About The Long Paddle

thelongpaddle.co.uk

Welshman and water aficionado, Brendon Prince is setting out to be the first person to circumnavigate the UK on a paddleboard.

While growing up on a farm in South Wales less than a mile from Severn Estuary may have been a muddy start to life, Brendon’s experiences as a child spent on and in the water have come to define his journey.

Knowing circumnavigating the UK would be the ultimate test, Brendon set forth in April 2021. He plans to be back at his starting point in 90 days, having returned the first person to paddleboard around Great Britain.

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A quality website is paramount to an endeavour of this nature. Priority Pixels have provided such a website.

Brendon Prince

The Long Paddle

What we did

From testing survival clothing in the freezing water of Iceland to ice climbing in the Himalayas, adventuring in the great outdoors has always been an important part of Brendon’s life. The Head of Outdoor Education at a boys grammar school for almost 25 years, Brendon’s life was forever changed when as an off duty lifeguard he was unable to save the lives of three souls at his local beach. Following the heartbreaking incident, he gave up teaching to devote his life to water safety and education.

Over the years Brendon has been pushing his endurance on his paddleboard – he regularly paddles 100km a day along the south coast of Devon.

Priority Pixels were asked to create a website that promoted The Long Paddle campaign. The website aims to raise awareness and drum up support from local and national businesses, while also telling Brendon’s story.

Web design and development
A brand new website promoting The Long Paddle campaign with an emphasis on Brendon’s journey and raising funds for his chosen charities.

Social media support
Supporting The Long Paddle social media channels, raising awareness for the campaign and promoting the cause through Priority Pixel’s social media.

The Long Paddle website needed to be up and running in less than two weeks so with the clock ticking against us, the team got to work. Promoting the heartwarming story of Brendon’s journey through life and current mission, Priority Pixels developed a clean and professional website that is both eye-catching and user-friendly.

New website

Designed in-house and built from scratch, Priority Pixels worked tirelessly to get The Long Paddle’s website up and running. It was important to get across the sheer magnitude of the campaign in a concise and thought-provoking way. In just a day visuals were created. Page sections were also suggested to quickly populate the website as content evolved.

Geo tracker

Using Google Maps, a geo tracker was developed and published to the website so followers of Brendon’s journey can track his adventure around Great Britain.

Payment and sponsorship portal

As well as raising money for charity, Brendon is also fundraising for the development of the world’s first interactive water safety app.

Using Paypal, we set up a sponsorship portal so local and national businesses can volunteer to sponsor The Long Paddle through the website. We also set up a payment portal using JustGiving so people invested in Brendon’s journey can donate to his cause.

Technologies Used

HTML5 logo CSS3 logo jQuery logo MySQL logo PHP logo WordPress logo
Google Analytics logo Google Search Console logo
The Long Paddle
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