The Copywriting Process
Part of our initial planning stage is detailed research on your company, your industry, your competitors and your existing content which includes any site, social media or design work you have. Our writers will look at any documents you have that have the tone of voice you want to emulate.
With a keyword list generated from the initial research, our designers and copywriters can start to compile a sitemap with a breakdown of the content and copy required for each page
The copywriter working on your content may well need to speak to you for deeper, more in-depth research before they write up your copy. This is to avoid any unnecessary errors or omissions which would impact on the success of your project
Feedback and Reviews
After the initial draft you’ll have a chance to feedback on the work so far and flag up any changes that you’d like to make.
After any reviews and amends you’ll sign off your site content and any additional build and functionality work can be implemented.
Evaluation & Evolution
Anything that stays stagnant too long will cease to engage its audience. This is why we look to examine customer reactions to your copy and freshen up your content from time to time.
This approach also helps your SEO results with search engines recognising new content and pushing you higher up the rankings.
Why Do I Need a Copywriter?
You may have never considered using a professional copywriter before, but before you spend hours trying to find the right words to sell your company, speak to us. We can match you with the right member of our copywriting team whose skills and experience match your needs.
Web Copy, Blogs & Article Writing
Our copywriters have vast and varied experience in writing engaging content for a wide selection of business and purposes.
They create informative and attention-grabbing copy for different uses including Website Pages, Blog Posts, Industry-Centric Articles and Case Studies
They can also assist with writing copy for Product Listings, Delivery and Returns Guides and Company Policies.
Engage and Inspire Your Customers
Working to a detailed brief and using excellent research skills, our team of copywriters can show you how the right words delivered in the right way can sell your story, inspire your customers and engage your audience.
As with all our projects, we are led by you. Tell us what your objectives are and we’ll find the words and web solutions to deliver them.
SEO Copywriting Services
A beautiful website, expertly designed e-commerce pages, stunning photography and video content are all great but if your site can’t be found then none of it will reach your customers.
This is why all our design, build and content work including our copywriting is geared towards delivering premium SEO results.
Our writers put together keyword rich content that delivers on all fronts. Grabbing the attention of your viewer, giving them the information they need succinctly and encouraging the actions you want. Whether that’s getting in touch for more information or making a purchase or online booking.
At Priority Pixels we pride ourselves on creating websites and content that search engines respond to. We consistently monitor your page content and any keyword campaigns we run for you to make sure you get a substantial return on your investment.
Connecting you with your unique target market our copy turns interest into clicks-throughs and viewers into paying customers.
It’s only writing. Can’t anyone do it?
Writing clever, snappy copy to grab someone’s attention and get them to do something specific is only half the work. And even this is hard to get right. Writing for the web requires more than just putting words together. Researching keywords, phrases, and ways to make content unique is one of the first hurdles you must overcome. Next comes finding relevant landing pages on your website which can be used for internal linking.
As part of a recent update by Google, web pages that show authority will have a high chance of climbing to the top of SERPs. This means externally linking to pages of authority is considerably important. There are many other factors that need to be taken into account from an SEO point of view such as headers, paragraph length and sentence length. All of this combined is what makes writing for the web difficult. Without the right SEO knowledge and a natural flair for writing, the answer would be no. Not everyone can do it.
We have a team of professional copywriters who will fully immerse themselves in your business, its goals and objectives to achieve the best results. We will match the right person to your project, ensuring you get authentic and fluid copy that does the job.
Different types of content
Your website is ultimately the face of your business, your sales representative, your e-commerce store and your information desk. All open 24/7. For this reason the content on your website needs to communicate the right message whilst maintaining your companies tone of voice and ethos. Our copywriters can produce targeted and engaging content with the best SEO practices in place. We can rewrite the content on your whole website or create brand new content for your website.
Converting a visitor to your website, into a customer is achieved through multiple defining factors. The price, availability, reviews and delivery information all play a part in making a sale. But it’s the product description which carries the most weight when making a sale. Our copywriters will look at the best way to describe your product. Who your product is for, its key selling points, all its features and any pain points that can be included. This allows us to determine what type of tone to use and how much information is required. All focused on enhancing your profits.
Your blog is the perfect opportunity to talk to your audience and establish yourself as an authority. This is great for continually updating your website with fresh content. Which is essential from an SEO perspective. Our team of copywriters and SEO experts work collaboratively to create content which meets the expectations of both; an audience and search engines. Our copywriters are experienced in researching specific industry subjects and turning that new found knowledge into engaging and informative blog posts. Our team will look at emerging trends and happenings in your industry to ensure your business is always ahead of your competitors.
Building an email list is a great way to create new leads and convert them into buyers. However, convincing people to sign up for your newsletter can be tricky without providing them something in return. Offering free downloads is a great way to ask people to sign up to your mail listing with a valuable piece of content in return. Working closely with our in-house graphic design team we can create beautifully designed downloadable content. Such as e-books and guides, both engaging in presentation and information.
Over 3 billion people use social media everyday. It should be a part of any business’s marketing strategy. There are many elements that go into being successful on social media. The words you use is one of them. Many businesses fall into the trap of sharing the same message across multiple social media platforms. It can be both difficult and time consuming to create unique content multiple times on the same subject. Our team can find the right words to have you talking and engaging with your audience in a natural way.
Blog posts are great for improving your visibility in search engines and sharing your thoughts and ideas with your audience. However, in some cases your company might want to share industry news with a more formal approach. Focusing on facts rather than personal opinions. This is where article writing differs from blogging. Our copywriters can use similar tactics used when writing blog posts. The key difference being the writing style and tone of voice. Let us help you become an authority in your industry with factual and engaging articles.
What is copywriting and why is it essential for my website?
Copywriting is the art and science of creating compelling and persuasive written content for websites, ads and other marketing materials. It plays a crucial role in engaging your audience, conveying your brand message effectively and driving conversions. Well-crafted copy can significantly impact your website’s success by capturing visitors’ attention and encouraging them to take desired actions.
How can Priority Pixels help with copywriting?
If you are looking for professional copywriting in Devon, Priority Pixels can help. We employ professional copywriters who are skilled in crafting tailored and persuasive content for websites. We work closely with you to understand your brand, target audience and unique selling points to create compelling copy that aligns with your goals. From homepage content to product descriptions and blog posts, we ensure your website communicates your message effectively.
Can I provide my own content, and will you review it?
Absolutely! We encourage clients to share any existing content they have, as it provides valuable insights into your brand’s tone and style. Our copywriters will review your content and, if needed, refine it to ensure it’s well-optimised, engaging and aligns with your overall website design and marketing strategy.
Do you offer SEO-friendly copywriting services?
Yes, we do! Our copywriters are well-versed in Search Engine Optimisation (SEO) techniques. They craft content with a focus on relevant keywords, meta tags and other best practices to improve your website’s visibility on search engines. We strive to strike a balance between SEO optimisation and maintaining a natural, engaging tone for your audience.
How do you ensure the copy matches my brand's voice and tone?
Understanding your brand’s voice and tone is crucial to developing cohesive and consistent content. Our team will collaborate with you to establish brand guidelines and a style guide that reflect your brand’s personality and values. By maintaining open communication, we ensure that every piece of content we create aligns seamlessly with your brand’s identity.
Can you help with ongoing content updates and blog writing?
Absolutely! Our copywriting services extend beyond the initial website launch. We can assist with regular content updates, blog writing and content marketing strategies to keep your website fresh, relevant, and engaging for your audience.
What if I need revisions or have additional content requests?
We understand that revisions and updates are sometimes necessary. Our process includes a feedback loop where you can provide your input on the content created. We are committed to making reasonable revisions to ensure your satisfaction and the effectiveness of the final copy.
How do I get started with your copywriting services?
Getting started is easy! Simply reach out to our team through via our contact page. We’ll schedule a consultation to discuss your project’s specific requirements and create a customised plan that aligns with your goals and objectives. Let’s work together to enhance your website’s impact with compelling copywriting!
Copywriting Case Studies
When Acronyms IT Support first approached the team at Priority Pixels, they needed assistance with their search engine optimisation (SEO). Acronyms already had a modern, visually appealing website and a hefty portfolio of clients to boot. However, Acronyms were in dire need of a digital ‘boost’. Their website wasn’t getting high volumes of traffic or generating enough business enquires.
The team at Acronyms were looking for an agency to assist with copywriting. The blog was already regularly updated however, it needed keyword-rich articles that were optimised for search engines and could help with the overall SEO efforts.
Founded in 2001, DSCallards has grown from modest beginnings to become a leader in the data analytics and transformation industry. Over the past decade, the company has witnessed exponential growth, cultivating a well-earned reputation for expertly evaluating and transforming information for their various clients across the UK and Ireland.
Our content team were tasked with writing concise copy for each page of the website explaining DSCallards multiple services and solutions. Using a mix of the existing copy with fresh language, the resulting copywriting is simple yet easy to understand as well as optimised for readability and search engine crawlers.
For more than 19 years, Majestic Designs have been manufacturing their range of bespoke windows and doors in their Somerset-based state-of-the-art factories. A proud fixture within the Cheddar community, the family-run business has grown from humble beginnings to giants of their industry.
Majestic partnered with the team at Priority Pixels in 2019. Working on their SEO during this time their website is now full of keyword-rich content and ranking high on search engines. The site is currently receiving quadruple the organic traffic it was when Majestic first came to us. New visitors are up 110% with an increase in page views of 93%. The bounce rate for the site is also down 12%. But most importantly, Majestic’s conversion rate is up 395%.
Successful and diverse, V.Group includes over 20 marine focussed brands but it’s website had become complicated and difficult to navigate.
The company needed a new website to showcase the increasing number of marine support services on offer in an easy to access and informative way
We researched, planned, built and populated a new site featuring over 50 pages making the essential copy more focussed and dynamic.
Though more direct in style, we were mindful that any content copy needed to be business orientated, connecting with V.Group’s target customer audiences of ship owners and managers.
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