Nathan Yendle, Author at Priority Pixels

Display Advertising Services: How Banner and Programmatic Ads Fit into B2B

Display advertising services have long been associated with consumer brands and flashy banner campaigns, but they deserve a closer look from B2B marketers too....

Nathan Yendle29/10/26

How OpenAI’s GPT-6 Sol and Luna Models Affect Business Content and Marketing

GPT-6 Sol and Luna halve OpenAI's prices. What the new models mean for AI content, marketing teams and visibility in AI search.

Nathan Yendle29/10/26

LinkedIn Ads Agency: What to Look for When Choosing a B2B Partner

Choosing a LinkedIn Ads agency is one of those decisions that can shape the direction of your B2B marketing. The platform offers something no...

Nathan Yendle26/10/26

ChatGPT Ads: What They Are and How Advertising in ChatGPT Works

ChatGPT Ads are paid placements shown inside ChatGPT, OpenAI’s AI assistant, sitting underneath an answer and clearly labelled as sponsored. They’re matched to the...

Nathan Yendle23/10/26

Google’s AI Content Labels and What Advertisers Must Disclose

Google Ads AI content labels explained for UK advertisers. Where labels show, what the ASA expects and why EU campaigns need more care.

Nathan Yendle23/10/26

Google Ads Management: How to Choose an Agency That Protects Your Budget

Spending money on Google Ads without the right expertise behind it is one of the fastest ways to drain a marketing budget. Whether you...

Nathan Yendle22/10/26

Healthcare PPC Agency: What to Look for in a Compliant Ads Partner

Most agencies will happily take your healthcare budget and run the same tired campaigns they’d use for any other sector. But healthcare advertising? That’s...

Nathan Yendle21/10/26

Google Ads Lead Forms Now Support Lead Scoring

Google Ads lead form lead scoring lets you mark qualifying answers. How to write qualifying questions and feed scores into bidding.

Nathan Yendle20/10/26

SEO and PPC Agency: How Running Both Channels Together Improves Performance

Most businesses running digital marketing campaigns will eventually face a familiar question: should we invest in SEO, PPC or both? The answer, more often...

Nathan Yendle19/10/26

Google Ads Reps and Which Recommendations to Accept

A Google Ads rep has called with recommendations. How to judge each one against your goals and test changes before you accept them.

Nathan Yendle12/10/26

How to Deal With Google Ads Click Fraud and Invalid Traffic

Google Ads click fraud explained, from invalid clicks and credits to investigations, IP exclusions and fake lead prevention.

Nathan Yendle02/10/26

Instagram Ads for B2B: Creative Strategies That Deliver

B2B companies used to write off Instagram advertising completely. Professional audiences are consuming business content on the platform, mixing industry insights with their personal...

Nathan Yendle01/10/26

Why Microsoft Ads Is Not Spending Your Budget

When Microsoft Ads is not spending your budget, the cause usually shows up somewhere in the account, from a payment hold or a paused...

Nathan Yendle01/10/26

Construction Case Studies: How Detailed Project Evidence Wins Tenders

In construction procurement, trust is built on evidence. Every main contractor, specialist subcontractor and civil engineering firm knows that winning tenders depends on demonstrating...

Nathan Yendle30/09/26

Google Ads for SaaS Companies: Reducing Cost Per Trial Sign-Up

Google Ads is one of the fastest ways for a SaaS company to put its product in front of buyers who are actively searching...

Nathan Yendle29/09/26

Choosing an Ecommerce PPC Agency: What to Look For

An ecommerce PPC agency plans and manages paid search and shopping campaigns for online retailers, built around product feeds and revenue rather than keyword...

Nathan Yendle28/09/26

Choosing a ChatGPT Ads Agency: What to Ask Before You Sign

Choosing a ChatGPT Ads agency is harder than choosing an agency for Google Ads and the reason is simple. Nobody has years of results...

Nathan Yendle28/09/26

Why Microsoft Ads Are Disapproved and How to Fix Them

A disapproved ad in Microsoft Advertising is an ad, keyword, asset or extension that has failed editorial review against Microsoft’s advertising policies, so it...

Nathan Yendle28/09/26

PPC Advertising Agency: How to Tell If Yours Is Performing

Choosing a PPC management services for UK businesses is one thing. Knowing whether your agency is delivering results is something else entirely. Plenty of...

Nathan Yendle28/09/26

Microsoft Advertising Account Suspended and How to Get It Back

A Microsoft Advertising account suspension stops ads running and often arrives with very little explanation. The route back depends on which kind of block...

Nathan Yendle25/09/26

Meta Pixel Not Tracking Conversions

When a Meta Pixel stops tracking conversions, campaigns lose the signal Meta uses to decide who sees each ad and reports stop showing which...

Nathan Yendle25/09/26

Google Ads Account Suspended for Circumventing Systems

A Google Ads account suspended for circumventing systems stops serving every ad at once, usually with no warning and little detail about what Google...

Nathan Yendle24/09/26

LinkedIn Ad Formats: Choosing the Right Format for B2B Objectives

LinkedIn ad formats are the creative types you can run through Campaign Manager, from single image and video ads in the feed to Message...

Nathan Yendle24/09/26

ChatGPT Ads for B2B: Targeting, Tracking and Whether to Test

Many B2B buyers now open ChatGPT before they open a supplier’s website. They ask it to explain a problem and compare approaches, then arrive...

Nathan Yendle23/09/26

Why Your Google Ads Are Not Showing

When Google Ads are not showing, the cause is almost always visible inside the account, in a status message, a billing notice, a targeting...

Nathan Yendle23/09/26

Healthcare PPC: Paid Search Strategies for Medical Providers

For medical providers looking to attract new patients, paid search advertising offers one of the most direct routes to visibility. Unlike organic search, which...

Nathan Yendle23/09/26

What Limited by Budget and Eligible Limited Mean in Google Ads

A Google Ads campaign marked Limited by budget is still running, but Google is holding its ads back because the daily budget cannot cover...

Nathan Yendle23/09/26

Do B2B Companies Need a Paid Media Agency?

Paid media in B2B is a different discipline to consumer advertising. The audiences are smaller, the cost per click is higher and the margin...

Nathan Yendle21/09/26

Problems Importing Google Ads Campaigns Into Microsoft Advertising

Importing Google Ads campaigns into Microsoft Advertising saves rebuilding an account by hand, but the copy that lands on the Microsoft side is rarely...

Nathan Yendle21/09/26

Why Your Meta Ads Are Not Delivering

Meta ads stop delivering for a short list of reasons. Ads Manager shows which one applies if you know where to look. The cause...

Nathan Yendle21/09/26

Why LinkedIn Ads Bring Low Quality Leads

Low quality leads from LinkedIn Ads rarely mean the platform is the wrong channel. They usually trace back to a handful of settings that...

Nathan Yendle18/09/26

How Much Do ChatGPT Ads Cost? Pricing, Minimum Spend and Budgets

ChatGPT Ads cost is decided by an auction rather than a rate card. OpenAI now publishes enough of its pricing rules for a UK...

Nathan Yendle18/09/26

LinkedIn Insight Tag Not Tracking Conversions

When the LinkedIn Insight Tag is not tracking conversions, the fault usually sits in the tag itself, the conversion rule, the tracking method, the...

Nathan Yendle18/09/26

How to Generate High-Quality B2B Leads with LinkedIn Ads

Google Ads and Facebook can’t touch LinkedIn for targeting precision in B2B advertising campaigns. You’re reaching people based on their actual job title, seniority...

Nathan Yendle18/09/26

Why Performance Max Is Wasting Your Budget

Performance Max wastes budget when it optimises towards the wrong outcome or serves where nobody meant it to. Both problems usually trace back to...

Nathan Yendle16/09/26

What High-Quality B2B Content Looks Like and How to Produce It

B2B companies spend considerable time and budget producing content that never generates a single enquiry. The blog fills up with articles, the social feeds...

Nathan Yendle15/09/26

ChatGPT Ads in the UK: What UK Advertisers Need to Know

ChatGPT ads are live in the UK and UK businesses can now buy them through OpenAI’s own Ads Manager. The practical questions for B2B...

Nathan Yendle15/09/26

Microsoft Ads Conversion Tracking Not Working

When Microsoft Ads conversion tracking is not working, the cause is nearly always the UET tag, the conversion goal settings, missing consent signals or...

Nathan Yendle14/09/26

PPC Landing Pages That Convert: Design and Copy Principles for Paid Traffic

Most PPC campaigns do not fail because of bad keyword selection or poor bidding strategy. They fail because the landing page does not convert....

Nathan Yendle14/09/26

Facebook Ad Account Disabled and How to Appeal

A Facebook ad account disabled by Meta stops every campaign it runs. The notice that arrives with it rarely explains much beyond the type...

Nathan Yendle14/09/26

Why Meta Rejects Healthcare Ads

Healthcare advertisers meet more of Meta’s advertising policies than most, because health sits under several of those policies at once. A single ad for...

Nathan Yendle11/09/26

Why Your LinkedIn Ads Are Not Spending

LinkedIn ads that are not spending usually trace back to a short list of causes. Campaign Manager records most of them in a status...

Nathan Yendle11/09/26

Can Your Business Advertise on ChatGPT? Eligibility, Policies and What It Takes

Most businesses can advertise on ChatGPT, UK companies included, provided the business being billed is based in a country OpenAI supports and what it...

Nathan Yendle10/09/26

SaaS Content Marketing: Building a Strategy That Supports Product Growth

SaaS businesses have figured out something that traditional advertisers are still missing. Our guide on content marketing that drives pipeline for technology companies covers...

Nathan Yendle10/09/26

Paid Search Agency or In-House Team: How to Decide What Works

Your specific business circumstances matter more than any comparison grid can capture. The table shows the core differences, but choosing between them gets more...

Nathan Yendle09/09/26

Google Ads Conversion Tracking Not Working

When Google Ads conversion tracking stops working, campaigns keep spending while the data that guides bidding goes quiet or starts to mislead. Automated bid...

Nathan Yendle09/09/26

Google Ads Launches Local Customer Optimisation for UK Retailers

Google Ads introduces Local Customer Optimisation in Performance Max and simplified Store Sales measurement for UK retailers driving in-store purchases.

Nathan Yendle09/09/26

Advertising on ChatGPT: What’s Involved Before Your First Ad Goes Live

Advertising on ChatGPT looks simple from the outside, with a short title, a line of copy, an image and a link shown below a...

Nathan Yendle07/09/26

What a PPC Management Agency Should Be Doing for Your Business

If you’re spending money on paid search, you have every right to expect more than a monthly PDF and a pat on the back....

Nathan Yendle04/09/26

Should You Pause Your Branded Search Campaigns

Should you pause branded search campaigns to save budget? How to test it safely and when brand ads earn their place in Google Ads.

Nathan Yendle04/09/26

How Much Does Google PPC Cost?

Every business gets a different answer when they ask “How much does Google PPC cost?” Your industry matters, your competition matters and your audience...

Nathan Yendle03/09/26

Healthcare Content Marketing: Building Trust While Staying Compliant

Healthcare content marketing? The stakes are higher than anywhere else. What you write could change how someone approaches their health and that’s not something...

Nathan Yendle02/09/26

What to Look for in a Facebook Ads Agency for B2B Campaigns

Facebook remains one of the most powerful advertising platforms available to B2B marketers, but getting genuine results from it requires more than putting spend...

Nathan Yendle01/09/26

The Definitive Checklist for LinkedIn Ads Optimisation

Most B2B marketers can launch a LinkedIn campaign without breaking a sweat. But optimising them remains challenging. Budget gets allocated to ads whilst the...

Nathan Yendle28/08/26

Facebook Ads for Healthcare Providers: Reaching Patients Where They Are

Facebook remains one of the most effective paid media channels for healthcare providers looking to reach patients online. It complements the search-based strategies covered...

Nathan Yendle26/08/26

Getting More from the Microsoft Audience Network for B2B Campaigns

The Microsoft Audience Network sits alongside search campaigns as an option within the Microsoft Advertising platform, serving native ads across MSN, Outlook.com, Microsoft Edge...

Nathan Yendle25/08/26

How to Improve Your Google Ads Quality Score

Most advertisers ignore Quality Score completely, which is mental when you consider how much it controls your Google Ads performance. This single metric decides...

Nathan Yendle21/08/26

How to Choose a Google Ads Agency: What UK Businesses Should Look For

Choosing the right Google Ads agency can make or break your paid search investment. For UK businesses spending thousands each month on pay-per-click advertising,...

Nathan Yendle20/08/26

Microsoft Ads vs Google Ads: Which Platform Delivers Better Results for B2B?

Don’t think of Microsoft Ads and Google Ads as competitors you need to pick between. Google has the volume, but Microsoft serves professionally focused...

Nathan Yendle18/08/26

PPC for Private Healthcare: Managing Cost Per Patient Acquisition

Private healthcare in the UK is a competitive market for paid search, which makes PPC for healthcare providers a question of cost control as...

Nathan Yendle13/08/26

Content Optimisation: How to Improve What You Have Already Published

Publishing content is only half the job. The other half and arguably the more important half, is making sure that content continues to perform....

Nathan Yendle12/08/26

Google Shopping Ads: A Practical Guide to Getting Your Products Seen

Selling products online is one thing. Getting those products in front of the right people at the right moment is something else entirely. Google...

Nathan Yendle11/08/26

Google Ads vs Facebook Ads for B2B: Which is Better?

Which platform’s better? That is the wrong question to ask. What you really need to know is which one fits your buying cycle, because...

Nathan Yendle07/08/26

Planning a B2B Content Calendar That Actually Drives Results

Most B2B organisations have tried running a content calendar at some point. A shared spreadsheet gets set up, a few blog post ideas get...

Nathan Yendle04/08/26

Microsoft Ads Agency: Why Bing Deserves Its Own Specialist

Microsoft Ads is often treated as an afterthought to Google Ads, which is why it performs so well for the advertisers who manage it...

Nathan Yendle04/08/26

Content Decay: How to Identify and Fix Declining Blog Performance

A blog post that ranked on the first page of Google for two years and brought in steady traffic every month can quietly slip...

Nathan Yendle03/08/26

How to Choose a Meta Ads Agency: Facebook and Instagram Advertising Partners

Facebook and Instagram remain two of the most effective paid advertising platforms for UK businesses, but getting results from them requires more than promoting...

Nathan Yendle31/07/26

Instagram Ads for Healthcare Providers: Reaching Patients Within the Rules

Instagram ads for healthcare providers can reach patients effectively in the UK, provided every campaign works within three sets of rules at once. Those...

Nathan Yendle29/07/26

How to choose a PPC Agency

Your PPC spend either drives real business growth or it doesn’t, which is why knowing how to choose a PPC agency matters. B2B companies...

Nathan Yendle28/07/26

SEO Content Writing: What an Agency Does and What It Should Deliver

SEO content writing is the practice of planning and writing web content so that it answers what people are searching for, earns visibility in...

Nathan Yendle23/07/26

Using Microsoft Shopping Ads to Compete on Cost-Per-Click

If you’re running product ads and putting everything into Google Shopping, you’re probably paying more per click than you need to. Microsoft Shopping Ads...

Nathan Yendle23/07/26

Google Enables Local Inventory Ads by Default in Shopping Campaigns

Google mandates Local Inventory Ads for all Shopping campaigns from 31 August 2026. Priority Pixels explains the API changes UK retailers must implement.

Nathan Yendle21/07/26

Facebook Ads Checklist: How to Optimise Your Campaigns

A Facebook Ads checklist is a structured set of checks covering objective, account structure, budget, audiences, creative, tracking and reporting, worked through before launch...

Nathan Yendle20/07/26

Content Decay in 2026: Why Your Best Pages Are Losing Traffic

The best-performing pages you published two years ago will not still be the best-performing pages you have in two years time. Organic traffic drops,...

Nathan Yendle20/07/26

What Content Strategy Services Include and When You Need Them

Everything connects. Your keyword mapping falls flat without audience research backing it up. Skip the content audit and you’ll either duplicate work or miss...

Nathan Yendle17/07/26

Paid Media for Professional Services: Choosing the Right Channels

Professional services firms operate in a market where trust, reputation and personal relationships carry more weight than any advertising campaign. Clients hiring a solicitor,...

Nathan Yendle17/07/26

Content Marketing for Shipping and Maritime: Building Credibility in a Technical Sector

Shipping is one of those industries where your reputation is built on what you have done, not what you say you can do. Procurement...

Nathan Yendle15/07/26

Hiring a Content Marketing Agency for B2B: Is It Worth It?

B2B content marketing is one of those disciplines that looks deceptively simple from the outside. You write articles, publish them on your website and...

Nathan Yendle14/07/26

Paid Media Services: What They Include and How to Measure Success

If you have ever felt that your advertising budget disappears into a black hole with little to show for it, many other businesses feel...

Nathan Yendle14/07/26

How Google Ads Marketing Agencies Build Campaigns That Convert

Running Google Ads campaigns that deliver results takes more than choosing a few keywords and writing ad copy. It requires a structured approach built...

Nathan Yendle10/07/26

Google Ads Scripts for B2B: Automating Reports, Alerts and Bid Adjustments

Google Ads scripts give B2B advertisers the ability to automate reporting, create custom alerts and adjust bids based on real performance data, all without...

Nathan Yendle07/07/26

Microsoft Ads for Professional Services: Lower CPCs and Higher-Quality Leads

Professional services firms spend heavily on Google Ads. Law firms, accountancy practices, management consultancies and architecture studios all compete for the same high-intent keywords...

Nathan Yendle03/07/26

Content Marketing for Professional Services: Building Trust Before the First Meeting

Professional services firms sell something that cannot be tested before it is purchased. A client appointing a solicitor, an accountancy practice or a management...

Nathan Yendle03/07/26

Content Marketing for Construction: Building Authority That Wins Work

The construction industry has historically been one of the slowest sectors to adopt digital marketing. Most firms still rely on word of mouth, repeat...

Nathan Yendle01/07/26

LinkedIn Retargeting Ads: How to Re-Engage B2B Prospects Who Visited Your Website

Most B2B websites convert somewhere between 2% and 5% of their traffic. That means the vast majority of professionals who visit your site, read...

Nathan Yendle30/06/26

Google PPC Agency: What Good Management Looks Like in Practice

Choosing a Google PPC agency is one of those decisions that can quietly shape the trajectory of your business. Get it right and you...

Nathan Yendle25/06/26

PPC for Shipping Companies: Paid Search in a Specialist B2B Market

Paid search advertising gives shipping and maritime companies a direct route to the people searching for their services. Unlike brand awareness campaigns or social...

Nathan Yendle24/06/26

Choosing a B2B Content Marketing Agency: What Sets the Good Ones Apart

Finding the right B2B content marketing agency can feel like searching for a needle in a haystack. There are plenty of agencies out there...

Nathan Yendle23/06/26

LinkedIn Ads for Professional Services Firms: Proven Strategies

LinkedIn Ads for professional services firms offer something no other platform really can. Direct access to the people who commission work. While LinkedIn Ads...

Nathan Yendle22/06/26

Is Microsoft Advertising Worth the Investment?

Most B2B marketing budgets go straight to Google Ads without a second thought, because Google dominates paid search. That dominance has created a blind...

Nathan Yendle18/06/26

LinkedIn Ads for Public Sector: Effective Strategies

Why struggle with social platforms that treat your policy announcements like they’re competing with cat videos? LinkedIn advertising gives public sector organisations something different:...

Nathan Yendle17/06/26

Microsoft Ads for Shipping and Maritime: An Overlooked Channel for B2B Enquiries

Most shipping and maritime companies that invest in paid search start with Google Ads. That makes sense. Google handles the majority of search traffic...

Nathan Yendle17/06/26

Google Ads for Professional Services: Managing Cost Per Lead in Competitive Markets

Professional services firms operate in some of the most expensive Google Ads markets in the UK. Solicitors, accountants, architects, financial advisers and consultancies all...

Nathan Yendle15/06/26

How Offline Conversions Fix B2B Google Ads

Offline conversion upload is the single biggest fix for over-reporting B2B Google Ads. Here is what it does, how to wire it up to...

Nathan Yendle12/06/26

Google Ads Audit and Health Check: What It Checks and What to Expect

A Google Ads audit, often called a Google Ads health check, is a structured review of an account’s setup, spending and tracking that shows...

Nathan Yendle12/06/26

LinkedIn Ads Targeting: Every Option Explained for B2B

LinkedIn Ads targeting is the set of controls in Campaign Manager that decides which LinkedIn members see your ads, based on where they are,...

Nathan Yendle11/06/26

LinkedIn Ads for Shipping and Maritime: Connecting with Industry Decision Makers

LinkedIn offers shipping and maritime companies something that most advertising channels lack: direct access to the professionals who influence purchasing decisions. Fleet managers, technical...

Nathan Yendle09/06/26

White Papers for B2B Marketing: Are They Still Worth It?

Marketing white papers have been part of the B2B toolkit for decades. Long before content marketing had a name, businesses were publishing detailed technical...

Nathan Yendle09/06/26

A B2B Guide to Google Ads Campaign Structure

Scattered keywords across vague campaigns? You’re just burning budget. B2B Google Ads work when your structure matches what matters to your business. Your organic...

Nathan Yendle08/06/26

Facebook Ads for Technology and SaaS Companies: Reaching Technical Buyers

With Facebook Ads for tech companies, the ones that get the strongest results treat the platform as a content channel rather than a direct...

Nathan Yendle05/06/26

Google Ads Healthcare Policy and Certification for UK Providers

Google Ads for healthcare runs under its own rulebook, which decides what can be advertised, who has to be certified and which countries an...

Nathan Yendle05/06/26

Content Strategy for Public Sector Organisations: Clear Communication at Scale

Most public sector organisations publish a lot of content. Council websites alone can run to thousands of pages, covering everything from bin collections to...

Nathan Yendle03/06/26

What Google’s New AI Search Reporting Cannot Yet Measure

Google has begun testing a Search Generative AI Performance report in Google Search Console, currently limited to a subset of UK website owners. It...

Nathan Yendle03/06/26

Google May 2026 Core Update: Rollout Complete

Google has confirmed that the May 2026 core update completed its rollout on 2 June 2026, according to the Google Search Status Dashboard. The...

Nathan Yendle03/06/26

PPC for Technology Companies: Paid Search Strategy for B2B Tech and SaaS

Running PPC for IT companies and other technology businesses is a different discipline from running it for a retailer or a professional services firm....

Nathan Yendle29/05/26

Google Ads for Shipping and Maritime Companies: Reaching Procurement Teams

Google Ads can be a powerful channel for shipping and maritime companies, but only when the campaigns are built around how the industry operates....

Nathan Yendle27/05/26

LinkedIn Integration in Microsoft Ads: A Targeting Powerhouse for B2B Campaigns

Google Ads captures search intent well, but Microsoft Ads does something different entirely. It connects directly to LinkedIn’s professional database, which means you’re targeting...

Nathan Yendle26/05/26

Google Marketing Live 2026: what applies to B2B

Google Marketing Live 2026 ran on 20 May. Across a 48-hour window, Google also shipped an AI-first Search redesign at I/O and the May...

Nathan Yendle22/05/26

How to Audit and Optimise Your Microsoft Ads Campaigns

Your Microsoft Ads campaigns probably started strong and a regular Microsoft Ads audit is what keeps them that way. Healthy returns, qualified leads trickling...

Nathan Yendle22/05/26

How to Rank in AI Search Results

Those old algorithms that got excited about keyword stuffing and manipulative link schemes? They’re dead. What we’ve got now reads content like a human...

Nathan Yendle21/05/26

LinkedIn Advertising Strategy for B2B: Building a Campaign Framework That Works

LinkedIn has become the default advertising platform for B2B companies that need to reach professional buyers. The audience is already there: senior decision makers,...

Nathan Yendle19/05/26

Google Analytics Adds AI Assistant Channel Group

Google has added a new default channel group to Google Analytics called AI Assistant, giving GA4 property owners automatic separation between traffic from chatbots...

Nathan Yendle15/05/26

10 Common Google Ads Mistakes in 2026

Setting up Google Ads looks simple on paper. Pick keywords, write copy, throw money at it and watch the leads roll in. Except that’s...

Nathan Yendle13/05/26

Microsoft Performance Max Campaigns: What B2B Marketers Need to Know

Microsoft Performance Max is an automated campaign type in Microsoft Advertising that runs search, native, display, audience and shopping ads from a single campaign,...

Nathan Yendle13/05/26

PPC for Construction Companies: Getting the Most from Paid Search

PPC for construction companies puts a business in front of buyers at the exact moment they’re looking for a contractor, supplier or specialist. Getting...

Nathan Yendle11/05/26

Microsoft Ads for Construction: An Overlooked Channel for Trade Enquiries

Most construction companies running paid search campaigns focus entirely on Google. That makes sense given Google’s market share, but it means they’re ignoring a...

Nathan Yendle08/05/26

Why Your Brand Needs Copywriting Services

Eight seconds. That’s how long Microsoft research says you’ve got before prospects bounce. SEO gets them through the door but proper copywriting keeps them...

Nathan Yendle08/05/26

Why LinkedIn Ads Should Be Essential in Your Healthcare Marketing Mix

Generic marketing messages rarely register with healthcare professionals. As an agency providing paid media for healthcare organisations, we see this constantly. NHS trusts, private...

Nathan Yendle06/05/26

WooCommerce PPC: Choosing an Agency That Understands Ecommerce Ads

Running paid ads for an online store isn’t the same as running paid ads for a plumber or a law firm. The mechanics are...

Nathan Yendle28/04/26

SEO Content Strategy: Beyond Keywords

Keyword placement on its own stopped being an SEO content strategy some time ago. Effective SEO now connects user intent with business objectives through...

Nathan Yendle28/04/26

Is Google Ads Worth It for B2B? When It Works and When It Does Not

Google Ads is worth it for most B2B organisations when their buyers search for the problem they solve, the value of a customer comfortably...

Nathan Yendle23/04/26

How to Set Up Google Shopping Ads for Maximum ROI

Forget everything you know about standard pay-per-click campaigns because Google Shopping Ads work completely differently. No keyword bidding, no text adverts. What matters here?...

Nathan Yendle22/04/26

Getting Results from Meta Ads in Professional Services

Trust isn’t something you can add to cart. Professional services face a completely different challenge on Meta because you’re asking strangers to hand over...

Nathan Yendle20/04/26

Microsoft Ads for Healthcare Providers: Driving Private and NHS Enquiries Efficiently

Most healthcare providers automatically reach for Google Ads when they need more patient enquiries or want to win NHS contracts. But whilst everyone’s fighting...

Nathan Yendle16/04/26

How to Build a B2B Lead Funnel Using Microsoft Ads

You can’t just fire Microsoft Ads at your target audience and expect miracles. Real success means figuring out how business buyers research, evaluate and...

Nathan Yendle15/04/26

Facebook and Instagram Retargeting: How to Do It Well

Facebook retargeting shows ads on Facebook and Instagram to people who have already visited your website, watched your videos or engaged with your profiles,...

Nathan Yendle10/04/26

The SEO and Microsoft Ads Connection: Why Running Both Gets Better Results

When you run paid media and SEO together, they don’t just coexist. Most B2B companies treat SEO and Microsoft Ads like feuding siblings, running...

Nathan Yendle09/04/26

Facebook Ads for the Public Sector: How to Reach the Right Audience

Facebook Ads pack serious reach, but public sector teams can’t just dive in like commercial marketers. Community needs clash with accountability standards and regulatory...

Nathan Yendle08/04/26

How Do You Optimise a Blog Post?

Will anyone find that blog post you’ve just polished to perfection? Hours of crafting, double-checking every paragraph, making sure the arguments flow just right....

Nathan Yendle07/04/26

Google Ads Remarketing for B2B: How It Drives Conversions

Most B2B buyers won’t convert the first time they visit your website. That’s just how it works. They’re comparing options, talking to colleagues, reading...

Nathan Yendle06/04/26

Microsoft Audience Ads: Reaching New Clients Beyond Search

Search advertising is a proven tactic for B2B lead generation, but it isn’t the only way to reach decision-makers. Microsoft Audience Ads allow you...

Nathan Yendle02/04/26

Meta Ads Budgeting: What B2B Marketers Need to Know

Setting a Meta Ads budget for B2B demands a completely different approach from budgeting for consumer campaigns. Your sales cycles run longer. Decision-makers are...

Nathan Yendle27/03/26

What Makes a Good Google Ads Consultant and How to Choose One

A Google Ads consultant is a specialist who audits, plans and manages Google Ads accounts on behalf of a business, usually working independently or...

Nathan Yendle25/03/26

LinkedIn Ads Analytics: How to Read and Improve Your Results

LinkedIn Ads analytics is the reporting inside Campaign Manager that shows how your ads were delivered, who saw them and what they led to,...

Nathan Yendle06/03/26

Google’s February 2026 Discover Core Update Has Finished Rolling Out

Google’s February 2026 Discover core update has finished rolling out. The update completed on 27 February 2026, roughly 22 days after it began on...

Nathan Yendle05/03/26

Facebook Ads for B2B: What Works in 2026

Facebook ads for B2B work well as a demand generation, retargeting and lead capture channel that reaches people who fit your customer profile before...

Nathan Yendle04/03/26

Performance Max Gets Smarter: What UK Businesses Should Know

Google’s Performance Max bundles search, display, YouTube, Discover, Gmail and Maps into one AI-driven campaign. The catch that’s been frustrating UK businesses since launch...

Nathan Yendle25/02/26

PPC for Logistics Companies: Reaching Procurement Teams Through Paid Search

Decision-makers start researching suppliers months before any contracts need renewing. Consumer purchasing works completely differently from shipping and logistics procurement, where teams evaluate multiple...

Nathan Yendle24/02/26

Google Ads for Public Sector Organisations: Reaching Residents Through Paid Search

Public sector organisations face a different kind of marketing challenge to private businesses. Councils, NHS trusts, government agencies and housing associations are not trying...

Nathan Yendle23/02/26

Writing B2B Blog Posts That Generate Traffic and Leads

B2B blog content sits in an odd position. Everybody agrees it matters, most companies publish it and very few can point to specific revenue...

Nathan Yendle19/02/26

WordPress Gated Content: How to Set It Up and Turn Expertise into Leads

WordPress gated content is any page, file or resource that a visitor can only reach after giving something in return, usually their name and...

Nathan Yendle19/02/26

Google Ads for Ecommerce: Driving Revenue Without Wasting Budget

Running Google Ads for an ecommerce store is straightforward in principle. You set a budget, pick your products, write some ad copy and wait...

Nathan Yendle18/02/26

Google AI Overviews and Shopping Ads: The New PPC Battleground

February 2026 data from Similarweb, highlighted by SEO consultant Aleyda Solis, shows a clear shift in how Google is distributing clicks across search results....

Nathan Yendle17/02/26

PPC Tracking After Third-Party Cookies: What Needs to Change

Third-party cookies have been the backbone of paid search conversion tracking for over a decade. They made it straightforward to follow a user from...

Nathan Yendle16/02/26

What a PPC Audit Reveals About Your B2B Ad Spend

Most B2B organisations running paid search campaigns have a general sense of whether they are getting results. Monthly reports show click volumes, cost per...

Nathan Yendle16/02/26

Microsoft’s AI Search Revolution: Why UK Businesses Need a Dual-Platform PPC Strategy

If your paid search strategy begins and ends with Google, you’re probably not alone. Most UK businesses default to Google Ads because that’s where...

Nathan Yendle16/02/26

Scaling B2B Content Production Without Losing Quality

Scaling B2B content production is one of those ambitions that sounds straightforward until you try it. Publishing two articles a month feels manageable. Publishing...

Nathan Yendle13/02/26

LinkedIn Carousel Ads: Best Practices for B2B Engagement

Your B2B prospects scroll through LinkedIn at lightning speed. They’re drowning in sponsored content, generic sales pitches and hollow brand messaging. But LinkedIn Carousel...

Nathan Yendle11/02/26

Paid Media Strategy for SaaS: Balancing Brand Awareness and Direct Response

SaaS companies face a tension in their paid media strategy that most other businesses don’t encounter to the same degree. Direct response campaigns, the...

Nathan Yendle10/02/26

Google Ads Keyword Match Types Explained: Broad, Phrase and Exact

Google Ads keyword match types form the backbone of every campaign that makes money. Get them wrong and your budget disappears into irrelevant traffic...

Nathan Yendle10/02/26

Google’s February 2026 Discover Core Update and What to Expect

Google started rolling out the February 2026 Discover core update on 5 February. It’s the first core update to focus specifically on Google Discover...

Nathan Yendle09/02/26

Reaching Potential Customers in B2B: Digital Channels That Work

Most B2B companies know their ideal customer profile inside out. They understand the job titles, the industries and the pain points. Where things tend...

Nathan Yendle09/02/26

Website Copywriting That Converts: Writing for Both Users and Search Engines

Most websites have a copywriting problem they don’t recognise. The pages read well enough, the information is accurate and the design looks professional. But...

Nathan Yendle05/02/26

Website Copywriting for Professional Services: Balancing Expertise and Approachability

Professional services firms face a particular copywriting challenge that most other businesses do not. Their product is invisible. You cannot photograph it, demonstrate it...

Nathan Yendle05/02/26

Facebook Ads for B2B: Campaign Types That Generate Business Enquiries

Facebook appears wrong for B2B marketing at first glance, which is why selecting a specialist Facebook Ads agency makes such a difference. LinkedIn dominates...

Nathan Yendle05/02/26

B2B Content Creation: Planning, Producing and Measuring What Works

Most B2B companies know they should be producing content. Fewer know how to produce content that generates enquiries, supports the sales team and builds...

Nathan Yendle04/02/26

Best Content Types for Ecommerce Conversions and How to Use Them

Converting browsers into buyers? You’ll need more than pretty pictures and cheap prices. The right content builds trust, answers questions and guides customers through...

Nathan Yendle03/02/26

Content Strategy Software: Choosing the Right Platform

Content strategy software is the set of tools a marketing team uses to plan, produce, approve, publish and measure content against business goals, rather...

Nathan Yendle30/01/26

Bing Ads: A Practical Guide to Microsoft Search Ads

Bing Ads is the former name of Microsoft Advertising, the pay-per-click platform that places search ads on Bing and on partner search engines such...

Nathan Yendle28/01/26

LinkedIn Ads for Technology Companies: Targeting Technical Decision Makers

Technology companies selling complex products or services face a specific advertising challenge: the people who make buying decisions are often technical professionals who don’t...

Nathan Yendle28/01/26

Google Ads for Franchises: Running Campaigns Across Multiple Locations

Google Ads for franchises means running paid search for one brand across many territories, so that each location appears for nearby customers without competing...

Nathan Yendle28/01/26

B2B LinkedIn Ads: How to Choose the Right Agency for Your Campaigns

Most B2B companies throw money at LinkedIn ads and wonder why they’re not getting results. What they’re missing is that the platform works very...

Nathan Yendle27/01/26

Creating a B2B Content Marketing Plan That Delivers Results

A content marketing plan gives B2B organisations a structured way to turn their expertise into published material that reaches the right audience at the...

Nathan Yendle26/01/26

Content Strategy and Development: From Planning to Publishing

Publishing content without strategy? You’re essentially firing marketing bullets in the dark. You might hit something valuable by accident, but you’ll get through resources...

Nathan Yendle23/01/26

Facebook Conversion Tracking: How to Set It Up and Why It Matters

We’ve seen too many businesses throw money at Facebook campaigns with no idea what’s working. Without proper tracking, you’re guessing which ads bring in...

Nathan Yendle22/01/26

How to Write B2B Case Studies That Win New Business

Most B2B organisations have delivered great work for their clients. The problem is that very few of them know how to package that work...

Nathan Yendle22/01/26

Microsoft Ads Services: What They Include and How to Judge Them

Microsoft Ads services cover the planning, set-up, management and reporting of paid campaigns on the Microsoft Advertising platform, which places ads on Bing, its...

Nathan Yendle20/01/26

Microsoft Ads for B2B: Why Bing Advertising Deserves Budget in Your Mix

Google Ads gets all the attention in B2B circles. Fair enough, considering Google’s stranglehold on search. But skipping Microsoft Ads for B2B companies entirely?...

Nathan Yendle19/01/26

LinkedIn Ads Audits: What to Check and How to Improve Campaign Performance

Most B2B companies throw money at LinkedIn ads and wonder why they’re not getting results. The problem isn’t LinkedIn as a platform, it’s that...

Nathan Yendle16/01/26

Google Display Ads Services: When Display Campaigns Make Sense for B2B

B2B marketers write off display advertising too quickly. They see it as scattergun marketing that can’t handle their complex sales processes. This thinking costs...

Nathan Yendle16/01/26

ChatGPT Is Now a Shopping Assistant and That Changes Everything for Ecommerce

OpenAI launched its Shopping Research feature at the end of November 2025, turning ChatGPT into a product discovery tool that researches, compares and recommends...

Nathan Yendle16/01/26

How Professional Services Firms Can Build Authority on LinkedIn

Professional services firms operate in a market where credibility is everything. An accountancy practice, a law firm, a management consultancy or an engineering advisory...

Nathan Yendle15/01/26

LinkedIn Ads for Construction: Reaching the Decision Makers

LinkedIn is the one social platform where construction decision makers are active and reachable. Project managers, quantity surveyors, architects, procurement leads and managing directors...

Nathan Yendle09/01/26

Meta Ads Management Services: What Facebook and Instagram Ad Support Includes

Meta advertising management covers campaigns across Facebook, Instagram, Messenger and the Audience Network, platforms that reach billions of monthly active users. Facebook advertising services...

Nathan Yendle08/01/26

Microsoft Ads for Technology and SaaS: Reaching Enterprise Buyers on Bing

Most technology and SaaS companies pour their paid search budget into Google Ads and treat Microsoft Ads as an afterthought. Our guide to PPC...

Nathan Yendle08/01/26

How to Audit Your LinkedIn Ads: A Practical Checklist for B2B Campaigns

Most organisations fire up LinkedIn campaigns without any clear benchmarks or review schedule. Budget gets wasted, conversions suffer and you’re left wondering why qualified...

Nathan Yendle07/01/26

Ecommerce PPC Management: What an Agency Should Handle and What to Review

Professional PPC management stops you burning cash on campaigns that look impressive but sell nothing. Every click costs money and every sale brings it...

Nathan Yendle06/01/26

Content Marketing for Technology Companies: What Drives Pipeline

Content marketing for technology companies is different from content marketing in almost any other sector. The audience is more sceptical. The buying committee is...

Nathan Yendle05/01/26

Google Ads for Ecommerce: How to Structure Campaigns That Drive Sales

Thousands of products sit in your catalogue while profit margins dance around every single day. Seasonal shifts and trending topics completely change how customers...

Nathan Yendle02/01/26

Google Shopping Ads Services: What Management Should Include

Google Shopping campaigns can use up budget quickly when the product feed, structure or bidding is wrong. Knowing what good Shopping management includes makes...

Nathan Yendle30/12/25

PPC for Retail: How Paid Search Drives Footfall and Online Sales

Every retailer’s been paying for visibility since day one. Shop windows cost money, newspaper spots weren’t free and those catalogues didn’t distribute themselves. PPC...

Nathan Yendle25/12/25

Google Ads Bidding Strategies Explained: Which One Is Right for Your Campaign

Your bidding strategy determines how much you pay for every click, how your budget gets allocated across keywords and whether your Google Ads campaigns...

Nathan Yendle24/12/25

How to Build a Content Marketing Strategy Template That Actually Gets Used

Most businesses know they need a content marketing strategy. But, knowing and having one written down are completely different beasts. You’ll find a wide...

Nathan Yendle24/12/25

PPC Review: How to Assess Whether Your Paid Search Is Working

Paid search campaigns have a way of drifting. What started as a tightly structured account with clear objectives gradually accumulates redundant keywords, forgotten experiments,...

Nathan Yendle18/12/25

Thought Leadership for Construction: Turning Expertise into a Commercial Advantage

Construction is an industry built on relationships and proven track records. Contracts are awarded to companies that other professionals trust to deliver. But in...

Nathan Yendle18/12/25

LinkedIn Lead Gen Forms: How to Capture Leads Directly on the Platform

Mobile typing kills conversions. That’s the uncomfortable reality most B2B marketers refuse to face when they watch their LinkedIn campaigns flounder. Most LinkedIn users...

Nathan Yendle18/12/25

Facebook Ads Audit: What to Check and How to Fix It

A Facebook Ads audit is a structured review of a Meta advertising account that checks whether tracking, campaign structure, audiences, creative and landing pages...

Nathan Yendle17/12/25

Content Strategy Efficiency: How to Get More Results From Less Content

Publishing more content does not automatically produce more results. Many businesses have spent years building up blogs, resource libraries and landing pages only to...

Nathan Yendle16/12/25

Measuring Marketing ROI for Professional Services Firms

Professional services firms operate on reputation, relationships and referrals. Marketing’s role in that mix has always been harder to pin down than in sectors...

Nathan Yendle15/12/25

LinkedIn Ads Management: What a Specialist Agency Should Deliver

Running paid campaigns on LinkedIn can feel like a significant commitment, particularly for B2B organisations that have previously relied on organic content or other...

Nathan Yendle05/12/25

What a PPC Management Company Should Be Delivering Each Month

If you’re paying a monthly retainer for PPC, you deserve to know exactly what your money is buying. Too many businesses sign up with...

Nathan Yendle06/11/25

Ecommerce PPC Strategy: How to Plan Profitable Campaigns

An ecommerce PPC strategy is the plan that decides which products you advertise, on which platforms, at what return and how you will measure...

Nathan Yendle03/11/25

What a Pay Per Click Advertising Agency Should Report on Monthly

When you invest in paid search, your PPC agency reports need to show exactly where your budget is going and what it is delivering....

Nathan Yendle03/11/25

Google Shopping Ads Agency: What to Look for in a Specialist Partner

Google Shopping ads have become one of the most effective ways for ecommerce businesses to put their products in front of buyers who are...

Nathan Yendle31/10/25

Google Ads Agencies in the UK: How to Compare and Choose

Choosing a Google Ads agency UK teams can rely on is one of the most consequential decisions a business can make. The wrong agency...

Nathan Yendle31/10/25

Why Cloudflare Blocked Perplexity AI

Cloudflare has taken the unusual step of delisting and actively blocking Perplexity AI from crawling websites after discovering the company was using stealth tactics...

Nathan Yendle06/08/25

Google Core Update: What to Expect in July 2025

Another Google Update has been announced, now happening in July 2025, earlier than originally anticipated. Google has said that this core update may take...

Nathan Yendle25/06/25

The European Accessibility Act: What UK Businesses Need to Know

28 June 2025. That’s when the European Accessibility Act kicks in, bringing fresh legal requirements for websites and digital services right across the EU....

Nathan Yendle20/06/25

What the 2024 Google Ads Safety Report Means for Advertisers

Google has published its 2024 Ads Safety Report, outlining how it responded to misuse, fraud and policy violations over the past year. If you...

Nathan Yendle30/04/25