About Acronyms IT Support

www.acronyms.co.uk

In 2003, Dave Smith was growing increasingly fed up with overselling in the IT industry. He decided to go out on his own and establish his own company, Acronyms IT Support. The original intention was to provide honest, transparent IT support and almost two decades later, it appears that original sentiment has paid off.

A winning combination of initial frustration, entrepreneurial spirit and teamwork has seen Acronyms grow from humble beginnings to a thriving IT support service here in the South West. The company is committed to delivering cost-effective, jargon-free IT solutions to their business clients, boasting a knowledgeable gang of experienced technicians, engineers and specialists with offices in Plymouth, Bristol and Cornwall.

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Priority Pixels have worked on our SEO for some time now, and we've been very impressed with their efforts. They've helped our SEO improve across the board, and have done so in a professional, simple to understand and effective manner. They're fairly priced, easy to work with and we'd therefore strongly recommend working with them.

Acronyms

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What we did

When Acronyms IT Support first approached the team at Priority Pixels, they needed assistance with their search engine optimisation (SEO). Acronyms already had a modern, visually appealing website and a hefty portfolio of clients to boot. However, Acronyms were in dire need of a digital ‘boost’. Their website wasn’t getting high volumes of traffic or generating enough business enquires.

Acronym’s needed a digital marketing agency that would get the company website ranking higher in the SERPs and generate those all important enquires. Priority Pixels were approached to help with:

  • SEO – The Acronyms website needed high quality search engine optimisation from an experienced, qualified agency that could get the company ranking in SERPs and driving the right traffic to the website. An SEO audit was requested to start the process.
  • Copywriting – The team at Acronyms were looking for an agency to assist with copywriting. The blog was already regularly updated however, it needed keyword-rich articles that were optimised for search engines and could help with the overall SEO efforts.

Following an SEO audit, the team at Priority Pixels found several red flags on the Acronyms website that needed resolving. This included incomplete meta titles and descriptions, various 404 errors and broken backlinks as well as issues with the website’s XML sitemap. Priority Pixels fixed the issues also working to improve page load times.

After sorting out the initial issues, it was agreed the team at Priority Pixels would work with Acronyms on a monthly basis to keep on top of their SEO. This included ongoing keyword research, setting up goals and conversions and of course, monthly reporting. It was also agreed our copywriting team would write several keyword-rich blog posts per month, along with supporting copy for other pages on the website. The core bulk of copy would focus on IT support, which forms the basis of all Acronym’s services.

A Successful SEO & Copywriting Campaign

Since June 2021, we have worked closely with Acronyms IT Support and built a close-knit relationship with their team. The SEO has been a great success which is reflected in Acronym’s own domain authority, which has increased from 25 to 30.  This is particularly impressive considering the Acronyms website had been sitting around 25 for the whole twelve months or so before they came to us. Acronyms are also sitting at the top of Google’s SERPs for ‘IT Support Plymouth’. We’ll be tackling Bristol in 2022!

Our relationship with Acronyms is ongoing but already the team here at Priority Pixels can’t wait to see where we can take the Acronyms website in the future.

Technologies used

Google Analytics logo Google Search Console logo Ahrefs Semrush

Key Stats

100% increase in conversions
35% increase in new users
25% increase in page views
5+ increase in DA
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