Paid Search Ads
With our paid search ads service, your brand will be prominently displayed on search engine results pages (SERPs) when users search for relevant keywords related to your products or services. We leverage the power of platforms like Google Ads to create compelling ads capture the attention of potential customers.
Our paid display ads service focuses on visually engaging and eye-catching banner ads placed strategically across various websites and platforms. These display ads use appealing graphics and relevant messaging to create brand awareness, retarget past visitors, and expand your reach to potential customers.
With paid shopping ads, we optimise your product listings to appear prominently on e-commerce platforms like Google Shopping. By showcasing your products with attractive visuals, prices, and reviews, we enhance their visibility to potential customers actively searching for products like yours.
We are a Google Partner
At Priority Pixels, we take immense pride in our distinguished status as a Google Partner. This recognition signifies our unwavering commitment to excellence in the field of digital marketing and underscores our ability to consistently meet and exceed Google’s exacting standards for performance and proficiency. Our Google Partner status is a testament to our unwavering dedication to providing our clients with top-tier services and ensuring that our campaigns are results-driven and exceptionally effective.
What platforms do we work with?
Google Ads is a robust online advertising platform on Google, previously called Google AdWords. It provides businesses with the tools they need to connect with a vast audience through tailored ads. Advertisers bid on keywords connected to their business, and when a user types in those keywords in a search, the ad will appear. Advertisers only get charged when their ad is clicked on, making Google Ads a cost-effective approach to marketing.
Facebook Ads is a powerful online advertising platform, created by Meta. As a resourceful tool, it assists businesses and individuals to develop engaging advertisements on their Facebook platforms – including Messenger, Instagram, and Audience Network. Facebook Ads supports businesses to drive traffic to their website, improve brand identity, and reach their marketing objectives through tailored ad campaigns.
LinkedIn Ads can help drive success for your business with online advertising. Individuals and businesses can display their products, services, or content to a tailored audience. With a range of formats and precise targeting options to help businesses amplify their brand identity and generate leads, LinkedIn Ads is a popular choice for online advertising.
YouTube Ads helps individuals, businesses, and content creators promote their products or services on the YouTube platform. As a leading video-sharing platform, YouTube provides a diverse audience for businesses to reach potential clients. With a range of formats, YouTube advertisements can be tailored to meet the varying marketing objectives of each business by focusing on a target audience.
Twitter Ads is a powerful tool to help businesses thrive using online advertising. These advertisements give individuals and businesses the ability to display their content, products, or services to a targeted audience on Twitter. With a variety of formats and targeting options, Twitter advertisements empower businesses to reach their marketing goals – whether that’s boosting brand awareness or driving website traffic.
Instagram Ads is your digital toolbox for successful online advertising, created by Instagram. These advertisements give individuals and businesses the chance to display their content, products, or services to a visually engaged audience. With a variety of precision targeting options, Instagram Ads will help businesses to reach their desired audience, grow brand awareness, and drive online traffic to their site.
Why do you need a PPC agency in Cornwall?
At Priority Pixels, our PPC (Pay-Per-Click) agency is a cornerstone for businesses across Cornwall, offering a myriad of compelling reasons why you should consider partnering with us. Firstly, our agency boasts a profound understanding of the local market, enabling us to expertly craft highly targeted advertising campaigns that resonate with Cornwall’s discerning audience. This localised expertise ensures that your adverts connect with precisely the right people, significantly increasing the chances of attracting local customers.
Additionally, PPC advertising presents a cost-effective avenue for boosting your business, allowing you to set a budget and pay exclusively when users click on your adverts. Our team at Priority Pixels excels at optimising budgets, ensuring you gain maximum value from your advertising spend and achieve an outstanding return on investment (ROI). While other digital marketing strategies may demand patience for results, PPC offers immediate traffic and leads to your website. With Priority Pixels at the helm, we swiftly set up and efficiently manage your campaigns, yielding rapid results.
Our agency is armed with specialists well-versed in various advertising platforms such as Google Ads and Facebook Ads. We pride ourselves on staying at the forefront of the latest trends and best practices, guaranteeing that your campaigns are meticulously fine-tuned for unparalleled success. Furthermore, at Priority Pixels, we understand that a one-size-fits-all approach simply won’t suffice. We meticulously tailor our strategies to harmonise with your specific business objectives, industry, and target audience, ensuring your campaigns are customised to perfection.
Moreover, PPC campaigns necessitate continual monitoring and adjustment to ensure peak performance. At Priority Pixels, we relish this task, consistently refining keywords, ad creatives, and targeting to enhance results over time. Our commitment to transparency means that we provide you with detailed reports, offering insights into the performance of your campaigns. This empowers you to track effectiveness and make informed decisions, fully aware of the value we’re delivering.
In essence, Priority Pixels stands as your dedicated partner in Cornwall, streamlining access to local customers, orchestrating effective budget management, and orchestrating quick, measurable results for your business’s flourishing within the Cornwall region. Elevate your online presence and growth with us – Priority Pixels, where your success is our top priority.
Remarketing ads can be a powerful addition to your digital marketing strategy for several compelling reasons:
- Re-Engage with Interested Visitors: Remarketing allows you to target users who have previously visited your website or interacted with your brand in some way. These individuals have already shown interest in your products or services, making them more likely to convert when exposed to your ads again.
- Increase Brand Recall: By displaying your ads to past visitors, you keep your brand fresh in their minds. This increased exposure can enhance brand recall and encourage them to choose your business when they are ready to make a purchase.
- Targeted Advertising: Remarketing enables you to create highly targeted ad campaigns based on users’ past interactions with your site. You can segment your audience and show specific ads to different groups, tailoring your message to their interests and behaviors.
- Higher Conversion Rates: Since remarketing targets users who are already familiar with your brand, products, or services, they are more likely to convert. This can lead to higher conversion rates and a more cost-effective advertising strategy.
- Cart Abandonment Recovery: For e-commerce businesses, remarketing is an effective tool for recovering abandoned shopping carts. You can remind users about the products they left in their carts and encourage them to complete their purchase.
- Cross-Selling and Upselling: Remarketing allows you to suggest complementary products or upsell to existing customers who have made previous purchases. This can boost your average order value and overall revenue.
- Flexible Ad Formats: Remarketing ads can be displayed in various formats, including text ads, display ads, and video ads. This versatility enables you to choose the format that best suits your campaign goals and target audience.
- Improved Ad ROI: Since remarketing targets a warm audience, your ad spend is often more efficient compared to reaching a cold audience. This can result in a higher return on investment (ROI) for your advertising efforts.
- Customization and Personalization: You can create personalized ads that speak directly to users’ interests and needs, increasing the relevance of your messaging and the likelihood of engagement.
- Tracking and Analytics: Remarketing platforms provide detailed insights into the performance of your campaigns. You can track conversions, click-through rates, and other key metrics, allowing you to refine your strategy for better results over time.
In summary, remarketing ads are a valuable tool for re-engaging with past website visitors, boosting brand recall, and increasing the likelihood of conversions. When implemented effectively, remarketing can be a cost-effective and highly targeted way to drive results in your digital marketing campaigns.
Why should my business use PPC?
Your business should seriously consider employing PPC (Pay-Per-Click) advertising for several compelling reasons. To begin with, PPC provides immediate visibility by allowing your business to prominently feature in search engine results pages (SERPs) and on various online platforms almost instantly, facilitating rapid traffic generation and lead acquisition. Additionally, PPC platforms such as Google Ads and Facebook Ads offer advanced targeting options, enabling you to reach specific demographics, locations, interests, and device types, ensuring your ads are displayed to the most pertinent audience.
Moreover, PPC puts you in charge of your advertising budget, as you only pay when someone clicks on your ad. This level of financial control empowers you to effectively manage your advertising spend and make real-time adjustments to optimise your budget allocation. With robust analytics and reporting tools, PPC also offers the advantage of measurable results, allowing you to meticulously track the performance of your campaigns. You can measure key metrics such as click-through rates, conversions, and return on investment (ROI), providing lucid insights into the effectiveness of your advertising efforts.
Furthermore, PPC campaigns are highly flexible and adaptable to align with your specific business objectives. Whether your goal is to augment website traffic, generate leads, bolster sales, or elevate brand awareness, PPC can be customised to align with your desired outcomes. Additionally, PPC levels the playing field, enabling your business to compete with larger enterprises and industry leaders, even with a modest budget. By targeting particular keywords and phrases relevant to your business, PPC enables you to capture the attention of users actively seeking products or services akin to yours, thereby enhancing the likelihood of conversions.
Moreover, PPC’s versatility extends to remarketing opportunities, allowing you to re-engage with users who have previously interacted with your website. This approach keeps your brand at the forefront of their minds, encouraging return visits and conversions. For businesses with a local focus, PPC’s geo-targeting capabilities are invaluable, as they permit you to direct your efforts towards users in specific geographic locations, particularly beneficial for brick-and-mortar stores and service providers seeking to attract nearby customers. Additionally, PPC campaigns can be launched swiftly and scaled up as your business expands, making it adaptable to both short-term promotional boosts and long-term advertising strategies.
Lastly, PPC platforms facilitate A/B testing, enabling you to evaluate the performance of various ad variations and refine your campaigns based on data-driven insights. This iterative approach allows you to continuously optimise your messaging and strategies for superior results. In conclusion, PPC offers a versatile and potent digital advertising solution that provides immediate visibility, precise targeting, budget control, and measurable outcomes. When effectively executed, PPC serves as a valuable tool to increase traffic, generate leads, and achieve your business objectives in the highly competitive online landscape.
Where do PPC ads appear?
PPC ads can appear in various places online. The most common platforms for PPC advertising include search engines like Google and Bing, where your ads can appear at the top or bottom of search results pages. Additionally, PPC ads can appear on social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Display advertising also allows your ads to appear on relevant websites within a network of publishers. Remarketing ads can follow users who have visited your website, displaying your ads as they browse other websites.
How does PPC targeting work?
PPC targeting is the process of defining who sees your ads. It allows you to reach a specific audience based on various criteria. For instance, you can target users based on keywords they use in search queries, their geographic location, demographics like age and gender, interests, and even the devices they use. This level of targeting ensures that your ads are displayed to users who are most likely to be interested in your products or services, improving the chances of conversion.
What's the difference between PPC and SEO?
PPC and SEO are both methods to increase online visibility, but they work differently. PPC involves paying for each click on your ads, providing immediate visibility. In contrast, SEO focuses on optimizing your website to rank higher in organic (unpaid) search results. SEO is a long-term strategy that aims to improve your website’s position over time, while PPC offers more immediate results but requires ongoing investment.
How much does PPC advertising cost?
The cost of PPC advertising varies widely. Advertisers set their budgets and bids for clicks. The cost per click (CPC) depends on factors like competition, industry, and keyword competitiveness. Popular and competitive keywords may have higher CPCs, while niche keywords may cost less. Advertisers have control over their spending and can adjust budgets to suit their goals and financial resources.
Can PPC campaigns be paused or adjusted?
Yes, PPC campaigns can be paused, adjusted, or scaled at any time. This flexibility is one of the advantages of PPC advertising. If you notice that a particular ad or keyword is performing exceptionally well, you can allocate more budget to it. Conversely, if a campaign isn’t delivering the desired results, you can make adjustments, pause it, or even stop it entirely. This real-time adaptability allows you to optimize your campaigns for better performance.
What's the quality score in PPC advertising?
Quality Score is a metric used primarily by Google Ads to measure the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score generally leads to lower costs and better ad positions. It’s determined based on factors like click-through rate (CTR), ad relevance, and landing page experience. Improving your Quality Score can result in more effective and cost-efficient PPC campaigns.
Is PPC advertising suitable for small businesses?
Yes, PPC advertising is highly suitable for small businesses. One of its key advantages is that it allows for precise budget control. Small businesses can set daily or monthly budgets that align with their financial resources. Additionally, PPC enables small businesses to compete with larger competitors on a level playing field. Through effective keyword targeting and ad relevance, small businesses can reach their target audience and achieve a solid return on investment.
How do I measure the success of my PPC campaigns?
Success in PPC is measured through key performance indicators (KPIs). These KPIs include click-through rate (CTR), which measures how often users click on your ads; conversion rate, which calculates the percentage of users who take a desired action (e.g., make a purchase or fill out a form); return on ad spend (ROAS), which compares the revenue generated from your PPC campaigns to your advertising costs; and cost per conversion, which determines the average cost of acquiring a lead or sale through PPC. Tracking tools and analytics provided by PPC platforms help you monitor these metrics and make data-driven decisions to improve your campaigns.
Priority Pixels have worked on our SEO for some time now, and we've been very impressed with their efforts. They've helped our SEO improve across the board, and have done so in a professional, simple to understand and effective manner. They're fairly priced, easy to work with and we'd therefore strongly recommend working with them.
We have been working with Priority Pixels for three years and during that time we have successfully launched and developed our website. Priority Pixels was in at the start and initially constructed our website and subsequently has helped to develop it with more and better features. They have always been on hand to answer queries and provide general support which we greatly appreciate. Since its launch our website's traffic has steadily grown and has exceeded our projections. I would not hesitate to recommend Priority Pixels to anybody thinking of launching a website.
Living with Schizophrenia, Plymouth
Priority Pixels have done various work for me over a four year period. I've always been delighted with the service. Response times are always excellent, correspondence courteous and foremost the work is exemplary. I would strongly recommend their services.
J. Clifton Plumbing & Heating, Plymouth
Paid Advertising Case Studies
Serving the vibrant and diverse communities across North and East London, Castles is a successful, privately owned independent estate agency. Established in 1981, the team at Castles boasts over four decades of experience in professional estate agency services.
With a number of offices across London, Priority Pixels were initially brought in to help improve each of the offices local web presence. This was achieved with a mix of local SEO and ppc management which focused on a small radius around each of the offices. Creative, SEO friendly copy was written to help enhance the sites office and area guide pages, resulting in improved positions in the SERPs.
Since 2020, Priority Pixels have supported Gymboree Play & Music with ongoing digital marketing support including SEO, paid search and social media. Paid Google and Facebook advertising campaigns run for a number of the Gymboree Play & Music franchises, with an emphasis on increasing enquiries.
So far, our work with Gymboree Play & Music has culminated in a higher ranking on search engines and a highly successful PPC campaign with a 25% increase in conversions. We continue to collaborate with Gymboree Play & Music with ongoing SEO and PPC support. We also have several new exciting projects planned for the upcoming year.
As part of a 360° digital strategy Priority Pixels helped Revitalise Dental Centre create a number of pay-per-click campaigns to help raise brand awareness and drive business to their website.
Facebook Ads were used to run targeted campaigns as well as remarketing ads to target customers that had already visited the Revitalise Dental Centre website. Understanding how important video ads are in the digital age, our moving image team created multiple short videos showing the Revitalise team interacting with patients and showcasing their state of the art treatment centre. With video ads running on YouTube and LinkedIn, and display ads on Google and Facebook, Revitalise now have a PPC strategy that’s built for success.
Part of the Gainsborough Healthcare Group, Access Walk-in Baths specialise in providing accessible bathrooms and specialist baths for people with restricted mobility. As a company providing a specialist service, their PPC advertising needed to target their demographic so as not to waste their budget on unnecessary clicks.
Google Ads were created for the Search Network to target people looking for assisted bathing solutions in residential properties across the UK. This was coupled with a Display Ads campaign targeting people who have searched for similar products or companies. By linking these campaigns to Google Analytics and Google Tag Manager we are able to track conversions and provide details on their ROI.
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