Paid Media Insights
Cross-platform paid media strategy across Google, Meta, LinkedIn and Microsoft. Budget allocation, attribution, conversion tracking, and the strategic thinking that sits above any single platform. For teams treating paid media as one integrated function, not a series of siloed accounts.
Using Microsoft Shopping Ads to Compete on Cost-Per-Click
If you’re running product ads and putting everything into Google Shopping, you’re probably paying more per click than you need to. Microsoft...
By Nathan Yendle | 23rd July 2026
Google Enables Local Inventory Ads by Default in Shopping Campaigns
Google mandates Local Inventory Ads for all Shopping campaigns from 31 August 2026. Priority Pixels explains the API changes UK retailers must...
By Nathan Yendle | 21st July 2026
The Definitive Checklist for Facebook Ads Optimisation
With over 10 million advertisers fighting for attention on Meta’s platforms, you can’t just throw money at Facebook Ads and hope for...
By Nathan Yendle | 20th July 2026
Paid Media for Professional Services: Choosing the Right Channels
Professional services firms operate in a market where trust, reputation and personal relationships carry more weight than any advertising campaign. Clients hiring...
By Nathan Yendle | 17th July 2026
Paid Media Services: What They Include and How to Measure Success
If you have ever felt that your advertising budget disappears into a black hole with little to show for it, you’re not...
By Nathan Yendle | 14th July 2026
How Google Ads Marketing Agencies Build Campaigns That Convert
Running Google Ads campaigns that actually deliver results takes more than choosing a few keywords and writing ad copy. It requires a...
By Nathan Yendle | 10th July 2026
Nathan Yendle | 12/06/2026
Nathan Yendle | 12/06/2026
Nathan Yendle | 11/06/2026
Nathan Yendle | 13/05/2026
Nathan Yendle | 23/04/2026
Nathan Yendle | 25/03/2026
Nathan Yendle | 04/03/2026
Nathan Yendle | 08/12/2025
Nathan Yendle | 01/12/2025
Nathan Yendle | 14/11/2025
Nathan Yendle | 13/11/2025
What paid media covers
Paid media content includes Google Ads campaign structure, LinkedIn advertising strategies, Facebook Ads optimisation and PPC budget planning. Our articles cover B2B advertising techniques, targeting strategies and campaign management for businesses and public sector organisations.
Platform-specific advertising guidance
Stay informed about LinkedIn Ads targeting, Google Ads account structure and Facebook advertising best practices. Our analysis helps businesses understand platform changes and implement advertising strategies that generate qualified leads and improve return on investment.
B2B and public sector advertising
Learn about advertising approaches for professional services, public sector recruitment and B2B lead generation. Each article provides practical advice for reaching decision-makers and building authority through targeted paid advertising campaigns.
Expert paid media insights
Content written by our PPC specialists who manage daily advertising campaigns across Google Ads, LinkedIn and Facebook platforms. Articles combine platform expertise with practical implementation experience from B2B, healthcare and public sector advertising projects.
