SA Safety

Since 2018, the team at SA Safety has provided bespoke safety training to over 2,000 students from their dedicated training centre. Specialising in safety solutions for high-risk environments, particularly in the industrial and manufacturing sectors, their team members primarily come from emergency service backgrounds, such as the fire service, and possess extensive training and rescue experience.

Priority Pixels was initially engaged to help realign the SA Safety brand. Without clear guidelines, the brand was being represented inconsistently across various platforms. Our graphic design team created a comprehensive set of brand guidelines that defined the appropriate usage of the logo, fonts and colour palette, ensuring a cohesive visual identity.

With these brand guidelines established, we shifted our focus to enhancing the SA Safety website. Recognising the need for a dynamic online presence that reflects their recent growth and attracts new customers, we developed a website from the ground up. The new site features a well-structured page hierarchy that clearly outlines the range of training courses available.

Our design prioritises usability, ensuring that visitors can easily navigate through the information they need. The website incorporates responsive design principles, making it accessible across various devices and screen sizes. Additionally, we implemented intuitive features such as course filters, a user-friendly enrolment process, and easily accessible contact information.

This solid digital platform not only enhances SA Safety’s online visibility but also serves as a strategic tool for their future marketing efforts. By integrating SEO best practices, the website is optimised to reach a wider audience, ultimately supporting SA Safety’s mission to provide exceptional training in safety solutions.