Role 1 Medical

Role 1 Medical are a CQC Registered Independent Ambulance Service, Event Medical and Pre-Hospital Training Provider based in the South West. As a trusted provider of Ambulance Services and Event Medical Cover, Role 1 has a team of professionals committed to offering the highest standard of medical care across a wide array of environments.

Priority Pixels were asked to help deliver a brand refresh, which included updating the Role 1 logo and creating a set of brand guidelines. The brand guidelines acted as a roadmap for designing various collateral, including roll-up banners and the new website. They ensured that the visual elements and design choices remained cohesive, reinforcing the brand identity and providing a unified brand experience across different touch points.

The Role 1 website was designed with a mobile-first approach, ensuring that it provided a seamless experience across devices of all sizes. A clean and intuitive layout was adopted, prioritising user navigation and making key information easily accessible. Visual elements such as high-quality images and engaging multimedia were incorporated to enhance the site’s aesthetic appeal and captivate visitors.