Paid Media Insights
Cross-platform paid media strategy across Google, Meta, LinkedIn and Microsoft. Budget allocation, attribution, conversion tracking, and the strategic thinking that sits above any single platform. For teams treating paid media as one integrated function, not a series of siloed accounts.
PPC for Private Healthcare: Managing Cost Per Patient Acquisition
Private healthcare in the UK is a competitive market for paid search. Patients searching for private consultations, elective procedures and specialist treatments...
By Nathan Yendle | 13th August 2026
Google Shopping Ads: A Practical Guide to Getting Your Products Seen
Selling products online is one thing. Getting those products in front of the right people at the right moment is something else...
By Nathan Yendle | 11th August 2026
Google Ads vs Facebook Ads for B2B: Which is Better?
Which platform’s better? Wrong question. What you really need to know is which one fits your buying cycle, because a paid media...
By Nathan Yendle | 7th August 2026
Microsoft Ads Agency: Why Bing Deserves Its Own Specialist
Most agencies treat Microsoft Ads like Google’s poor cousin, but that’s exactly why it works so well for the clients who get...
By Nathan Yendle | 4th August 2026
How to Choose a Meta Ads Agency: Facebook and Instagram Advertising Partners
Facebook and Instagram remain two of the most effective paid advertising platforms for UK businesses, but getting results from them requires more...
By Nathan Yendle | 31st July 2026
Instagram Ads for Healthcare Providers
NHS Trusts running health campaigns, private clinics showing off their services, specialist practices connecting with patients. Instagram advertising lets healthcare providers reach...
By Nathan Yendle | 29th July 2026
Nathan Yendle | 28/07/2026
Nathan Yendle | 12/06/2026
Nathan Yendle | 12/06/2026
Nathan Yendle | 11/06/2026
Nathan Yendle | 13/05/2026
Nathan Yendle | 23/04/2026
Nathan Yendle | 25/03/2026
Nathan Yendle | 04/03/2026
Nathan Yendle | 08/12/2025
Nathan Yendle | 01/12/2025
What paid media covers
Paid media content includes Google Ads campaign structure, LinkedIn advertising strategies, Facebook Ads optimisation and PPC budget planning. Our articles cover B2B advertising techniques, targeting strategies and campaign management for businesses and public sector organisations.
Platform-specific advertising guidance
Stay informed about LinkedIn Ads targeting, Google Ads account structure and Facebook advertising best practices. Our analysis helps businesses understand platform changes and implement advertising strategies that generate qualified leads and improve return on investment.
B2B and public sector advertising
Learn about advertising approaches for professional services, public sector recruitment and B2B lead generation. Each article provides practical advice for reaching decision-makers and building authority through targeted paid advertising campaigns.
Expert paid media insights
Content written by our PPC specialists who manage daily advertising campaigns across Google Ads, LinkedIn and Facebook platforms. Articles combine platform expertise with practical implementation experience from B2B, healthcare and public sector advertising projects.
