Reporting Dashboard

SEO reporting that sees what the others miss

The SEO views start with the obvious. Search Console query and page performance. GA4 sessions, key events and content data. Position Tracking with daily ranking checks across every keyword we are working on. A full Site Audit with a 0 to 100 health score, error, warning and notice breakdowns and trend lines so you can see whether things are getting better or worse.

Then comes the AI Traffic view, covering sessions from ChatGPT, Claude, Gemini, Perplexity and Copilot. The detection uses the native GA4 AI Assistant channel that Google rolled out in May 2026, with referrer matching as a fallback. It is the same view we use internally to track which content is pulling traffic from AI answers.

Paid media across every platform in one place

The paid media views pull from Google Ads, Microsoft Ads, LinkedIn Ads and Meta Ads directly. Campaign, ad group and keyword data for the search platforms. Campaign and ad set data for the social platforms. Spend, impressions, clicks, conversions and cost per conversion at every level.

On top of the raw data sits the analysis your account manager uses to actually optimise. Budget Pacing shows where each platform is against its monthly target. The Day of Week heatmap flags performance patterns the platforms’ own dashboards bury. Anomaly Callouts surface campaigns where spend or conversion volume has shifted outside normal range.

As a certified Google Partner agency, the team has access to beta features and account specialists. The reporting reflects how those are applied to your account.

WordPress monitoring with on-demand checks

Every WordPress website we host or maintain shows up in the reporting platform with a connection to the website itself. WordPress core version, every plugin and theme installed, current versus latest version, updates available and active status. A single Re-check button pulls fresh data from the website on demand so the reporting never goes stale.

For our SEO clients, we’ve added an additional layer. PageSpeed Insights runs alongside the WordPress data, giving Core Web Vitals and Lighthouse scores for the pages being optimised. Both are timestamped so you can see exactly when each metric was last refreshed.