What is a CDN and why do you need one for your WordPress Website?

If you’re looking to speed up your website and improve your user experience, a CDN is an invaluable tool to have in your box of tricks. By delivering content from your server to the end user with efficiency and minimal hassle, a CDN can decrease the chance of a crash, bring down your bounce rate, quick your loading speeds and ultimately see your website flying up the search engine rankings to the top spot.

So what is a CDN? And why do you need one for your WordPress website?

What is a CDN?

A Content Delivery Network, known more commonly as CDN, is a network of servers that deliver cached static content from a website to an end-user, by utilising that user’s geographic location.

How does a CDN work?

When a user clicks on your WordPress website, their browser will download your website from your server. Your server is physical and located in a brick-and-mortar location, such as Plymouth or Glasgow. In a nutshell, this means every user who views your website will engage with your server. High volumes of traffic can overload your server, which can slow loading on your site or even cause your server (and website) to crash.

Rather than relying on a single server, using a CDN means your website content is cached and stored in a network of servers throughout the world. This content could include images, CSS files and stylesheets and JavaScript. When a user visits your website, your site and its content will be downloaded from the closest server to them.

Why do I need a CDN for my WordPress website?

By making sure your content is available on multiple servers, both you and your site visitors will benefit from a website that loads more efficiently – and crashes less. As a result, relying on a CDN rather than a single server can improve your bounce rate, drive more traffic to your website and boost your lead generation and conversions.

Essentially, a CDN can improve your user experience and heighten your website’s performance. Benefits include:

• Improved Loading Speed – A CDN can improve the loading times for your site
• Fewer Disruptions – Distributing the load across multiple servers using a CDN means there is less likelihood of your website crashing
• Improved User Experience – As a CDN can create a faster, more efficient website, you may notice a decline in your bounce rate as well as an increase in the number of pages viewed by each visitor
• Better SEO – Faster sites undoubtedly rank higher in search engines (cheers Google) so a CDN can inherently boost your SEO and help you achieve higher rankings

WordPress Web Development Services at Priority Pixels

A CDN is a crucial tool to have in your digital toolkit if you’re looking to speed up your website and enhance your user experience. A CDN can reduce the likelihood of your site crashing, lower your bounce rate, speed up loading times and ultimately see your website rocket to the top of search engine results pages – by simply efficiently and painlessly transporting content from your server to the end user.

If you need assistance with your WordPress website, why not get in touch with the team at Priority Pixels? Our team of web experts, SEO specialists and content aficionados have the expertise, the experience and just the right amount of creative pizazz to assist you with a range of digital marketing services and solutions.