Insights
Microsoft Ads for Professional Services: Lower CPCs and Higher-Quality Leads
Professional services firms spend heavily on Google Ads. Law firms, accountancy practices, management consultancies and architecture studios all compete for the same...
Content Marketing for Professional Services: Building Trust Before the First Meeting
Professional services firms sell something that cannot be tested before it is purchased. A client appointing a solicitor, an accountancy practice or...
How AI Search is Changing Visibility for Shipping and Maritime Businesses
AI-powered search is reshaping the way procurement teams and operations managers track down maritime service providers. ChatGPT, Google’s AI Overviews, Microsoft Copilot...
Understanding Your B2B Audience Online: Behaviour and Intent
Selling to other businesses online requires a much deeper understanding of your audience than consumer marketing. The people visiting your website are...
LinkedIn Retargeting Ads: How to Re-Engage B2B Prospects Who Visited Your Website
Most B2B websites convert somewhere between 2% and 5% of their traffic. That means the vast majority of professionals who visit your...
Creating Relevant Content for B2B Buyers at Every Stage
B2B buying decisions are rarely made on impulse. A procurement lead at a manufacturing firm might spend three months researching options before...
