Priority Pixels delivers content audits for B2B organisations with sprawling content libraries. Every indexable page is inventoried, scored against quality and performance, benchmarked against competitors and gapped for impact. The output is a prioritised action plan that consolidates, refreshes or retires every piece across the first 90 days.
DIAGNOSIS, NOT GUESSWORK
A content audit catalogues every page on your website, scores each page against a quality framework, benchmarks your coverage against named competitors and tests your visibility across the five major AI search engines. You see what is working, what is buried on page two and where competitors are winning citations you should own.
AI INFRASTRUCTURE
Priority Pixels is a B2B marketing agency delivering content audits from the UK to clients nationally and internationally since 2016. Our Content Lead has engineered the audit methodology into a system of AI-powered workflows that apply senior-level diagnostic standards consistently to every page we score. No copy-paste audits, no generic templates.
AN ACTION PLAN YOU CAN USE
Every Priority Pixels Content Audit produces three deliverables tied to commercial outcomes: a Word audit report, a six-tab Excel action plan workbook and a one-page executive summary for senior stakeholders. You receive a prioritised plan you can implement independently or pass back to us for delivery through a Creation or Optimisation retainer.
AI Platforms We Optimise For
THE CONTENT AUDIT METHODOLOGY
A Priority Pixels Content Audit covers every page on your website across six methodology phases. Each phase produces a structured layer of analysis that feeds the prioritised action plan you receive at the end.
Site Inventory That Maps Every Indexable Page
A full-site crawl with JavaScript rendering and structured data extraction. Every indexable page captured with metadata, performance data, schema and inbound/outbound link counts. The canonical inventory that every later phase builds on.
Performance Analysis That Sorts Pages Into Five Bands
Every page segmented into one of five performance bands: high performer, steady performer, page two stuck, underperformer or invisible. Cluster-level aggregation, cannibalisation detection and conversion attribution included.
Quality Scoring That Grades Pages Across Seven Dimensions
Every sampled page scored against our seven-dimension quality framework: accuracy, depth, readability, brand voice alignment, SEO mechanics, AI search readiness and user behaviour signal. Pages classified into four quality bands: Strong, Adequate, Weak or Poor.
Competitor Benchmarking That Reveals Coverage Gaps
Your named competitor set analysed across topic coverage, content formats and AI citation patterns. We identify greenfield gaps where competitors rank and you have no coverage, depth gaps where your coverage is weaker and defended positions where you are equal or stronger.
Gap Identification That Prioritises by Impact and Effort
Findings consolidated into a master gap list scored on impact and effort. Every gap categorised across seven categories: Quality, Performance, Cannibalisation, Coverage, Format, AI Search or Technical Content. Priority score calculated per gap.
Action Plans That Specify Every Change at the Page Level
Three tranches of work prioritised across the first 90 days. Every action specified at the level your team can implement: which page, which change, which keyword target, which schema addition, which redirect. No "improve page" actions. Every action tied to a commercial outcome.
What You Get
Every Priority Pixels Content Audit produces a documented set of deliverables you can use immediately. No PDF reports that sit in a drawer.
- The Audit Report
The narrative report covering executive summary, methodology, content inventory summary, performance analysis, quality assessment, competitor benchmarking and the prioritised action plan. Written in plain English, structured for stakeholder review. - The Content Inventory and Action Plan
The operational workbook your team implements from. Tab 1 the full content inventory. Tab 2 the performance analysis. Tab 3 the quality scoring. Tab 4 the competitor benchmarking. Tab 5 the action plan with priority scores and tranches. Tab 6 the methodology notes. - The Executive Summary
The senior-stakeholder version covering site size, top three findings, top three recommendations, expected commercial outcomes and the recommended next step. Designed for distribution beyond the marketing team.
Five Triggers for an Audit
- Standalone DiagnosticBaseline assessment before deciding next steps.
- Retainer FoundationScope a Creation or Optimisation programme properly.
- Annual RefreshFresh diagnostic ahead of the next strategic cycle.
- Post-MigrationClean content baseline after a website move or replatform.
- Stagnation DiagnosisStructured analysis when performance has plateaued.
When to run a content audit
A Content Audit is a project, not a retainer. Most clients run one in five situations.
- As a standalone diagnostic
You want to understand where your content programme stands before deciding next steps. The audit gives you the baseline, the gaps and the action plan independent of any retainer commitment. - As the foundation for a Creation or Optimisation retainer
You know you want to invest in content but want the diagnostic data to scope the work properly. The audit produces the prioritised list of pages to create, refresh or optimise across the first 90 days of the retainer. - As an annual refresh
You already run content programmes with us and want a fresh diagnostic baseline ahead of the next strategic cycle. Annual audits surface drift, new competitor activity and shifts in AI search visibility. - After a migration, replatform or restructure
You have just moved your site and want a clean content baseline before continuing strategic work. Migration audits also surface any content that did not survive the move intact. - When performance has stagnated
Your traffic, rankings or conversions have plateaued and you want a structured diagnosis before deciding where to invest. The audit identifies whether the cause is quality, performance, competitor activity, AI search invisibility or a combination.
Our Case Studies
See how our content audits have helped B2B businesses surface content gaps, lift AI search visibility and build action plans tied to commercial outcomes.
Our content team
Good content has to do three jobs at once: convince a buyer, satisfy Google’s ranking signals and give AI search engines something they can cite. Our team is built around all three so the editorial work, technical implementation, design and publishing schedule stay joined up from brief through to publish.
Cara Vallance
Content Lead
Cara leads our content side across strategy and editorial. Audits, briefs, content plans and the work that turns research into pages worth reading all come through her. She works directly with each account on what to publish, when to publish it and how to make every page earn both ranking signals and AI citations.
Owen Lewis
Senior Web Developer
Owen handles the technical side of content delivery. Schema markup, CMS structure, page templates and the technical SEO work that makes sure content gets crawled, indexed and cited correctly all sit with him. If a page isn't ranking for what it should, he is the person who finds out why.
Monica Johnson
Senior Designer
Monica designs the layouts content lives in. Page templates, content blocks, visual hierarchy and the design QA that makes long-form content scannable and trustworthy. She decides what a piece of content looks like before it goes live and reviews how it reads on every device after.
Jess Pearce
Digital Marketing Administrator
Jess keeps content projects on track. She manages the editorial calendar, coordinates writers and approvals and makes sure work gets reviewed, finalised and shipped without sitting in anyone's inbox. Every deadline, sign-off and publishing slot goes through her.
Sectors We Work With
A content audit tells you what you have, what is working, what is buried on page two and where competitors are winning citations you should own. Our audits score every page against a seven-dimension quality framework, benchmark against named competitors and produce a prioritised action plan tied to commercial outcomes. Sector context shapes everything.
B2B
B2B audits surface cluster gaps, sales-funnel coverage holes and the orphaned content that quietly drives qualified enquiries. We score every page, benchmark against your named competitors and produce an action plan that prioritises the work most likely to move sales pipeline metrics.
Technology, IT & SaaS
SaaS audits surface product page depth gaps, missing alternative pages and the comparison content where competitors are winning AI citation. We score every page, benchmark against the products buyers compare you against and produce an action plan that prioritises decision-stage content.
Healthcare
Healthcare audits surface E-E-A-T gaps, content compliance issues and the clinical credibility signals AI engines look for before citing healthcare content. We score every page against patient outcomes, benchmark against trusted health authorities and flag any compliance risks before they reach a regulator.
Shipping & Maritime
Maritime audits surface terminology gaps, niche query coverage holes and the technical content where industry authority should sit. We score every page against the precision your audience expects, benchmark against the maritime publications buyers trust and prioritise the work most likely to lift niche search visibility.
Construction
Construction audits surface project page coverage gaps, regional landing page holes and the procurement-stage content that wins tender consideration. We score every page, benchmark against the contractors you compete with regionally and prioritise the work most likely to lift project enquiry quality.
Professional Services
Professional services audits surface partner authority gaps, specialism coverage holes and the E-E-A-T signals that decide whether your practice surfaces in named-practice queries. We score every page, benchmark against the practices you compete with and prioritise the work most likely to lift referral-stage search visibility.
Discovery and Proposal
A qualifying call to understand your business, followed by a technical call with our Content Lead to scope site size, named competitors, foundational documents and the audit timeline. You receive a proposal with the scope, the deliverables and the fee.
Data Gathering
We request access to GA4, Search Console and any existing keyword research. We run the full-site crawl, gather competitor data and run the AI search test query set across the five major engines. Typically completed in the first week of the engagement.
Audit Production
The audit runs through the six methodology phases. Quality scoring against the seven-dimension framework. Competitor benchmarking. Gap identification. Action plan production. Internal senior review before any deliverable reaches you.
Delivery and Handover
You receive the Audit Report, the Excel workbook and the Executive Summary. A walkthrough call covers the findings and the action plan. A second call optional for clients who want to walk through the full implementation roadmap. You then decide whether to implement independently or engage a Creation or Optimisation retainer.
CONTENT AUDIT FAQS
How is a Content Audit different from a Content Strategy?
A Content Audit is the diagnostic. Content strategy is what you do with the diagnosis. The audit catalogues what you have, scores it, benchmarks it and produces an action plan. Strategy decisions, like content direction, format mix, editorial calendar and resource allocation, are then informed by the audit findings. Many clients run an audit before commissioning strategy work or as the first phase of a Creation retainer where the strategy gets built into the editorial calendar.
What does a Content Audit cost?
Standard audits for sites under 500 pages start from £3,600. Mid-market audits for sites between 500 and 2,000 pages start from £7,200. Enterprise audits for larger sites are scoped per engagement. The fee covers the full six-phase methodology, the three deliverables and the delivery walkthrough. Specific pricing depends on site size, the named competitor set and any regulated-sector content checks your engagement requires.
How long does a Content Audit take?
Audits typically run 2 to 6 weeks depending on site size. Sites under 200 pages run 2 to 3 weeks with every page scored individually. Sites between 200 and 2,000 pages run 3 to 5 weeks with stratified sampling rules agreed in scope. Sites over 2,000 pages run up to 6 weeks with the sampling approach agreed in the proposal.
What pages do you score?
For sites under 200 pages, every indexable page. For sites between 200 and 500 pages, every high and steady performer plus a 30 percent stratified sample of the rest. For sites between 500 and 2,000 pages, every commercially material page plus a stratified sample of 100 to 150 pages across the remaining content. For sites over 2,000 pages, the sampling rules are agreed with you in the proposal.
What is the seven-dimension quality framework?
Every sampled page scored on accuracy (are facts current), depth (does the page address the topic with sufficient substance), readability (sentence length, paragraph length, scannability), brand voice alignment (consistency with your Identity and Positioning document), SEO mechanics (title, H1, heading hierarchy, internal links, schema), AI search readiness (definition paragraphs, factual summaries, FAQ blocks, entity clarity) and user behaviour signal (engagement rate and average engagement time from GA4). Pages classified into four quality bands: Strong, Adequate, Weak or Poor.
What AI search engines do you test against?
ChatGPT (current default model), Perplexity, Google Gemini, Microsoft Copilot and Google Search with AI Overviews triggered. For each test query in the agreed set (typically 20 to 40 queries), we capture whether your pages are cited, whether competitors are cited and which competitor source pages the engines drew from.
What competitors do you benchmark against?
The named competitor set agreed in the engagement brief. Typically 3 to 5 direct competitors. For each, we analyse domain authority, backlink profile, top 50 organic landing pages, topic clusters represented in their top pages and the content formats they use to win citations and rankings.
What do you need from us to start?
GA4 access, Search Console access, an approved brief covering scope and named competitors, an approved Identity and Positioning document and an approved Content Rules document. Where Identity and Positioning or Content Rules documents do not exist, we produce them as part of the audit onboarding before the scoring work begins. Foundational document production sits inside the project fee for the first audit.
Can you audit content for regulated sectors?
Yes. We run content audits across healthcare, professional services, shipping and maritime, construction and other B2B sectors where content compliance matters alongside content performance. For healthcare clients, the audit covers E-E-A-T scoring against medical guidance standards. For professional services, the audit covers partner authority signals and specialism coverage scoring.
What happens after the audit?
You receive three deliverables and a walkthrough call. You decide what to do next. Three common paths: implement the action plan independently with your in-house team, engage a Content Creation retainer to deliver the new content the audit identifies or engage a Content Optimisation retainer to deliver the existing-content lift the audit identifies. Many clients combine creation and optimisation.
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