Paid Search Ads
With our paid search ads service, your brand will be prominently displayed on search engine results pages (SERPs) when users search for relevant keywords related to your products or services. We leverage the power of platforms like Google Ads to create compelling ads capture the attention of potential customers.
Our paid display ads service focuses on visually engaging and eye-catching banner ads placed strategically across various websites and platforms. These display ads use appealing graphics and relevant messaging to create brand awareness, retarget past visitors, and expand your reach to potential customers.
With paid shopping ads, we optimise your product listings to appear prominently on e-commerce platforms like Google Shopping. By showcasing your products with attractive visuals, prices, and reviews, we enhance their visibility to potential customers actively searching for products like yours.
We are a Google Partner
At Priority Pixels, we take pride in our status as a Google Partner agency, and we’re here to empower your digital success. As a Google Partner, we excel in the art of Google Ads, offering a range of expert services designed to propel your business to new heights.
Our team comprises certified Google Ads experts who have demonstrated their proficiency in creating, managing, and optimising Google Ads campaigns. We’re not just familiar with the platform; we’re masters of it. Whether your goal is to increase website traffic, generate leads, or boost sales, our tailored strategies are crafted to deliver measurable results that matter to you.
What platforms do we work with?
Google Ads, previously known as Google AdWords, is a potent online advertising platform on Google. It helps businesses connect with a vast and diverse audience through specifically targeted ads. Advertisers bid on keywords linked to their products or services. When a user types in those keywords, the ad will appear in the search results. Advertisers are only charged when their ad is clicked on. This is a great way to measure marketing impact and is cost-efficient.
Facebook Ads is a powerhouse of online advertising, provided by Meta. As a versatile tool, it enables businesses and individuals to unlock their potential and create captivating advertisements on Facebook platforms – including Instagram, Messenger, and Audience Network. Facebook Ads helps to boost website traffic, elevate brand identity, and assist businesses to reach their marketing goals. It allows businesses to tailor ad campaigns to a specific audience.
LinkedIn Ads is your ticket to success in the world of online advertising. These advertisements support businesses, organisations, and individuals to effortlessly showcase their content, products, or services to a targeted audience of professionals and businesses. With a range of formats and precision-targeting options, LinkedIn Ads is a great choice for businesses to amplify their brand recognition or drive recruitment efforts.
YouTube Ads provides online advertising for businesses, content creators, and advertisers, helping to promote products or services on YouTube. As one of the world's largest video-sharing platforms, YouTube offers a vast and diverse audience, making it an attractive advertising channel for reaching potential customers or viewers. YouTube advertisements come in various formats and can be tailored to meet different marketing objectives.
Twitter Ads is your digital tool in the world of online advertising. These advertisements give businesses and individuals the power to showcase their products, services, or content to a specific targeted audience on Twitter. Twitter Ads has a range of formats and targeting options to empower advertisers to achieve their marketing objectives. This could be growing brand awareness, driving website traffic, or sparking meaningful engagement.
Instagram Ads is your digital toolkit for online advertising, provided by the popular photo and video-sharing platform Instagram. These ads give businesses and creators power by offering them the chance to show their content, products, or services to a highly engaged audience. With a diverse range of precision-targeting options, Instagram Ads will help your business thrive. Whether you aim to boost brand recognition, steer online traffic to your site, or fuel sales, Instagram Ads is the way forward.
Why do you need a PPC agency in Somerset?
At Priority Pixels, we understand the importance of a well-executed PPC strategy, and here are four compelling reasons to partner with us:
Expertise and Efficiency
At Priority Pixels, we pride ourselves on our expertise and efficiency in the world of PPC advertising. Our team of seasoned professionals keeps a finger on the pulse of the latest trends and platform updates, ensuring that your campaigns are not only effective but also cost-efficient. With our expertise, you can trust that your advertising investments will yield the best results.
Time and Resource Savings
Outsourcing your PPC management to Priority Pixels translates to valuable time and resource savings for your business. We take care of the time-consuming aspects of campaign management, allowing you to concentrate on what matters most – your core business activities and growth ambitions.
Advanced Tools and Tailored Strategies
We have access to advanced tools, resources, and strategic insights that make a real difference. Our team can craft bespoke strategies, conduct thorough keyword research, and create compelling ad copy, all of which are essential components of a successful campaign. With Priority Pixels, you get a tailored approach that aligns perfectly with your goals.
Continuous Optimisation and Scalability
We don’t just set up your campaigns and leave them be. At Priority Pixels, we offer continuous optimisation to ensure your campaigns adapt to shifting market dynamics and evolving user behaviour. Moreover, we understand the importance of scalability. As your business grows, our services grow with you, guaranteeing that your campaigns remain aligned with your expansion objectives. Partnering with Priority Pixels means enjoying long-term success and a competitive edge in your industry.
Keyword Targeting in PPC Advertising
Keyword targeting plays a pivotal role in Pay-Per-Click (PPC) advertising. It revolves around the meticulous selection of specific keywords or key phrases that closely align with your products, services, or content, determining the circumstances under which your ads will be displayed. Here’s a comprehensive exploration of keyword targeting within the realm of PPC:
Effective keyword targeting commences with thorough keyword research. This process entails the identification of words and phrases likely to be used by potential customers when seeking products or information pertinent to your business. It often involves the use of various keyword research tools and methodologies to compile a list of pertinent keywords.
Keyword Match Types
PPC platforms offer distinct keyword match types, enabling you to specify the degree of alignment required between a user’s search query and your chosen keywords for your ad to appear. Typically, there are four primary match types:
- Broad Match
- Modified Broad Match
- Phrase Match
- Exact Match
In addition to selecting target keywords, it is equally crucial to identify negative keywords. These are keywords or phrases for which you explicitly do not want your ads to be displayed. Negative keywords are instrumental in refining your targeting and preventing your ads from appearing for irrelevant searches.
Ad Group Organisation
To maintain relevance, organise your keywords into ad groups centred around related themes. This practice ensures that your ads and landing pages closely align with the keywords you’re targeting, potentially boosting your Quality Score and overall ad performance.
For each keyword, you must set a maximum bid, signifying the highest amount you are willing to pay for a click. Your bidding strategy can be tailored based on various factors, including campaign objectives, competition, and the historical performance of your keywords.
PPC platforms often incorporate a Quality Score system to evaluate the relevance and quality of your selected keywords, ad copy, and landing pages. A higher Quality Score can lead to reduced costs per click and more favourable ad placements.
Keyword Match Reports
It is advisable to regularly review keyword match reports to gain insights into the search queries that triggered your ads. This information can be invaluable in refining your keyword targeting and identifying new keyword opportunities.
Keyword targeting is an ongoing process that necessitates vigilant monitoring and adjustment to ensure the ongoing effectiveness of your chosen keywords. Consistently evaluate keyword performance, introduce new relevant keywords, and eliminate underperforming ones to enhance the efficiency and effectiveness of your PPC campaigns.
Effective keyword targeting forms the bedrock of successful PPC advertising, guaranteeing that your ads reach the right audience at the right time. This approach drives relevant traffic to your website or landing pages, ultimately resulting in improved conversion rates and a more favourable return on investment for your advertising endeavours.
Remarketing, also known as retargeting, is a digital advertising strategy that focuses on re-engaging users who have previously interacted with a website, app, or online content. The process begins by placing a small piece of code, referred to as a “remarketing tag” or “pixel,” on a website or app, typically provided by advertising platforms like Google Ads or Facebook Ads. This code tracks the behavior of site visitors, including the pages they visit, products they browse, or actions they take, such as adding items to a shopping cart. Using this data, businesses can create specific audience segments based on user behavior, such as cart abandoners or product viewers. Subsequently, tailored ads are created for each audience segment and displayed across various platforms, including social media, websites, and search engines. Remarketing is particularly valuable for rekindling interest among users who didn’t complete a desired action during their initial visit, ultimately boosting conversion rates and marketing ROI.
Ad Tracking and Analytics
When it comes to your PPC campaigns, data is your compass, and at Priority Pixels, we take data seriously. Here’s how we leverage ad tracking and analytics to steer your campaigns toward success:
Comprehensive Data Collection
We ensure that no detail goes unnoticed by implementing robust ad tracking and analytics tools. Every click, impression, conversion, and interaction with your ads is meticulously recorded and analysed.
Monitoring is the cornerstone of successful PPC campaigns. With Priority Pixels, you can expect real-time tracking of your ad performance. We keep a watchful eye on key metrics, such as click-through rates (CTR), conversion rates, and return on investment (ROI). This constant vigilance allows us to make timely adjustments to maximise the impact of your campaigns.
Data is meaningless without insights, and that’s where we excel. Our experienced team translates complex data sets into actionable insights. We identify trends, spot opportunities, and pinpoint areas for improvement, ensuring your campaigns stay on the path to success.
We understand that your business has unique needs. That’s why we provide customised reporting tailored to your preferences. Whether you prefer weekly, monthly, or quarterly reports, we deliver the data you need, presented in a clear and accessible format.
Our ad tracking and analytics services aren’t just about numbers; they’re about achieving your goals. We use data to drive informed decisions, refine ad strategies, and ultimately, maximise your ROI.
At Priority Pixels, we believe in transparency. You’ll have access to your campaign’s performance data at any time. We encourage collaboration, and your feedback and insights are always welcome as we work together to achieve your PPC objectives.
With ad tracking and analytics at the core of our approach, Priority Pixels ensures that your PPC campaigns are not only data-driven but also highly effective. We transform numbers into insights, helping you make informed decisions that drive your business forward.
How can Priority Pixels help my business with Google Ads?
Priority Pixels offers a range of Google Ads services tailored to your unique business needs. We can assist with keyword research, ad creation, campaign management, performance monitoring, and continuous optimization. Our goal is to maximize the impact of your advertising budget and deliver measurable results.
How can I track the performance of my Google Ads campaigns?
Priority Pixels provide transparent reporting and insights into your campaign performance. You will receive regular updates on key metrics, such as click-through rates, conversion rates, and return on investment. We encourage collaboration and welcome your feedback to ensure your campaigns meet your expectations.
Is there a minimum budget required to work with Priority Pixels?
Priority Pixels work with businesses of all sizes, and there is no strict minimum budget requirement. Our team can tailor a strategy that aligns with your budget while striving to deliver the best possible results within those parameters.
How do I set a budget for my PPC campaign?
Setting a PPC budget depends on various factors, including your business goals, competition, and the platform you’re using. Start by defining your advertising goals and the maximum amount you’re willing to pay per click (CPC). Consider factors like daily or monthly budgets and how they align with your objectives.
What is Quality Score, and why is it important?
Quality Score is a metric used by some PPC platforms, like Google Ads, to assess the quality and relevance of your ads, keywords, and landing pages. A higher Quality Score can lead to lower costs per click and better ad placements. It’s important because it directly impacts the efficiency and performance of your PPC campaigns.
Where do PPC ads appear?
PPC ads can appear on various online platforms, including search engines (e.g., Google Ads), social media platforms (e.g., Facebook Ads, Twitter Ads), websites that participate in ad networks (e.g., Google Display Network), and even in mobile apps.
How do I choose the right keywords for my PPC campaign?
Selecting the right keywords is crucial for a successful PPC campaign. Start by conducting keyword research to identify relevant terms that your target audience is likely to use when searching for your products or services. Consider keyword relevance, search volume, competition, and user intent when making your selection.
What is click-through rate (CTR), and why is it significant?
CTR is a metric that measures the percentage of users who clicked on your ad after seeing it. It’s significant because it indicates the effectiveness of your ad’s relevance and appeal to your target audience. A higher CTR often correlates with better campaign performance.
Paul and the team really understand what we need from our website - they work with us; make valid comments and suggestions and do not push us to do anything we are not ready for. They have basically guided us through change and helped us realise what potential there is for our website.
The recent SEO audit we commissioned them to do was superb and has really helped us focus on how we can do better - and what we can realistically achieve ourselves and what we need them to help us with.
No pressure, no pushing - just good collaborative working.
Force Cancer Charity, Exeter
Recently had some digital advertising work carried out by Priority Pixels which we are very happy with. Met with Paul Clapp at their office where we went through our brief, once we got the content across to him our presentation was put together in a swift manner presented to a very high level and matched in with our branding excellently. Overall very pleased with the service we received and quality of the end product.
Paul Fenton Estate Agents, Chard
Priority Pixels recently redesigned our website and did a fantastic job. We are extremely happy with the end results and have had nothing but positive comments since the website has launched. Paul and the team were a pleasure to work with throughout the process and continue to support us now where needed. I would highly recommend.
Aspect Windows, Exeter
Paid Advertising Case Studies
Serving the vibrant and diverse communities across North and East London, Castles is a successful, privately owned independent estate agency. Established in 1981, the team at Castles boasts over four decades of experience in professional estate agency services.
With a number of offices across London, Priority Pixels were initially brought in to help improve each of the offices local web presence. This was achieved with a mix of local SEO and ppc management which focused on a small radius around each of the offices. Creative, SEO friendly copy was written to help enhance the sites office and area guide pages, resulting in improved positions in the SERPs.
Since 2020, Priority Pixels have supported Gymboree Play & Music with ongoing digital marketing support including SEO, paid search and social media. Paid Google and Facebook advertising campaigns run for a number of the Gymboree Play & Music franchises, with an emphasis on increasing enquiries.
So far, our work with Gymboree Play & Music has culminated in a higher ranking on search engines and a highly successful PPC campaign with a 25% increase in conversions. We continue to collaborate with Gymboree Play & Music with ongoing SEO and PPC support. We also have several new exciting projects planned for the upcoming year.
As part of a 360° digital strategy Priority Pixels helped Revitalise Dental Centre create a number of pay-per-click campaigns to help raise brand awareness and drive business to their website.
Facebook Ads were used to run targeted campaigns as well as remarketing ads to target customers that had already visited the Revitalise Dental Centre website. Understanding how important video ads are in the digital age, our moving image team created multiple short videos showing the Revitalise team interacting with patients and showcasing their state of the art treatment centre. With video ads running on YouTube and LinkedIn, and display ads on Google and Facebook, Revitalise now have a PPC strategy that’s built for success.
Part of the Gainsborough Healthcare Group, Access Walk-in Baths specialise in providing accessible bathrooms and specialist baths for people with restricted mobility. As a company providing a specialist service, their PPC advertising needed to target their demographic so as not to waste their budget on unnecessary clicks.
Google Ads were created for the Search Network to target people looking for assisted bathing solutions in residential properties across the UK. This was coupled with a Display Ads campaign targeting people who have searched for similar products or companies. By linking these campaigns to Google Analytics and Google Tag Manager we are able to track conversions and provide details on their ROI.
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