Sectors
We partner with organisations across a range of sectors, delivering digital solutions that improve performance and support growth over the long term. Our approach is always tailored, combining strategy, technical expertise and creative thinking.
WCAG 2.2 AA accessibility audits, remediation and ongoing compliance for organisations under regulatory pressure. NHS trusts, public sector bodies and private firms working under the Equality Act 2010 and the Public Sector Bodies Accessibility Regulations 2018.
Digital accessibility is a fundamental requirement. When websites are not accessible, they exclude around 16% of the population from accessing services and information that others take for granted. Most websites today fail to meet Web Content Accessibility Guidelines (WCAG) criteria and best practices.
Premade WordPress themes frequently introduce accessibility barriers that run deep into the code structure and cannot be resolved through overlay widgets, which often make the problem worse. Priority Pixels designs and develops all WordPress websites to WCAG 2.2 AA standard as a minimum.
East London NHS Foundation Trust, Transaid and Cornerstone Housing are just three of the organisations we have built WCAG 2.2 AA accessible websites for. Every website we design and develop meets WCAG 2.2 AA as a minimum, so the same standard runs through our work for healthcare, public sector, charity and B2B clients. You can read how these three came together in the case studies below.
Our accessibility audits combine automated scans in axe and WAVE with manual testing using screen readers and keyboard navigation, because many WCAG failures only show up when a person tries to use the page. Every issue we find is fixed where it starts, whether that is the code, the CMS or the way content is published.
Alongside WCAG 2.2 audits and remediation of live websites, we write accessibility statements, train your editors to publish accessible content and monitor the website after launch. Public sector clients get help meeting the Public Sector Bodies Accessibility Regulations 2018 and every client gets advice on their duties under the Equality Act 2010.
The WCAG (Web Content Accessibility Guidelines) establishes three compliance levels: A, AA and AAA. Each level addresses different accessibility barriers, with higher levels incorporating all requirements from lower ones.
Level A covers the fundamental requirements. This includes keyboard navigation, alternative text for images and not using colour alone to convey important information. Without Level A, your website becomes unusable for many people with disabilities.
Level AA is the standard most businesses need to meet. UK public sector websites must achieve AA compliance and this is what accessibility legislation typically references. Level AA includes everything from Level A plus crucial additions like proper colour contrast, clear form labels and helpful error messages. This level effectively serves most users with disabilities.
Level AAA represents the highest standard. It requires advanced features like sign language interpretation and extensive customisation options. Most websites don’t achieve full AAA compliance because some requirements conflict with design goals or prove impractical to implement. Many businesses instead select specific AAA features that benefit their particular users.
See how our accessibility audits and remediation work have helped organisations create inclusive WordPress websites that meet WCAG 2.2 AA standards.
Accessibility is a design problem, a development problem and a content problem at the same time. The team covers all three areas so audit, fix and verify happen end to end without anyone having to translate between specialisms.
Senior Designer
Monica leads on accessibility design across our projects. Colour contrast, focus indicators, intent-matched layouts, accessible component patterns and the design tokens that make WCAG-friendly decisions easy at every stage are her direct responsibility. Every audit recommendation that touches design is reviewed and signed off by her.
Senior Web Developer
Owen handles the technical execution behind accessibility fixes. ARIA implementation, keyboard navigation, semantic HTML structure, server-side rendering for assistive tech and the development work that closes out audit findings on WordPress are his to deliver.
Website & SEO Support
Lisa works on the day-to-day accessibility implementation across our WordPress websites and takes a keen interest in keeping standards consistent across every build. Alt text discipline, heading hierarchy fixes, form labelling, skip links and the small remediation jobs that close out audit recommendations land on her desk.
Digital Marketing Administrator
Jess keeps accessibility audits and remediation work moving. She handles client enquiries, schedules audit review meetings between accounts and delivery and makes sure every remediation item gets booked, sequenced and signed off.
Accessibility is no longer optional. WCAG 2.2 standards, procurement requirements and disability discrimination law all mean inaccessible websites carry real risk. We audit, remediate and certify websites across sectors where accessibility looks different in every audience.
Priority Pixels audit · 300 UK healthcare homepages · 2026
Almost every UK healthcare website we tested had at least one critical or serious accessibility issue on the homepage.
Source: Priority Pixels audit, May 2026.
Accessibility isn’t a tick-box exercise. It’s a measurable commercial and regulatory risk that grows quickly when it’s ignored.
Our 2026 audit of 300 UK healthcare websites found critical or serious WCAG failures on the vast majority of homepages we tested. The pattern repeats across other regulated sectors.
Inaccessible websites lock out users with disabilities, expose organisations to legal claims under the Equality Act 2010 and create commercial risk under the European Accessibility Act which took effect on 28 June 2025. The cost of fixing accessibility issues is always less than the cost of facing them as a complaint.
A specialist audit shows you exactly where your website breaches WCAG 2.2 AA, the effort needed to fix each issue and how to prioritise the work. No guesswork, no surprises during enforcement.
What you get:
Accessibility is a cornerstone of inclusive digital design. It ensures every visitor, regardless of ability or circumstance, can access, understand and interact with your content. As accessibility standards such as WCAG 2.2 become increasingly central to legal compliance and user experience, making your website accessible isn’t just the right thing to do, it’s essential for performance, reputation and reach.
Making a website accessible means making sure it can be used by as many people as possible. While we often think of this as being about people with disabilities, accessible design also benefits users on mobile devices, those with slower internet connections and anyone who is unfamiliar with your website.
The primary framework is WCAG, developed by the World Wide Web Consortium (W3C). UK public sector websites must meet WCAG 2.2 AA standards, while the EU’s European Accessibility Act extends similar requirements to many private businesses. US legislation like the ADA references these same standards.
Some of the most common accessibility barriers and failures to meet WCAG are easily avoided and fixed, including missing heading markup, ambiguous link text, low contrast and images missing alternative text description.
These aren’t always obvious to people who don’t rely on assistive technologies, but they can make websites completely unusable for those who do. Website accessibility removes these barriers so that everyone has equal access to digital information and services.
Google and other search engines prioritise websites that serve users well. This creates a natural overlap between accessibility improvements and better search rankings.
Search engines can’t see images or hear audio content. Alternative text tells search engines what images contain and video transcripts make spoken content searchable. Without these descriptions, search engines miss information that might be relevant to someone’s search query.
The same structural improvements that help people using assistive technologies also help search engines understand your content. When you use H1, H2 and H3 tags correctly, you show Google which topics are most important and how different sections relate to each other.
Clean semantic HTML loads faster than messy code, which search engines notice and reward. Websites built with accessibility principles typically have better technical foundations, which leads to improved Core Web Vitals scores.
Most business owners don’t realise how many barriers their websites create for people with disabilities. Priority Pixels conducts accessibility audits to uncover these problems before they turn into legal issues or lost customers.
We combine manual testing with automated tools to catch different types of WCAG violations. Manual testing reveals problems that software can’t detect, such as confusing navigation flows or content that doesn’t make sense when read aloud. Automated scans identify technical issues like missing alternative text, insufficient colour contrast ratios or broken ARIA attributes.
During audits, we assess keyboard operability, screen reader compatibility and focus management across your website. We verify proper semantic markup and labelling on forms, review colour contrast against WCAG standards and test whether your heading hierarchy works logically for assistive technologies.
Our detailed reports explain exactly what we found and why it matters. We rank issues by impact and legal risk so you know what needs fixing first, with specific recommendations and WCAG conformance references included.
After we identify accessibility issues during our audit, we fix them to bring your website up to WCAG 2.2 AA standard. Our remediation process removes the barriers that prevent people from using your website effectively. The scope depends on what our audit reveals, but our work typically includes:
We handle all the technical code restructuring to make your website accessible permanently. However, future content additions require continued attention to accessibility guidelines, such as writing alt text for new images, to maintain WCAG standards.
Priority Pixels incorporates accessibility considerations throughout our website design process. Our approach plans for diverse user needs from the wireframing stage to ensure websites work for people using assistive technologies. We design navigation, forms, search boxes and other common interface elements to be easily identifiable and consistent across the website.
Our designers apply whitespace strategically to create clear visual separation between content sections. We space interactive elements adequately to meet touch target requirements while improving usability for all users. Typography selections maintain readability at different zoom levels, with sufficient line spacing to preserve clarity when users magnify text to 200%.
We test colour combinations with contrast checking tools during design to meet WCAG standards. Our team establishes visual hierarchy through typography, spacing and layout rather than relying solely on colour differences.
Prototyping includes testing with keyboard navigation and screen reader simulation to identify potential barriers before development begins. This creates more intuitive user experiences for everyone while preventing expensive accessibility fixes in the future.
The questions we hear most about website accessibility, from WCAG compliance to what an audit involves.
Website accessibility services ensure digital platforms are usable for all users, including those with disabilities. These services include accessibility audits, compliance remediation, ongoing monitoring and WCAG compliance implementation. By making websites accessible, businesses improve user experience, legal compliance and search rankings, creating a more inclusive digital presence.
Website accessibility ensures that all users, regardless of ability, can navigate and interact with online content. It improves usability, engagement and legal compliance, reducing the risk of lawsuits while enhancing brand reputation. A well-structured, accessible website also benefits SEO, increasing visibility in search results and attracting a wider audience.
WCAG (Web Content Accessibility Guidelines) is a set of international standards for digital accessibility. It ensures websites are perceivable, operable, understandable and robust for all users. Compliance with WCAG guidelines improves usability for individuals with disabilities, ensuring websites meet legal requirements such as the Equality Act 2010 and the Americans with Disabilities Act (ADA).
A website’s accessibility can be evaluated through audits, user testing and automated scans. Key indicators include screen reader compatibility, keyboard navigation, colour contrast and form accessibility. An accessibility audit identifies issues and provides a structured plan for remediation, ensuring websites meet WCAG standards and offer an inclusive experience.
An accessibility audit assesses a website’s compliance with WCAG guidelines by testing navigation, multimedia content, interactive elements and screen reader compatibility. The audit highlights areas requiring improvement and provides a detailed remediation plan. Regular audits help businesses maintain accessibility, improving usability and ensuring compliance with evolving digital accessibility standards.
Improving website accessibility enhances user experience, search rankings and customer engagement. Accessible websites attract a wider audience, ensuring all users, including those with disabilities, can interact with content easily. Businesses that prioritise accessibility also reduce legal risks, improve brand reputation and create a more inclusive digital presence.
WCAG compliance, accessibility audits, the Equality Act 2010, PSBAR 2018 and building websites that work for every user. Covers testing tools, remediation approaches and the specific accessibility responsibilities of public sector and healthcare organisations.
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Monica Johnson17/09/26
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Monica Johnson19/08/26
Prefer to talk it through? Call us on +44 1626 245 061 and speak to the team.
Know what you need and have a brief? Email it over to hello@prioritypixels.co.uk.
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