Client Overview
In April 2021, Torquay waterman Brendon Prince embarked on a historic challenge: to become the first person to paddleboard around mainland Britain. His mission was twofold, to raise awareness of drowning prevention and to crowdfund the development of a pioneering water safety app. After 141 days at sea, Brendon completed his extraordinary journey, setting multiple world records and inspiring countless supporters along the way.
Priority Pixels proudly partnered with Brendon, designing a bespoke website that amplified his message and supported his fundraising efforts. The site featured real-time geo-tracking, allowing followers to monitor his progress as he navigated the coastline, alongside an integrated JustGiving portal for donations. This digital platform became the heart of his campaign, driving awareness, engagement and financial support for the cause.
A quality website is paramount to an endeavour of this nature. Priority Pixels have provided such a website.
Brendon Prince
The Long Paddle
Web Design & Development
From the outset, the design process focused on clarity and user engagement. The website’s interface was crafted to seamlessly integrate Brendon’s mission, ensuring his message was prominent and accessible. Bold visuals, streamlined navigation and concise content guided users through the site, encouraging them to learn more about water safety and get involved. The design not only reflected the adventurous spirit of the challenge but also underscored the importance of the cause it championed.
On the technical side, Priority Pixels implemented advanced mapping technology to power the real-time geo-tracking feature. This allowed supporters to follow Brendon’s journey in detail, with regular updates plotted along the route. The JustGiving integration was equally seamless, providing a secure and user-friendly donation process. Built on a robust WordPress framework, the site was designed for speed, reliability and easy content management, ensuring Brendon’s team could update supporters throughout the challenge.
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