We’ve all been greeted with the pop-up ‘Do you fancy some cookies? Not the delicious kind!’, and clicked ‘Yes, use recommended cookies’ as quickly as possible, whilst muttering something about the website finding itself incredibly funny.
But what are cookies? Not the delicious kind! (sorry…)
Some people worry that cookies are harmful. It is not necessarily the cookies themselves which are harmful, but hackers who can steal information from websites which store user information. That’s why if your website is storing customer information, it is essential that this information is properly encrypted and secured.
As far as digital marketing is concerned, cookies are incredibly useful. Not only do they improve user experience, but the data can be interpreted to learn more about customer habits and improve services and campaigns. Depending upon the type of cookies used, websites can also track how long users spend on certain pages, their scroll rate and other browsing habits. To get rid of cookies from websites that you no longer use, it’s important to clear your cache regularly. This ensures your data isn’t being stored unnecessarily.