B2B Content Audit Agency | Priority Pixels

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In short

Priority Pixels delivers content audits for B2B organisations with sprawling content libraries. Every indexable page is inventoried, scored against quality and performance, benchmarked against competitors and gapped for impact. The output is a prioritised action plan that consolidates, refreshes or retires every piece across the first 90 days.

DIAGNOSIS, NOT GUESSWORK

A content audit catalogues every page on your website, scores each page against a quality framework, benchmarks your coverage against named competitors and tests your visibility across the five major AI search engines. You see what is working, what is buried on page two and where competitors are winning citations you should own.

AI INFRASTRUCTURE

Priority Pixels is a B2B marketing agency delivering content audits from the UK to clients nationally and internationally since 2016. Our Content Lead has engineered the audit methodology into a system of AI-powered workflows that apply senior-level diagnostic standards consistently to every page we score. No copy-paste audits, no generic templates.

AN ACTION PLAN YOU CAN USE

Every Priority Pixels Content Audit produces three deliverables tied to commercial outcomes: a Word audit report, a six-tab Excel action plan workbook and a one-page executive summary for senior stakeholders. You receive a prioritised plan you can implement independently or pass back to us for delivery through a Creation or Optimisation retainer.

Specialists writing the action plan, not just the audit

Priority Pixels runs content audits as an ordered piece of work with an ordered output. Every page you own is scored, tagged, categorised and given a next-action across traditional search and AI visibility. Pages that rank but don’t earn AI Overview citations are flagged. Pages that get cited by ChatGPT, Perplexity or Gemini are prioritised. The audit is not the deliverable, the plan is.

That specialist focus gives our clients the benefit of proper audit expertise. Cannibalisation, duplication, decay, gap analysis, technical hygiene and AI Overview citation coverage all sit inside the delivery. You leave the audit knowing exactly which pages to rewrite for search, which to rewrite for AI, which to merge, which to retire and which to leave alone.

Priority Pixels content team reviewing an audit output together

The content audit methodology

A Priority Pixels Content Audit covers every page on your website across six methodology phases. Each phase produces a structured layer of analysis that feeds the prioritised action plan you receive at the end.

Site inventory that maps every indexable page

A full-site crawl with JavaScript rendering and structured data extraction. Every indexable page captured with metadata, performance data, schema and inbound/outbound link counts. The canonical inventory that every later phase builds on.
Performance analysis that sorts pages into five bands

Every page segmented into one of five performance bands: high performer, steady performer, page two stuck, underperformer or invisible. Cluster-level aggregation, cannibalisation detection and conversion attribution included.
Quality scoring that grades pages across seven dimensions

Every sampled page scored against our seven-dimension quality framework: accuracy, depth, readability, brand voice alignment, SEO mechanics, AI search readiness and user behaviour signal. Pages classified into four quality bands: Strong, Adequate, Weak or Poor.
Competitor benchmarking that reveals coverage gaps

Your named competitor set analysed across topic coverage, content formats and AI citation patterns. We identify greenfield gaps where competitors rank and you have no coverage, depth gaps where your coverage is weaker and defended positions where you are equal or stronger.
Gap identification that prioritises by impact and effort

Findings consolidated into a master gap list scored on impact and effort. Every gap categorised across seven categories: Quality, Performance, Cannibalisation, Coverage, Format, AI Search or Technical Content. Priority score calculated per gap.
Action plans that specify every change at the page level

Three tranches of work prioritised across the first 90 days. Every action specified at the level your team can implement: which page, which change, which keyword target, which schema addition, which redirect. No "improve page" actions. Every action tied to a commercial outcome.

Our SEO agency case studies

See how our SEO strategies have helped B2B businesses achieve sustained organic growth, stronger search visibility and qualified lead generation.

Our content team

Good content has to do three jobs at once: convince a buyer, satisfy Google’s ranking signals and give AI search engines something they can cite. Our team is built around all three so the editorial work, technical implementation, design and publishing schedule stay joined up from brief through to publish.

Rory Stewart

SEO and Content Lead

Rory leads the content review. He works through each page, decides what to keep, refresh, merge or retire and turns the findings into a plan.
Emily King

SEO & PPC Lead

Emily scopes the audit. She sets the sample, defines the pillars in scope and reviews the findings before the plan lands with the client.
Owen Lewis

Senior Web Developer

Owen handles the technical side of content delivery. Schema markup, CMS structure, page templates and the technical SEO work that makes sure content gets crawled, indexed and cited correctly all sit with him. If a page isn't ranking for what it should, he is the person who finds out why.
Jess Pearce

Digital Marketing Administrator

Jess keeps content projects on track. She manages the editorial calendar, coordinates writers and approvals and makes sure work gets reviewed, finalised and shipped without sitting in anyone's inbox. Every deadline, sign-off and publishing slot goes through her.

What you get

Every Priority Pixels Content Audit produces a documented set of deliverables you can use immediately. No PDF reports that sit in a drawer.

The audit reportA plain English report covering the summary, method, content inventory, performance, quality, competitor benchmarks and the prioritised action plan, structured for stakeholder review.
The content inventory and action planThe workbook your team works from, with tabs for the full inventory, performance, quality scores, competitor benchmarks, the scored action plan in tranches and the method notes.
The executive summaryA short version for senior stakeholders: site size, the top three findings and recommendations, expected commercial outcomes and the next step.

Priority Pixels team walking a client through a content audit around the sofas

When to run a content audit

A Content Audit is a project, not a retainer. Most clients run one in five situations.

1
As a standalone diagnostic

You want to understand where your content programme stands before deciding next steps. The audit gives you the baseline, the gaps and the action plan independent of any retainer commitment.
2
As the foundation for a creation or optimisation retainer

You know you want to invest in content but want the diagnostic data to scope the work properly. The audit produces the prioritised list of pages to create, refresh or optimise across the first 90 days of the retainer.
3
As an annual refresh

You already run content programmes with us and want a fresh diagnostic baseline ahead of the next strategic cycle. Annual audits surface drift, new competitor activity and shifts in AI search visibility.
4
After a migration, replatform or restructure

You have just moved your website and want a clean content baseline before continuing strategic work. Migration audits also surface any content that did not survive the move intact.
5
When performance has stagnated

Your traffic, rankings or conversions have plateaued and you want a structured diagnosis before deciding where to invest. The audit identifies whether the cause is quality, performance, competitor activity, AI search invisibility or a combination.

Sectors we work with

Our audits score every page against a seven-dimension quality framework, benchmark against named competitors and produce a prioritised action plan tied to commercial outcomes. Sector context shapes everything.

Discovery and proposal

A qualifying call to understand your business, followed by a technical call with our Content Lead to scope site size, named competitors, foundational documents and the audit timeline. You receive a proposal with the scope, the deliverables and the fee.

Data gathering

We request access to GA4, Search Console and any existing keyword research. We run the full-site crawl, gather competitor data and run the AI search test query set across the five major engines. Typically completed in the first week of the engagement.

Audit production

The audit runs through the six methodology phases. Quality scoring against the seven-dimension framework. Competitor benchmarking. Gap identification. Action plan production. Internal senior review before any deliverable reaches you.

Delivery and handover

You receive the Audit Report, the Excel workbook and the Executive Summary. A walkthrough call covers the findings and the action plan. A second call optional for clients who want to walk through the full implementation roadmap. You then decide whether to implement independently or engage a Creation or Optimisation retainer.

Content audit FAQs

The questions we hear most about content audits, from what we score to what happens once the audit is complete.

Get in touch

How is a Content Audit different from a Content Strategy?

A Content Audit is the diagnostic. Content strategy is what you do with the diagnosis. The audit catalogues what you have, scores it, benchmarks it and produces an action plan. Strategy decisions, like content direction, format mix, editorial calendar and resource allocation, are then informed by the audit findings. Many clients run an audit before commissioning strategy work or as the first phase of a Creation retainer where the strategy gets built into the editorial calendar.

What pages do you score?

For sites under 200 pages, every indexable page. For sites between 200 and 500 pages, every high and steady performer plus a 30 percent stratified sample of the rest. For sites between 500 and 2,000 pages, every commercially material page plus a stratified sample of 100 to 150 pages across the remaining content. For sites over 2,000 pages, the sampling rules are agreed with you in the proposal.

What is the seven-dimension quality framework?

Every sampled page scored on accuracy (are facts current), depth (does the page address the topic with sufficient substance), readability (sentence length, paragraph length, scannability), brand voice alignment (consistency with your Identity and Positioning document), SEO mechanics (title, H1, heading hierarchy, internal links, schema), AI search readiness (definition paragraphs, factual summaries, FAQ blocks, entity clarity) and user behaviour signal (engagement rate and average engagement time from GA4). Pages classified into four quality bands: Strong, Adequate, Weak or Poor.

What AI search engines do you test against?

ChatGPT (current default model), Perplexity, Google Gemini, Microsoft Copilot and Google Search with AI Overviews triggered. For each test query in the agreed set (typically 20 to 40 queries), we capture whether your pages are cited, whether competitors are cited and which competitor source pages the engines drew from.

Can you audit content for regulated sectors?

Yes. We run content audits across healthcare, professional services, shipping and maritime, construction and other B2B sectors where content compliance matters alongside content performance. For healthcare clients, the audit covers E-E-A-T scoring against medical guidance standards. For professional services, the audit covers partner authority signals and specialism coverage scoring.

What happens after the audit?

You receive three deliverables and a walkthrough call. You decide what to do next. Three common paths: implement the action plan independently with your in-house team, engage a Content Creation retainer to deliver the new content the audit identifies or engage a Content Optimisation retainer to deliver the existing-content lift the audit identifies. Many clients combine creation and optimisation.

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