Articles by Nathan Yendle
WooCommerce PPC: Choosing an Agency That Understands Ecommerce Ads
Running paid ads for an online store isn’t the same as running paid ads for a plumber or a law firm. The mechanics are...
Is Google Ads Worth it for B2B?
Can Google Ads actually work for B2B? We get this question constantly from businesses who’ve written off paid search as too transactional for their...
How to Set Up Google Shopping Ads for Maximum ROI
Forget everything you know about standard pay-per-click campaigns because Google Shopping Ads work completely differently. No keyword bidding, no text adverts. What matters here?...
Getting Results from Meta Ads in Professional Services
Trust isn’t something you can add to cart. Professional services face a completely different challenge on Meta because you’re asking strangers to hand over...
Microsoft Ads for Healthcare Providers: Driving Private and NHS Enquiries Efficiently
Most healthcare providers automatically reach for Google Ads when they need more patient enquiries or want to win NHS contracts. But whilst everyone’s fighting...
How to Build a B2B Lead Funnel Using Microsoft Ads
You can’t just fire Microsoft Ads at your target audience and expect miracles. Real success means figuring out how business buyers actually research, evaluate...
How to Retarget Effectively on Facebook & Instagram
Because they’ve already shown interest, these warm audiences convert way better than cold prospects seeing your ads for the first time. We’re talking about...
The SEO and Microsoft Ads Connection: Why Running Both Gets Better Results
When you run paid media and SEO together, they don’t just coexist. Most B2B businesses treat them like feuding siblings, running them separately and...
Facebook Ads for the Public Sector: How to Reach the Right Audience
Facebook Ads pack serious reach, but public sector teams can’t just dive in like commercial marketers. Community needs clash with accountability standards and regulatory...
Google Ads Remarketing for B2B: How It Drives Conversions
Most B2B buyers won’t convert the first time they visit your website. That’s just how it works. They’re comparing options, talking to colleagues, reading...
Microsoft Audience Ads: Reaching New Clients Beyond Search
Search advertising is a proven tactic for B2B lead generation, but it isn’t the only way to reach decision-makers. Microsoft Audience Ads allow you...
Meta Ads Budgeting: What B2B Marketers Need to Know
Meta advertising in B2B markets demands a completely different approach to budgeting than consumer campaigns. Your sales cycles run longer. Decision-makers are harder to...
What Makes a Good Google Ads Consultant?
Anyone can tick boxes about certifications and technical know-how, but that’s missing the point entirely. What you really need from Google Ads is someone...
Using LinkedIn Ads Analytics to Improve Campaign Results
Why chase organic visibility when you can reach decision-makers today? SEO takes months to build momentum, but LinkedIn’s paid platform puts your message directly...
Google’s February 2026 Discover Core Update Has Finished Rolling Out
Google’s February 2026 Discover core update has finished rolling out. The update completed on 27 February 2026, roughly 22 days after it began on...
Facebook Ads for B2B: What Works in 2026
Decision-makers across technology, healthcare and professional services are consuming business content on Facebook more than ever. B2B marketers who dismiss it as consumer-only? They...
Performance Max Gets Smarter: What UK Businesses Should Know
Google’s Performance Max bundles search, display, YouTube, Discover, Gmail and Maps into one AI-driven campaign. The catch that’s been frustrating UK businesses since launch...
Google Ads for Public Sector Organisations: Reaching Residents Through Paid Search
Public sector organisations face a different kind of marketing challenge to private businesses. Councils, NHS trusts, government agencies and housing associations are not trying...
Google Ads for Ecommerce: Driving Revenue Without Wasting Budget
Running Google Ads for an ecommerce store is straightforward in principle. You set a budget, pick your products, write some ad copy and wait...
Google AI Overviews and Shopping Ads: The New PPC Battleground
February 2026 data from Similarweb, highlighted by SEO consultant Aleyda Solis, shows a clear shift in how Google is distributing clicks across search results....
PPC Tracking After Third-Party Cookies: What Needs to Change
Third-party cookies have been the backbone of paid search conversion tracking for over a decade. They made it straightforward to follow a user from...
Instagram for B2B Marketing: When It Works and How to Get Results
Instagram isn’t what it used to be. Those perfectly curated lifestyle shots? Ancient history. B2B companies who’ve cottoned on to this are laughing all...
What a PPC Audit Reveals About Your B2B Ad Spend
Most B2B organisations running paid search campaigns have a general sense of whether they are getting results. Monthly reports show click volumes, cost per...
How to Improve Google Shopping Ads: Practical Optimisation Steps
Your Google Shopping ads aren’t performing as well as they could be. We see this all the time when businesses come to us for...
Microsoft’s AI Search Revolution: Why UK Businesses Need a Dual-Platform PPC Strategy
If your paid search strategy begins and ends with Google, you’re probably not alone. Most UK businesses default to Google Ads because that’s where...
LinkedIn Carousel Ads: Best Practices for B2B Engagement
Your B2B prospects scroll through LinkedIn at lightning speed. They’re drowning in sponsored content, generic sales pitches and hollow brand messaging. But LinkedIn Carousel...
Paid Media Strategy for SaaS: Balancing Brand Awareness and Direct Response
SaaS companies face a tension in their paid media strategy that most other businesses don’t encounter to the same degree. Direct response campaigns, the...
Google Ads Keyword Match Types Explained: Broad, Phrase and Exact
Keyword match types form the backbone of every Google Ads campaign that actually makes money. Get them wrong and your budget disappears into irrelevant...
Google’s February 2026 Discover Core Update and What to Expect
Google started rolling out the February 2026 Discover core update on 5 February. It’s the first core update to focus specifically on Google Discover...
Reaching Potential Customers in B2B: Digital Channels That Work
Most B2B companies know their ideal customer profile inside out. They understand the job titles, the industries and the pain points. Where things tend...
Google Search Ads Services: What Professional Management Should Include
Most businesses look at Google Search ads without understanding what they’re buying. They think professional Google Ads management services just means someone fiddling with...
Facebook Ads for B2B: Campaign Types That Generate Business Enquiries
Facebook appears wrong for B2B marketing at first glance, which is why selecting a specialist Facebook Ads agency makes such a difference. LinkedIn dominates...
LinkedIn Ads for Technology Companies: Targeting Technical Decision Makers
Technology companies selling complex products or services face a specific advertising challenge: the people who make buying decisions are often technical professionals who don’t...
Google Ads for Franchises: Managing Campaigns Across Multiple Locations
Single-location businesses don’t have to worry about what franchises deal with every day. Different competitive landscapes, varying customer search patterns, distinct local markets and...
B2B LinkedIn Ads: How to Choose the Right Agency for Your Campaigns
Most B2B companies throw money at LinkedIn ads and wonder why they’re not getting results. But here’s what they’re missing, the platform works brilliantly...
LinkedIn Ads Audit: What to Check Before Spending More Budget
Most B2B companies throw money at LinkedIn ads without checking if their campaigns work. The results speak for themselves, wasted budget and performance that...
Microsoft Search Ads: What Services Include and How to Evaluate Performance
Microsoft’s advertising network has been quietly eating into Google’s UK dominance. More businesses are waking up to this reality. Microsoft Ads management services help...
Microsoft Ads Management Services: What Good Account Management Looks Like
Too many businesses write off Microsoft Ads entirely. They think Google’s where all the action happens. Wrong assumption. Microsoft Ads management services can deliver...
Microsoft Ads for B2B: Why Bing Advertising Deserves Budget in Your Mix
Google Ads gets all the attention in B2B circles. Fair enough, considering Google’s stranglehold on search. But ignoring Microsoft Ads entirely? That’s leaving money...
LinkedIn Ads Audits: What to Check and How to Improve Campaign Performance
Most B2B companies throw money at LinkedIn ads and wonder why they’re not getting results. The problem isn’t LinkedIn as a platform, it’s that...
Google Display Ads Services: When Display Campaigns Make Sense for B2B
B2B marketers write off display advertising too quickly. They see it as scattergun marketing that can’t handle their complex sales processes. This thinking costs...
ChatGPT Is Now a Shopping Assistant and That Changes Everything for Ecommerce
OpenAI launched its Shopping Research feature at the end of November 2025, turning ChatGPT into a product discovery tool that researches, compares and recommends...
How Professional Services Firms Can Build Authority on LinkedIn
Professional services firms operate in a market where credibility is everything. An accountancy practice, a law firm, a management consultancy or an engineering advisory...
LinkedIn Ads for Construction: Reaching the Decision Makers
LinkedIn is the one social platform where construction decision makers are active and reachable. Project managers, quantity surveyors, architects, procurement leads and managing directors...
Microsoft Ads for Technology and SaaS: Reaching Enterprise Buyers on Bing
Most technology and SaaS companies pour their paid search budget into Google Ads and treat Microsoft Ads as an afterthought. Our guide to PPC...
Ecommerce PPC Management: What an Agency Should Handle and What to Review
Professional PPC management stops you burning cash on campaigns that look impressive but sell nothing. Every click costs money and every sale brings it...
Google Ads for Ecommerce: How to Structure Campaigns That Drive Sales
Thousands of products sit in your catalogue while profit margins dance around every single day. Seasonal shifts and trending topics completely change how customers...
PPC for Ecommerce: How Specialist Agencies Approach Online Retail Campaigns
Your stock vanishes overnight and budgets explode during busy periods. Managing ecommerce PPC feels like fighting a losing battle when you’re working with margins...
Google Shopping Ads Services: What Management Should Include
Amateur Shopping ad setups torch budgets faster than you can blink. Most companies watch their cash disappear into campaigns that make seasoned marketers weep...
Measuring Marketing ROI for Professional Services Firms
Professional services firms operate on reputation, relationships and referrals. Marketing’s role in that mix has always been harder to pin down than in sectors...
Instagram Ads for B2B: Creative Strategies That Deliver
B2B companies used to write off Instagram advertising completely. Professional audiences are consuming business content on the platform, mixing industry insights with their personal...
Google Ads for SaaS Companies: Reducing Cost Per Trial Sign-Up
Google Ads is one of the fastest ways for a SaaS company to put its product in front of buyers who are actively searching...
LinkedIn Ads: Choosing the Right Format for Your B2B Objectives
Decision-makers hang out on LinkedIn, which makes LinkedIn Ads brilliant for B2B marketing. The problem? Most businesses just pick whatever format looks familiar and...
Do B2B Companies Need a Paid Media Agency?
Paid media in B2B is a different discipline to consumer advertising. The audiences are smaller, the cost per click is higher and the margin...
Google Ads for Healthcare Providers: Compliance, Strategy and Results
Google treats advertising in the healthcare sector completely differently to everything else. Whilst you can throw together a campaign for a restaurant or accountancy...
How to Generate High-Quality B2B Leads with LinkedIn Ads
Google Ads and Facebook can’t touch LinkedIn for targeting precision in B2B advertising campaigns. You’re reaching people based on their actual job title, seniority...
PPC Landing Pages That Convert: Design and Copy Principles for Paid Traffic
Most PPC campaigns do not fail because of bad keyword selection or poor bidding strategy. They fail because the landing page does not convert....
How Much Does Google PPC Cost?
Every business gets a different answer when they ask “How much does Google PPC cost?” Your industry matters, your competition matters and your audience...
The Definitive Checklist for LinkedIn Ads Optimisation
Most B2B marketers can launch a LinkedIn campaign without breaking a sweat. But optimising them remains challenging. Budget gets allocated to ads whilst the...
Facebook Ads for Healthcare Providers: Reaching Patients Where They Are
Facebook remains one of the most effective paid media channels for healthcare providers looking to reach patients online. It complements the search-based strategies covered...
Getting More from the Microsoft Audience Network for B2B Campaigns
The Microsoft Audience Network sits alongside search campaigns as an option within the Microsoft Advertising platform, serving native ads across MSN, Outlook.com, Microsoft Edge...
How to Improve Your Google Ads Quality Score
Most advertisers ignore Quality Score completely, which is mental when you consider how much it controls your Google Ads performance. This single metric decides...
Microsoft Ads vs Google Ads: Which Platform Delivers Better Results for B2B?
Don’t think of Microsoft Ads and Google Ads as competitors you need to pick between. Google has the volume, but Microsoft serves professionally focused...
PPC for Private Healthcare: Managing Cost Per Patient Acquisition
Private healthcare in the UK is a competitive market for paid search. Patients searching for private consultations, elective procedures and specialist treatments are high-value...
PPC for Ecommerce: What to Look for in a Specialist Agency
You can’t just take someone who’s brilliant at B2B lead generation and expect them to nail ecommerce advertising. Product feeds, shopping campaigns, dynamic remarketing...
Google Shopping Ads: A Practical Guide to Getting Your Products Seen
Selling products online is one thing. Getting those products in front of the right people at the right moment is something else entirely. Google...
Google Ads vs Facebook Ads for B2B: Which is Better?
Which platform’s better? Wrong question. What you really need to know is which one fits your buying cycle, because a paid media strategy that...
Google Ads for Construction Companies: Targeting the Right Projects
Winning commercial construction work through Google Ads requires a different mindset from most pay-per-click campaigns. The people clicking your ads are not consumers comparing...
Instagram Ads for Healthcare Providers
NHS Trusts running health campaigns, private clinics showing off their services, specialist practices connecting with patients. Instagram advertising lets healthcare providers reach people where...
Microsoft Ads Agency: Why Bing Deserves Its Own Specialist
Most agencies treat Microsoft Ads like Google’s poor cousin, but that’s exactly why it works so well for the clients who get it right....
How to Choose a Meta Ads Agency: Facebook and Instagram Advertising Partners
Facebook and Instagram remain two of the most effective paid advertising platforms for UK businesses, but getting results from them requires more than boosting...
How to choose a PPC Agency
Your PPC spend either drives real business growth or it doesn’t. Simple as that. B2B companies and public sector organisations can’t afford campaigns that...
Facebook Ads Management Services: What to Expect from a Specialist Agency
Facebook remains one of the most powerful advertising platforms available to businesses of all sizes. With detailed audience targeting, flexible budgets and a range...
Using Microsoft Shopping Ads to Compete on Cost-Per-Click
If you’re running product ads and putting everything into Google Shopping, you’re probably paying more per click than you need to. Microsoft Shopping Ads...
The Definitive Checklist for Facebook Ads Optimisation
With over 10 million advertisers fighting for attention on Meta’s platforms, you can’t just throw money at Facebook Ads and hope for the best...
Paid Media for Professional Services: Choosing the Right Channels
Professional services firms operate in a market where trust, reputation and personal relationships carry more weight than any advertising campaign. Clients hiring a solicitor,...
Paid Media Services: What They Include and How to Measure Success
If you have ever felt that your advertising budget disappears into a black hole with little to show for it, you’re not alone. Paid...
How Google Ads Marketing Agencies Build Campaigns That Convert
Running Google Ads campaigns that actually deliver results takes more than choosing a few keywords and writing ad copy. It requires a structured approach...
Google Ads Scripts for B2B: Automating Reports, Alerts and Bid Adjustments
Google Ads scripts give B2B advertisers the ability to automate reporting, create custom alerts and adjust bids based on real performance data, all without...
Microsoft Ads for Professional Services: Lower CPCs and Higher-Quality Leads
Professional services firms spend heavily on Google Ads. Law firms, accountancy practices, management consultancies and architecture studios all compete for the same high-intent keywords...
LinkedIn Retargeting Ads: How to Re-Engage B2B Prospects Who Visited Your Site
Most B2B websites convert somewhere between 2% and 5% of their traffic. That means the vast majority of professionals who visit your site, read...
Google PPC Agency: What Good Management Looks Like in Practice
Choosing a Google PPC agency is one of those decisions that can quietly shape the trajectory of your business. Get it right and you...
PPC for Shipping Companies: Paid Search in a Specialist B2B Market
Paid search advertising gives shipping and maritime companies a direct route to the people searching for their services. Unlike brand awareness campaigns or social...
LinkedIn Ads for Public Sector: Effective Strategies
Why struggle with social platforms that treat your policy announcements like they’re competing with cat videos? LinkedIn advertising gives public sector organisations something different:...
LinkedIn Ads for Professional Services Firms: Proven Strategies
If you’re a professional services firm, LinkedIn gives you something no other platform really can. Direct access to the people who actually commission work....
Microsoft Ads for Shipping and Maritime: An Overlooked Channel for B2B Enquiries
Most shipping and maritime companies that invest in paid search start with Google Ads. That makes sense. Google handles the majority of search traffic...
Is Microsoft Advertising Worth the Investment?
Most B2B marketing budgets go straight to Google Ads without a second thought. Google dominates paid search. That dominance has created a blind spot....
How LinkedIn Ads Targeting Works
What sets LinkedIn apart? It’s built on real professional data, not guesswork about what someone might be interested in. Every time a user updates...
Google Ads for Professional Services: Managing Cost Per Lead in Competitive Markets
Professional services firms operate in some of the most expensive Google Ads markets in the UK. Solicitors, accountants, architects, financial advisers and consultancies all...
LinkedIn Ads for Shipping and Maritime: Connecting with Industry Decision Makers
LinkedIn offers shipping and maritime companies something that most advertising channels lack: direct access to the professionals who influence purchasing decisions. Fleet managers, technical...
What to Expect from a Google Ads Audit
Don’t wait until your Google Ads campaigns crash and burn to get an audit. Think of it as an MOT for your advertising spend,...
A B2B Guide to Google Ads Campaign Structure
Scattered keywords across vague campaigns? You’re just burning budget. B2B Google Ads work when your structure actually matches what matters to your business. Sure,...
Facebook Ads for Technology and SaaS Companies: Reaching Technical Buyers
The technology companies that get the best results from Facebook Ads are the ones that treat the platform as a content channel rather than...
Google Ads for Shipping and Maritime Companies: Reaching Procurement Teams
Google Ads can be a powerful channel for shipping and maritime companies, but only when the campaigns are built around how the industry operates....
How to Audit and Optimise Your Microsoft Ads Campaigns
Your Microsoft Ads campaigns probably started strong. Decent returns, qualified leads trickling in, everything looking promising. But what happens next is all too familiar:...
LinkedIn Integration in Microsoft Ads: A Targeting Powerhouse for B2B Campaigns
Google Ads captures search intent well, but Microsoft Ads does something different entirely. It connects directly to LinkedIn’s professional database, which means you’re targeting...
LinkedIn Advertising Strategy for B2B: Building a Campaign Framework That Works
LinkedIn has become the default advertising platform for B2B companies that need to reach professional buyers. The audience is already there: senior decision makers,...
How to Rank in AI Search Results
Those old algorithms that got excited about keyword stuffing and dodgy link schemes? They’re dead. What we’ve got now reads content like a human...
ChatGPT Launches Direct Shopping with Instant Checkout
OpenAI has announced that ChatGPT users in the United States can now buy products directly through chat conversations. The feature, called Instant Checkout, removes...
10 Common Google Ads Mistakes (and How to Avoid Them)
Setting up Google Ads looks dead simple on paper. Pick keywords, write copy, throw money at it and watch the leads roll in. Except...
Microsoft Performance Max Campaigns: What B2B Marketers Need to Know
Think of Microsoft Performance Max as your one-stop shop for advertising across their entire network. No more juggling separate campaigns for search, display and...
PPC for Construction Companies: Getting the Most from Paid Search
Paid search gives construction companies a way to appear in front of buyers at the exact moment they’re looking for a contractor, supplier or...
Microsoft Ads for Construction: An Overlooked Channel for Trade Enquiries
Most construction companies running paid search campaigns focus entirely on Google. That makes sense given Google’s market share, but it means they’re ignoring a...
Why LinkedIn Ads Should Be Essential in Your Healthcare Marketing Mix
Generic marketing messages bounce off healthcare professionals like rain off a windscreen. As an agency providing paid media for healthcare organisations, we see this...
Why Cloudflare Blocked Perplexity AI
Cloudflare has taken the unusual step of delisting and actively blocking Perplexity AI from crawling websites after discovering the company was using stealth tactics...
Google Core Update: What to Expect in July 2025
Another Google Update has been announced, now happening in July 2025 – earlier than originally anticipated. Google has said that this core update may...
The European Accessibility Act: What UK Businesses Need to Know
28 June 2025. That’s when the European Accessibility Act kicks in, bringing fresh legal requirements for websites and digital services right across the EU....
Microsoft Build 2025
What The New AI Agents Mean For Your Business Microsoft Build 2025 took place in Seattle from 19 to 22 May and as expected,...
Google I/O 2025: What Gemini’s AI Upgrades Mean For Your Digital Strategy
Google’s I/O 2025 conference showed just how quickly AI is becoming part of everything from search visibility to content creation and development workflows. For...
What You Need to Know from Google Marketing Live 2025
Google Marketing Live is Google’s annual showcase of new product developments and features across its advertising ecosystem. As expected, the focus this year was...
What the 2024 Google Ads Safety Report Means for Advertisers
Google has published its 2024 Ads Safety Report, outlining how it responded to misuse, fraud and policy violations over the past year. If you...
Google Ads Trends 2025: What Matters Right Now
Google Ads Trends 2025 are already taking shape and the focus this year is sharper than ever: cleaner data, smarter automation and real outcomes....
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