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Our Google Ads Management Services

Google Search Ads

Our Google Search Ads management service is designed to boost your online visibility and drive targeted traffic to your website. As a certified Google Partner, we create and manage tailored search ad campaigns that align with your business goals. Our team of experts uses advanced keyword research, compelling ad copy, and strategic bidding to ensure your ads appear at the top of search results. We continuously monitor and optimise your campaigns for maximum performance, providing detailed reports and insights to keep you informed. Partner with us to achieve higher click-through rates, increased conversions, and a stronger online presence.

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Google Display Ads

Our Google Display Ads management service helps you reach a wider audience and increase brand awareness across millions of websites. As a certified Google Partner, we create visually engaging and targeted display ad campaigns tailored to your business objectives. Our team of experts uses advanced audience targeting, eye-catching ad designs, and strategic placements to ensure your ads capture attention. We continuously monitor and optimise your campaigns for better performance, providing detailed reports and insights to keep you informed. Partner with us to enhance your online presence, drive traffic, and achieve higher engagement with your target audience.

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Google Shopping Ads

Our Google Shopping Ads management service is tailored to boost your e-commerce sales by showcasing your products directly in search results. As a certified Google Partner, we create and optimise shopping campaigns that highlight your product inventory with compelling images and detailed descriptions. Our team of experts ensures accurate product data feed management, strategic bidding, and continuous performance monitoring to maximize your visibility and ROI. We provide detailed reports and insights to keep you informed of your campaign's success. Partner with us to enhance your online store's presence, attract qualified shoppers, and drive higher sales conversions.

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Google Video Ads

Our Google Video Ads management service is designed to captivate your audience and boost engagement through compelling video content. As a certified Google Partner, we create and manage targeted video ad campaigns on YouTube and across the Google Display Network. Our team of experts crafts engaging video ads, optimizes targeting to reach your ideal audience, and strategically places your ads for maximum impact. We continuously monitor and optimise your campaigns for the best performance, providing detailed reports and insights. Partner with us to enhance your brand visibility, drive higher engagement, and achieve your advertising goals through the power of video.

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You're in Safe Hands - We're a Google Partner

Paid Ads Management

It goes without saying that Google is one of the world’s most powerful and well-known digital platforms. Google it, ask Google and what does Google say has become synonymous in our day-to-day conversations, with many taking to the site in search of answers to life’s most persistent questions and conundrums.

Priority Pixels has been an official Google Partner since 2018 and boasts the expertise to drive the right kind of traffic to your website and maximise your return-on-investment (ROI) through Google’s innovative paid advertising platform called Google Ads.

Google Ads has become an increasingly important platform in recent years for large and small businesses alike. The platform can increase your lead generation and digital conversions as well as boost your brand awareness and visibility.

With Priority Pixels, you can rest assured your marketing spend is in the hands of a team of Google-certified analysts. As an official Google Partner, we are certified in all aspects of the Google Ads platform.

Our team also regularly participate in Google’s ongoing training and strive to meet their high-performance standards. As a Google Partner, Priority Pixels has access to additional education, support and other important resources. As a result, our paid search team boast years of combined expertise in Google Ads, and have the training and industry experience to tailor your paid search campaign to the needs of your business.

Why do you need a Google Ads Agency?

  • Expertise and Experience

    Managing Google Ads requires a thorough understanding of advertising strategies, keyword research, ad copywriting, and bid management. A Google Ads Agency brings specialised expertise and years of experience, ensuring your campaigns are set up and managed effectively.

    Agencies stay up-to-date with the latest trends and best practices, meaning your ads are consistently optimised for top performance. This continuous optimisation helps avoid common pitfalls and maximises the return on your advertising investment.

    When you hire a Google Ads Agency, you benefit from their advanced knowledge of keyword research. They identify the best keywords for your business, ensuring your ads reach the right audience. They craft compelling ad copy that attracts clicks and drives conversions. Their strategic approach to bid management ensures you get the most out of your ad spend, placing your ads in front of potential customers at the right time.

    Additionally, agencies use sophisticated tools and analytics to monitor and refine your campaigns. They analyse performance data, make necessary adjustments, and implement new strategies to enhance your ads’ effectiveness. This ongoing management means your campaigns are always running at their best, delivering consistent and improved results.

    The expertise of a Google Ads Agency also extends to understanding the nuances of different types of campaigns, such as Search, Display, Shopping, and Video ads. They tailor each campaign to meet your specific goals, whether it’s increasing website traffic, boosting sales, or growing brand awareness.

  • Time Efficiency

    Managing Google Ads campaigns can be incredibly time-consuming, particularly for businesses with limited resources. The process involves setting up campaigns, continuously monitoring their performance, and optimising them for the best results. This requires constant attention and significant effort, which can take you away from other crucial aspects of your business.

    A Google Ads Agency can alleviate this burden, handling all aspects of your campaigns so you can focus on what you do best. With a team of dedicated professionals managing your ads, you can be confident that your campaigns are always running smoothly and efficiently.

    These agencies bring a wealth of experience and expertise to the table. They are skilled in the intricacies of keyword research, ad copywriting, bid management, and performance analysis. Their ongoing efforts ensure your ads are consistently optimised, targeting the right audience at the right time. This not only improves your ad performance but also maximises your return on investment.

    By partnering with a Google Ads Agency, you gain access to advanced tools and technologies that provide deep insights into your campaign’s performance. The agency uses this data to make informed adjustments, continuously refining your campaigns for better results. This level of detailed management is often beyond the reach of businesses trying to handle their ads in-house.

    Moreover, a Google Ads Agency provides regular reports and updates, keeping you informed about your campaigns’ progress. You’ll receive clear insights into key metrics such as click-through rates, conversions, and overall ROI. This transparency ensures you’re always aware of how your ad spend is working for you.

  • Advanced Tools and Technology

    Google Ads Agencies have access to advanced tools and technologies that can greatly enhance your advertising efforts. These tools offer deep insights into keyword performance, competitor analysis, and audience behaviour, enabling more precise targeting and improved ad performance. By leveraging these resources, agencies can craft more effective campaigns that drive higher returns on investment (ROI).

    These sophisticated tools allow agencies to conduct thorough keyword research, identifying the most relevant and high-performing keywords for your business. They also provide valuable data on your competitors’ strategies, helping to refine and sharpen your campaigns. Understanding audience behaviour is another critical benefit, as it allows for tailored ads that resonate with potential customers, increasing engagement and conversion rates.

    Additionally, Google Ads Agencies often have early access to new features and betas from Google. This early access means your campaigns can benefit from the latest innovations and stay ahead of the competition. Whether it’s new ad formats, advanced targeting options, or enhanced reporting tools, agencies can implement these cutting-edge features to optimise your campaigns further.

    By utilising these advanced tools and staying updated with the latest developments, agencies ensure that your ads are always performing at their best. They continuously monitor and adjust your campaigns based on real-time data, making informed decisions that enhance efficiency and effectiveness. This proactive approach not only boosts ad performance but also maximises your advertising budget, ensuring every penny is well spent.

  • Cost-Effective Campaign Management

    While hiring a Google Ads Agency might seem like an added expense, it can actually be cost-effective in the long run. Agencies possess the expertise to optimise your ad spend, ensuring that every pound is used efficiently. They can identify and eliminate wasted expenditure, improve ad relevance, and enhance your Quality Scores, all of which contribute to lower cost-per-click and higher overall campaign performance.

    Agencies have the skills to conduct thorough keyword research, ensuring your ads target the most effective keywords for your business. They also continuously monitor and adjust your bids to get the best possible positions at the lowest costs. This strategic management helps to maximise your budget and deliver better results without unnecessary spending.

    Moreover, agencies are adept at crafting compelling ad copy and using advanced targeting techniques to reach the right audience. By increasing ad relevance, they can boost your Quality Scores, which Google uses to determine ad rankings and costs. Higher Quality Scores typically lead to lower cost-per-click and better ad placements, enhancing the overall efficiency of your campaigns.

    The continuous optimisation provided by a Google Ads Agency means your campaigns are always improving. They regularly analyse performance data and make adjustments to ensure your ads are as effective as possible. This proactive approach not only improves your immediate results but also leads to significant cost savings over time.

    In addition, agencies can provide valuable insights and strategic advice, helping you to refine your marketing strategies and make informed decisions. Their comprehensive reports keep you updated on your campaign’s performance and ROI, giving you clear visibility into how your budget is being utilised.

  • Strategic Planning and Insight

    A successful Google Ads campaign hinges on a well-thought-out strategy that aligns with your business goals. Google Ads Agencies work closely with you to understand your objectives, target audience, and competitive landscape. This collaborative approach ensures that every aspect of your campaign is tailored to meet your specific needs.

    Agencies develop comprehensive strategies that cover all facets of your campaigns. They start with in-depth keyword research to identify the most relevant and high-performing keywords for your business. This ensures your ads reach the right audience and achieve maximum impact.

    Ad creation is another crucial element. Agencies craft compelling ad copy that resonates with your target audience and drives engagement. They also design visually appealing ads for display campaigns, ensuring consistency with your brand identity.

    Bidding strategies are carefully planned to get the best possible positions at the lowest costs. Agencies continuously monitor and adjust bids based on performance data, ensuring optimal use of your budget. This strategic bidding maximises your ad spend efficiency and improves your campaign’s ROI.

    Performance tracking is an integral part of the process. Agencies use advanced analytics tools to monitor your campaign’s performance in real-time. They track key metrics such as click-through rates, conversions, and cost-per-click to assess the effectiveness of your ads. Regular analysis allows for data-driven adjustments to enhance performance and achieve your business goals.

    With a strategic approach, Google Ads Agencies ensure that your campaigns are not only effective but also aligned with your long-term business objectives. Their expertise and comprehensive management help you navigate the complexities of Google Ads, providing the support you need to achieve sustained success.

  • Continuous Optimisation and Improvement

    Digital advertising is ever-evolving, and strategies that work today may not be effective tomorrow. A Google Ads Agency offers continuous optimisation and improvement to ensure your campaigns always perform at their best. This ongoing effort is crucial for maintaining ad relevance and effectiveness in a dynamic market.

    Agencies regularly analyse campaign data to identify trends and areas for improvement. They use this data-driven approach to test new strategies and make informed adjustments. Whether it’s tweaking ad copy, refining keyword targeting, or adjusting bids, these changes help enhance campaign performance.

    One key aspect of continuous optimisation is staying updated with the latest Google Ads features and industry best practices. Agencies have access to advanced tools and resources that allow them to implement cutting-edge techniques. This ensures your campaigns benefit from the newest innovations and stay ahead of the competition.

    Another important factor is the ability to adapt to market changes. Consumer behaviour and market conditions can shift rapidly, and agencies are equipped to respond quickly. They monitor trends and adjust your campaigns to align with these changes, ensuring your ads remain effective and relevant.

    Moreover, agencies provide regular performance reports and insights, keeping you informed about your campaign’s progress. These reports highlight key metrics such as click-through rates, conversions, and cost-per-click, offering a clear picture of your ad performance. Regular updates and strategic recommendations help you make informed decisions about your advertising strategy.

  • Transparent Reporting and Accountability

    Google Ads Agencies offer transparent reporting and accountability, providing you with clear insights into your campaign performance. They deliver detailed reports that showcase key metrics such as impressions, clicks, conversions, and ROI. This level of transparency allows you to see precisely how your campaigns are performing and understand where your ad spend is going.

    These agencies go beyond basic reporting by offering regular updates and meetings to discuss progress. They ensure you are always informed about your campaigns’ status and performance. Through these discussions, agencies help you make strategic decisions, offering recommendations to enhance your ad effectiveness and ROI.

    Detailed reports from agencies highlight crucial data points that matter to your business. Impressions indicate how many times your ads are viewed, while clicks show how many users are engaging with your ads. Conversion metrics reveal the success of your ads in driving desired actions, such as sales or sign-ups, and ROI measures the overall return on your investment.

    The regular updates provided by agencies ensure that you remain in control of your advertising strategy. They keep you informed about the latest trends, performance fluctuations, and any adjustments made to optimise your campaigns. This proactive communication helps you stay ahead in the competitive digital landscape.

    Moreover, agencies use advanced analytics tools to track and analyse campaign data continuously. They monitor performance in real-time and make necessary adjustments to ensure your ads achieve optimal results. This ongoing optimisation ensures your campaigns remain effective and aligned with your business goals.

  • Enhanced Creativity and Innovation

    Creating compelling ad copy and visuals that capture attention and drive action is an art. Google Ads Agencies have creative teams specialising in designing ads that stand out and resonate with your target audience. Their expertise brings fresh ideas and innovative approaches to your campaigns, ensuring your ads are not only effective but also engaging.

    The creativity of these teams can significantly impact your ad performance. By crafting captivating ad copy and eye-catching visuals, they help your ads attract more clicks and conversions. This creative edge ensures your advertising messages are compelling and memorable, setting you apart from competitors.

    Google Ads Agencies understand the nuances of what makes an ad successful. They tailor each ad to fit your brand voice and appeal to your target audience. Whether it’s through attention-grabbing headlines, persuasive call-to-actions, or stunning visuals, they ensure every element works together to maximise engagement.

    In addition to creating new ads, agencies also continually test and refine their creative strategies. They use A/B testing to determine which ad variations perform best and make data-driven adjustments to optimise results. This iterative process helps to identify the most effective creative elements and apply them across your campaigns.

    Furthermore, agencies stay updated with the latest trends and innovations in digital advertising. They incorporate new formats, styles, and techniques to keep your ads fresh and relevant. This ongoing creativity ensures your campaigns evolve with the changing digital landscape and continue to capture audience interest.

FAQs

What is a Google Ads Agency?

A Google Ads Agency is a specialised company that manages Google Ads campaigns for businesses. They use their expertise and advanced tools to create, optimise, and monitor ads across various Google platforms such as Search, Display, Shopping, and Video to help businesses achieve their advertising goals and maximise ROI.

Why should I hire a Google Ads Agency?

Hiring a Google Ads Agency brings several benefits, including expertise and experience in managing complex ad campaigns, access to advanced tools and technology, strategic planning, time efficiency, continuous optimisation, and transparent reporting. An agency helps maximise your ad spend, improve performance, and achieve better results than managing ads on your own.

How much does it cost to hire a Google Ads Agency?

The cost of hiring a Google Ads Agency varies based on factors like the scope of services, campaign complexity, and the agency’s pricing model. Agencies may charge a flat fee, a percentage of ad spend, or an hourly rate. It’s important to discuss pricing and get a clear understanding of the costs involved before hiring an agency.

What types of Google Ads do you manage?

We manage all types of Google Ads, including Search, Display, Shopping, Video, App, Discovery, Local Services, Performance Max, and Smart campaigns. Our comprehensive management ensures your ads reach the right audience through the most effective channels.

How do you measure the success of a Google Ads campaign?

We measure the success of a Google Ads campaign using key performance indicators (KPIs) such as impressions, clicks, click-through rate (CTR), conversion rate, cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS). Detailed reports and regular updates keep you informed about your campaign’s performance.

How long does it take to see results from Google Ads?

The time to see results from Google Ads can vary depending on factors like industry competition, campaign goals, and budget. Generally, you can start seeing initial results within a few weeks, but it may take a few months of optimisation to achieve optimal performance and significant ROI.

Can you help with Google Ads account setup?

Yes, we offer comprehensive Google Ads account setup services. This includes creating the account, setting up tracking and conversion goals, conducting keyword research, designing ad creatives, and configuring campaign settings to align with your business objectives.

Do you provide regular reports and updates?

Absolutely. We provide detailed reports and regular updates on your campaign performance. Our transparent reporting includes insights into key metrics and recommendations for further optimisation. We also schedule regular meetings to discuss progress and strategic adjustments.

How do you optimise Google Ads campaigns?

We optimise Google Ads campaigns through continuous monitoring and adjustments. This includes refining keywords, improving ad copy, adjusting bids, testing different ad creatives, targeting the right audience segments, and analysing performance data to make data-driven decisions. Our goal is to maximise your ROI and achieve your advertising objectives.

What makes your Google Ads Agency different from others?

As a certified Google Partner, we offer a unique combination of expertise, advanced tools, and personalised service. Our team stays updated with the latest Google Ads trends and best practices, ensuring your campaigns are always optimised for success. We focus on transparency, detailed reporting, and continuous improvement to deliver exceptional results for our clients.

Case Studies

Paid Media Case Studies

Bespoke web design, SEO and PPC management for London based Estate Agency

Serving the vibrant and diverse communities across North and East London, Castles is a successful, privately owned independent estate agency. Established in 1981, the team at Castles boasts over four decades of experience in professional estate agency services.

With a number of offices across London, Priority Pixels were initially brought in to help improve each of the offices local web presence. This was achieved with a mix of local SEO and ppc management which focused on a small radius around each of the offices. Creative, SEO friendly copy was written to help enhance the sites office and area guide pages, resulting in improved positions in the SERPs.

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Cross-channel PPC campaigns for globally renowned children's play centre franchise

Since 2020, Priority Pixels have supported Gymboree Play & Music with ongoing digital marketing support including SEO, paid search and social media. Paid Google and Facebook advertising campaigns run for a number of the Gymboree Play & Music franchises, with an emphasis on increasing enquiries.

So far, our work with Gymboree Play & Music has culminated in a higher ranking on search engines and a highly successful PPC campaign with a 25% increase in conversions. We continue to collaborate with Gymboree Play & Music with ongoing SEO and PPC support. We also have several new exciting projects planned for the upcoming year.

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New and improved PPC strategy for leading dental centre

As part of a 360° digital strategy Priority Pixels helped Revitalise Dental Centre create a number of pay-per-click campaigns to help raise brand awareness and drive business to their website.

Facebook Ads were used to run targeted campaigns as well as remarketing ads to target customers that had already visited the Revitalise Dental Centre website. Understanding how important video ads are in the digital age, our moving image team created multiple short videos showing the Revitalise team interacting with patients and showcasing their state of the art treatment centre. With video ads running on YouTube and LinkedIn, and display ads on Google and Facebook, Revitalise now have a PPC strategy that’s built for success.

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Google Ad campaigns for assisted bathing specialist

Part of the Gainsborough Healthcare Group, Access Walk-in Baths specialise in providing accessible bathrooms and specialist baths for people with restricted mobility. As a company providing a specialist service, their PPC advertising needed to target their demographic so as not to waste their budget on unnecessary clicks.

Google Ads were created for the Search Network to target people looking for assisted bathing solutions in residential properties across the UK. This was coupled with a Display Ads campaign targeting people who have searched for similar products or companies. By linking these campaigns to Google Analytics and Google Tag Manager we are able to track conversions and provide details on their ROI.

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Bespoke web design, SEO and PPC management for London based Estate Agency Cross-channel PPC campaigns for globally renowned children's play centre franchise New and improved PPC strategy for leading dental centre Google Ad campaigns for assisted bathing specialist
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