Google Ads Insights
Google Ads strategy for UK B2B and consumer campaigns, from account structure and Performance Max to bidding, conversion tracking and campaign budgeting. Written for marketers who want stronger performance from the same ad spend, not another explainer on how to log into the platform.
How Google Ads Marketing Agencies Build Campaigns That Convert
Running Google Ads campaigns that actually deliver results takes more than choosing a few keywords and writing ad copy. It requires a...
By Nathan Yendle | 10th July 2026
Google Ads Scripts for B2B: Automating Reports, Alerts and Bid Adjustments
Google Ads scripts give B2B advertisers the ability to automate reporting, create custom alerts and adjust bids based on real performance data,...
By Nathan Yendle | 7th July 2026
Google PPC Agency: What Good Management Looks Like in Practice
Choosing a Google PPC agency is one of those decisions that can quietly shape the trajectory of your business. Get it right...
By Nathan Yendle | 25th June 2026
Google Ads for Professional Services: Managing Cost Per Lead in Competitive Markets
Professional services firms operate in some of the most expensive Google Ads markets in the UK. Solicitors, accountants, architects, financial advisers and...
By Nathan Yendle | 15th June 2026
How Offline Conversions Fix B2B Google Ads
Offline conversion upload is the single biggest fix for over-reporting B2B Google Ads. Here is what it does, how to wire it...
By Nathan Yendle | 12th June 2026
What to Expect from a Google Ads Audit
Don’t wait until your Google Ads campaigns crash and burn to get an audit. Think of it as an MOT for your...
By Nathan Yendle | 12th June 2026
Nathan Yendle | 13/05/2026
Nathan Yendle | 23/04/2026
Nathan Yendle | 25/03/2026
Nathan Yendle | 01/12/2025
What Google Ads covers
Google Ads content includes campaign structure guidance, budget planning, account auditing and B2B advertising strategies. Our articles cover common mistakes, safety reports, cost management and optimisation techniques for businesses running Google Ads campaigns.
Campaign structure and optimisation
Stay informed about Google Ads account structure best practices, campaign optimisation techniques and audit processes. Our analysis helps businesses understand platform changes and implement advertising strategies that reduce budget waste and improve campaign performance.
B2B Google Ads strategies
Learn about Google Ads approaches for B2B businesses, cost management for longer sales cycles and targeting techniques for professional audiences. Each article provides practical advice for generating qualified leads and achieving return on investment through Google advertising.
Expert Google Ads insights
Content written by our Google Ads specialists who manage daily campaigns for B2B, healthcare and public sector organisations. Articles combine platform expertise with practical implementation experience from professional services, tech and healthcare Google Ads projects.
