Paid Media Insights
Cross-platform paid media strategy across Google, Meta, LinkedIn and Microsoft. Budget allocation, attribution, conversion tracking, and the strategic thinking that sits above any single platform. For teams treating paid media as one integrated function, not a series of siloed accounts.
The Definitive Checklist for LinkedIn Ads Optimisation
Most B2B marketers can launch a LinkedIn campaign without breaking a sweat. But optimising them remains challenging. Budget gets allocated to ads...
By Nathan Yendle | 28th August 2026
Getting More from the Microsoft Audience Network for B2B Campaigns
The Microsoft Audience Network sits alongside search campaigns as an option within the Microsoft Advertising platform, serving native ads across MSN, Outlook.com,...
By Nathan Yendle | 25th August 2026
How to Improve Your Google Ads Quality Score
Most advertisers ignore Quality Score completely, which is mental when you consider how much it controls your Google Ads performance. This single...
By Nathan Yendle | 21st August 2026
Microsoft Ads vs Google Ads: Which Platform Delivers Better Results for B2B?
Don’t think of Microsoft Ads and Google Ads as competitors you need to pick between. Google has the volume, but Microsoft serves...
By Nathan Yendle | 18th August 2026
PPC for Private Healthcare: Managing Cost Per Patient Acquisition
Private healthcare in the UK is a competitive market for paid search. Patients searching for private consultations, elective procedures and specialist treatments...
By Nathan Yendle | 13th August 2026
Google Shopping Ads: A Practical Guide to Getting Your Products Seen
Selling products online is one thing. Getting those products in front of the right people at the right moment is something else...
By Nathan Yendle | 11th August 2026
Nathan Yendle | 29/07/2026
Nathan Yendle | 28/07/2026
Nathan Yendle | 12/06/2026
Nathan Yendle | 12/06/2026
Nathan Yendle | 11/06/2026
Nathan Yendle | 13/05/2026
Nathan Yendle | 23/04/2026
Nathan Yendle | 25/03/2026
Nathan Yendle | 04/03/2026
Nathan Yendle | 08/12/2025
Nathan Yendle | 01/12/2025
What paid media covers
Paid media content includes Google Ads campaign structure, LinkedIn advertising strategies, Facebook Ads optimisation and PPC budget planning. Our articles cover B2B advertising techniques, targeting strategies and campaign management for businesses and public sector organisations.
Platform-specific advertising guidance
Stay informed about LinkedIn Ads targeting, Google Ads account structure and Facebook advertising best practices. Our analysis helps businesses understand platform changes and implement advertising strategies that generate qualified leads and improve return on investment.
B2B and public sector advertising
Learn about advertising approaches for professional services, public sector recruitment and B2B lead generation. Each article provides practical advice for reaching decision-makers and building authority through targeted paid advertising campaigns.
Expert paid media insights
Content written by our PPC specialists who manage daily advertising campaigns across Google Ads, LinkedIn and Facebook platforms. Articles combine platform expertise with practical implementation experience from B2B, healthcare and public sector advertising projects.
