed to drive a successful campaign. We leave no stone unturned, paying meticulous attention to every facet of the process. Our approach involves in-depth research, meticulous planning, and an unwavering focus on your specific goals. But our commitment doesn’t end there. We continuously monitor and update your campaign to keep it relevant and fresh, ensuring it remains aligned with your evolving objectives.
A Team of Dedicated PPC Specialists
Priority Pixels has been instrumental in helping numerous businesses in and around Exeter achieve their goals through effective advertising campaigns. Our team comprises PPC specialists who are readily available to assist you. When you partner with us, you’ll be assigned a dedicated account manager for your campaign. Your account manager serves as your primary point of contact, keeping you informed and providing all the information you need to make well-informed decisions.
Regular Reports and Comprehensive Monitoring
We understand that your advertising campaign is a significant investment. It’s crucial that you have access to as much campaign information as you desire. While we always offer monthly reports, we can go a step further to provide you with 24/7 access to campaign data if that’s your preference. By assigning you a dedicated account manager, we maintain exceptional flexibility when it comes to reporting and delivering feedback to you.
At Priority Pixels, we are committed to making PPC campaign management a hassle-free and results-driven experience for our clients. Our expertise, attention to detail, and unwavering dedication to your success ensure that your advertising investments yield optimal outcomes.
What is paid advertising, and how does it work?
Paid advertising, or PPC (short for pay-per-click), is a potent digital marketing tool dedicated to boosting website traffic. It operates by enabling advertisers, often acting on behalf of businesses or organisations, to participate in digital auctions. Through this process, they secure placements for their ads on various channels, platforms, websites, and networks.
Priority Pixels specialises in an array of PPC management services, strategically designed to enhance your broader marketing initiatives.
Why should I invest in paid advertising for my business?
Paid advertising delivers numerous advantages, including rapid visibility, precise audience targeting and quantifiable outcomes. It promptly directs traffic to your website, enhances brand recognition, generates leads, and amplifies sales, rendering it an indispensable resource for businesses striving to efficiently attain their marketing goals.
Which platforms do you support for paid advertising campaigns?
Priority Pixels offer an extensive spectrum of paid advertising services, encompassing various platforms. Our expertise spans Google Ads, Bing Ads, Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads and numerous other display networks. We customise our strategy to align seamlessly with your unique business objectives and cater to your specific target audience.
How do you determine the budget for my paid advertising campaign?
Determining the budget for your paid advertising campaign is a multifaceted process that hinges on key factors, including your business objectives, the competitive landscape, and the size of your targeted audience. At Priority Pixels, we understand the intricacies involved and our dedicated team collaborates closely with you to establish a budget that not only guarantees a robust Return on Investment (ROI) but also harmonises seamlessly with your overarching marketing aspirations.
Our comprehensive suite of PPC management services is tailor-made to maximise the value of your budget. We’re here to ensure that every penny you invest in your paid advertising endeavours delivers optimal results and propels your business towards its goals.
Can you help optimise my existing paid advertising campaigns?
Certainly, without a doubt! As your trusted PPC Agency situated in close proximity to Exeter, our team of seasoned experts is well-equipped to perform a comprehensive audit of your existing campaigns. This meticulous examination allows us to pinpoint specific areas where enhancements can be made.
Our optimisation efforts encompass refining ad copy for maximum impact, fine-tuning targeting settings to reach the most relevant audience, optimising bidding strategies for efficiency and enhancing landing pages to boost the overall performance of your paid advertising endeavours. Our goal is to ensure that your campaigns not only meet but exceed your expectations, delivering exceptional results that drive your Exeter business forward.
What metrics do you track to measure the success of campaigns?
Being your dedicated PPC Agency in the vicinity of Exeter, we take data-driven excellence seriously. To gauge the effectiveness of your paid advertising campaigns, we meticulously monitor an array of critical metrics. These metrics encompass click-through rates (CTR), conversion rates, cost per click (CPC), return on ad spend (ROAS) and the overarching return on investment (ROI).
These invaluable data points serve as our compass in refining and optimising your campaigns to attain peak performance. By continually analysing and leveraging these metrics, we ensure that your advertising initiatives not only meet but consistently exceed your expectations, resulting in the best possible outcomes for your business.
Can paid advertising help increase my website's traffic?
Indeed, paid advertising wields the potential to steer highly-targeted traffic toward your website, a dynamic force that can indirectly enhance your search engine rankings. Furthermore, it serves as a strategic companion to your SEO endeavors, working in tandem to fortify your online presence.
Through paid advertising, your brand secures a prominent spot on search engine result pages (SERPs), ensuring visibility even as your organic rankings steadily climb. This harmonious synergy between paid advertising and SEO paints a comprehensive picture of your digital strategy, ultimately bolstering your online impact and driving sustained growth.
How do I get started with your paid advertising services for my business?
Embarking on this journey is straightforward – just reach out to us through our website or pick up the phone and give us a call. As a dedicated PPC Agency in close proximity to Exeter, our first step is to schedule a consultation with you. During this session, we’ll delve into the core of your business objectives, pinpoint your ideal audience, and assess your budgetary considerations.
With this vital information in hand, our team will craft a customised paid advertising strategy, meticulously designed to deliver tangible results for your unique business needs. Your path to success begins with a simple contact and we’re here to guide you every step of the way.
Priority Pixels recently redesigned our website and did a fantastic job. We are extremely happy with the end results and have had nothing but positive comments since the website has launched. Paul and the team were a pleasure to work with throughout the process and continue to support us now where needed. I would highly recommend.
Aspect Windows, Exeter
Paul and the team really understand what we need from our website - they work with us; make valid comments and suggestions and do not push us to do anything we are not ready for. They have basically guided us through change and helped us realise what potential there is for our website.
The recent SEO audit we commissioned them to do was superb and has really helped us focus on how we can do better - and what we can realistically achieve ourselves and what we need them to help us with.
No pressure, no pushing - just good collaborative working.
Force Cancer Charity, Exeter
Paid Advertising Case Studies
Serving the vibrant and diverse communities across North and East London, Castles is a successful, privately owned independent estate agency. Established in 1981, the team at Castles boasts over four decades of experience in professional estate agency services.
With a number of offices across London, Priority Pixels were initially brought in to help improve each of the offices local web presence. This was achieved with a mix of local SEO and ppc management which focused on a small radius around each of the offices. Creative, SEO friendly copy was written to help enhance the sites office and area guide pages, resulting in improved positions in the SERPs.
Since 2020, Priority Pixels have supported Gymboree Play & Music with ongoing digital marketing support including SEO, paid search and social media. Paid Google and Facebook advertising campaigns run for a number of the Gymboree Play & Music franchises, with an emphasis on increasing enquiries.
So far, our work with Gymboree Play & Music has culminated in a higher ranking on search engines and a highly successful PPC campaign with a 25% increase in conversions. We continue to collaborate with Gymboree Play & Music with ongoing SEO and PPC support. We also have several new exciting projects planned for the upcoming year.
As part of a 360° digital strategy Priority Pixels helped Revitalise Dental Centre create a number of pay-per-click campaigns to help raise brand awareness and drive business to their website.
Facebook Ads were used to run targeted campaigns as well as remarketing ads to target customers that had already visited the Revitalise Dental Centre website. Understanding how important video ads are in the digital age, our moving image team created multiple short videos showing the Revitalise team interacting with patients and showcasing their state of the art treatment centre. With video ads running on YouTube and LinkedIn, and display ads on Google and Facebook, Revitalise now have a PPC strategy that’s built for success.
Part of the Gainsborough Healthcare Group, Access Walk-in Baths specialise in providing accessible bathrooms and specialist baths for people with restricted mobility. As a company providing a specialist service, their PPC advertising needed to target their demographic so as not to waste their budget on unnecessary clicks.
Google Ads were created for the Search Network to target people looking for assisted bathing solutions in residential properties across the UK. This was coupled with a Display Ads campaign targeting people who have searched for similar products or companies. By linking these campaigns to Google Analytics and Google Tag Manager we are able to track conversions and provide details on their ROI.
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